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Avis Budget Group (NASDAQ:CAR)
Q4 2019 Earnings Call
Feb 20, 2020, 8:30 a.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Operator

Greetings, and welcome to Avis Budget Group's fourth-quarter and full-year 2019 conference call. [Operator instructions] As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, David Calabria, treasurer and senior vice president of corporate finance. Please go ahead, sir.

David Calabria -- Treasurer and Senior Vice President of Corporate Finance

Good morning and thank you for joining us. On the call with me are Joe Ferraro, our interim chief executive officer; and John North, our chief financial officer. Before we begin, I would like to remind everyone that we will be discussing forward-looking information that involves risks, uncertainties and assumptions that could cause actual results to differ materially from such forward-looking statements and information. Such risks, assumptions, uncertainties, and other factors are identified in our earnings release and our other periodic filings with the SEC as well as the Investor Relations section of our website.

We undertake no obligation to update or revise our forward-looking statements. Our comments today will focus on our adjusted results. We believe that our financial performance is better demonstrated using these non-GAAP financial measures, which are reconciled from the GAAP numbers in our press release and in our investor presentation, also available on our website. With that, I'd like to turn the call over to the Avis Budget Group's interim Chief Executive officer Joe Ferraro.

Joe Ferraro -- Interim Chief Executive Officer

Thank you, David, and good morning, everyone. It's been an invigorating seven weeks since I stepped into the role of interim CEO. There were three things I wanted to accomplish early in my tenure: first, I wanted to finish 2019 strong, and we did just that. Second, I wanted a solid 2020 financial plan in place, along with clear and strategic initiatives to push improved performance.

And finally, I wanted to minimize any distractions for our operations during this transition, so that we were all used on the required targets. I'm pleased to say that we finished this year strong with another record quarter in the Americas and stabilization in the international segment. We have a plan in place that will continue the momentum we ended in 2019, and I'm excited by our results so far this year. We closed the year on another high note, reporting record revenues for both in this quarter and the year.

2019 now marks a decade of consecutive annual revenue growth. A combination of increased volume and improved pricing helped deliver $9.2 billion revenues for the year. Our adjusted EBITDA was $788 million or $800 million when adjusting for currency exchange rate movements and at the high end of the range we provided in October of last year. The Americas delivered $94 million more of adjusted EBITDA in prior year, while the international team was able to drive year-over-year pricing for the second consecutive quarter to help achieve higher revenue than last year, excluding currency exchange effects.

I'm also pleased to announce, in December, we were awarded the 2019 top rental car travel app, receiving the highest score in the J.D. Power 2019 U.S. Travel App Satisfaction Study. If you haven't tried it yet, I would encourage you to download the app and see what thousands of our customers have been excited about.

On the call this morning, I will provide an overview of the quarter for the Americas and the international segments and discuss ongoing progress with our innovation and strategic initiatives. The Americas had an exceptional fourth quarter, delivering record revenues of $1.5 billion and generating a 9% or $21 million more in adjusted EBITDA than prior year. We utilized our proprietary demand fleet pricing technologies to really optimize our fleet to take advantage of yielding opportunities during the peak holiday season. As a result, revenue grew 9% in the quarter.

Ancillary revenues continued to show extraordinary benefits with an increase of 11.5% over prior year, marking the third consecutive quarter with positive year-over-year pricing and higher revenue than prior year. The outstanding revenue and EBITDA generated in December was the best in our company's history, with the holiday seasons delivering higher rate, significantly higher utilization, and increased rental length. Utilization increased by 140 basis points in the fourth quarter due to the strategic optimization of our fleet as well as from our Budget Truck package delivery and in our ride-hail business. For the quarter, leisure buying was up 6.5% over prior year, with overall rental day growth of 8%, driven by 6% growth in rental car, 1% in ride-hail, and 1% in the Budget Truck.

Our Budget Truck package delivery business was exceptionally strong this quarter, generating a 39% increase from prior year, demonstrating the growing marketplace for last-mile delivery. Revenue per day for the Americas rental car grew sharply by 2.8% in the fourth quarter, showing the healthy state of the market. Ride hail, Budget Truck, package delivery, and Zipcar drive a longer length of rental but have a natural trade-off with revenue per day, each accounting for approximately a half a point drag. The average length of rental have also increased more than 3% in the quarter from prior year, reducing the frequency of manual process, such as vehicle check-ins, cleaning and preparation, resulting in more profitable rentals and increased margins.

One of our strategies during the quarter was to grow our off-airport business. This business grew approximately 11% in volume and 3% in revenue per day, delivering revenues of approximately 14% higher than prior year. In addition to our off-airport organic rental car growth, our ride-hail strategy continues to deliver as well. We exclusively use connected cars in our ride-hail fleet, which provides visibility into the use of our assets helping us maintain the vehicle's residual values, and our ride-hail business continues to deliver positive results.

