The fourth quarter isn’t just a big deal in sports. It’s also a make-or-break time in the retail industry. During the last three months of the retail fiscal year, which is generally November, December, and January, retailers have their biggest quarter of the year in terms of sales and profits thanks to the holiday shopping season.
Some retailers even make more than half of their profit during the fourth quarter as waves of shoppers and gift-giving customs creates a valuable opportunity for these stores.
But with fears of a recession and the threat of a trade war lurking, as well as rising competition from Amazon and other online competitors, some retailers are in a tough spot. For these 10 companies, it’s crucial that they get a win in the key holiday quarter.
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