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LCI Industries (LCII 1.25%)
Q3Â 2019 Earnings Call
Nov 5, 2019, 8:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Ladies and gentlemen, thank you for standing by and welcome to the LCI Industries Third Quarter 2019 Conference Call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session.
[Operator Instructions]. I would now like to hand the conference over to your speaker today, Victoria Sivrais, Investor Relations. Thank you. Please go ahead, madame.
Victoria Sivrais -- Partner
Good morning everyone and welcome to LCI Industries Third Quarter 2019 Conference Call. I am joined on the call today by members of LCI's management team including, Jason Lippert, CEO and Director and Brian Hall, CFO. Management will be discussing their results in just a moment, but first I would like to inform you that certain statements made in today's conference call regarding LCI Industries and its operations may be considered forward-looking statements under the Securities Laws and involve a number of risks and uncertainties.
As a result, the Company cautions you that there are a number of factors, many of which are beyond the Company's control which would cause actual results and events to differ materially from those described in the forward-looking statements. These factors are discussed in the Company's earnings release and in its Form 10-Q and its other filings with the SEC.
The Company disclaims any obligation or undertaking to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made except as required by law.
With that, I would like to turn the call over to Jason Lippert. Jason?
Jason D. Lippert -- Chief Executive Officer
Good morning everyone and welcome to LCI's Third Quarter 2019 Earnings Call. In the third quarter, we further executed on our diversification strategy which has driven continued outperformance in a challenging macro environment. Third quarter revenues were $586 million down 3% from the same quarter last year due to the softness in the RV OEM market where wholesale shipments declined double digits.
That said, our continued content increases in towable RVs driven by our focus on our customers, product innovation and continuous improvement in our manufacturing businesses, a lot other stuff performed significantly better than the market.
Furthermore, we delivered another quarter of year-over-year growth in our adjacent markets, aftermarket and international markets which now exceed 41% of the total net sales for LCI. From a profitability standpoint, we improved operating margins across the business on a year-over-year basis as we benefited from our operational improvement initiatives we started implementing late in 2018 through the first nine months of 2019.
In our OEM RV market, content per towable RV increased 2.2% over the same quarter last year, largely due to continued development and innovation to existing products. We saw a slight decline in content per motorhome which decreased 2.9% year-over-year primarily from a shift smaller motorhomes in 2019. While the lower RV volumes continues to impact performances across the industry as dealers work to correct inventories at appears this destocking efforts are in the final stages and should be close to complete as the year comes to a close.
Overall sentiment from dealers following the RV open house in September was positive and production ordering patterns following this event is exceeding expectations by most counts. Most of RV customers have maintained rates going into the fall or some have increased production rates. We remain confident in the long-term outlook for the RV industry as the RV lifestyle and products continue to attract new demographics and has increased in popularity among younger buyers.
As the younger generation spends more of their disposable income on RVs, our team is very focused on integrating innovative features into our product offerings to appeal to a new generation of RV enthusiasts.
The outlook remains positive as indicators such as consumer confidence, gas prices, low unemployment, interest rates, access to credit and product appeal continue to support retail growth and momentum over the coming year.
The current results in our overall business supports our efforts to diversify our revenue and capitalize on opportunities in other markets, we are gaining traction and all non-RV markets and we remain well positioned to meet our target goal of the North American RV OEM business, making up only 40% of our total revenues by 2022.
Revenue in our adjacent markets increased 3% on a year-over-year basis, largely due to growth through our recent acquisitions in the marine space but offset somewhat by softness in the marine industry we have experienced this summer. Taylor Made has been a great acquisition for us as it is not only become our marine anchor brand but we've improved the EBITDA of this business by 600 basis points since we purchased just over a year ago.
We have recently announced the acquisition of SureShade a designer and manufacturer of sunshade awning owning systems for the marine industry in North America and Europe which will partner with our Taylor Made brand to provide customers with broader product offerings.
