Dec 29, 2015 by John-Erik KosloskyHow Facebook at Work Will Help the Social Network Tap a Fast-Growing MarketFacebook's first major foray into the enterprise market is set to roll out next year, and the real money might not lie in subscriptions or service fees.
Dec 25, 2015 by John-Erik KosloskyFraud and Theft Cost Advertisers $8 Billion a Year: Can Alphabet Inc. Clean Up This Mess?Shady practices cost digital advertisers billions each year and undermine faith in the market. Google recently took a step toward solving some of these problems.
Dec 22, 2015 by John-Erik KosloskyWhy Pinterest's Fast Rise Is a Threat to Alphabet Inc.Pinterest is the latest social media company to ramp up efforts to monetize its platform, and it looks like big growth is already underway. That growth could come at the expense of Alphabet's Google.
Dec 18, 2015 by John-Erik KosloskySpending on Facebook Inc Video Ads Is Exploding -- but Will Customers Stick Around?A move to sell video ad spots in a way that's familiar to TV advertisers is working for Facebook, a large ad manager says. But the more important work may be still to come.
Dec 13, 2015 by John-Erik Koslosky1 Way Howard Stern May Be More Valuable to Sirius XM Holdings Now Than EverHoward Stern's loyal listeners followed him to Sirius XM long ago, but he's still delivering a valuable contribution to the satellite radio service's continued growth.
Dec 8, 2015 by John-Erik KosloskyCan Quick-Lube Garages Help Fuel Growth for Sirius XM Holdings Inc?As Sirius XM shifts its focus from new cars to used-car owners, the satellite-radio provider needs a new playbook for finding and signing up subscribers. It's thinking creatively.
Dec 1, 2015 by John-Erik KosloskyInternet Ad Growth Is Surging, and Facebook Inc. Is the Big WinnerDigital advertising is growing fast, but there are a few areas that are truly taking off.
Nov 29, 2015 by John-Erik Koslosky3 of Every 4 New Cars Has a Sirius XM Holdings Radio. Could More Than That Mean Trouble?More cars with preinstalled satellite radio have meant more subscribers for Sirius XM, making a growing penetration rate a thing to cheer. Here's why that's changing.
Nov 25, 2015 by John-Erik KosloskyFacebook Knows Where You Are and It's Going to Start Telling BusinessesIf you use Facebook's mobile apps, it's a good bet the social network knows where you are at any given time. That's information businesses that advertise on Facebook may be very interested in.
Nov 21, 2015 by John-Erik KosloskyFacebook Inc. Is Crushing Google in Display Ads -- Should Alphabet Investors Be Worried?Facebook's display-ad business is booming while Alphabet's is shrinking, according to a report. Does this spell trouble for the search giant?
Nov 6, 2015 by John-Erik KosloskyWill New Report Cards Help Facebook Inc. Win More Ad Revenue?Facebook will be issuing grades to the apps that display ads purchased through the social network. It's hoping for happier advertisers.
Nov 3, 2015 by John-Erik KosloskyIs Facebook Inc. or Google a Bigger Winner in Mobile?One report says apps rule mobile, and Facebook looks poised to make a killing. But then another says browsing -- Google's domain -- is really king of the mobile hill. Who's right?
Oct 23, 2015 by John-Erik KosloskyShould Facebook Inc. and Google Be Worried About This Ad Push?Some bigger publishers are starting to look for ways to put their readers' data to use in targeting ads. Their goal: to claw back some of the ad dollars that Google and Facebook have taken away.
Oct 19, 2015 by John-Erik Koslosky1 Advantage YouTube Has Over Facebook Inc. in the Web Video WarFacebook continues its push into video, but companies have a good reason to continue using Alphabet's YouTube.
Oct 11, 2015 by John-Erik KosloskyFacebook Inc's Fastest-Growing Group of Advertisers Might Surprise YouIt won't grab many headlines, but this $77 billion market is an important avenue of growth for the social network.
Oct 10, 2015 by John-Erik KosloskyDemand for Ads During Live Sports Keeps Growing, and That's Good News for The Walt Disney Co.Cable subscribers have been cutting the cord. TV viewership for sports has been slipping. But demand for ad time during live sports continues to grow.
Oct 4, 2015 by John-Erik KosloskyBryce Harper in 3D Is Just the Beginning for Virtual Reality AdsA new ad for Gatorade drops fans into the shoes of Bryce Harper at the plate. For virtual reality advertising, this is just the beginning.
Oct 4, 2015 by John-Erik KosloskyShould Facebook Inc. Open Up Its User Data for the Greater Good?No other company has as deep a well of information that can help researchers in their quest to understand people and perhaps remedy society's ills.
Oct 1, 2015 by John-Erik KosloskyThe Walt Disney Co. Just Bought $2.4 Billion of Its Own Stock -- Should You Follow Suit?After a recent price drop, Disney backed up the truck and bought its own shares. Should you follow its lead?
Oct 1, 2015 by John-Erik KosloskySorry Verizon, Facebook Is About to Crush Your Mobile Ad DreamsThrough its acquisitions of AOL and now Millennial Media, Verizon is looking to leverage its customer base to win over advertisers. But it faces an uphill battle with a more-than-formidable opponent in Facebook.