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Penumbra Inc (PEN 0.44%)
Q4Â 2019 Earnings Call
Feb 25, 2020, 5:00 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good afternoon. My name is George and I will be your conference operator today. At this time, I'd like to welcome everyone to the Penumbra's Fourth Quarter and Year End 2019 Conference Call. [Operator Instructions] After the speakers' remarks, there will be a question-and-answer session. [Operator Instructions] Thank you.
I would like to introduce Ms. Jee Hamlyn-Harris, Investor Relations for Penumbra. Ms. Hamlyn-Harris, you may begin your conference.
Jee Hamlyn-Harris -- Investor Relations
Thank you, operator and thank you all for joining us on today's call to discuss Penumbra's earnings release for the fourth quarter and year end 2019. A copy of the press release and financial tables, which includes the GAAP to non-GAAP reconciliations can be viewed under the investors tab on our company website at www.penumbrainc.com.
During the course of this conference call, the company will make forward-looking statements pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding our financial performance, commercialization, clinical trials, regulatory status, quality, compliance, and business trends. Actual results could differ materially from those stated or implied by our forward-looking statements due to certain risks and uncertainties, including those described in our 10-K for the year ended December 31, 2019, which is scheduled to be filed with the SEC on February 25, 2020.
As a result, we caution you against placing undue reliance on these forward-looking statements. And we encourage you to review our periodic filings with the SEC, including the 10-K previously mentioned, for a more complete discussion of these factors and other risks that may affect our future results or the market price of our stock. Penumbra disclaims any duty to update or revise our forward-looking statements as a result of new information, future events, developments or otherwise.
On this call, certain financial measures are presented on a non-GAAP basis. A reconciliation of GAAP to non-GAAP financial measures is provided in our posted press release. We anticipate the prepared comments on today's call will run approximately 18 minutes. Adam Elsesser, Penumbra's Chairman and CEO, will provide an update from the fourth quarter and year end followed by a review of the business. Maggie Yuen, our Chief Financial Officer, will then discuss our fourth quarter and year end financial results; and Sri Kosaraju, our President will end with our 2020 revenue guidance and closing remarks.
With that, I would like to turn over the call over to Adam Elsesser.
Adam Elsesser -- Chairman and Chief Executive Officer
Thank you, Jee. Good afternoon, and thank you for joining our fourth quarter and year end 2019 conference call. Penumbra had a strong fourth quarter and finished 2019. Our total revenues for the fourth quarter of 2019 were $145.3 million, an increase of 20.3% as reported from the fourth quarter of 2018. We had operating income in the quarter of $10.6 million compared to $6.7 million for the same period last year. From a financial metric standpoint, 2019 was an exceptional year.
Our total annual revenues were $547.4 million, which represented growth of 23% over last year. Our gross profit growth was even greater at 27.2% and we ended the year generating $47.5 million in operating income. Our balance sheet continues to be in a strong position with over $189 million in cash and no debt. Importantly, we made great progress in 2019 toward our mission of helping more and more patients around the world. On December 3, we held our first ever Investor Day, where we outlined several key themes that have been important to our success and which we believe will remain key to our future.
I would like to take a moment to touch on three of those specific themes. The first is innovation. Since 2015, we have launched over 18 new products. Our engine driving innovation is getting more powerful every year. Last year, this continued with the launch of JET 7 with XTRA FLEX technology. This latest technology has been a significant step forward for Penumbra and for the field. In addition, we are confident in a strong upcoming pipeline and cadence of new technology launches in 2020 and beyond.
The second theme is patient markets. We expanded the number of patients that can help -- we can help in 2019. Within our vascular business, we gained FDA clearance for our Indigo System for the treatment of pulmonary embolism or PE. With the inclusion of PE, we believe that there are around 425,000 addressable patients a year in the United States, that can be treated with our Indigo System. By comparison, this represents over twice the addressable patient opportunity that we see in ischemic stroke. Additionally, last year within our neuro business, we expanded our global reach. 2019 represented our first full year of launch in China for the Penumbra system for ischemic stroke. We see vast opportunities in bringing our latest cutting-edge technologies to the rest of the world.
