About 97% of homebuyers use the internet for their home search, according to a 2021 report from the National Association of REALTORS®. But listing sites aren't the only corner of the internet that real estate investors should rely on to get the word out about rentals or sale properties.
Social media platforms like TikTok and Instagram have proven how effective short videos can be -- and that you don't have to have any real camera skills to create engaging content. Here are five ways to get more eyes on your sale or rental property by harnessing the power of social media.
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