We are continuing our strategy of future expansion in ride-hail with the goal of ensuring maximum profit potential. The commercial business was strong in the fourth quarter with a 4% increase in volume. And while pricing remains competitive, options like our prepaid fuels, Split My Bill, and e-Toll continue to show strong penetration with our commercial customers. Split My Bill was an essential feature for our business customers that are looking to extend their travel into a long weekend, add ancillary products or even upgrade to a larger car, allowing them to bill the business portion of the rental to their employer and the personal portion to their credit card.

In addition, we now have three states on the new toll program offering, moving from a per toll fee to a daily flat rate option. Customer feedback has been overwhelmingly positive, bringing a healthy benefit to this quarter. The encouraging results keep us optimistic as we look to roll out these project offerings out into the Northeast by the end of February and incrementally throughout the rest of the business during 2020. Our targeted marketing toward dot-com customers, looking for bundled products, along with other individual products like curbside delivery and rental counter bypass for the international customers continue to drive momentum.

On average, fleet was up 5% in the quarter as we saw an opportunity to capitalize on additional demand. At the end of the third quarter, we accelerated the disposal of vehicles earlier in the summer to take advantage of the strong residual values. We had previously disposed of 85% of vehicles we had planned to sell by the end of the third quarter, also allowing us to capitalize on the stronger residual market for the first nine months of the year and minimize the impact of normalization in the fourth quarter. We reversed this trend in October and into early November, boosting the size of the fleet into the fourth quarter and leading to strong revenue growth.

Our tight operational fleet management and strategic repositioning helped us deliver a significant 6% lower per-unit fleet costs in the quarter and 8% lower per-unit fleet cost for this year. Our alternative channel sales set another company record, with 73% of vehicles sold through nonauction channels in the fourth quarter, peaking in December at 83%. We are focused on growing the direct-to-consumer channel through expansion of our retail location footprint, which has doubled in the year to 14 locations; and Ultimate Test Drive, our online vehicle sales platform where you can drive before you buy. Our direct-to-consumer channels sold approximately 13,000 cars, more than doubling their output from prior years.

With more than 200,000 annual vehicle dispositions in the U.S. alone, we see a significant runway in the next few years to grow this channel and reduce our overall fleet costs. So to summarize, the Americas had a terrific quarter, delivering strong increases in volume, revenue per day, and utilization, coupled with significantly lower per-unit fleet costs, resulting from our strategic fleet management and a healthy market. Before I talk internationally, let me talk briefly about the impact of the coronavirus.

Our team will be monitoring the situation to ensure we protect our employees, their families, and our customers. The duration of the impact is largely uncertain. We are focusing [Inaudible] on four-month increments with mitigation plans designed to increase travel from other countries. Outbound business from China is not significant to our total revenue with minimal impact in the first quarter but we are continuously monitoring for any other travel-related abnormalities.

We will better understand the full-year impact once the virus is contained and travel normalizes. On the international front, the team was able to achieve revenue per day growth for the second quarter in a row. This helped us finish the quarter with $632 million of reported revenue. Despite the continued uncertainty unfolding from Brexit and a continued reduction in pan-European travel trends, we were able to generate more revenue year over year, excluding exchange effects.

The operating environment remains highly competitive, keeping pressure on rates and slightly elevated fleet levels in the market, but the team continues to navigate these challenges extremely well. As a result of the more stringent emission regulations coming into effect from European legislation, we accelerated the in-fleeting of new vehicles to minimize operational impacts. While this created a slight increase in fleet cost in the fourth quarter, it will provide a healthy benefit in 2020 by allowing us to evenly spread out emissions-compliant purchases throughout the year. The team was able to mitigate the EBITDA impact of the economic pressures and fleet cost.

Overall, the team has been focused on stabilizing their performance and now we plan to improve it by taking the lessons learned in the Americas and incorporating them globally. We plan to utilize our manned fleet pricing technology, our fleet optimization initiatives, along with more stringent supply and demand strategies. We will also be performing more diligent, detailed performance reviews on a country level as well as ensuring more efficient integration of our prior recent acquisitions. Keith Rankin, president of international, and I are focused and completely aligned on achieving these results.

At year end, we exceeded our goal of more than 200,000 connected vehicles and we are continuing our plans toward a fully connected fleet. Continuing to connect our fleet magnifies the numerous early benefits we're seeing, which include: enhancing the renters' experience through award-winning mobile app, improving asset control, like faster vehicle recoveries; and improvements in fuel billings, which we have discussed in previous calls. Additionally, Connected Cars are allowing us to implement new and automated business processes, streamline operations, improve the overall level of service delivered to our customers and help maximize management of our fleet. Linking in our mileage optimization initiative, fleet connectivity will allow us to balance mileage consumption across the fleet, lowering fleet cost through higher residual values.

Additionally, our Kansas City mobility app allows us to test and roll out new mobility products, like our new Mobile Select product, which allows our Avis preferred customers upon landing to select their car on their phone via the Avis app, go directly to their vehicle, bypassing the counter, then drive through a new automated gate exit simply by using your phone without interfacing with an agent. It's fast, it's simple, and we're getting great initial reviews. Our NPS scores are almost 40% higher in Kansas City as compared to the rest of the company since rolling out Mobile Select. We expect to expand the rollout of this new service in 2020, starting with our top 40 rental locations.