The third theme that we touched on is new medical conditions or new areas. We are continually looking to pursue the development of new areas. As an example, last year, we announced the FDA clearance of the REAL system for neuro rehab. This represented a multi-year development project at Penumbra. And in 2019, we began growing a dedicated team to support the ongoing development and commercial launch of the REAL system. This has been an exciting new endeavor for our company. It will allow us to work more deeply with physicians and providers and to bring better solutions to potentially millions of patients in after care. This is a great example of how we look to do things that matter and bring future growth to our company.
As we exit 2019, we have a broader business with greater growth opportunities than ever before. Our combined global opportunities are well over $10 billion in total addressable market and we are motivated to pursue further opportunities to grow upon that. As Penumbra's business scales, we are intently focused on the foundations that we believe are important for us to drive durable growth. We are cultivating a highly diverse and cooperative work environment, attracting and retaining talented individuals and developing strong leaders from -- within the company.
I'd like to end my commentary with a few business updates and a review of our strategies for future growth. We have confidence in the trajectory of our business and in our pipeline of innovation, which we believe can accelerate our growth trajectory. As Sri will describe when he provides our revenue guidance for 2020. This year, we will have a headwind from Japan, as a result of reimbursement changes and recent discussions with our distributor partner. Despite this impact, we see the potential for our growth to accelerate in the back half of this year and into 2021.
Looking at our vascular business, it continues to grow rapidly. In the fourth quarter, we saw exceptional sequential growth from both our thrombectomy and embolization franchises. This growth is driven by our ability to reach new specialist physicians, new centers and our ability to grow our procedure penetration. We see vast opportunities over the next several years for us to be in more centers, more procedures and to be treating significantly more patients.
Another part -- important part of our vascular growth will be our ability to innovate over current technology. In 2019, we did not launched any new technologies in this area. In 2020, we plan to launch two new peripheral thrombectomy technologies. One in the middle of the year and one at the end of the year. We believe these new products will contribute to the strong growth and momentum of our vascular business.
Within our neuro business, the fourth quarter saw a good sequential growth. Our ability to estimate the stroke thrombectomy market has become more challenging given recent market unevenness and competitive entries. Our latest 2019 estimate is that approximately 43,000 to 45,000 patients were treated with mechanical thrombectomy in the United States. Our sense is that the market will continue to grow by a similar absolute number of patients in 2020.
As it relates to our most recent stroke technology launch physician experience with JET 7 with XTRA FLEX technology has been very positive. We have not had a product in our history with this level of trackability. As we mentioned in our last earnings call, the performance attributes of this product are allowing some physicians to begin to move away from needing to use a stent retriever. As we look ahead into 2020, our growth strategy in neuro will focus on continuing to innovate in stroke thrombectomy and broadening our portfolio along the care continuum. As we have stated, we expect to launch a new interventional stroke product in the United States this year, which will continue to drive the transformation of how stroke procedures are done and address the critical need to achieve fast and complete revascularization.
We also recently launched the REAL system for neuro rehabilitation, and I want to take a moment to share a few early updates. At our Investor Day in December, we introduced the REAL system and discussed the scientific foundation, underlying technology, addressable market and our initial commercial strategy. Although it is very early, I have been extremely impressed with the initial discussions with providers. Over the last several weeks, we estimate that we have had over 200 initial customer meetings within acute care hospitals. Almost everyone understands the scientific foundations and the importance of our unique combination of immersive full presence virtual reality and a completely mobile wireless device. There is great enthusiasm to see a novel solution that can help neuro patients in after care. Our interventionless physician customers are helping to bring together their rehab colleagues and administration to think about how REAL can fit into their care settings and strategy.
Additionally just two weeks ago, we attended the American Physical Therapy Association, or APTA meeting in Denver. This is the largest conference for physical therapists in the United States. It brought over 15,000 professionals together. We had over 40 demo stations that we're busy for three straight days, which reaffirmed the feedback about the novel technology and what it can do for patients. As this is a new sales cycle, we are still learning how the process will unfold, but it is clear that this is important and provider see great possibilities for their patients. As we move forward with the launch this year, we will look to provide further updates.
