Hemisphere Media Group Inc (HMTV) Q2 2019 Earnings Call Transcript

HMTV earnings call for the period ending June 30, 2019.

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Hemisphere Media Group Inc  (NASDAQ:HMTV)
Q2 2019 Earnings Call
Aug. 02, 2019, 10:00 a.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Good day, ladies and gentlemen, and welcome to Hemisphere Media Group Inc.'s Second Quarter 2019 Financial Results Conference Call. My name is Sydney, and I will be your operator today. A replay of the call will be available beginning at approximately 1 P.M. Eastern Time today, Friday, August 2nd, 2019, by dialing (855) 859-2056 or from outside of the United States by dialing (404) 537-3406. The conference ID for the replay is 4063557.

I will now turn the call over to Ms. Danielle O'Brien.

Danielle O'Brien -- Investor Relations-Edelman Financial Communications

Thank you, operator, and good morning, everyone. I'd like to welcome everyone to today's conference call. I'm Danielle O'Brien and I'm with Edelman Financial Communications, Hemisphere's outside Investor Relations firm. Joining me on the call today is Alan Sokol, Hemisphere's Chief Executive Officer; and Craig Fischer, Hemisphere's Chief Financial Officer. Today's announcement and our comments may contain certain statements about Hemisphere that are forward-looking statements within the meaning of the US Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations of the management of Hemisphere and are subject to uncertainty and changes in circumstance, which may cause actual results to differ materially from those expressed or implied in such forward-looking statements.

In addition, these statements are based on a number of assumptions that are subject to change. Please refer to our Company's most recent Annual Report on Form 10-K and other public filings for a more complete discussion of forward-looking statements and the risk factors applicable to our Company. Forward-looking statements included herein are made as of the date hereof, and Hemisphere undertakes no obligation to update publicly such statements to reflect subsequent events or circumstances. During today's call, in addition to discussing results that are calculated in accordance with generally accepted accounting principles, we will refer to adjusted EBITDA, which is a non-GAAP financial measure. A reconciliation of GAAP to non-GAAP information is included in our earnings press release, which was issued earlier this morning. Management believes that this non-GAAP information is important to investors' understanding of our business.

I will now turn the call over to Alan.

Alan J. Sokol -- President and Chief Executive Officer

Thank you, Danielle, and good morning, everyone. We continue to have strong momentum into the second quarter, delivering growth across all of our key revenue streams and defined overall US subscriber trends. We are proud to offer highly differentiated content to fast-growing target audiences with untapped distribution and advertising opportunities. Unlike general market broadcasted cable networks, which are losing viewers and subscribers to major streaming services offering similar content, there are no streaming substitutes for the content we provide.

Our channels have the top Spanish-language movies and the best serialized dramas from throughout the world as well as a large selection of and highest quality exclusive content from Puerto Rico, Central America and the Dominican Republic. For the millions of Hispanic Americans seeking this content, our channels are the exclusive destination. Moreover, because we control the rights to the vast majority of our content across all media, we have the capacity to offer our content whenever and wherever our viewers prefer.

Turning to Puerto Rico, during the past few weeks, we have witnessed an unprecedented popular uprising which has captured the attention of the world. The immediate result of the protests has been the resignation of Puerto Rico's governor. We are optimistic that the clear and unequivocal message sent by the public to elected officials will result in greater transparency and accountability and a heightened focus on economic growth. While it is likely that these events will result in additional federal oversight, which could potentially cause delays in federal funding, we do not expect the total amount of recovery proceeds to be affected. Independent of the political upheaval, the economic metrics in Puerto Rico remain positive. The unemployment rate remained stable in June at 8.4% and is the lowest unemployment rate in at least 55 years. Auto sales in the first half of 2019 were up 4% over the comparable period of 2018 and net migration out of Puerto Rico was less than 2,000 persons in the first quarter of 2019, a significant decrease from pre-storm levels according to the most recently released passenger data from San Juan International Airport. We are extremely proud of tireless work performed by WAPA's world-class news organization in covering the political crisis. WAPA provided its audiences in both Puerto Rico and the US with non-stop uninterrupted coverage, including as many as 13 consecutive hours of coverage in a single day. During these historic weeks, WAPA was an indispensable source for the latest news and insights garnering as much as the 90% audience share at times and unprecedented achievement.