With respect to SureShade, our intent is to be the predominant player in the US and Europe for marine shade solutions, something that is a very high demand on entry level to high end both. Because of the cost of this product, shade systems could add meaningful content to our marine businesses. We also anticipate expanding the SureShade lineup of products to the aftermarket and also expand the product offering down entry level both products.
Outside the marine, we see additional promising opportunities for the long term content growth as we continue to expand in the different vehicle markets like cargo, equestrian trailers, buses, trains and specialty vehicles which will also feed into the growing the aftermarkets of these related sectors.
Our aftermarket business, a key component of our diversification strategy grew significantly over the quarter. With revenues increasing 16% year-over-year driven largely through organic growth around the dealer, service parts and distribution sales of RV products. As we continue to grow the business and innovate new products for the aftermarket through expanded relationships with dealers, distributors and e-commerce partners, we expect this great area of our business to continue to grow at a double-digit pace.
Our aftermarket has benefited from many of our recent acquisitions which have come with strong, established aftermarket businesses strengthening our existing relationships and channels as well as bringing new relationships, products and innovation efforts. In line with our revenue growth, we continue to see notable margin improvement showcasing our ability to operate efficiently as we grow this important piece of our business.
Due to the rapid growth of the aftermarket business, we have recently promoted Jamie Schnur, a 24-year veteran of LCI as Group President to lead the aftermarket teams and support our growth plan for this important segment of our business. We have been growing the aftermarket over the last several years through many great leaders and business units around LCI and it was time to combine all our aftermarket businesses under one LCI leader in order to further capture synergies and leverage talent across all aftermarket business units.
Our international business grew 32% during the third quarter driven by the acquisitions of the UK Lewmar Marine and Italy's Lavet and Ciesse all well known and respected brands in Europe. Expanding our presence in Europe and building relationships with OEM partners in these markets as part of our core strategy to further diversify LCI's business.
We are actively pursuing organic and inorganic growth opportunities in Europe as we believe the OEM and adjacent markets have not yet reached their peaks. The integration of Lewmar to our business has gone quite smoothly and strengthens our diversification efforts, allowing us to grow LCI's presence in Europe and increase market share in the marine space through Lewmar strong marked position and long-standing international customer relationships.
Lewmar's fantastic leadership team will also assist our growth across the marine segment through organic and inorganic opportunities. Innovation and quality product development remain top of mind for us throughout our businesses and will continue to be key factors in establishing LCI and its brands as a leader in the global marine markets. We will continue to find great companies, a great brands and great leadership teams that bring real value to the marine market and its customers.
We began rightsizing our business over a year ago to ensure that we will be operating at the right cost structure to meet the lower RV production forecast for 2019. As a result of the timing and depth of our proactive measures and subsequent operational efficiencies we were able to achieve, we were well positioned to capture meaningful margin growth in the third quarter each quarter we challenged our team to identify areas of the business where we can reposition ourselves to scale production while still growing and diversifying the business and our LCI team members have been both Creative and effective and implementing sustainable operating efficiencies to help us outperform in a challenging industry environment. We've been very quick to consolidate several facilities and leadership teams in order to show great progress in 2019. We have lot of momentum around the cost improvement and we don't anticipate slowing that down in 2020.
We're being very intentional to apply continued focus on our operational efficiencies, largely through continuous improvement activity, automation projects and other initiatives which will be the lower manufacturing costs which ultimately continue to drive solid margin improvement as well as help offset other rising costs.
In addition, our operations and sales teams have worked strategically to offset cost impacts from tariffs leading to slight material cost improvements for the quarter. Maintaining and enhancing our focus on product innovation has been one of our top priorities for 2019 as it plays a critical role in advancing our market share and will be a key factor in driving content growth over the long-term.
We hit an important milestone during the quarter with our control technology which now makes up 25% of the total market for digital RV platforms. As the average age of our peers [Phonetic] gets younger we believe OEMs will continue moving toward more technology for the RV consumers.