I would like to conclude my remarks today by introducing a valuable new member to the Penumbra leadership team. Our new Chief Financial Officer, Maggie Yuen. Maggie is a seasoned finance executive with over 20 years of experience. Most recently Vice President Finance at the Genetic Sciences Division of Thermo Fisher Scientific. In her new role, Maggie will focus on internal finance operations priorities that will help support our next phase of growth and scale. She is a great complement to our team and will work closely with Sri and Lambert Shiu, our Chief Accounting Officer. We are excited to have her here with us at Penumbra. Maggie, welcome aboard.
Maggie Yuen -- Chief Financial Officer
Thank you, Adam. On a personal note, I want to take a moment to thank you and Sri for the appointment an opportunity to join the Penumbra family. My first few months at Penumbra have only added to my enthusiasm about the company and its future. In a short time I have been part of our first Investor Day, our US National Sales Meeting and my first year end close at the company. Has gone to meet many great terrific people and gone better understanding of Penumbra's positive collaborative environment. I'm looking forward to the next several years ahead.
For the fourth quarter ended December 31, 2019, our total revenues were $145.3 million, an increase of 20.3% reported and 20.8% in constant currency compared to the fourth quarter of 2018. Our geographic mix of sales in the quarter were 66% US and 34% international. Neuro and vascular represented 59% and 41% of sales, respectively. Revenue from our vascular business grew to $59.8 million in the fourth quarter of 2019, an increase of 27.9% reported or 28.1% in constant currency compared to the same period last year. We saw strong sequential growth and our year-over-year comparison include the previously discussed launch of our peripheral embolization in Japan in the fourth quarter of last year.
Revenue from our neuro business grew to $85.4 million in the fourth quarter of 2019, an increase of 15.4% reported or 16.1% in constant currency compared to the same period a year ago. Our neuro growth was primarily driven by sales of our Penumbra system for ischemic stroke, which benefited from strong procedural volume. Our gross profit in the quarter was $98.1 million or 67.6% of revenue compared to $78.7 million or 65.2% of revenue for the same quarter last year. Our total operating expense for the quarter was $87.5 million or 60.3% of revenue compared to $72 million or 59.6% of revenue from the same quarter a year ago.
Our research and development expenses were $12.9 million for Q4 2019 compared to $10.9 million for Q4 2018. SG&A expenses were $74.7 million for Q4 2019 compared to $61.2 million for Q4 2018. Our spend increased primarily due to increase in headcount and related compensation expense. We had operating income in the quarter of $10.6 million compared to operating income of $6.7 million for the same period last year. For the full year 2019, our total revenues for the year were $547.4 million, which represents an increase of 23% reported and 24.2% in constant currency compared to the full year of 2018.
Revenue from our vascular business was $215.7 million for the full year 2019, an increase of 43.2% reported and 44% in constant currency. Revenue from our neuro business was $331.7 million for the full year 2019, an increase of 12.7% reported and 14.1% in constant currency. Our gross profit for the year was 68% of revenue compared to 65.7% of revenue for the full year 2018. We had operating income of the -- for the full year of $47.5 million compared to a comparable non-GAAP operating income of $30 million for 2018.
And now I'd like to turn the call to Sri to cover guidance and closing remarks.
Sri Kosaraju -- President
Thank you, Maggie. I would like to add how excited I'm for you to join our team. It is a great complement to our organization in many ways and we are already seeing the positive impact that you bring. Today, we are introducing revenue guidance for the full year 2020 in the range of $635 million to $645 million, which represents 16% to 18% growth over last year. As has been our past practice, our initial revenue guidance represents our latest views on our market, timing of new product introductions and other relevant conditions.
For 2020, there are three significant factors to consider with our initial revenue guidance. The first factor is related to the expected launch of four new technologies across vascular and neuro, including the REAL system. These four launches are currently expected to have positive impact in the back half of 2020. The second factor in our guidance is Japan and relates to the recent discussions with our distributor partner regarding current market dynamics in stroke and our future market opportunities in the country.
Reimbursement changes for the Penumbra System, which came into effect in November will impact the current market. As background, reimbursement for the Penumbra System was first established in Japan almost a decade ago with our first stroke system. Since then, involved with better performance and the need for fewer ancillary devices such as separators. The recently updated reimbursement level represents a decline of roughly 40% and takes into account the latest data devices in today's stroke cases in which physicians are no longer using a separator.
