Ralph Lauren Wants a Piece of This $9.2 Billion Market
Ralph Lauren unveiled a "smart shirt" this week. Why is the apparel maker getting into the wearable tech market?
Why Taking the PepsiCo-Anheuser-Busch InBev Relationship a Big Step Further Makes Sense
Is an Anheuser-Busch InBev-PepsiCo deal as crazy as it sounds? Not even close.
Movies About Sports Don't Play Well at the Box Office. Time to Rethink the Genre?
The sports-underdog movies Americans like don't play as well overseas and there's competition for other types of media.
Should Nike Investors Be Worried About Johnny Manziel?
With every new Johnny Manziel controversy, Nike must question why it decided to sponsor the rookie quarterback. So, should investors be worried?
Why Are Sports Illustrated and USA TODAY Entering the Fantasy Sports Market?
Sports Illustrated and USA Today are entering the daily fantasy-sports space. How will they make money? And what does this mean for the industry?
Police Militarization: How It's Happening, and Who Could Be Profiting
Events in Ferguson, Missouri highlight how militarized American law enforcement has become. How is it happening, and is anyone profiting from it?
Will the ClubCorp-Sequoia Deal Change Golf?
ClubCorp will buy peer Sequoia Golf. What's it mean for the golf course industry?
Ebola Virus: What Are the Economic Costs?
The Ebola outbreak in West Africa is the worst in history. What are the potential economic consequences?
Why Did TaylorMade Sales Fall Off a Cliff?
TaylorMade sales plummeted last quarter, and it could force Adidas to revamp its golf business.
Will Rory McIlroy Ever Be as Marketable as Tiger Woods?
Rory McIlroy is the hottest name in the golf world. But will sponsors ever love him to the same degree as Tiger Woods?
What Brett Favre's Comeback Reveals About Sports Sponsorships
From a marketing standpoint, Brett Favre is back. His comeback reveals a lot about sports sponsorships.
SEC Network Launch Means Payday for Schools, Higher Bills for Consumers
The SEC Network launches next week, and it's big business.
What Will a Major Deal Mean for Daily Fantasy Sports?
DraftKings, one of the largest daily fantasy sports sites, is buying competitor DraftStreet. What's it mean for the industry?
The Migrant Crisis Could Cost Billions, But Is Border Security Even More Expensive?
The ongoing migrant crisis -- and what Congress will spend to solve it -- is dominating the headlines. But is border security even more expensive?
Should Nike and Under Armour Fight Over Kevin Durant?
Kevin Durant is arguably the NBA's hottest commodity. Should sponsors fight over him?
Why Is Reebok Crazy About CrossFit?
Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit?
National Marijuana Legalization: How Much Tax Revenue Could It Bring In?
National marijuana legalization may be a foregone conclusion. And it's likely worth billions in tax revenue and government savings.
Los Angeles Clippers Sale: Will TV Revenues Quadruple?
The Clippers' bid book sheds new light on the future of NBA TV rights fees.
Los Angeles Clippers Sale: New Numbers Show Just How Expensive Ballmer's Bid Is
We knew $2 billion was a lot of money. Now we know just how expensive Ballmer's bid really is.
Does Virtual Reality Technology Like Oculus Rift Have a Future Beyond Gaming?
Virtual reality is synonymous with gaming, but is its future broader than that?