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John Mitchell

JohnWMitchell

John W. Mitchell has served from sailor to CEO, with stints as a reporter and writer. He is a published writer and award-winning photographer. John is the owner of SnowPack Public Relations in Cedaredge, Colo., and lives with his wife, who—on most days—loves him more than her horse. John is writing his first novel.

Recent Articles by John Mitchell

Craft Brewers Planning for Potential Hops Shortage

Jul 10, 2014 by John Mitchell

Craft Brewers Planning for Potential Hops Shortage

Rising costs and tight supplies fuel concerns of a shortage, but brewers expect to innovate.

Can Companies Measure Social Media ROI?

Jul 3, 2014 by John Mitchell

Can Companies Measure Social Media ROI?

A new Gallup study challenges the effectiveness of social media ads.

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May 24, 2014 by John Mitchell

Time Magazine Cover Ad a Harbinger of Journalism Shift

The traditional journalism model is giving way to curation.

Is it Time to Kill College Sports?

May 17, 2014 by John Mitchell

Is it Time to Kill College Sports?

Most colleges lose money on sports such as football and basketball, which a new study finds are not associated with future undergraduate satisfaction.

How Social Media Marketing Is Changing the Way Big Brands Advertise

Apr 11, 2014 by John Mitchell

How Social Media Marketing Is Changing the Way Big Brands Advertise

"Generation Like" is changing the way business sells.

Proposed Legislation Targets NFL Nonprofit Status

Mar 24, 2014 by John Mitchell

Proposed Legislation Targets NFL Nonprofit Status

Football is one of several leagues organized as a 501(c)(6). Will it be able to keep that designation?

Recent Beef Recall Shows High Cost of Tainted Foods

Mar 13, 2014 by John Mitchell

Recent Beef Recall Shows High Cost of Tainted Foods

Proper management can mitigate the business impact of food recalls.

Is This the Beginning of the End for Snowboarding?

Mar 11, 2014 by John Mitchell

Is This the Beginning of the End for Snowboarding?

Pricing, Changing Youth Culture and Climate Change All Stress Once Hip Sport

How the MLS Could Finally Help Soccer Go Mainstream in America

Jan 18, 2014 by John Mitchell

How the MLS Could Finally Help Soccer Go Mainstream in America

Four reasons why MLS is ready to take on the Big Three.

E-Cigarettes Mark Return of Advertising for Tobacco Companies

Jan 15, 2014 by John Mitchell

E-Cigarettes Mark Return of Advertising for Tobacco Companies

The last TV ad for a tobacco product aired on Jan. 1, 1971. But the rules changed when e-cigarettes hit the market. How will the FDA and tobacco companies react?

Louisville's Bobby Petrino Re-Hire - Lessons for Dysfunctional Organizations

Jan 14, 2014 by John Mitchell

Louisville's Bobby Petrino Re-Hire - Lessons for Dysfunctional Organizations

The University of Louisville's tunnel vision offers a timely lesson to investors.

The Story of Craft Beer's Growth and How it Boosts Local Economies

Jan 6, 2014 by John Mitchell

The Story of Craft Beer's Growth and How it Boosts Local Economies

Why big beer is destined to get smaller.

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