The third factor is the declining need for stent retrievers with our latest stroke aspiration technologies. While our 3D revascularization device is not a significant portion of our revenues. We believe this is a trend worth highlighting, and we believe it can have long-term benefit to our overall market position. The net result of these three factors a slower growth in the first half of 2020 followed by accelerating growth in the back half of the year, which we expect will continue into 2021. While we typically do not break down the components of our revenue guidance, we expect that our business excluding Japan will continue to grow above 20% in 2020.
In closing, Penumbra has made incredible progress over the last few years and has set the foundation for the next phase of growth and patient impact. This is an exciting time. At our Investor Day in December, our talented senior leaders detailed our long-term growth opportunities across several distinct patient markets and they shared why this next phase can make Penumbra one of the most compelling companies in healthcare. It has been extremely motivating for me to watch many different functions within the company stepping up to tackle new challenges that arise as we execute on our future plan.
I have seen teams within development, engineering, production, marketing, sales and support functions, all working hard to overcome hurdles that many others could not cross. This is the result of an incredible environment where people are highly motivated and work together to solve problems. This is what makes Penumbra unique and is what will allow us to be a company that can positively impact millions of patients and families across the world in the future.
Thank you for joining us today and we appreciate your time and interest in Penumbra. Operator, we can open for questions.
Questions and Answers:
Operator
[Operator Instructions] And your first question comes from the line of Jason Mills with Canaccord Genuity. Please go ahead.
Jason Mills -- Canaccord Genuity -- Analyst
Hi, folks. Can you hear me, OK?
Adam Elsesser -- Chairman and Chief Executive Officer
Yeah. Hi, Jason.
Jason Mills -- Canaccord Genuity -- Analyst
Hi. Good afternoon, Adam. So wanted to start with Sri left off on the guidance front, if we could sort of a broad question with maybe a couple of questions within it. Sri, I understand the concept of accelerating growth through the year. Could you give us a sense as we model this around, let's say, the mid-point of your guidance of 17% sort of what level the first-half could look like relative to the second half. And also within that how we should gate contribution -- incremental contribution from the REAL system as the year progresses? And then I had one follow-up.
Sri Kosaraju -- President
Yeah, Jason. Thanks for the guidance question. There are a couple of components of this and I'll reiterate a couple of things that we mentioned on the call, just to bring it home. The four launches are obviously in our view impactful and many of them will be new products with distinct new revenue streams. Given that they come at the back half of the year as it relates to the full year. There is very little contribution of those. We're not going to break out as we typically don't sort of the specific contributions of what those new, new product contribute -- revenue contributions are particularly for REAL.
So when you look at it, the real impact of Japan is sort of the delta, if you will, for how people think about our guidance compared to maybe what we've typically introduced at the beginning of the year and that is pretty easy to quantify that lies entirely in neuro and mostly within stroke. In 2019, our Japanese business, you can read in the filings was about $40 million and as I highlighted the reimbursement change of roughly 40% you can sort of do the math to understand what the delta is. And I just want to make one point come back to something I mentioned about the new product introductions. Given there is not a lot in 2020 that really means we're set up to see it in 2021 and accelerating growth as we go into 2021.
Jason Mills -- Canaccord Genuity -- Analyst
Okay. Thank you, Sri. That's helpful. And then I guess as follow-up, one on stroke and one on peripheral thrombectomy. Can you -- the panel is not out yet. So we'll get at this, I suppose, when it comes out. But could you talk about the market and your position within it in the fourth quarter and stroke it seems like you saw maybe a bit of an uptick in both instances both specifically and in general? And then on peripheral thrombectomy, I guess Adam specific to pulmonary embolism with the indication. How do you plan to address that market sort of prior to your new product launch. And then how much more impact will you have in that market beyond or after that launch occurs later this year? Thank you for taking the question.