Overall, both the Americas and the international teams have done a fantastic job delivering results, maintaining focus, finishing the year strong and we've seen the significant momentum in the Americas continue from the fourth quarter into 2020. January and February to date have seen a continuation of our fourth-quarter trends, which leads me to believe we will have another strong quarter to kick off the year. I'll let John take you through some of the numbers that we are forecasting, but from an operational standpoint, we're expecting another strong year for revenue growth and improved performance. I've challenged the team to define their success by how much they overachieve on their goals, which will help drive overall performance and better customer experience.

With that, I'll hand the call over to John to take you through the financial results and our outlook.

John North -- Chief Financial Officer

Thanks, Joe, and good morning, everyone. My comments today discussing changes in revenue per day and per-unit fleet costs will refer to changes excluding exchange rate effects. My comments will also focus on our adjusted results, which are reconciled from our GAAP numbers in both our press release and investor presentation. As Joe said, we had a great quarter in the Americas, international tracked in line with our expectations, and we finished the year at the high end of the guidance we provided in October.

We finished the quarter with a record revenue of approximately $2.2 billion, up $112 million from prior year on 5% higher volume, 1% higher rate and a 100-basis-point increasing utilization. Despite facing tougher year-over-year comparisons in our fleet costs and used vehicle markets normalizing, per-unit fleet improved 3% year over year in the quarter. This resulted in our adjusted EBITDA being $143 million for the quarter and $788 million for the year. Excluding $12 million of currency exchange rate movements, the adjusted EBITDA was $800 million for the full year, a $19 million improvement from the prior year.

Net income and diluted earnings per share for the quarter was up 32% and 38%, respectively, due to the outstanding earnings performance. As part of our programmatic approach to our share repurchase program, for the full year of 2019, we repurchased just over 2.2 million shares at an average price of $27.38, returning over $62 million to our shareholders. We continued to take an aggressive approach to share repurchases whenever we review it as an attractive opportunity. Overall, we remain committed to allocate capital to drive the highest return possible.

Our adjusted free cash flow was $277 million for the full year, primarily due to the timing of vehicle programs that occurred at the end of 2018. Our 2019 free cash flow was impacted by approximately $36 million in higher cash taxes due to the accelerated state income tax payments and impacts associated with tax reform. Our financial position remains strong with approximately $4.3 billion of available liquidity. We ended the quarter with $686 million of cash, $719 million of unused capacity in our revolving credit facility and $2.9 billion of availability under vehicle programs.

Our treasury team has done a fantastic job optimizing our debt profile by laddering our maturities to ensure we do not have significant debt due in any particular year by refinancing at opportunistic times. In January, we increased the size of our term loan B by $100 million to $1.2 billion, extended its maturity by two and a half years and reduced the rate by 25 basis points. We are using the $100 million to pay down higher-rate debt, generating further savings. We also issued a new five-year [Inaudible] term transaction at 2.42%, which is slightly inside of the maturing debt it's replacing.

We are committed to keeping our corporate net leverage ratio in the range of three to four times, with a preference over time for being in the lower half of that range. As we continue to execute our capital allocation plan accordingly, we will look for ways to reduce our net corporate leverage, such as EBITDA growth or debt repayment. At the end of the year, our net corporate leverage was 3.5 times a the midpoint of our target range. It is also approximately three times of the turn lower than the 3.8 times it was at the same time last year.

As we begin the 2020 year with positive trends, we are optimistic about our performance, resulting in us raising our revenue guidance from last year to be between $9.4 billion and $9.6 billion. Driving the top-line revenue target for the Americas will be a combination of volume growth between 2% and 5% as well as pricing growth between flat to up 2%. Comparing to an exceptional used car market in 2019, we forecasted per-unit fleet costs to rise slightly for the Americas, in line with market expectations, and -- but not enough to offset last year's performance. Our direct-to-consumer efforts will help us offset a portion of the increase, bringing us to our guidance range of flat to up 3%.

Our international team has done a great job in the past two quarters turning the corner on negative pricing trends. We are expecting a continuation of the recent trends with pricing growth between flat and up 2%, with volume up between flat and 3%. We are also expecting per-unit fleet cost to be up 1% to 4% year over year due to more stringent emission regulations around WLTP. As a result, we believe we'll be able to deliver adjusted EBITDA between $750 million and $850 million.

Finally, we believe we can generate an adjusted free cash flow to be between $275 million and $325 million for the year. For the rest of our guide, we'd refer you to the outlook section of the press release we have simplified from prior years. So to summarize, the Americas had an exceptional year, delivering 17% growth in adjusted EBITDA while our international team continues to show resilience in a challenging environment. The company is in a healthy state of consistent growth, generating significant cash flows, enabling us to invest in ourselves for the future.

With that, Joe and I'd be happy to take some questions.

Questions & Answers:


Operator

Thank you. [Operator instructions] The first question today comes from John Healy of Northcoast Research. Please go ahead.

John Healy -- Northcoast Research -- Analyst

Thank you. Joe, I wanted to talk a little bit more about the ride-hailing opportunities for you guys. I apologize if I missed some of it, but could you maybe talk to how much of your fleet in 2019 domestically is in the ride-hail and where you think that number might go in 2020? And as you guys build the business base for that offering, how do you think the margins of that business compare to -- in the corporate levels today?

