Once Upon A Farm, Pbc

Once Upon a Farm makes organic food for babies and children. These snacks help parents find healthy options for their kids. The fresh blends use real ingredients with no added sugar.

What Is on the Menu?

• Pouches: Organic fruit and vegetable blends processed with cold pressure to keep them fresh; represented 62% of net sales in 2025.
• Snacks: Dry puffs and melts alongside refrigerated oat bars for toddlers and older children; accounted for 37% of net sales in 2025.
• Frozen Meals: Veggie-forward organic finger foods designed for babies transitioning to solid food; comprised 1% of net sales in 2025.

Moving Into New Aisles

• Launched a line of refrigerated oat bars in 2023 to expand into the healthy snacking market.
• Introduced dry baby snacks including puffs and melts in 2024.
• Deployed over 3,400 branded coolers in retail stores as of December 31, 2025, to reach parents in the baby aisle.
• Pledged to distribute one million meals to communities in need through a partnership with Save the Children.

The Fresh Food Advantage

The company uses high-pressure processing to keep food fresh without using high heat or chemical preservatives. Its retail strategy places products in both refrigerated dairy sections and traditional dry-food aisles to increase visibility.

A Look at the Numbers

• Net sales reached $240.7 million in 2025, a 53.7% compound annual growth rate since 2022.
• Gross margin was 42.3% for the fiscal year ended December 31, 2025.
• Revenue hit $66 million in Q3 2025.
• Net income was -$11.3 million in Q3 2025.

The Big Picture

Once Upon a Farm has grown from a local startup into a national brand serving multiple stages of childhood development. Its focus on cold-pressed technology and multi-aisle retail placement allows it to compete across both fresh and pantry categories.