While few sectors of the stock market have been immune to the negative financial impact of the coronavirus, certain retail stocks have had to battle the severest fallout from the pandemic. In particular, companies that traditionally maintained a heavy reliance on brick-and-mortar sales before the pandemic are struggling to keep up with changing consumer trends and a surge in digital demand.
As a second (or third) wave of the coronavirus hits countries and consumers around the globe, more than a few big names in retail are wondering if they can salvage enough sales from the holiday season to pull their waning balance sheets back up from the depths. The following 10 retailers may manage to stagger into next year in one piece, but without a big and booming holiday season of sales, 2021 could mark the beginning of the end for these household names.
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