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Mercedes Cardona

Mercedes Cardona

mercedes-cardona

Recent articles

Are the Good Times Over for TJX?

Off-price chains are still a good deal, but the easy-money days are over.


Play Carefully With Toy Stocks

The slow economy will have parents cherry-picking Santa's list.


Is It Time to Drop Supermarket Stocks?

Macro trends make grocers less super, but Kroger still looks good.


2 Consumer Stocks to Play a Housing Recovery

Homebuilders still look iffy, but DIY-ers can give home goods a boost.


Shopping Stocks for Back-to-School

Shoppers will go cheap and basic, and so should retail-stock investors.

No Lipstick Can Pretty Up Coty's IPO

The cosmetics company's offering doesn't offer investors control, or much profits.


3 Stocks to Buy as This Key Sector Slows

When the going gets tough, the rich keep shopping, but go down-market.


Don't Get Sucked In by Fast-Food M&A

Don't read hints of a strong market in the flow of deals.


Better Buy Now: Sally Beauty vs. Ulta

Possible dividends make Sally a value buy; store openings give Ulta the growth edge.


The Best Retail Plays in This Sector

Cabela's still got game, but Dick's and Hibbett Sports feel played out

1 Sector on My Buy List

Pricey names are losing momentum but are still a good bet for the long term.


Don't Freak Out Over Ascena

Earnings dissapointed, but back-to-school season should help Dress Barn's parent recover.


Teen Apparel Looks Ready for a Growth Spurt

More summer jobs, good back-to-school sales put teen clothing stores back on track


Time to Sell Your Mall REITs? Not Yet.

Despite their strong run, shopping-center landlords still have potential.


Are These Clothing Stores a Good Fit Now?

Macro trends make the mushy middle of apparel retail worth trying on.

Toymaker Stocks Are Not Child's Play

Toymaker earnings disappointed, but the price drops could be an opportunity.


Stay Out of an Avon Bidding War

Takeover talk puts lipstick on the cosmetics company's issues.


Say G'day to Outback Steakhouse's IPO

Restaurants are risky, but Bloomin' Brands would be appetizing at the right price.


Is It Time to Tie Down at Pier 1?

The housewares retailer gets ready to take off when housing recovers.


Far From Dying, This Retailer Could Be Thriving

With apparel sales springing forward, the clothing chain catches a break.