We believe that all RVs will need a digital tech platform at some point as the consumers will demand it and we are well positioned to acquire that market share while helping to create a better end product for the RV consumer. This technology is important not only for the ease of use of the RV but as equally important in the realm of servicing the RVs from remote which plays right into our service and aftermarket strategies.
We are also continuing to make great improvement in advancing our new step, leveling and electronic stabilizer platforms. Our R&D groups will continue to focus resources on developing advancement for older product lines as well as capitalizing on opportunities that our customers are constantly bringing to us. We have many new products that will be launched in 2020 specifically around RV and marine and we couldn't be more excited.
From an M&A perspective, we are actively exploring many new and exciting opportunities on all five of our focus markets, while remaining disciplined in our execution. While we are maintaining a robust pipeline that spans across all of our markets, we are focused on companies that are immediately accretive with experienced leadership teams in place who will help us expand our product and market strategies.
Looking at our long history of over 50 strategic acquisitions in the last 25 years, we remain well positioned to make successful transactions through leveraging our strong leadership teams, cash flow generation and balance sheet.
As we approach the end of 2019, we believe we are well positioned to continue operating very profitably at these lower volumes in the RV market our dealers finalize destocking efforts.
The progress we've made so far in 2019 and diversifying our revenue and growth Our marine international aftermarket and adjacent industries has made us a more well-rounded business and we believe with our ongoing product development innovation on operational improvements will continue to provide great value for our shareholders and continue along our path of great growth.
I want to thank all of our LCI team members for their commitment to continually improving and strengthening our operations, driving innovation and further driving growth in the business.
I will now turn to Brian Hall, our CFO to discuss in more detail our third quarter financial results.
Brian M. Hall -- Chief Financial Officer
Thank you, Jason, and good morning everyone. Our consolidated net sales for the third quarter decreased 3% to $586 million compared to the prior year, an improvement from the 8% decline reported in the second quarter of 2019. Revenue for the quarter were impacted by a 13% decrease in RV wholesale shipments as dealers continue to correct inventory levels, offset by continued year-over-year growth in our aftermarket segment and adjacent international OEM markets.
Q3 2019 sales to RV OEMs declined 9% compared to the prior year, primarily due to the previously mentioned decline in RV wholesale shipments partially offset by continued gains in content per unit. It appears dealers will likely complete the final corrections of their inventory levels as the year draws to a close, per our estimates the industry removed over 35,000 units during the third quarter alone.
The current RVIA RV shipment forecast for 2019 stands at 401,000 units at the lower range of our estimates, due to the initiatives we began over a year ago to right size our operations, we will continue operating efficiently in this lower volume environment which we expect to continue into 2020. That said, recent RV shipment data for September 2019 indicated an uptick in wholesale RV shipments during the month, a positive sign for the industry in terms of their return to stabilization among the OEMs.
Content per towable RV unit increased just over 2% compared to the prior year while content per motorized unit decreased by 3%. Content per unit growth has tempered somewhat as a result of the wholesale mix shift toward smaller entry-level product units however, we have continued to develop innovative products to increase our content levels on current units and counteract this shift with a prime example being the massive growth in market share that one control reached during the quarter as Jason mentioned earlier, in addition to continued move toward electric leveling and stabilizers.
The decline in content per motorized unit was driven by a significant shift in mix toward Class C products versus Class A products during the last 12 months. Q3 2019 sales to adjacent OEM markets of $163 million increased 3% compared to the prior year. This growth was largely driven by our recent acquisitions and marine which contributed over $6 million in net sales for the quarter. Our marine OEM sales which were just under $35 million for the quarter continue to face headwinds as anticipated with unadjusted retail sales for marine powerboats declining mid-single digits. However, current preliminary marine retail data has shown positive signs, particularly in the pontoon boat category.
Q3 2019 international sales increased 32% to just over $35 million, largely due to acquired revenues from Lewmar which has been a strong addition to the business with a great leadership team in place. As Jason mentioned, we are confident it will be additive and growing our market share and presence in new and existing markets in Europe. Lewmar's operating profit margins are currently comparable to those of our average OEM profit margins. However, we anticipate the ability to gain synergies as we consolidate our European Taylor Made divisions as well as cross-sell existing products with Lewmar products.