In WAPA America, we simulcast all of WAPA's news programming provided more extensive coverage of the crisis than any other network in the US. WAPA America's unmatched coverage was on display as the protest peaked during the week of July 15 when WAPA America was the highest rated US Spanish language cable network from 6:00 A.M. to 7:00 P.M., Monday to Sunday. On July 25th, the date of the Governor's resignation, WAPA America delivered its highest audience ever, peaking at nearly 300,000 households. In May, WAPA launched its entirely new and innovative 4:00 P.M. flagship newscast as well as its new daily reality competition series, Guerreros, a format which has been successfully airing on Canal Uno in Colombia. These new programs have been -- had both in rating successes out of the gate and have further solidified WAPA's leadership position.

Turning to our US cable networks, we continued our strong momentum and saw growth across all our channels. Pasiones continued its impressive growth trajectory, delivering its 10th consecutive quarter of year-over-year growth, increasing audience delivery by 39% over second quarter of 2018, and giving the channel the highest rated quarter in history. For the fourth straight quarter, Pasiones beat Univision's telenovelas channel in primetime, nearly doubling its delivery. In April, Pasiones was fully launched across Spectrum's national footprint, including Los Angeles and New York, the two largest Hispanic markets and it's now cared by all major cable, satellite and telco distributors. This makes Pasiones our most widely distributed channel, a reflection of its unique and compelling programming.

Cinelatino continues to be the second highest rate of Spanish language cable network in coverage ratings. Our ratings performance in Q2 was highlighted by the premiere of box-office blockbuster, No Manches Frida, which was the highest rated Spanish language non-sports cable program for the entire day among adults 18 to 49. Additionally, during the quarter, Cinelatino reached a multi-year renewal agreement with DISH and Sling affirming the quality and value of our network. We are excited to launch our first production ever under our previously announced joint venture between recently acquired Snap Media and MarVista Entertainment. The joint venture has entered into a co-production agreement with a major US media company for an exciting new premium Spanish language series. Under the agreement, the Snap-MarVista joint venture will receive a production fee and we have secured US rights to the series for Pantaya and Cinelatino. This is a template, which works very well for us and which we intend to replicate.

WAPA America continued its strong rating performance, increasing its total bay audience by 5% over the second quarter of 2018 and this does not factor in the extraordinary ratings for our coverage of the protests in July. WAPA America remains the highest rated Spanish language cable channel in the weekday early fringe period. Centroamerica TV also posted another quarter of strong ratings growth, increasing total day ratings by an impressive 47% over the second quarter of 2018. The quarter was highlighted by the championship match of the El Salvador Soccer League, which was the highest rated sporting event in the channel's history. Although, we continued to see subscriber losses from DISH in Q2 due to the Univision blackout, those losses abated over the course of the quarter with Univision back on the year. Overall, we once again saw meaningful US subscriber growth, defining industry trends, as DISH subscribers migrated to other distributors and we had a spectrum to Pasiones distribution.

Turning to our strategic investment. Canal Uno in Colombia again experienced strong and impressive ratings growth with total day ratings up 33% over the second quarter of 2018, including a 42% increase in primetime. As we announced this week, we are extremely pleased that the Colombian legislature has granted Canal Uno, a 10-year extension of its concession license until 2037 at no additional cost.

Our subscription streaming platform Pantaya continued its impressive growth in the second quarter. We recently launched two new premium series, which we believe will accelerate growth and reinforce the Pantaya brand as the exclusive destination for the best movies and original premium series.

Finally, in closing, we continue to pursue M&A opportunities that will accelerate our growth and remain optimistic that we will be able to successfully execute on such opportunities.