Sri Kosaraju -- President
Jason, maybe I'll start and Adam will add on to the response here. I think a lot of folks try to assess where we versus the competitors who have already announced the results for the December quarter. If you look at the numbers for the fourth quarter, our neurovascular business grew 16.1% on a constant currency basis. I think that puts us at the highest, if not the high of the group in terms of neurovascular results. As it relates to the stroke market, I think it's also a consistent with what our peers have described as you recall, in the third quarter. We mentioned that the market had a little bit of a pause. We saw that carry into the beginning of the fourth quarter, but we saw a strong end to the year, particularly in December. We're going to continue to watch the market as we go forward. I think our expectations on next year as a market are pretty much the same as how we led into this year. A similar number of absolute patients and as it relates to further on the stroke market our technology. Maybe, I'll ask Adam to chime in.
Adam Elsesser -- Chairman and Chief Executive Officer
Yeah. Hi, Jason. So to give you a sense, as you know, I'm in the field a lot talking to customers and the reaction to our current JET 7 XTRA FLEX it remains kind of remarkably strong. I mean it's a really is, as we alluded to the best tracking catheter we've ever had and the results have been really kind of extraordinary. That being said, as we've said in the past, we're not done and we think there are things that can be done to make that even better. One of those products we're confident will come this year and then we're pretty excited about what will continue to develop. So all of the conversations that we have about the other parts of our business, including our amazing vascular business and now REAL should not imply or take away anything from the pride and the excitement in the feelings we have about how we are positioned within the stroke market. We can do both of those and I think our teams have proven that.
As it relates to the other part of your question around pulmonary embolism or PE indication, it really, I think is pretty simple. We are pretty excited about the opportunity openly talk to doctors and physicians about what this product can do. In PE cases, a lot of these cases are emergent and urgent patients in real crisis. And we, I think have shown with the data that came out of our trial that we can really have an impact. The time of the procedure, as you know from the data is quite short and very compelling. And I think we'll have a big impact on people who haven't thought about our product for that indication until now and that is something we actively are going after. That being said, we have alluded to and describe what the new product will do or series of products will do. But one could assume that it will make that argument or make that point even better, and without going into any competitive advantage here. You can rest assure that it will be a lot of fun to launch the new ones as well.
Jason Mills -- Canaccord Genuity -- Analyst
Thank you for all that.
Operator
Your next question comes from the line of Robbie Marcus with JP Morgan. Please go ahead.
Robbie Marcus -- JP Morgan -- Analyst
Great and thanks for taking the question. Since the Analyst Day, I wanted to see, since you've gone out with REAL VR and started to talking with people, have you gone in and started to have conversations and what's been the feedback so far?
Adam Elsesser -- Chairman and Chief Executive Officer
Yeah, Robbie. Thank you. It's a great question. I touched on this in the prepared remarks a little. We quantified it a little. We've had over 200 conversations in the acute hospital setting. This is starting with our current neuro customers and having them bring in their colleagues who do rehab in those acute settings. I've personally been in a number of those conversations. And our team has been doing this now for a little over a month plus. And I will tell you, the conversations have gone extraordinarily well. People understand this immediately. Our physicians understand it because they see that not every patient is totally buying after a stroke and that there is real work ahead, excuse me, ahead. And that's really challenging sometimes, and it doesn't always turn out in a seamless way for some of these patients.
But the real excitement is coming from the physical and occupational therapists themselves. Not only in the meetings in hospital setting, which I've been in, but also in the APTA meeting that I mentioned in Denver, where they really kind of get it pretty quickly. They recognize the work that they're already doing, but they understand the benefit of being in a full presence immersive environment where you can really use that tool to -- in a colloquial setting -- or word choice, say, a trip the brain to do things that you can do in the real world. And it's really rare that somebody doesn't get it pretty quickly. So as the year unfolds, we'll give you more and more information around it, but in the early stages of this there really hasn't been something that has tempered our enthusiasm.
Robbie Marcus -- JP Morgan -- Analyst
Great. And maybe just to follow up on the guidance question path. I didn't hear it but Sri can you give us any color on neuro versus peripheral growth. I know you typically don't break it out, but maybe just qualitatively how to think about that? I think you talked about Japan and how to think about that, which may be wasn't fully baked into street models. But even still the guidance range came in lower than most people were thinking. So, any color you can add on that, people just want to get comfortable that it's not losing share in the US stroke or with new competitors becoming more public on the peripheral side. Any color you could give us to just give more confidence in the underlying numbers would be great? Thanks.