Sales for our aftermarket segment in Q3 2019 increased 16% to $75 million compared to the prior year, expanding to over $262 million on a trailing 12 month basis, with our team's operational excellence and product innovation driving this growth. We are confident in the long-term growth that lies ahead for the replacement parts business which will add meaningful margin to our aftermarket segment and further enhance profitability.
As we reported in the release, October net sales increased 4% compared to October of 2018 while we continue to receive updates from our RV OEM customers regarding their planned production levels for November and December year-over-year RV shipment comps continue to become more favorable.
Marine, international and other markets are not expected to vary from their Q3 run rates with the exception of acquired revenues for Lewmar, Ciesse and Sureshade which are expected to add $28 million to Q4. Acquired revenues in Q3 aggregated only $18 million.
Our operating profit margin improved 90 basis points from the third quarter of 2018 to over 8% largely driven by the impact from operational efficiencies and material cost improvements. Material margin is continued to increase favorably expanding 50 basis points in the third quarter primarily due to price increases implemented during the quarter to offset list three tariff cost previously absorbed by the company as well as continued reduction in the price of steel. Increased automation and lean manufacturing initiatives along with improvements in employee retention have driven efficiencies in labor costs.
Selling general and administrative expenses were $86.3 million during the quarter, in line with previous guidance plus SG&A from businesses acquired during the quarter, we do not anticipate significant changes during the near-term.
Non-cash depreciation and amortization $18.8 million for the third quarter while non-cash stock-based compensation expense was $4.1 million. We are estimating full-year depreciation and amortization to be $70 million to $75 million while stock-based compensation expense is estimated to be $15 million to $17 million.
Our effective tax rate was 25%, up slightly year-over-year as a result of increased state income taxes. This is in line with our full year estimated effective tax rate. Q3 2019 diluted earnings per share totaled $1.42 per share compared to $1.33 per share in Q3 2018. The increase in profit resulted from material cost improvements in operating margin expansion, partially offset by the decline in net sales.
We continue to maintain a healthy balance sheet and strong cash flows. Year-to-date cash generated by operating activities was $210 million, driven by strong operating margins and over $40 million of reductions in on hand inventories, we reinvested $48 million into the business through capital expenditures over the first nine months of 2019 and are still estimating full-year capital expenditures of $55 million to $65 million. Additionally, $48 million was returned to our shareholders through dividends during the year.
With our current leverage position relative to-LTM EBITDA under one times, we remain well positioned to support our strategic growth and expansion plans. That is the end of our prepared remarks. Operator, we're ready to take questions. Thank you.
Questions and Answers:
Operator
[Operator Instructions]. Our first question comes from Kathryn Thompson from Thompson Research. Please go ahead.
Brian Biros -- Thompson Research -- Analyst
Good morning. This is actually Brian on for Kathryn. Thank you for taking my questions today. The guide for -- based on the guide, but the actual October sales being up 4%, I think the previous quarters, you've mentioned that, that kind of sales is what should be expected for the quarter. Can we kind of expect the same thing for Q4 being up 4% as well given October is up 4%?
Brian M. Hall -- Chief Financial Officer
Hi Brian, this is Brian. As I mentioned in my speech, we're still getting production schedules from a lot of our customers for November and December. So it's kind of hit or miss on who is run who is not running. So as we pull that information together, it's obviously going to continue to change. But I think right now that 4% for October is a good gauge for the quarter, at least that's what we're using within our estimates.
Brian Biros -- Thompson Research -- Analyst
Okay and then, any idea of how that break out between travel trailer then motor homes, which kind of in Q3 seem to have opposite momentum sequentially that's going to continue that trend or is there something else given the order patterns which we are seeing?