Thank you, everyone. I'll now turn the call over to Craig.

Craig D. Fischer -- Chief Financial Officer

Thank you, Alan, and good morning, everyone. Net revenues in the second quarter were $39.1 million, an increase of 13% as compared to net revenues of $34.8 million for the year-ago period. Net revenues for the six months ended June 30, 2019, were $74.3 million an increase of 16% as compared to $63.8 million for the year-ago period. These increases were driven by growth across all of our revenue streams. Affiliate revenue for the three and six months ended June 30, 2019, increased $2.0 million, or 10%, and $4.9 million, or 13%, respectively over the comparable periods in 2018. These increases were due to rate increases and subscriber growth, including the launch of Pasiones on Spectrum in April and continued restoration of Pay TV subscribers in Puerto Rico.

Advertising revenue for the three and six months ended June 30, 2019, increased $900,000 or 6%, and $4.2 million, or 17%, respectively over the comparable periods of 2018. The increase in the three month period was due primarily to the timing of Miss Universe Puerto Rico, which was produced in the second quarter of 2019, as compared to the third quarter of 2018. The increase in the six month period was also due to the favorable comparison with the first quarter of 2018 which was negatively impacted by Hurricane Maria. Other revenue for the three and six months ended June 30, 2019, increased $1.4 million and $1.3 million, respectively over the comparable periods in 2018. Both periods were driven by higher revenue from the licensing of our content and the contribution from Snap Media, which we acquired in November 2018.

Operating expenses in the second quarter were $25.1 million, a decrease of 5%, as compared to $26.5 million for the year-ago period. Operating expenses for the six month period were $49.0 million, a decrease of 3%, as compared to $50.7 million for the comparable period of 2018. These decreases were due to lower stock-based compensation and depreciation and amortization expense. Additionally, we incurred Hurricane-related expenses in the prior year periods which we did not incur in the current periods.

Operating expenses in the six month period were lower as a result of a $1.5 million gain in the current period related to reimbursements from the FCC for equipment purchases required as a result of the spectrum repack. This positive impact was partially offset by higher programming and production expenses relative to the prior-year period when we reduced costs at WAPA following Hurricane Maria as well as the production of Miss Universe Puerto Rico, which in 2018 was produced in the third quarter. The gain from the FCC spectrum repack is included in operating income, but back out of adjusted EBITDA.

Adjusted EBITDA in the second quarter was $17.5 million, an increase of 18%. That's compared to $14.8 million for the comparable period comparable period. Adjusted EBITDA for the six month period was $32.4 million, an increase of 27% as compared to $25.4 million for the comparable period.

Turning to the balance sheet, we had $208 million in debt and $79.5 million of cash as a June 30th, 2019. Our gross leverage ratio was approximately 3.1 times and net leverage ratio was approximately 1.9 times. During the quarter, we repurchased approximately 10,000 shares of common stock at a weighted average price of $12.90 for an aggregate purchase price of approximately $135,000.

As of quarter end, we completed our $25 million share repurchase plan, which was announced in 2017. The completed share repurchase plan does not include the additional $25 million authorized to be used for opportunistic share repurchases. Capital expenditures $1.4 million in the quarter. We continue to incur capex to replace equipment damaged by Hurricane Maria and equipment required by the spectrum repack. We anticipate that insurance proceeds and FCC reimbursements will cover most of these expenditures.

Turning to strategic investments, during the quarter, we funded $8.1 million into our joint ventures, including $6.3 million in Canal Uno, $1.6 million in Pantaya, and $200,000 in the Snap production joint venture with MarVista. We are affirming our full-year 2019 guidance of mid-teen percentage growth and adjusted EBITDA with multiple avenues for growth including the unique and differentiated content and channel offerings which we provide to our fast-growing audiences coupled with our strategic investments, we believe we are well positioned to create long-term shareholder value.

We'll now open the call to your questions.

