The retail apocalypse isn't what you think it is. It's not internet-native companies putting brick-and-mortar chains out of business. That, of course, is happening, but many traditional retailers have managed to thrive despite consumers having more choices.
These are companies that have made changes. In many cases, that means going full omnichannel. In others, some retailers simply remain a draw to consumers -- that's specifically true for stores that offer bargains and changing merchandise that delivers a "treasure hunt" effect.
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