Jason D. Lippert -- Chief Executive Officer
Maybe a little bit toward that trend but because motor homes are so small, it's not going to move a needle much on the grand scheme of things.
Brian Biros -- Thompson Research -- Analyst
Understood. Thank you.
Jason D. Lippert -- Chief Executive Officer
Thanks.
Operator
Thank you. Our next question comes from Dan Moore from C.J.S. Securities. Please go ahead.
Pete Lucas -- CJS Securities -- Analyst
Hi, good morning, it's Pete Lucas for Dan. Just looking at gross margins, how much of a benefit would you say you enjoyed due to declining raw material prices?
Jason D. Lippert -- Chief Executive Officer
About 50 basis points in the quarter. So, we've been pretty steadily picking up about 20 to 40 basis points each quarter. It ended up being about 50 for Q3. I would anticipate that 20 to 40 basis points to continue in the fourth quarter as well, offset by some of the fourth quarter seasonal volume declines from a margin perspective but material should continue to be favorable for us.
Pete Lucas -- CJS Securities -- Analyst
Great. And looking at cost structure if shipments were to stay about the levels they are now the 400,000 level for the next year or so overall structure, is the overall cost structure where you'd like it to be, or do you think there are some other opportunities out there that could expand efficiencies and help margins from here?
Jason D. Lippert -- Chief Executive Officer
Yes, I'd say that that's probably true. I mean we're probably in the back 25% in terms of our momentum for cost reductions and just relooking and restructuring, how we're set up across the company but you know how it is, we had nine years of growth and we are eyes adding ahead of where the industry was going and the growth that we are seeing, especially in the RV set of our business and when we made the decision to start to turn it back last year and reducing costs you continue that momentum for a while and I'd say the latter 25% of that momentum and then we hope for a while. so it sounds good when that kind of stuff happens. So we get it check and balance on where we're at and and we felt really dig deep and looking and we still got lots of opportunities, especially around continuous improvement.
Pete Lucas -- CJS Securities -- Analyst
Great, thanks and last one from me regarding RV inventories. We have a lot of talk about those. But in terms of marine inventories, where do you think we are in terms of inventory destocking there and what are your expectations for shipment growth going forward?
Jason D. Lippert -- Chief Executive Officer
I think that it's accelerated a little bit here in recent months. I mean certainly the retail on the marine side, got off to a slow start and that's what caused a lot of the inventory build during the first part of the year but retail data has been pretty solid at least within pontoon space, which is pretty critical for us. So Some of the other categories have been a little bit behind, but I think a lot of the inventory build came from the pontoon space. And so I would expect that nothing will change here in the near term but when we get into the season in the 2020 there we should be in a much better position.
Pete Lucas -- CJS Securities -- Analyst
Very helpful, thank you. I'll jump back in queue.
Operator
Thank you. Our next question comes from Scott Stember from CL King. Please go ahead.
Scott Stember -- CL King & Associates -- Analyst
Good morning and thanks for taking my questions. Jason, last couple of quarters you've given what you think your take on where retail sales in RV space will come out of the end of the year. I know we only have about two months left or a little less than that but where do you see things trending right now particularly with the backdrop of a couple of good big retail shows in the industry as a late [Phonetic] .
Jason D. Lippert -- Chief Executive Officer
We were really hanging on how open house is going to end up and it's been several weeks now and orders are starting to shake out. And it looks, probably a little bit more positive than what we're anticipating going. Now that said we were going anticipating maybe some further reductions. So the fact that most of our customers stayed relatively stable and some increased a little bit was really a good sign for us and we've got production rates pretty much that through the end of the year and it feels a lot more solid and what we were anticipating coming into the big open house.
Hopefully continue through 2020 and we have solid retail there but thinks we feel a lot better today than what we did about a month and a half ago.
Brian M. Hall -- Chief Financial Officer
And, hey Scott I'll jump in. I know you look at this data too. So, I mean the revisions on the preliminary retail data was those revisions were pretty significant for last month or two. So I think that was a positive sign for me that it seemed like retail it kind of been tracking toward 10% but it seems like it's comfortably good stand in that high-single digit range.
