You don't have to jump through a ring of fire to get attention, but it's not a bad way to do so. Over the past year, a number of businesses have stepped outside of normal boundaries to get attention for their products. In some cases that may seem like desperation, and not every one of these public relations stunts drove business for the long term.
Every single one, however, got people talking, gave the company added attention, and at least gave it a shot at growing sales.
Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.