May 12, 2016 by John-Erik KosloskyIs Facebook's Instagram in Trouble?A recent report shows falling user interaction rates on the red-hot social network. Is this a sign that Instagram is already losing steam?
May 10, 2016 by John-Erik KosloskyThe Single Most Important Number for FacebookIt won't generate headlines the way stellar growth on the top and bottoms lines do, but this metric is is an important measure of Facebook's long-term success.
Apr 29, 2016 by John-Erik KosloskyWhy Facebook and Twitter Are Sweetening the Pot for News PublishersTwo big players in social media are courting news publishers with new offerings. What's behind these moves?
Apr 28, 2016 by John-Erik KosloskyFacebook Marks a Milestone in Its Fight to Win Over the Developing WorldIt has ambitious plans for growth around the globe, and this little-known app may help Facebook achieve its goals.
Mar 18, 2016 by John-Erik KosloskyHave a Second? That May Be All Facebook's Video Ads Will NeedResearch is shedding new light on how fast we process what we see on our smartphone screens.
Mar 17, 2016 by John-Erik KosloskyAlphabet Just Struck a Major Blow Against Internet Ad FraudFraud is a billion-dollar problem plaguing the digital ad market. The industry's biggest player is working to clean things up.
Mar 17, 2016 by John-Erik KosloskyFacebook's Mobile Users Will Soon Be Watching More Full-Screen Video AdsThe social network aims to both satisfy advertisers and make for a better smartphone app experience.
Mar 11, 2016 by John-Erik KosloskyCould This Be Sirius XM's Most Valuable Asset?While investors focus on how well Sirius XM continues to add subscribers and grow revenue, it's easy to forget that the company is sitting on a very valuable asset that it's yet to put to use.
Mar 9, 2016 by John-Erik KosloskyHow Sirius XM Aims to Double -- or Triple -- This Important Part of Its BusinessAs it shifts its focus from new-car buyers to used-car owners, Sirius XM sees a new runway for growth. But will that growth come at too large a cost?
Mar 9, 2016 by John-Erik KosloskyGood News in Facebook's Drive to Win Over PublishersSome big names in news are happier with an updated version of Instant Articles, and Facebook now has plans to roll the platform out to publishers operating on a smaller scale.
Feb 20, 2016 by John-Erik KosloskySigns That Facebook Is Becoming a Bigger Player in NewsAs publishers sign on to Facebook's Instant Articles platform, the social network is showing signs of its emergence as a bigger source of delivering hard news.
Feb 19, 2016 by John-Erik KosloskyFacebook Has Just Scratched the Surface in This Important MarketSmaller businesses have been warming to Facebook's ad platform.
Feb 17, 2016 by John-Erik KosloskyFacebook Is Out to Prove Its Ads WorkDigital advertising remains a murky world, where fraud lurks and measuring effectiveness has been elusive. Facebook wants to win over skeptical companies.
Feb 11, 2016 by John-Erik KosloskyFacebook Inc. Likes Video; That Means Publishers Are Shifting From Print to VideoAs Facebook shifts its focus, publishers who have to come to rely on the platform for traffic are forced to change accordingly.
Feb 10, 2016 by John-Erik KosloskyHave Advertisers Already Moved on From Twitter Inc?Competition for advertisers is heating up in the world of social media, and Twitter has yet to stake a claim to its territory.
Feb 4, 2016 by John-Erik KosloskyIt's Time for Verizon to Ditch the "AOL" Brand NameVerizon is reportedly considering a name change for at least some of the AOL services it acquired last year. It may already be overdue.
Jan 19, 2016 by John-Erik KosloskyYouTube Appeals to Small Businesses. Will They Spend Money With Alphabet Inc.?A Homer Simpson video targets local advertisers. The market is huge, and big digital players such as Alphabet and Facebook are eyeing an increasingly bigger share.
Jan 18, 2016 by John-Erik KosloskyYour Facebook News Feed May Be In for a Big ChangeA move to separate the all-in-one News Feed into multiple channels could make for a more pleasant user experience -- and translate to bigger revenue.
Jan 5, 2016 by John-Erik KosloskyWhat Howard Stern's New Contract Can Tell Us About the Future of Sirius XM HoldingsThe King o All Media's radio show will call Sirius XM home for another 12 years. But what will happen in video and interactive may prove to be bigger news for the company.
Jan 3, 2016 by John-Erik KosloskyWill Changes to Instant Articles Lure More Publishers to Facebook Inc?Facebook has made changes to its Instant Articles platform to help attract publishers, but there's still ample reason for the latter to be wary.