Questions and Answers:

Operator

[Operator Instructions] Our first question comes from the line of Curry Baker with Guggenheim Securities. Your line is open.

Curry Baker -- Guggenheim Securities -- Analyst

Good morning. Thanks guys. So I guess, starting with Puerto Rico, can you maybe give us some more color as to the advertising environment there and whether or not we've pretty much reached normalized state there post-storm in the back half of the year?

Alan J. Sokol -- President and Chief Executive Officer

Hi. Curry, it's Alan. Good morning. Yes, I think at least as far as we can see for the moment, it looks like advertising is normalized. I think advertising has been basically normalized for the past year. If we look at second quarter this year, it was fairly in line with where it's been the past two years. I think on balance, that's a good result given the instability in the market and given the outmigration following the storm. So we feel pretty good about where things are. We think that there's an opportunity that advertising will increase with the inflow of federal funds and insurance funds over time.

Curry Baker -- Guggenheim Securities -- Analyst

Okay. And also there, do you have any sense as to where or can you give us any sense where share is and do you continue to see kind of sequential improvement in your share in Puerto Rico?

Alan J. Sokol -- President and Chief Executive Officer

Yes, we grew share -- second quarter this year, we grew share over second quarter last year and over first quarter this year. So we feel very good about that. The new additions to our schedule, the 4:00 P.M. flagship newscasts and our daily competition reality show, Guerreros have started off really well for us. Great audience response and very positive advertiser response to both of those. So we feel very good about things moving forward for the balance of the year.

Curry Baker -- Guggenheim Securities -- Analyst

Okay. And then maybe shifting gear to the US subscription side, can you just tell us -- I know you launched in the quarter Pasiones on Spectrum. Are there any other pockets of distribution in the US that you're still looking to fill? And can you maybe also talk about the underlying subscriber trends that you guys are seeing relative to obviously the pressure on most US cable networks?

Alan J. Sokol -- President and Chief Executive Officer

Yes. I think we've mentioned in the past that we still have a number of holes that we are very focused on filling, primarily Television Dominicana. And then secondly, with some of the vMVPDs, some of them now like Hulu, YouTube had not even launched Spanish language packages yet. So that's an opportunity for us going forward. On Sling, not all of our channels are fully carried. So that's another opportunity for us. So we view the vMVPD situation, which is where most of the growth is these days adds a really good upside opportunity for us as well as the traditional carriers vis-a-vis Television Dominicana.

And I think with respect to our space, the Hispanic space, we continue to see positive trends and we are optimistic about those trends going forward. We did have disruption in the past three quarters because of DISH's situation of Univision. We are finally seeing that that situation has stabilized and resolved itself and we're hopeful that DISH will start reversing. I think we were encouraged by DISH's numbers that they just came out with -- since we only see numbers on a two-month delay, we haven't fully seen the effect of DISH's pretty good results for the last quarter, but hopefully we'll start seeing them over the next couple months.

Curry Baker -- Guggenheim Securities -- Analyst

Okay. And maybe just following up on the virtual vMVPDs. Are you guys in active conversations there or is it still just a little too earlier or can you provide any additional color?

Alan J. Sokol -- President and Chief Executive Officer

Yes, we are in active conversations. Not all of them are immediately planning on launching Hispanic packages, but they all have plans to do so. And we're always in conversations with DISH and Sling about opportunities there.

Curry Baker -- Guggenheim Securities -- Analyst

Okay. And then maybe on Pantaya, are there any -- is there any additional color you can provide at this time? Subscribers or anything like that? Or is it still too soon?

Alan J. Sokol -- President and Chief Executive Officer

Yes. We know Lionsgate have released specific subscriber data, and I apologize that because I know that's really what you need to put some value around it. But I think, what I can say is that we're very encouraged by the trends. We are ahead of our plans. We're seeing very positive subscriber response and response to marketing and new programming and churn rates continue to decline which of course is really positive vis-a-vis a long-term outlook, and we have some amazing product coming into Pantaya, the balance of the year, which we think will accelerate our growth even further.