Joe Ferraro -- Interim Chief Executive Officer

Hi, John. This is Joe. If you -- the first part of your question was how many cars we would have in it. I'd say it's probably -- we finished '19 with probably 1% of the fleet associated with ride-hail.

I know there's been a lot of questions about ride-hail and ride-hail profitability. And I have to tell you, we proforma this for a good period of time. We're probably the last group in on this ride-hail business because we did test it for a bit. Right now -- and I'll tell you this, honestly, we won't participate in anything that we don't think is accretive to earnings, and right now, it is.

A core competency of ours is renting cars. And renting cars, whether it be at the airport or in the local market, is what we do well. Things that we looked into and the questions that we all had were what the residual value is going to be like, what are the mileage going to be on the cars, how is the maintenance and damage going to run, what's the rate, liability, etc. And like I said, our early finding is that it's accretive to earnings, and we're pretty pleased with that.

And we have great partners and there's certainly a significant amount of demand in this book of business. We separatedthe fleet. So we know what cars we have and you guys know, we also have devices in them that can -- that are connected and we get readings on mileage, so we know outliers. And quite frankly, we're pretty pleased with the mileage that we've seen.

It's on target to what we've -- what we anticipated. We've sold some cars so far. To be honest, we're testing mileage bands of when is the best time to sell the car through its residual value life and curve. And so far all of them, every one of them that we sold, whether they be north of 30,000 or in the 70-plus, have been pretty much right on what we anticipated.

We're selling them through many different channels, retail, direct to dealer, etc. And so far, it's been successful, and we look to grow this going forward.

John Healy -- Northcoast Research -- Analyst

Great. And then just a follow-up question. I thought it was a rather encouraging statement you guys had in the press release about your comments, Joe, about the month of December and your history in the business. And then on the call today, you guys are indicating that, that momentum is carried forward into January or February.

Could you explain why it's happened? I know this business is always one that's a little bit uneven and unpredictable. But maybe what are the tenets that are taking place right now that you think have caused the business to make a turn for the better? And how sustainable do you think that is as we move into the big part of the year, the middle part of the year for you guys?

Joe Ferraro -- Interim Chief Executive Officer

Yes. This is Joe. I think in order to understand where we are, it's best to look backward a minute and see what happened in the quarter in December. Volume was up significantly for us.

And when you unpack it, it was a combination of both commercial and leisure, and it was both at the airport and in our local market. We saw good growth in commercial, as we said, rental days were up in the range of 4%. And that was on our exclusive accounts and our shared accounts as well and really strong business in the -- in this small-business segment. On the leisure side, the holidays were terrific.

We saw early -- I think, on the last call, we commented that the holidays look good. We saw it early that the holidays looked favorable. Though, as you know, in our industry, the closer you get, the better understanding that you have of it. But further out, they looked pretty good, encouraging enough for us to start thinking about fleet situations by city.

And that was important to us to understand where the demand was, and not only where it was, but where it was best suited for us to participate in. And that demand, whether it be longer length of rental or, quite frankly, better rate, and we did just that. The -- and I think the Christmas holiday, we talked about it being one day later, but that one day later changed the whole dynamic and created a holiday that influenced January a little bit because many people didn't return in December. They kept the cars out into January, especially international travelers.

So we thought that was interesting, and it gave us a good start to the quarter. In local market, I talked about it in the prepared commentary, and it was really strong, right? We rolled out our DFP, our demand fleet pricing, technology to our local market stores, and it has a meaningful effect on revenue and contribution rate. And then add to it, the package delivery business that we had, which this last mile delivery and our business largely on our cargo vans, etc., was really strong. The beautiful thing about that business is its partners that we currently have on the car side as well as new ones, and so that worked out really well for us.

And like I said -- like I talked about in your first question, ride-hail started to matriculate. So I think when you think about all those things, that's what led us to where we are in the first quarter. And the only other insight I'll give you into the quarter, outside of Christmas being late, which helped January, quite frankly, we -- the weather has been better than this prior year. Last year, we had that polar vortex, and there was a government shutdown and things like that, that really, I think, influenced travel.

And my early reads on the holidays in the quarter were similar to what we saw in the former.

John Healy -- Northcoast Research -- Analyst

Great. Thank you, guys, and congrats.

John North -- Chief Financial Officer

Thanks, John.

Operator

The next question is from Adam Jonas of Morgan Stanley. Please go ahead.

Billy Kovanis -- Morgan Stanley -- Analyst

Hi. This is Billy Kovanis dialing in for Adam Jonas. Congrats on the solid quarter. Just following up on the earlier question on TNC, I have a two-part question.

So first, what is the plan for the TNC business in the long term? And do you see the TNC business becoming more incrementally margin accretive? And second, can you please describe how the cars that cycle out of the TNC fleet with high mileage at 80,000 miles are disposed of in terms of internal mix and if there are any risks disposing these vehicles? Thanks, guys.

