Energy drink specialist Celsius Holdings (CELH 0.14%)reported substantial challenges in its third quarter 2024 earnings release on Wednesday, Nov. 6. Key metrics fell short of analyst expectations due to significant supply chain disruptions. The company broke even on bottom-line earnings per share, falling short of the expected $0.02 EPS. Revenue was short of consensus expectations by about $1 million as it fell sharply to $265.7 million from $384.8 million a year ago, a 31% decline. This reflects ongoing operational issues despite stable retail sales in the U.S. and growth in international markets.
The quarter overall was marked by significant impacts from changes in distributor operations rather than a lack of market demand.
| Metric | Q3 2024 | Analyst Estimate | Q3 2023 | Change (YOY) |
|---|---|---|---|---|
| Diluted EPS | $0.00 | $0.02 | $0.30 | Not applicable |
| Revenue | $265.7 million | $267 million | $384.8 million | (31%) |
| Gross margin | 46% | N/A | 50.4% | (440 bps) |
| Net income | $6.4 million | N/A | $83.9 million | (92%) |
Source: Celsius Holdings. Note: Analyst consensus estimates for the quarter provided by FactSet. YOY = Year over year. bps = basis points.
Overview of Celsius Holdings
Celsius Holdings focuses on producing lifestyle energy drinks tailored to health-conscious consumers. Its well-known brand, CELSIUS, is positioned within the competitive energy drink market by offering products that promise calorie-burning and metabolism-boosting benefits. The company emphasizes its unique formulation, which includes no artificial preservatives or sugar, targeting health and fitness enthusiasts.
Recently, the company has focused on strategic growth through distribution partnerships and the launch of new product lines. A notable agreement with PepsiCo (PEP 0.01%) boosts its distribution capabilities. Its focus on product differentiation aims to meet evolving consumer trends. Key success factors include maintaining strong retail and global expansion efforts, continuously innovating products, and navigating its complex supply chain efficiently.
Quarter Highlights
The third quarter was marked by a substantial decline in key financial metrics, mainly due to disruptions in its supply chain. A supply chain optimization effort initiated by its largest distributor led to a $123.9 million decrease in sales. This significantly impacted gross margin, which fell from 50.4% to 46%. These operational adjustments led to sharply reduced orders and revenue.
Distribution through various channels was mixed. Sales to Costco Wholesale in the third quarter increased 15%; however, sales to Walmart's Sam’s Club and BJ's Wholesale were negatively affected due to the timing of promotions and innovation loading in the year-ago period. Total club channel sales decreased 4% year over year to $60.5 million in Q3 from $63.2 million for the prior-year period. Celsius sales to Amazon increased 21% year over year to approximately $27 million.
Despite overall declines, certain segments within Celsius clinched positive results. U.S. retail sales rose by 7.1% year over year, reflecting continued brand demand. International sales were particularly strong, increasing by 37% to $18.6 million, fueled by strategic market entries in Canada, the U.K., and Ireland. This highlights international expansion as a pivotal driver of future growth.
Celsius launched new flavors like Watermelon Ice and Grape Slush within its CELSIUS ESSENTIALS line. Additionally, its recent acquisition of a co-packer represents a strategic maneuver to enhance supply efficiency and innovation capabilities. While strengthening internal controlled production could rebalance its disrupted supply chain, these steps signify increased agility.
The quarter also demonstrated Celsius's continued dependency on the PepsiCo distribution agreement, which accounts for a substantial portion of its revenue. The reported decline in gross margin by 440 basis points reflects increased promotional allowances and incentives, indicating challenges in sustaining profitability with its current operational model.
Looking Ahead
Despite current headwinds, Celsius maintains a strong forward-looking strategy involving further expansion and innovation plans. Management emphasized its commitment to long-term growth through international market penetration and product diversification. This includes leveraging partnerships like that with Pepsi to gain a stronger foothold in global markets.
Celsius's management has shared plans for additional product innovations and strategic initiatives to recover market momentum. The company's focus on expanding distribution networks, improving supply chain dynamics, and maintaining consumer engagement remains pivotal. Investors should watch for ongoing adaptation to supply chain challenges and continued traction with international growth initiatives.