Curry Baker -- Guggenheim Securities -- Analyst

Okay. That's helpful. And then maybe on the 10-year extension of the concession license in Colombia, did you guys expect this or is this an incremental positive? I don't think you had mentioned that before as sort of something on the horizon.

Alan J. Sokol -- President and Chief Executive Officer

It is an incremental positive. We did not expect it. Our license, which is 10 years renewable for another 10 years, we would not expect to receive this renewal this quickly. We lobbied for it hard and we were successful in getting it and we feel great about it now having a clear 20-year path to getting a great return on our investment.

Curry Baker -- Guggenheim Securities -- Analyst

Okay. Got you. So basically you've got a 20-year path and it's renewable for another 20 years and like I think it's like 37 or something like that. Okay, got you.

Craig D. Fischer -- Chief Financial Officer

Yes, 37. [Speech Overlap]

Curry Baker -- Guggenheim Securities -- Analyst

And then, I guess, one more question just on the equity losses. They ticked up this quarter, whereas the past four quarters had been trending down. Was there anything unusual that went on this quarter or anything to kind of discern there and just thinking about that line going forward?

Craig D. Fischer -- Chief Financial Officer

It was reflected in some of the investment in programming at Canal Uno, that was made particularly Alan had talked in prior quarters about Cinelatino's and the Universal deal that we had done there for programming. So that was just the timing of the recording of that programming.

Curry Baker -- Guggenheim Securities -- Analyst

Okay. Thanks. And then let's see, I think that's largely it. I guess, maybe, one more, it will indulge me. Is there anything that you guys can say on the M&A front? I know it's always a tricky one, but just sort of maybe qualitatively how the pipeline's looking and whether or not, anything is maybe going to take place this year?

Alan J. Sokol -- President and Chief Executive Officer

Okay. You just sound like a broken record. And obviously, I can't get into specifics on this, but we are encouraged and optimistic about our pipeline and hopeful to get a deal deal done this year. I think there's a reasonable chance that we will. But again, I thought that before and said it before and it hasn't happened. So until it's done, it's not done. But we feel good about several opportunities that we're in various stages on and opportunities that we feel are fastballs down the middle for us.

Curry Baker -- Guggenheim Securities -- Analyst

Okay. Thanks. I think that's it for me. I appreciate it. Thanks guys.

Alan J. Sokol -- President and Chief Executive Officer

Thank you.

Operator

Thank you. And our next question comes from the line of Stephen Carll with Wells Fargo. Your line is open.

Stephen Carll -- Wells Fargo -- Analyst

Thanks. Maybe first, I think, WAPA America subs were down sequentially and they were down year-on-year. And Alan, I know you mentioned about the impact from DISH starting to fade away a little. So is there just anything we should read into what's going on at the WAPA America sub trend?

Alan J. Sokol -- President and Chief Executive Officer

No, that's just combination of what's happening with various distributors. It's primarily a function of DISH and continued loss of subs on DISH, which as I said, seems to have abated as of the end of the quarter. So we're optimistic that going forward that will continue to improve.

Stephen Carll -- Wells Fargo -- Analyst

Great. And then just back on Puerto Rico, there's been some headlines that AT&T and DIRECTV maybe looking at selling some of their assets there. So I am curious if you have any comment on just how you think that might affect the market. And related to that, DIRECTV has been still off with some of the broadcasters here in the US like CBS and Nexstar. So I was wondering if you could comment about any upcoming renewals. You've gotten Puerto Rico and if you think there's any more tension around retrans rates, like maybe we're starting to see crop up here on the domestic side?

Alan J. Sokol -- President and Chief Executive Officer

I am sorry. I'm trying to remember all of your questions, but if I miss them, just repeat them.

Stephen Carll -- Wells Fargo -- Analyst

Yes. Sorry about that.