Joe Ferraro -- Interim Chief Executive Officer

Yes, this is Joe. As I mentioned earlier, we are starting to sell cars out of our TNC fleet. Now they are fully connected, and we do operate them isolated from the regular cars, so there's no intermingling of fleet. Our process of selling them, both in open retail channels and all our channels, actually, we tested in and as I said earlier, we've seen no change in what we have anticipated in the residual value.

So they're actually holding to what we thought. We've checked many different mileage bands to just ensure that we were making the right choices. So, so far, we're comfortable with that. As far as margin, it's been accretive for us.

And also we wouldn't participate in something that we didn't believe that would be nonaccretive. And I happen to believe, after a number of different tests, that this is a good book of business to get involved in. There's plenty of demand, as you are well aware, and we have good partners which we are participating with. And like I said, it's a core competency of ours to rent cars, right? We've been doing it for some 70 years, and we're good at it, quite frankly.

So our guys look at it by month. If there are any changes to the trends or abnormalities, we act on them and so far, so good.

John Healy -- Northcoast Research -- Analyst

Thanks for the color. Appreciate it.

Operator

The next question is from Michael Millman of Millman Research Associates. Please go ahead.

Michael Millman -- Millman Research Associates -- Analyst

Thank you. Can you talk about what you're seeing in the marketplace from UN to the competition regarding refleeting, given the strengths that presumably others have enjoyed at the end of the year and into this year?

Joe Ferraro -- Interim Chief Executive Officer

Yes, it's Joe. I can tell you that, from where I sit, there is a rationalization of the fleet, right? I think it appears to me, at least early on, that the basic principles of supply and demand are solid.

Michael Millman -- Millman Research Associates -- Analyst

When you say solid, I'm not sure how to define that. Meaning that there's not been too much of an increase in fleet or a fleet has been moving along with just demand?

Joe Ferraro -- Interim Chief Executive Officer

Well, I mean, I guess the way I would say it is that I don't see any over-fleeting in the industry right now.

Michael Millman -- Millman Research Associates -- Analyst

OK.

Joe Ferraro -- Interim Chief Executive Officer

I think that you have to think about how the quarter ended, right? There was an OEM disruption, right? There was a strike. And so that pushed orders back so it's it's hard to say what the future looks like. But from where I sit today, it looks rational.

Operator

The next question is from Hamzah Mazari of Jefferies. Please go ahead.

Mario Cortellacci -- Jefferies -- Analyst

This is Mario Cortellacci on for Hamzah. Just regarding the volume guide in the Americas, you guys are guiding up 2% to 5%. Just I guess, wondering what kind of confidence -- or what gives you confidence in that guide? Is it just being that there's longer length of rentals? And I think you might have given some breakdown on what the contributions were from a volume perspective from traditional rack and then from TNC and then from budget. But I guess, what are your expectations for the year in terms of the breakdown of that 2% to 5% from each of those contributors?

Joe Ferraro -- Interim Chief Executive Officer

Yes, I think we said in the -- this is Joe, again, sorry. I think we said in the fourth quarter and in the prepared remarks, the breakdown was, if we were at the number was 8%, it was 6% car rental, 1% ride-hail, 1% the last-mile delivery stuff. I would think -- I would kind of use -- utilize that as a proxy. We -- in the release, we talked a lot about the off-airport of the local market.

We think there's a lot of growth in that opportunity. So -- and there is longer length. Our proprietary demand fleet pricing system really allows us to grow contribution. And you could tell our length of rental was up in the quarter as well, and we see that trend moving forward.

Mario Cortellacci -- Jefferies -- Analyst

Great. And then maybe you could also comment on why pricing in this sector just seems to always be in this 2% to -- 0% to 2% range? The space is highly consolidated 90% or so, if not more. I mean is there a price ceiling here or are there any other variables that we're not seeing or something that has to do with the supply demand balance that you just mentioned?

Joe Ferraro -- Interim Chief Executive Officer

Yes, I think that's where I would lean toward. It's about supply and demand, right? We had -- in the fourth quarter -- and it's about travel trends, right? In the fourth quarter, we had a 2.8% improvement in rate per day, and it was highly leveraged toward the leisure side. And that was on top of a 2.8% improvement in the prior December. So in the fourth quarter, which is highly leveraged toward leisure, there was a -- for us, almost 6% improvement in rate per day.

I think the other thing that we think about or we talk about that influences rate per day outside of supply and this demand is really our ancillary products. We mentioned that in our remarks. We've had a good run of ancillary revenue in the last three quarters. We see that continuing.

That's accretive to the overall rate that you would charge on our rental agreement. And that's been improving with a lot of great initiatives and a lot of products that we've been selling of late. Not just the traditional insurance-related products, but we came out with a Split My Bill product, which has had some pretty good early success, which allows our corporate customer to pay for their contracted business and price. So then if they want, they can extend their rental, even rent a larger car or maybe add a service like XM Radio on their own credit card.

And we think that could be -- that's taken -- we can take advantage of that and be accretive to our overall rate per day. So it's our ancillary products that we have a lot of confidence in that we've been growing of late. We have a great team who runs that for us. We created a new incentive program that helps our agents better understand what and how to sell.

