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Baozun(NASDAQ) BZUN

Market Cap$146.52MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Since IPO (2015)-74%
5 Year-86%
1 Year-4%
1 Month+9%
$2.74
-1.44%
-0.04Today
After hours$2.73-$0.01 (-0.37%)
Baozun last closing stock price
MetricPriceDate
Last closeUSD 2.732026-08-18
Baozun stock price return by period
PeriodPrice returnPrice at period startPeriod start date
1 week-6.19%USD 2.912026-08-11
1 month+8.76%USD 2.512026-07-17
3 month+7.48%USD 2.542026-05-20
Year to date+2.63%USD 2.662025-12-31
1 year-3.87%USD 2.842025-08-18
3 year-27.97%USD 3.792023-08-18
5 year-85.74%USD 19.152021-08-19
Since inception-73.85%USD 10.442015-05-21

Baozun Financials at a Glance

Market Cap

$146.52MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Revenue (TTM)

CN¥10.26B

Net Income (TTM)

-CN¥186.48M

EPS (TTM)

-$0.45

P/E Ratio

-6.05

Dividend

$0.00

Beta (Volatility)

1.41 (Average)

Price

$2.74

Volume

88,597

Open

$2.82

Previous Close

$2.73

Daily Range

$2.73 - $2.82

52-Week Range

$2.07 - $4.88

Estimated Earnings Date

Aug 27, 2026

BZUN News

groceries e-commerce online order

Why Baozun Stock Popped Today

Steve SymingtonAug 28, 2023
china e-commerce

Why Baozun Stock Was Falling Today

Jeremy BowmanMay 25, 2023
china e-commerce

Why Baozun Stock Was Sinking Today

Jeremy BowmanMar 22, 2023
Generic Upward 14

Why Shares of Baozun, Hello Group, and HUYA Are Rising Today

Bram BerkowitzFeb 1, 2023
Beijing China skyline

Why Baozun, Kanzhun, and GDS Holdings Rallied Today

Billy DubersteinNov 30, 2022
Market Crashing Thru Floor

Why Chinese Stocks Got Crushed on Monday

Travis HoiumOct 24, 2022
baozun

Why Baozun Stock Was Sliding Today

Jeremy BowmanAug 23, 2022
GettyCrash

3 Stocks to Avoid This Week

Rick MunarrizAug 22, 2022
Page 1

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About Baozun

Baozun Inc. is a leading provider of digital commerce services in China, offering a comprehensive suite of solutions to brand partners. The company specializes in establishing IT infrastructure, managing online retail platforms, and overseeing logistics and customer support.

Products and Services
  • IT infrastructure establishment and integration
  • Online retail platform design and management
  • Logistics, warehousing, and order fulfillment services
Growth Outlook
  • Revenue increased to CNY 2.38 billion in Q1 2026
  • Gross profit margin improved to 49% in Q1 2026
  • Strong demand in various sectors, including FMCG and electronics
Financial Highlights
  • Trailing twelve months (TTM) revenue of CNY 10.4 billion
  • Operating income margin of 0.01% in Q1 2026
  • Cash and short-term investments totaled CNY 2.94 billion as of Q1 2026
Baozun Inc. operates in the specialty retail sector, catering to a diverse range of industries, including apparel, electronics, and health products. The company has shown resilience in its financial performance, with a notable increase in revenue and improvements in gross profit margins. The recent quarterly results indicate a positive trend, with a significant revenue boost and a solid cash position, which may enhance operational flexibility. The company's strategic focus on digital commerce positions it well to capitalize on the growing e-commerce market in China.
AI Generated • Aug 19, 2026

Industry

Multiline Retail

Sector

Consumer Discretionary

Employees

6,762

CEO

Wen Bin Qiu

Website

www.baozun.com

Headquarters

Shanghai, SH 200436, CN

BZUN Financials

Key Financial Metrics (TTM)

Gross Margin

51.00%

Operating Margin

1.55%

Net Income Margin

-1.82%

Return on Equity

-5.06%

Return on Capital

1.27%

Return on Assets

-1.90%

Earnings Yield

-16.53%

Dividend Yield

0.00%

Payout Ratio

0.00%

Stock Overview

Market Cap

$146.52MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Shares Outstanding

53.67M

Volume

88.60K

Avg. Volume

256.12K

Financials (TTM)

Gross Profit

CN¥5.23B

Operating Income

CN¥159.19M

EBITDA

-CN¥74.62M

Operating Cash Flow

CN¥420.43M

Capital Expenditure

-CN¥153.84M

Free Cash Flow

CN¥266.59M

Cash & ST Invst.

CN¥2.94B

Total Debt

CN¥2.29B

Baozun Performance Analysis

Baozun annual revenue and year-over-year revenue growth by fiscal year
Fiscal yearPeriod endRevenueYoY growth
20222022-12-31CNY 1,247,547,944-14.4%
20232023-12-31CNY 1,243,751,225-0.3%
20242024-12-31CNY 1,309,221,5995.3%
20252025-12-31CNY 1,383,536,8795.7%
Baozun sequential (quarter-over-quarter) revenue growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-3023.7%
Q32025-09-30-15.5%
Q42025-12-3147.1%
Q12026-03-31-24.9%
Baozun annual diluted earnings per share and year-over-year EPS growth by fiscal year
Fiscal yearPeriod endDiluted EPSYoY growth
20222022-12-31CNY -1.59236.0%
20232023-12-31CNY -0.66-58.4%
20242024-12-31CNY -0.43-34.9%
20252025-12-31CNY -0.5835.5%
Baozun sequential (quarter-over-quarter) diluted earnings per share growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-3044.4%
Q32025-09-30-210.0%
Q42025-12-3164.5%
Q12026-03-3180.7%

Revenue Growth Rate

Annual and quarterly growth comparison

Earnings Per Share Growth Rate

Annual and quarterly EPS growth comparison

Quarterly Performance

Name
Q1 2026YOY CHG

Revenue

CN¥2.38B

+15.3%

Gross Profit

CN¥1.17B

+17.6%

Gross Margin

49.01%

N/A

Market Cap

$146.52MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

N/A

Market Cap/Employee

$21.67K

N/A

Employees

6,762

N/A

Net Income

-CN¥7.46M

+88.2%

EBITDA

CN¥15.92M

+124.3%

Quarterly Fundamentals

Name
Q1 2026YOY CHG

Total Cash

CN¥2.94B

+16.3%

Total Debt

CN¥2.29B

-5.5%

Accounts Receivable

CN¥2.10B

+3.8%

Inventory

CN¥1.24B

-19.2%

Long Term Debt

CN¥451.72M

-18.6%

Short Term Debt

CN¥1.84B

-1.5%

Return on Assets

-1.90%

N/A

Return on Invested Capital

2.66%

N/A

Free Cash Flow

CN¥0.00

N/A

Operating Cash Flow

CN¥0.00

N/A

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Questions About BZUN

What is the current price of Baozun?

Baozun is trading at $2.73 per share.

What is the 52-week range for Baozun?

Over the past 52 weeks, Baozun has traded between $2.07 and $4.88.

How much debt does Baozun have?

As of the most recent reporting period, Baozun reported total debt of CN¥332.61M.

How much cash does Baozun have on hand?

Baozun reported CN¥180.05M in cash and cash equivalents in its most recent financial results.

What is Baozun’s dividend yield?

Baozun does not currently have a dividend yield.

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