So I think that was one positive thing that at least we were looking at.
Jason D. Lippert -- Chief Executive Officer
That all said, I would make the final comment there. We're still adjusting our business cost structure below in the 400,000 unit level just to play conservatively.
Scott Stember -- CL King & Associates -- Analyst
And on the content side, did you start to see any impact in the third quarter from your decision not to distribute Furrion profits anymore and then after answering that maybe just talk about some of the, where you think organic content growth to go excluding Furrion next year?
Jason D. Lippert -- Chief Executive Officer
I think Furrion didn't really hurt us here in the third quarter that transitions planned for \
Brian M. Hall -- Chief Financial Officer
January 1. So nothing concerning there. From a content perspective, we've seen a steady slowdown in the year-over-year content growth the last three quarters, I would expect that during the fourth quarter and then we start to see things turn back the other way. I mean we had a great show as Jason mentioned in his prepared remarks about one control and electric leveling and stabilizing systems and SolidStep etc. We had a pretty good open house. So I would expect that, at least on the RV side that that our content start to track back the other way.
Scott Stember -- CL King & Associates -- Analyst
Got it. And just last question, Brian. I think under last few calls or last call you might have talked about potentially having to give back some price to OEMs, just given the fact that raw materials will come in but it seems just through your commentary about Q4 that that hasn't happened then if it has is kind of just in the net mix of what you're expecting for 4Q?
Brian M. Hall -- Chief Financial Officer
Yes, I mean it's certainly happening. I mean during second quarter, third quarter, fourth quarter again some more through our indexing programs, we've continued to give back so that significantly impacts our chassis business primarily, we've certainly seen some on the aluminum side too.
So there has been some give backs that we've been incurring. They've been pretty steady out over the last few quarters though. So it's not as though you're seeing it all hit in one quarter.
Scott Stember -- CL King & Associates -- Analyst
Got it. That's all I have for now. Thanks again.
Operator
Thank you. Our next question comes from Brendan Rolle from Northcoast Research. Please go ahead.
Brandon Rolle -- Northcoast Research -- Analyst
Good morning. On the retail data you guys provided it would imply a September retail data, September retail was down about low to mid-double digits. I know the retail shows have been strong and a strong open house, I guess outside of those shows have you seen any improvements in retail at the dealer level? Thanks.
Brian M. Hall -- Chief Financial Officer
I don't know if we've seen it yet. There's not a lot of gauges post the open house Shell is a few shells fourth quarter but I think the anticipation is that retail is going to stay steady from where it is today which is still down mid-single digits. So until the show start happening first quarter next year, it's really hard to gauge kind of what the pace is going to be going forward but we're cautiously optimistic right now.
Brandon Rolle -- Northcoast Research -- Analyst
Okay, great. Thank you.
Operator
Thank you. Our next question comes from Bret Jordan from Jefferies. Please go ahead.
Mark Jordon -- Jefferies -- Analyst
Good morning, this is Mark Jordon on for Bret. I have a quick question on the European RV market. So as we're heading toward the year-end, how healthy do you feel the market? Do you have any expectations for 2020?
Brian M. Hall -- Chief Financial Officer
Can you repeat the question your voice is little muffled there.
Mark Jordon -- Jefferies -- Analyst
So as we are heading toward year-end, how healthy do we feel these European RV market is and do you have any expectations for 2020?
Brian M. Hall -- Chief Financial Officer
So I think outside of Germany, things are pretty stable or off just a little bit but the biggest production country is Germany and they just released some record numbers. They are anticipating having a record year this year for that countries retail. So that's, solid though I think we continues to have an impact over there and we stand joined that they have put them to take advantage of any opportunities we can as they continue to get more involved and try to impact and influence Hymer's growth strategy.
But I think overall the market is pretty, pretty flat maybe up a little bit but Germany's doing really well, and that's where all the volume is.