And we've done a terrific job in selling some of these products online before the customer even arrives at our counters.

Mario Cortellacci -- Jefferies -- Analyst

Great. Thank you.

Operator

The next question is from Brian Johnson of Barclays. Please go ahead. [Technical difficulty] We'll move on to the next question. It's from Derek Glynn of Consumer Edge Research.

Please go ahead.

Derek Glynn -- Consumer Edge Research -- Analyst

Good morning. Can you speak to the strength you're seeing in ancillary? I think you mentioned up 11.5% during the quarter. What are the drivers there? And how sustainable do you think that momentum is as you think about 2020?

Joe Ferraro -- Interim Chief Executive Officer

Yes, as I mentioned -- this is Joe, we've had three solid quarters of ancillary revenue performance, and the last quarter being up pretty significantly at north of 11%. So we feel pretty good about it, right? It's not just the traditional products that we're selling, like the insurance-related products that still are growing, quite frankly, but it's the other ones that we've -- that we put out that have a lot of interest. We have this new toll product that we have developed, wherein the past, we would charge a usage day for every day that you've had the vehicles and gone through tolls. And now we have an -- it's probably an all-in package that we've rolled out to two states, I think, with three or so more to come in the first quarter and then throughout the rest of the business this year and customers like it, especially -- the thing about commercial customers, we have an all-in one bill now that they can expense.

We have our Split My Bill that I just talked about that allows a traveler to pay their corporate way on their own -- on their corporate card and then maybe take a larger car or a car they drive at home and take it for the four or five days they have it on the road, which has created some excitement as well as maybe XM Radio or something along those lines that that people seem to enjoy. We have Curbside Delivery, where if you want to get dropped off at the terminal, you can do that. And we have counter bypass, which is kind of like a -- for international travelers, which usually buy packages and are all-in, that we're testing that allows them to bypass the counter for a nominal fee. So there are a number of initiatives, there are many more that we're working on, that we're thinking through.

And the beauty of ancillary revenue, it has terrific drop-throughs.

Derek Glynn -- Consumer Edge Research -- Analyst

OK. Great. And, Joe, I think you touched on this as well and there's a slide in the deck. But what kind of opportunity do you see to get more efficient and optimize the cost structure on the international side? Can you speak to any initiatives under way or what does the time frame look like on that potential opportunity?

Joe Ferraro -- Interim Chief Executive Officer

Yes. Listen, I've just started to get involved with the international team, and they're a good group. They want to win in the worst way. They've had some challenges.

I think all the companies have had challenges with maybe a bit of over-fleeting, the pan-European travel hasn't been so great, the economy and Brexit, there's pricing -- pressure on price, and that's the environment that we're in. And so what are we going to do about it? And I think, well, there are some things that we do in the Americas that we can move over there. Our demand fleet pricing strategy, I think, is one. There's no way that someone can come up with the algorithms required to suggest what's the right car to rent at this time to this customer.

And we have that in the U.S., and it's worked very favorably for us. We need to continue to roll that out. That'll go through this year and then some maybe the whole supply and demand -- there's a rigor around supply and demand. In the U.S., we look at our fleets virtually every week, 52 weeks a year by city to determine where the needs are and what the strength is.

And we do that in international, but a little more rigor, I think, would certainly help us as far as making the right decisions. And there are a number of things that we're looking at with the footprint and country profitability and then integrating our new businesses that we've put in. So we believe we have a path, and I'm excited to work with the gang. I'm going to be going out there in a couple of weeks.

And the great part is that both the president of international, Keith Rankin, and I are completely aligned. So more to come.

Derek Glynn -- Consumer Edge Research -- Analyst

OK. Great. And if I could just squeeze one more in. Just on the fleet cost guidance in the Americas.

What's the underlying residual value assumption there? Just trying to parse that out from potentially some expected impact from other initiatives like direct to consumer and whatnot.

Joe Ferraro -- Interim Chief Executive Officer

Yes, this is Joe. We've had great success in our per-unit fleet costs over the last two years, right? We've -- I think if you add them both together, it's probably somewhere in the range of about 15% improvement in the last two years. So yes, we came out with guidance that's 0% to 3%. There's some used car industry experts that are suggesting residual values due to the pressures of the return of maybe small or midsized SUVS and put pressure on residual values.

I've heard, in some cases, a point, a point and a half. For us, we've taken that into consideration a bit. And I think when I think about fleet costs in general, to me, it's always a three-part solution. It's how you buy the cars, how do you utilize the cars, and then really how you dispose of the cars.

So I think all three of them, we've gotten efficient in, over the years. Our -- we do a lot of data analytics to suggest what cars to buy, where to buy them, with what trim levels and what the percent should be of risk and program. So we think we have that down and to utilize them, we came out with a mileage optimization activity, which is basically smoothing mileage out along all the cars in the fleet, so we don't have really any outliers there. We think that's an opportunity for us.

And lastly, it's how we dispose of the cars, and we had 73% of our vehicles disposed in the fourth quarter through alternate channels. December was probably a record for us at 83%. We're going to continue to do those things to help offset whatever residual value headwinds we may see. And so we had a good run of it, and we think that that will continue for us.

