
As a small business owner you can't expect business to come to you. Instead, you need to go after customers and build a business based on hard work.
You won't be able to outspend your bigger rivals and you probably don't have the advantage of having a national brand (unless you own a franchise). That does not mean you have to settle for being the little guy.
You can make your small business stand out. It just requires that you be a little more clever and put in the hard work needed for it to happen.
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