Alan J. Sokol -- President and Chief Executive Officer

No worries. So on DIRECTV or on AT&T in Puerto Rico, we have heard about the possible sale of their wireless business. To our knowledge, they're not marketing their television business. But if they do, frankly, it's not an issue for us. As you know, we entered into a renewal with them last year, so we have some tail on that. And that renewal unfortunately required us to go dark with them for six weeks. But at the end of the day, we got what we wanted. So I think we showed both our resolve and our market leverage in the way we got that deal done, and I think we sent the message to the market that -- to the distributors that they cannot afford to take a risk not to have WAPA on there. I mean, you look at events of the past few weeks with the protest. So we can generate as much as a 90% share of the audience. There's no way any distributor can think about having us up yet. We're not -- as strong CBS is, we're CBS, NBC, Fox and ABC combined in Puerto Rico. So we feel very good about our leverage and our position down there, and our ability to continue to drive growth in our retransmission rates. Obviously, these negotiations are never easy. And there's pricing pressure, but we're confident that we can continue to drive growth even in a much more significant way than US broadcasters can because of our share -- our mind share and our share of audience down there. I am sorry, your other question was?

Stephen Carll -- Wells Fargo -- Analyst

No. You covered it all. And then just on the content you announced with MarVista, I think that's some of the first sort of true original content that you've both created and will then be distributing with Cinelatino and Pantaya. So could you maybe just expand on, if you have a multi-year plan to develop a lot more original content and maybe what that looks like in a few years time?

Alan J. Sokol -- President and Chief Executive Officer

Yes. As you might recall, a big part of our motivation for doing this Snap deal was for us to get into the original production business in a bigger way in Latin American in a more institutionalized way. And we have started to do that through this joint venture with MarVista. MarVista is a great established independent production company that produces high quality programming in a really cost effective way. And they have experienced producing Latin America as well. We have formed a team down based in Mexico and we have quickly launched our first co-production. I can't disclose this studio that we've launched it with, but it's a major US studio that we are co-producers with. It's a great, 10-episode premium series that we started production on. They will take Latin America, rights. We have US SVOD and pay TV rights and we receive a nice producer fee on it. So it's a really good model for us going forward, both financially and strategically.

Stephen Carll -- Wells Fargo -- Analyst

Great. And then just a last one for Craig. I didn't want to leave you out, Craig. Adjusted EBITDA, it's a tough comp in the fourth quarter. I know you're not going to give quarterly guidance, but should we expect adjusted EBITDA to grow in each of the quarters in the back half ?

Craig D. Fischer -- Chief Financial Officer

Yes, look, we're not going to get into quarterly guidance. We will guide it for the full year and we're affirming that guidance. We benefited earlier this year from the comparison to prior year's first quarter, which was impacted by the storm. We talked about certain timing -- certain events, productions like Miss Universe in Puerto Rico. We also have the shifting from the timing of recognition of licensing of our content. So it will be vary from within quarter to quarter, lot of puts and takes as you probably are identifying. So we're not going to comment on within the quarters. But obviously, we're expecting growth in the second half of the year.

Stephen Carll -- Wells Fargo -- Analyst

Thank you.

Operator

Thank you. And our following question comes from Kutgun Maral. Your line is open.

Kutgun Maral -- RBC Capital Markets -- Analyst

Good morning, thanks for taking the question. I wanted to ask again about your subscribers trends just because it is such a unique story, your cable nets, the sub growth over there is about 2.5% in the US, 4% in Latin America. Even backing out Pasiones getting on spectrum and TV Dominicana relaunch on Universal last year, you're still outperforming with the rest of the traditional pay TV market. So I just wanted to get your thoughts on continued growth for the balance of the year. Are there any renewals coming out that might accelerate that growth? And has the tenor of the affiliate discussions changed with those distributors that, you mentioned that have seen sub growth coming from DISH and -- or have you not had those discussions just yet?