Derek Glynn -- Consumer Edge Research -- Analyst

Great. Thank you.

Operator

The next question is from Rajat Gupta of JP Morgan.

Rajat Gupta -- J.P. Morgan -- Analyst

Hey, good morning. Thanks for taking my questions. This is Rajat on for Ryan Brinkman. I just had a question on the 2020 EBITDA guidance, which is up only slightly at the midpoint.

Based on the comments on the call on how 1Q started, albeit seasonally light, but then U.S. seems to be holding steady, international pricing is getting better, you have the TNC opportunity expanding, there's also the B2C opportunity. I mean, you also highlighted some international integration and organizational efficiency opportunities. So just guessing -- just trying to get a sense of what's -- why wouldn't the guidance be higher for 2020? What are the puts and takes there in terms of what are the headwinds that you might see to offset some of the benefits that are ongoing? And I have a follow-up.

Joe Ferraro -- Interim Chief Executive Officer

OK. Great. This is Joe. I think we're going to tag team this one.

I'll start off, and then I'll turn it over to John. We talked a lot about our -- about this subject. Here's what I would say. We generated $788 million worth of EBITDA last year, right, on a reported basis.

In the first quarter, we generated, I think, 0 or negative 1. So the road is long. While I am excited about the first quarter, the large portion of our profit opportunity comes really back half of the second and into the third. I think it would be prudent for us to to get out of the box quickly, which I think we will, in the quarter, but get a better read what business looks like as we get closer into the next earnings call, which will be closer into the back end of the second and into the third.

So I think that's really the underlying assumption of what we looked at. So I'll turn it over to John. But the way I see it is, yes, I think the trends we saw in the fourth will continue, but be at the height of the -- of our business cycle occurs in the last part of the second and the third.

John North -- Chief Financial Officer

Yes, this is John. I think it's great to finish the year as strong as we did. Obviously, we had a road to navigate to get there and it went well. We've got a great plan in place for 2020.

I think one other thing I'd point out is we do have headwinds that exist outside of our operations in things like currency. The euro is down, that has an effect. Where that ends and where the volatility is, is up in the air. So to Joe's point, the first quarter is traditionally the smallest.

I think we're excited about what we're seeing. We think that there's opportunity to hopefully continue to find areas where we can outperform, but we do want to make sure that we do that incrementally and continue the momentum that we finished 2019 with as we continue the path forward.

Rajat Gupta -- J.P. Morgan -- Analyst

Got it. That's helpful. And just on the capital allocation plans going forward based on where leverage is and what you're targeting, could we expect some pickup in activity there during 2020? What's your thought process around buyback and some potential M&A, probably internationally? That'll be all. Thanks.

John North -- Chief Financial Officer

Yes, this is John. The beauty of this business is the cash flow. It's something that I appreciated before I came here, and I've come to appreciate even more since I've spent more time in the business. I'm coming up on about a year with the company.

And I think we've got a great team. Our goal really is always to prioritize capital allocation to the best return. If you look at last year, we did buy back some stock, we retired a little bit of debt, and we did some acquisitions as well as invest in the core business. Those are the four pillars.

I think we, obviously, believe that directing to the highest returning category is that this is the most important thing, and so I think we're going to be somewhat flexible in terms of that. But I think Joe and I certainly see a path for the company to do better over time, and I think 2020 is a great foundational start to that. I mean, so I think that you'll continue to see us take a balanced approach, but certainly, there's opportunities for us to look to repurchase shares.

Rajat Gupta -- J.P. Morgan -- Analyst

Got it. That's helpful. Thank you so much.

Operator

The next question is from Chris Woronka of Deutsche Bank. Please go ahead.

Chris Woronka -- Deutsche Bank -- Analyst

Hey. Good morning, guys. I wanted to ask you about the -- your comments about growing the off-airport business and also the retail operation -- retail resale operation, which I think you said doubled in the quarter. So, I guess the question is what kind of -- are there a lot of upfront or ongoing investments you need to make associated with those? And what's kind of the -- if there is one, what's kind of the algo or the step function of profitability for those outlets?

John North -- Chief Financial Officer

Yes, this is John. In terms of the off-airport, one of the things that Joe really pointed out to me is that this is an area where we can grow in excess of what you're going to see on-airport. On-airport is growing GDPs because it's a function of planes and runways. Off-airport is a place wherein our network has opportunity to expand.

And we've done some really interesting things. We have a partnership with Loews, the hotel company, where we've been able to go into some of their locations, and which minimizes the capex. It's not a significant amount of money if we're going to do our own facility. Historically, we've looked for leases that don't require a lot of upfront investment.

And so I don't think there's a big step function there. We're going to look at that. We have plans to open a number of locations. And I think we're excited about it, but I don't think it's going to be a significant amount of capital.

In terms of the retail business, we doubled our vehicle sales last year, we're up over this 100%. And I think the operational team has done a phenomenal job of really getting some good positive traction in our business. We have big plans for next year. Historically, we've used existing locations where we have excess capacity, extra lots, those kind of things as we kind of try this and get our feet wet.