Sri Kosaraju -- President
Yeah. That's a great -- that's a great opportunity to kind of reiterate something that we added in our comments today that the Japan business, we continue to have a lot of optimism over in the future. The market volumes for stroke are growing. So the price impact of the reimbursement change is really felt in one year in 2020 but we highlighted our -- the growth of our business outside of Japan. And if you take a step back and think about what we're talking about here, the progression of what we introduced at the Investor Day and talking about the four new product launches and the ability to add to growth. We said what the guidance means is the rest of our business grows over 20% in 2020.
Now I also answered in Jason's question that the timing of those launches because they're so weighted toward the back of the year. We don't really see a lot of that in 2020, which again tells you that we're set up for accelerating growth in 2021. So from an isolated perspective of 2020, yes, Japan is weighing on the growth. But if you think about sort of the long-term trajectory of our business and what we laid out at the Investor Day for 2023, I would say, we're not only very much on track. But I think in today's call, it should come across that we feel even more confident in -- in our ability to get there.
Robbie Marcus -- JP Morgan -- Analyst
Great. Thanks.
Operator
Your next question comes from the line of Bob Hopkins with Bank of America. Please go ahead.
Bob Hopkins -- Bank of America -- Analyst
Hi. Thanks and good afternoon. I wanted to -- if I can come back to just understanding the guidance in Japan because I felt like I left the Analyst Day with you guys saying, I mean you previewed this to a certain degree said it was only growing 5% in the [Technical Issues] months and you said you didn't think it would grow in 2020 and so did something change from the Analyst Day to today in terms of your learnings and how big your reimbursement cut was or did I just misinterpret what you were saying at the Analyst Day?
Adam Elsesser -- Chairman and Chief Executive Officer
Bob, it's Adam. Let me try to address that as best I can. So as it relates to Japan we're sort of looking at our business in two categories right now. The first category sort of our existing products that are in Japan. And maybe I should start, we have a great relationship with a very long time distributor in Japan. We've worked with for many years. They distribute our stroke products and coils, primarily our peripheral coils. And those businesses, particularly stroke remained strong, but for this reimbursement issue.
The second category, and this is I think not something we've talked about in our prepared remarks. We address that we've had recent conversations. The second category is sort of new products that aren't in Japan. And we've agreed with our distributor partner that they'll continue to distribute our new interventional products like, Indigo, which is not yet approved in Japan, but non-interventional products like, the REAL system, we will commercialize those directly. So there is a little bit of nuance there and notwithstanding the short-term issues that we just outlined around reimbursement and all, we really still expect that we have significant opportunities with all our products, including REAL in the long term in Japan.
Bob Hopkins -- Bank of America -- Analyst
No. That's helpful call. I just -- but I'm just curious if some of the stuff happened after the Analyst Day because I really felt like I had the message on Japan at the Analyst Day, and then and obviously again, it's not a big deal bigger picture, but I'm just kind of curious was this stuff that sort of was already well known at the Analyst Day or kind of happened afterwards?
Sri Kosaraju -- President
Yeah. The reimbursement thing was obviously very well known at the Analyst Day and I think we even mentioned it and used the same commentary about the magnitude of the reimbursement change. So I think the math on that is the math on that in December, and today what is different, if you call it different is like discussion were ongoing about sort of the next phase of products and I think that's what we're clarifying today and that is new. And obviously from our perspective, it's great for us and our partner in how we both look at the future together.
Bob Hopkins -- Bank of America -- Analyst
Okay. And then the other little thing, I just want to ask you about real quickly in the 2020 guidance that you gave, appreciate your commentary on the US stroke market from a patient perspective. And sorry, if I missed this, but do you assume that your market share is basically stable and you basically grow in line with the numbers that you provided in terms of the number of new patients or do you assume share loss or share gains? Just want to get a sense for what's in there on US stroke?
