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2020 was a turbulent year, and that turbulence included the stock market. Investors saw rapid swings in their portfolios -- often in a matter of weeks.
New and experienced investors had to choose how they would respond to this volatility. Did they buy more stocks? Sell more? Keep money out of the market to avoid the volatility? Or stay the course and not do anything differently?
We wanted to know. To find out, we surveyed 2,000 American investors, including those who had been investing for decades, rookies, and everyone in between.
Read on to learn how investors approached one of the most volatile markets of all time.
Market volatility reached an all-time high in 2020 per the CBOE Volatility Index (VIX).
The VIX is a common gauge of stock market volatility. A higher VIX corresponds to a more volatile, unsettled market. Here are the VIX ranges and their levels of volatility, according to the S&P Dow Jones Indices:
The VIX skyrocketed as the COVID-19 pandemic grew more serious. It closed at an all-time high of 82.69 on March 16. Although it dropped from there, it was above 20 for the rest of the year with several spikes above 30.
The only recent year on record with similar volatility was 2008, during the height of the Great Recession.
This volatility made investors anxious, with 85% of our respondents saying they experienced some anxiety around the market in 2020. Over half said they were "somewhat" or "very" anxious.
Investors were anxious about a highly volatile 2020 stock market, and many of them bought or sold shares in response.
Nearly half of all investors bought stocks, and about a third chose to sell shares or keep money out of the market due to volatility. Just over one in five didn't change their normal investing habits.
It's important to note that none of these actions are necessarily right or wrong. Every investor's situation is different, and there are valid reasons for all the actions above.
There were some clear differences in the actions taken by new and experienced investors. Those with a year or less of experience typically chose to buy stocks ahead of any other course of action. They were also the least likely to sell stocks or keep their money out of the market.
Investors with 10 years or more of experience were the most likely to stay the course and not do anything differently. They did have one thing in common with the newest investors, though -- they generally didn't choose to keep their money out of the market.
Research on women in investing has consistently shown that women are less impulsive investors than men. That held true in 2020, as 28.13% of female investors said they didn't do anything differently because of market volatility, compared to just 15.58% of male investors.
Investors had many different reasons for buying stocks in 2020. Here are the factors that influenced the stocks that investors bought in response to market volatility (respondents were allowed to choose multiple options):
Across all demographics, the most popular reason to buy stocks was to capitalize on a fast-rising security. 2020 was an interesting year for growth stocks, with some companies capitalizing on COVID-19 and others suffering because of it.
It was, however, less common with the most experienced investors. Among those with 10 years or more of experience, a comparatively low 27.65% bought stocks for this reason.
Instead, many experienced investors considered the historical stability of particular stocks as well as the dividends they paid out -- though dividends were less likely to be a decision-making factor than you might expect, considering how popular dividend stocks are.
Investors sold stocks for many reasons in 2020. Here are the reasons given by the respondents who said they sold stocks due to market volatility (respondents were allowed to choose multiple options):
We saw the starkest difference between new and experienced investors in this area.
Investors with 10+ years of experience were far less likely to sell because they needed cash. The portion of investors who sold to reinvest in better opportunities or capitalize on a rise in value also went up with higher levels of experience.
The youngest investors were overwhelmingly more likely to sell stocks because they needed cash. Here are the percentages from each age range who sold because they were short on funds.
While it's not great to be in a position where you need cash, that's one of the five reasons we recommend selling a stock -- so it's very understandable.
Finally, we asked investors to assess how they did last year. Nearly half thought they came out ahead.
Experience made a big difference here. More experienced investors were more likely to believe they made money. Those with 10 years or more of experience were also the least likely to believe they broke even or lost money.
An issue that stood out among the least experienced investors was not knowing how their portfolio performed. This group was nearly twice as likely as any other to respond that they didn't know how they did.
A much higher portion of female investors (17.24%) didn't know how they did compared to male investors (8.86%). This could be in part because male investors tend to review their accounts more often.
We saw quite a few different approaches to market volatility in 2020. Buying stocks was the most popular, although sizable portions of investors chose to sell or hold on to their cash.
The most experienced investors seemed to be less impulsive and more stable with their investing strategies. They were the most likely to follow their usual approach. When they sold stocks, it was most often to reinvest or capitalize on new opportunities, not because they needed cash.
This is the kind of approach we encourage here at The Motley Fool. Invest in great companies and hold your shares for a long time, regardless of a volatile year here or there. (Though we certainly understand that many people needed to sell last year -- we saw high numbers of people experiencing income loss, and that creates an urgent need for cash.)
Fortunately, almost seven out of 10 investors believed they either made money or broke even. A strong rebound by the stock market played a large role in that, but it's still good news that the majority of investors didn't lose money.
The Motley Fool distributed this survey to 2,000 American adult stock investors via Pollfish on February 11, 2021.
Respondents were 46% female and 54% male. Age breakdown was approximately 15% 18–24, 23% 25–34, 35% 35–44, 13% 45-54, and 13% 55+.