70% of the after repair value – repair cost = maximum offer price
For example, if a property has an after repair value of $250,000 and the estimated repair costs are $55,000, the investor would use the formula:
($250,000 x 70%) (ARV)
- $ 55,000 (estimated repair cost)
$ 120,000 (maximum offer price)
The maximum offer price is the most the investor should pay for the property, so most will start with a lower offer. The lower the purchase price, the more room for profit. While the 70% rule is a common standard in the industry, depending on the market, some rehabbers or wholesalers will go as far up as 75%–80% of ARV to have a competitive edge, although profit margins and risk will be greater if the percentage used is higher.