5 Ways to Advertise Your Property on Social Media

About 97% of homebuyers use the internet for their home search, according to a 2021 report from the National Association of REALTORS®. But listing sites aren't the only corner of the internet that real estate investors should rely on to get the word out about rentals or sale properties.

Social media platforms like TikTok and Instagram have proven how effective short videos can be -- and that you don't have to have any real camera skills to create engaging content. Here are five ways to get more eyes on your sale or rental property by harnessing the power of social media.

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Location is everything when it comes to selling a home, but it's often only given a cursory mention in the text of a real estate listing. Social media offers you a chance to woo potential buyers with the beauty of the park across the street, the bustling scene downtown, or even how close the train or bus stop is to your front doorstep.

Whether you hire a pro videographer with a drone camera or DIY it with your own smartphone, uploading short glimpses into the community to TikTok or Instagram Reels gives would-be buyers and renters a lay of the land.

Home listings with extensive photo galleries are known to capture more interest, though multiple shots of the same room can be tedious for potential buyers and renters to click through. Instead, try a dedicated social media post that spotlights an upgraded feature to the home. For example, a brand-new kitchen renovation (That countertop! Those cabinets!) could be what gets people to pause mid-scroll on social media.

ALSO READ: 4 Ways to Spend Your Renovation Dollars in 2022

If you're already active on social media, you might have noticed posts that say things like, "This is what $300,000 gets you for a home in this town!" do very well in terms of audience engagement.

This is particularly true for markets where people can get much more bang for their property buck. These posts not only work to advertise the listing but also give out-of-town buyers and renters an idea of what comparable properties are going for in your neck of the woods.

ALSO READ: How Much Should You Worry About a Real Estate Market Crash?

The pandemic slammed the door shut on open houses, causing many real estate agents and sellers to rely heavily on virtual tours to show properties to would-be renters and buyers. While open houses are still a thing, virtual tours offer a veritable 24/7 open house.

Whether you hire a professional videographer to do a 360-degree tour or just press record on your phone, a virtual walk-through of your space will allow house hunters to envision themselves living there. Upload video snippets to TikTok and Instagram -- you could even try going live on Facebook or Insta, too -- so you can get likes, comments, and shares.

Luxury real estate listings tend to get a lot of likes because of the inherent wow factor. But don't let that stop you from creating posts and videos of a more modest home -- or one that is in desperate need of a makeover. When housing inventory is as tight as it has been, buyers are looking for diamonds in the rough.

If you've got a -- ahem -- vintage property with original shag carpeting you're looking to sell, try a video walkthrough set to a disco beat. (Social media makes it easy to provide the soundtrack!) Maybe someone out there is scrolling through social, looking for a groovy pad just like yours.

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If you think you have to be a celebrity or influencer to use social media as a marketing tool, think again. Whether you hire a pro videographer or grab a selfie stick, create and post content starring your property to any and all social media platforms.

Content that's quick and easy to view -- and more importantly, share with others -- could be the key to filling vacancies or getting offers more quickly.

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