Alan J. Sokol -- President and Chief Executive Officer

Hi, Kutgun, good morning. We remain optimistic. We think our paradigm is just different and better than that of our general market peers as the -- even as the ecosystem continues to contract, we continue to see steady organic growth that is then step function. We see step function growth whenever we have a launch on one of the systems and as I mentioned earlier, we still have opportunities for new launches. But the DISH situation threw some noise into the numbers. We believe that that situation is now resolved and over and feel good about -- we've had very good discussions with this or they feel very positive going forward about their Hispanic business and feel committed to that business. So that's very good.

In the meantime, several other distributors have seen really significant growth and I think have looked at the DISH situation to try to take advantage of it and use it as an opportunity to drive their Hispanic business. We're always in discussions with distributors. Our channels are staggered in terms of their expiration dates. So those renewals always offer us opportunities to potentially expand distribution, particularly with distributors that have vMVPD services that were not fully distributed on. And again, given the strength of our channels, given the fact that they're priced in a way that I think is not offensive to the distributor, we feel like we're -- we generally have positive partnerships with the distributors and they view us as a strong profit center for them and not as a -- necessarily as a cost center or loss center for them.

Kutgun Maral -- RBC Capital Markets -- Analyst

Okay, great. And three just quick ones on Pantaya to the extent that you could talk about it. First, as it continues to scale in subs, are you at all thinking about expanding it to be an AVOD service and then on its subs, what impact has it seen since getting added onto Roku, earlier in the year and are there any plans to be added to other platforms? And just lastly, we've seen a lot of SVOD and perhaps more broadly direct-to-consumer streaming services raised their prices. So to the extent that you can talk about it again, what are your thoughts on maintaining the price point to continue the sub growth as opposed to perhaps flow through some of the content cost inflation that you're seeing into the retail pricing?

Alan J. Sokol -- President and Chief Executive Officer

On AVOD, we've had those discussions. That that's something we will continue to evaluate over time. There's no current plans to add an AVOD or convert to AVOD. I mean the SVOD business is looking really good and positive. We're the only ones out there that have a business like this. Obviously Netflix and Hulu have some Spanish language content, but their offering is very shallow and it's not really a focus of their offering. And we feel like we have a corner on the market and it's a great market and a great niche, and we've seen in the early innings so far strong proof of concept and demand for this product. So we feel great about the way we're positioned in the market and the opportunity going forward. The Roku addition has been positive for us. We definitely seen some pickup as a result of Roku and are in discussions with them about -- about doing more marketing and doing more together to continue to grow that business. They have noticed it as well.

We're also in discussions with a number of other platforms about getting launched, including, a number of the traditional MVPDs that are launching SVOD platforms, SVOD services on their platform. So we feel that that's a big opportunity going forward. And then is final was on pricing? Is that what your final question?

Kutgun Maral -- RBC Capital Markets -- Analyst

Yes

Alan J. Sokol -- President and Chief Executive Officer

We're comfortable with the price that we're selling at now. We didn't get the good price of the mark. We've seen good receptivity. We've done some studies, honestly that showed that our prospective subscribers will be willing to pay much more for this service. So we think there's opportunity going forward to raise prices. But for now, we're sticking with the $599 [Phonetic] and we've also introduced a yearly plan, which has seen great take up in the initial stages.

Kutgun Maral -- RBC Capital Markets -- Analyst

Okay, great. Thank you so much.

Operator

Thank you. And I'm showing no further questions at this time. I would now like to turn the call back to Mr. Alan Sokol for closing remarks.

Alan J. Sokol -- President and Chief Executive Officer

No further remarks. Everybody have a great weekend and thank you for joining this morning.

Operator

[Operator Closing Remarks]

Duration: 34 minutes

Call participants:

Danielle O'Brien -- Investor Relations-Edelman Financial Communications

Alan J. Sokol -- President and Chief Executive Officer

Craig D. Fischer -- Chief Financial Officer

Curry Baker -- Guggenheim Securities -- Analyst

Stephen Carll -- Wells Fargo -- Analyst

Kutgun Maral -- RBC Capital Markets -- Analyst

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