I think more recently, we're up to 15 locations now. The last few have been really a dedicated sort of off-site location that's more of a retail-specific opportunity for us and nearby, now close proximity with other retail stores that are selling vehicles. And we've seen better results, I think, initially out of the gate there. We've talked a little bit about the profitability of our vehicles, they're about $1,000 a unit better.

And that's a fully loaded cost. So while there would be potentially some facility costs and some investment there, we're factoring that into the uplift that we expect to see from retail vehicle sales, which is kind of how I think about it and the company thinks about vehicle profitability is a loaded cost with your facility. So I don't think you'll see significant investment there, and I don't think that that over time is also going to change the algorithm of the incremental unit profitability that exists if we can grow the retail operations. And so there'll be some investment, but I don't think significant enough that we feel like we need to call anything out.

Both of those are totally within our control. So we have the ability to modulate them based on how they're going, and we can now accelerate or we can slow down as appropriate. So I think it should be pretty manageable.

Chris Woronka -- Deutsche Bank -- Analyst

OK. That's great color, John. Just a follow-up is on the ride share fleet. As you -- yes, I hear what you said you're going to expand it judiciously as you see profitability that meets their requirements.

But if you do that, I guess, with some of the truck delivery vehicles, does that change in any way the way that you're buying vehicles in terms of -- are you -- do you dip into the used car market to actually buy cars for those fleets or do you plan to do that? Or are you just going to keep everything kind of on the same way that you've been for the core fleet?

Joe Ferraro -- Interim Chief Executive Officer

Hi. This is Joe. No, I think as -- just as a general business, we buy our cars to serve two purposes. One is to the rental car customer, certainly, but also with an eye on sales.

So that could be different trim levels, different packages in different parts of the country, etc. I think the beauty of the two businesses that you talk about, whether the ride-hail or the last mile delivery, it's a different car. It's not a car that we utilize in our regular fleet, but we can utilize the channels that we have in our businesses to remote them. So cargo vans with very big package delivery, you're not going to get a commercial customer per se who are renting them in the same way, but you will get a commercial customer who rent them at their facilities and things of that nature.

So we think that while they're in different businesses and different objectives, we can have dual-purpose if there's a need, and it doesn't take away from this core competency of the core day-to-day rental. And so that's why I like it, right? It's accretive. So when you think about what the question is, is it airport or off-airport? John talked about it, you're encumbered by runways and employments. These are other businesses don't have any of that.

Chris Woronka -- Deutsche Bank -- Analyst

OK. Very good. Understood. Thanks, guys.

Operator

The next question is from John Healy of Northcoast Research. Please go ahead.

John Healy -- Northcoast Research -- Analyst

Thank you. I just wanted to ask a follow-up to you guys about some of the changes at the board level. Just maybe some comments there in terms of where you might stand with SRS as well as where you guys might be at in terms of the finalizing the CEO appointment. Thank you.

Joe Ferraro -- Interim Chief Executive Officer

Thanks, John. This is Joe. So I don't really want to speculate on the timing of the outcome of the search. The board is conducting -- I think we've said just last time, a diligent process to select a suitable candidate.

What I will say this is we have a terrific strategy to grow our business, both near and long term and we have some really good well thought-out initiatives, and I have to say, driven by experienced and skillful leaders. And the good news is there's a lot of big energy within our company. So while there's talk about board and other things, there's a lot of energy in our company. People are really proud of 2019, especially how we finished.

I have to say, really excited about 2020. So I try to keep this stuff separate. We are focused -- laser-focused on driving our initiatives and our performance. I happened to meet the new chairman, Bernardo, last week.

I spent two days with him. It was a great meeting. He asked a lot of questions, was very engaging, and I think very insightful, and he could help us -- will help us. And I look forward to working with him in the weeks and months to come.

So thank you.

John Healy -- Northcoast Research -- Analyst

Thank you, guys.

Operator

There are no additional questions at this time. I would like to turn the call back over to Joe Ferraro for closing remarks.

Joe Ferraro -- Interim Chief Executive Officer

Yes. So thank you. Just to summarize, we had a strong fourth quarter with record earnings in the Americas and positive price in international, achieving the first goal we set. In addition, we developed a business plan with goals and targets in 2020, that in my opinion, are entirely achievable.

Thank you for your interest in our company, and I look forward to speaking to you again soon. Thank you, and have a nice day.

Operator

[Operator signoff]

Duration: 55 minutes

Call participants:

David Calabria -- Treasurer and Senior Vice President of Corporate Finance

Joe Ferraro -- Interim Chief Executive Officer

John North -- Chief Financial Officer

John Healy -- Northcoast Research -- Analyst

Billy Kovanis -- Morgan Stanley -- Analyst

Michael Millman -- Millman Research Associates -- Analyst

Mario Cortellacci -- Jefferies -- Analyst

Derek Glynn -- Consumer Edge Research -- Analyst

Rajat Gupta -- J.P. Morgan -- Analyst

Chris Woronka -- Deutsche Bank -- Analyst

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