The Motley Fool's analysts Andy Cross, Emily Flippen, and Jason Moser discuss the power of advertising diversification.
Netflix's (NFLX +3.23%) advertising business emergence mirrors Amazon's trajectory, where what started as a "side note" has grown into a $56 billion revenue stream. While Netflix may not reach Amazon's scale, analysts believe the streaming giant's substantial user base positions it for billions in future ad revenue.
NASDAQ: NFLX
Netflix
Today's Change
(3.23%) $3.09
Current Price
$98.64
Key Data Points
Market Cap
$403B
Day's Range
$95.20 - $98.64
52wk Range
$75.01 - $134.12
Volume
1.7M
Avg Vol
49M
Gross Margin
48.59%
The company remains strategically quiet about specific metrics, likely for competitive reasons, but transparency will increase as the business grows larger.