Mark Jordon -- Jefferies -- Analyst
Okay, great, thank you very much.
Operator
Thank you. Our next question comes from Craig Kennison from Baird. Please go ahead.
Craig Kennison -- Baird -- Analyst
Good morning. Thanks for taking my questions, sorry for the background, the airport noise. Just a question Jason on RV One. What's your vision for that platform? Is this an area where kind of a winner take most market where if you can establish your market share dominance you can extend that lead.
Secondly, is there an aftermarket opportunity there and if there is anything for that business in the marine space. Thank you.
Jason D. Lippert -- Chief Executive Officer
So there is not many control system out there. Our brand is called one control. As we noted in the initial comments, we're starting to really pick up traction with market share. I think that all the OEM certainly are recognizing technology is a critical piece of the content and the needs that the consumers are asking for going forward, I mean now that roughly 25 plus percent of the RV OEMs are equipping there RV standard with some type of control platform and I'd say we have a significant amount of that market share more and more going to jump into it and we continue to add more features and functionality to it from a control standpoint. We've recently adapted voice controls. So kind of use it like an echo. Got features that allow us to be able to connect with the coach offsite. So much like a lot of the residential features on electronics today if you want to, you shut your lights off from home or alternatives turn something on look at the cameras , you can do a lot of that stuff from our system now.
And then you've got, probably the most critical feature Is just troubleshooting problems from remote. So with many of our devices that are connected through the one control system those sent signals one those areas are malfunctions and products like slide outs or generators or things like that. We can know when those problems are happening as the customers finding out they are having a problem.
So I think that's pretty revolutionary with respect to troubleshooting and problem solving which is one of the biggest issues our industry has today. So we can better troubleshoot and solve problems for the consumers that has to bode well for this system. And then from an aftermarket perspective, we do have bolt on additions for our system out in the aftermarket that a consumer could buy if they don't have a certain module or control that they want with the system they can add it on on the latest versions of our one control system.
So it's going to continue to advance. And I think the great thing is, like anything else as we've got a head start. There's only a couple other guys out there in the space and to my knowledge, we're the only ones that are manufacturing engineering and designing the product state side. So we've got a speed advantage which is really important in the technology space. So hopefully that answer your question.
Craig Kennison -- Baird -- Analyst
It sure does, just to follow-up if I could. As you look at your M&A strategy, to what extent is that platform on the technology side give you maybe an argument to make that you're the best partner, from an M&A standpoint as you plug in some component into that broader ecosystem.
Jason D. Lippert -- Chief Executive Officer
Yes and even kind of the reverse of that is if you take all the other components that are technology base and you take our technology platform with our technology company in Detroit that we purchased in 2013 or 2014, we're having them look at all the products that are not smart or not tech based and saying how can we add technology to our existing products. So it's really been beneficial to have that, it's nice to have a technology company that can look at all the product lines, not only where our technology can integrate as a technology piece but also how to make our typical mechanical products smarter.
Craig Kennison -- Baird -- Analyst
Thank you.
Operator
Thank you. [Operator Instructions]. Our next question comes from Steve O'Hara from Sidoti. Please go ahead.
Steve O'Hara -- Sidoti & Co. -- Analyst
Hi, good morning. I'm just curious, maybe I get bumped off the call got disconnected. I'm just curious maybe you mentioned it in terms of I guess margins directionally into 4Q. How you think about those? Do you see kind of the maybe a typical seasonal decline and then maybe if you mentioned it, what your organic growth was in the quarter.
Brian M. Hall -- Chief Financial Officer
Steve, this is Brian. So for October, I don't know if you picked up on this part but October, our sales were up 4% year-over-year. So I think that's an important point. So when we look at the remainder of the fourth quarter, we're anticipating that right now to be our run rate year-over-year. There is still some moving pieces there, but that's kind of what we're using as a leadership team.
