It's easy to dismiss TikTok as just another social media platform -- one filled with pop culture references, politics, and loads of teens and tweens. But in reality, it's actually a highly effective marketing tool, and plenty of real estate pros have seen huge success on the platform. (Just check out Tatiana Londono's more than 2.3 million followers and 33 million likes!)
Are you using TikTok in your marketing efforts? If not, here's why you might want to hop on the bandwagon.
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