The Super Bowl isn’t just the big game -- it’s big business. Cities across the country jockey to host the NFL’s championship game each year for the prestige and the economic infusion it brings. The host television network reaps the benefits of hosting the most watched event of the year in the U.S., as advertising spots during the Super Bowl are more coveted than any other. And the winning team can expect a spike in merchandise sales and ticket sales for the following year in addition to the glory of being Super Bowl champions.
With Super Bowl LII now in the books, here are a few big money numbers you probably didn’t know about the unofficial American holiday.
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