From a margin perspective, we talked a little bit about materials and that materials is pretty steadily as we've gotten into better layers of steel it's given us about 20 to 40 basis points each quarter and fourth quarter, I would anticipate that to to add another 20 to 40 basis points for us. Seasonally it is a low volume quarter. So, what to absorb some fixed costs on that but I think that directionally our year-over-year margin will continue on the track that it's been on the last couple of quarters with the improvements that we've been showing.
Steve O'Hara -- Sidoti & Co. -- Analyst
Okay, that's helpful. And then maybe organic growth in the quarter.
Jason D. Lippert -- Chief Executive Officer
Yes I mean so for Q3, our acquired revenues were $18 million. So from the RV side, the most significant piece we're certainly outperforming the industry there with some content growth even though motor homes does show a decline in content per unit, I would tell you that's a pretty significant shift to class C motor homes from Class A. So that's a down number year-over-year. We haven't really lost any business there of significant. So we're outperforming their in RV marine. We have certainly outperformed the industry there, added some great new customers, some great new products that we've continued to launch.
And so I think that those are our biggest markets and we continue to outperform. And I think that those rates that we're outperforming would be pretty consistent moving in the fourth quarter other than I do think that as I mentioned earlier That RV. I think that we'll start to see some content acceleration there. Just from the new products that open house and as we gain traction there.
Brian M. Hall -- Chief Financial Officer
Just to mention further. I think the fact that RVs specifically have been down high-teens double digits in close to 20% and our growth up a few points for October and we've maintained much less than what the RVs done just shows that our diversification strategy and our focus there as as really solid and working and at 58% of our business being RV now and it continues to drop. It's just showing that it's in times like this when the RV industry go through the cycle that the strategy really plays well for our company and our investors.
Steve O'Hara -- Sidoti & Co. -- Analyst
Okay that makes sense and then should we think about how much of a headwind is Furreon maybe for next year in terms of content per unit or revenue.
Jason D. Lippert -- Chief Executive Officer
Yes, I mean it's about the run rate at the time we announced it at lease was $125 million so $100 million of that was OEM. So as I've mentioned a couple of times, we'll revise our content data to pull that out since inception but that certainly is going to be step back from a content perspective.
Steve O'Hara -- Sidoti & Co. -- Analyst
Just SG&A, maybe I missed it, up 7% was it maybe higher stock-based comp in there or something that made that picked up or whether one-time costs through the acquisitions or anything like that?
Jason D. Lippert -- Chief Executive Officer
No We certainly we've been talking to $80 million to $85 million throughout the year and we exceeded that a little bit here in the third quarter and that was due to acquired SG&A. So from the Lewmar acquisition a couple of smaller ones, etc. So that's why we were just outside of the $80 million to $85 million range. So I would expect that to continue to play out within that same consistent with what we turned in for the third quarter.
Steve O'Hara -- Sidoti & Co. -- Analyst
Okay. So, still in the 80 to 85 range.
Jason D. Lippert -- Chief Executive Officer
Yes.
Steve O'Hara -- Sidoti & Co. -- Analyst
Okay, all right, thank you very much.
Jason D. Lippert -- Chief Executive Officer
Thanks, Steve.
Operator
Thank you. I show no further questions in the queue at this time, I'd like to turn the call over to Jason Lippert, CEO and Director for closing remarks.
Jason D. Lippert -- Chief Executive Officer
Just want to say thanks everybody for joining us on the call today and we will talk to you all at our fourth quarter call in a couple of months. Thanks.
Operator
[Operator Closing Remarks]
Duration: 42 minutes
Call participants:
Victoria Sivrais -- Partner
Jason D. Lippert -- Chief Executive Officer
Brian M. Hall -- Chief Financial Officer
Brian Biros -- Thompson Research -- Analyst
Pete Lucas -- CJS Securities -- Analyst
Scott Stember -- CL King & Associates -- Analyst
Brandon Rolle -- Northcoast Research -- Analyst
Mark Jordon -- Jefferies -- Analyst
Craig Kennison -- Baird -- Analyst
Steve O'Hara -- Sidoti & Co. -- Analyst