Sri Kosaraju -- President
Yeah. We like prior years haven't sort of provided the detail on how we see our share moving, I think we try to give our best view of the market, which I think is getting a little bit harder to be honest to kind of be precise about. But I think we feel confident in that market view. I think the other thing we can say on the share part, we obviously have JET 7 XTRA FLEX out there for a little bit and the experience, I think is pretty well known. The additional technologies that we have coming in 2020 and beyond, I think is the other way to measure sort of our position, if you will, and we'll have to wait on those to provide more color. But just like we've done in prior years, Bob, the guidance takes into account, all of those factors and we don't necessarily try to guide on market share.
Bob Hopkins -- Bank of America -- Analyst
Okay. And do you assume any real sales in your guidance for this year, sorry just one last one.
Sri Kosaraju -- President
Yeah. So again, sorry to give you an unsatisfying response on this, not breaking down the components. Just to go back to what Adam said, we are out talking to people about it. Obviously, we're learning a lot. It's a new sales cycle for us. I characterize what, I think we characterize the feedback to be I'd say on the better end, if not better than what we had expected when we went out with this exercise in our first few months. To characterize sales right now is a little premature. So the way that we're planning to provide updates is a little bit more on the qualitative side, similar to what we provided today. And as we get closer to having revenue discussions and visibility, we're certainly going to provide that.
Bob Hopkins -- Bank of America -- Analyst
Okay. Thanks so much.
Sri Kosaraju -- President
Thanks, Bob.
Operator
Your next question comes from the line of Larry Biegelsen with Wells Fargo. Please go ahead.
Larry Biegelsen -- Wells Fargo -- Analyst
Hey, guys. Thanks for taking the question. No, I understand you won't talk about share going forward, but in the past, at least based on the Q4 results in the past, you've talked Penumbra stroke products being used in 60% to 65% of stroke procedures. So is that still the case through 2019. And as a follow-up to that, how are you seeing conversion to JET 7, are some customers or clinicians preferring to stick with the ACE68?
Sri Kosaraju -- President
The first part of your question, Larry on the 60% to 65%. Yes, we very much still believe we're in that range. And just to -- really clear, I think not to misinterpret the guidance today. I think our confidence on our stroke business and what we have coming is the same if not better than where it's been before. And that can be evident in how we talk about our innovation pipeline. So I think the prospect of our ability with new technology and what it can do is the same if not better, and just to be clear, nothing about the guidance has any impact on how we view the rest of the business. This is purely about Japan in reimbursement.
Larry Biegelsen -- Wells Fargo -- Analyst
Maybe can...
Adam Elsesser -- Chairman and Chief Executive Officer
And Larry?
Larry Biegelsen -- Wells Fargo -- Analyst
Go ahead, sorry Adam.
Adam Elsesser -- Chairman and Chief Executive Officer
Yeah. Sorry, Larry. To address the JET 7 conversion question, the conversion is definitely continuing. And frankly, as we've indicated in the past, it's pretty sticky. There are some physicians that you know that this is a very personal sort of choice, people like different access tools, some use long sheets like our Neuron MAX product, others use balloon guides. And that sometimes will impact their catheter choices based on what fits into those various access tools. So there may be certain physicians who don't convert for those reasons, which is fine.
We think again as I've alluded to that as our tools continue to evolve this year and next, that we will provide compelling reasons for them to continue to reconsider their current techniques into sort of more and more modern techniques. We're pretty good at that and our technology has done that for many years. As you know five years ago, we were talking about converting people from stent retrievers to aspiration and that conversion processes is well under way. So we think that there's room to continue to make those moves as our products evolve and frankly get easier to track and faster to remove clot, so which is the goal of the case.
Larry Biegelsen -- Wells Fargo -- Analyst
Thanks for that. One on REAL, what I appreciate the earlier color, what about REAL is resonating most with the accounts you spoken to so far? And are there any kind of early barriers to adoption or tweaks you've had to make to the business model? Thanks for taking the questions.
Adam Elsesser -- Chairman and Chief Executive Officer
Yes, Larry, I'm delighted to answer that question. That's a great question. The immediate, there's a sort of a layer of sort of aha moment that I've seen, pretty consistently. Again, I've been in a number of these conversations to really sort of get a feel for it. The first aha moment from all the therapists who see, it is very simple, which is oh my god, this is a tool that will engage my patients that will take patients that many times are resistant to therapy, they're depressed. Their situation is very different than what it was just several days ago, before they've had an event.
This is conversations in the acute hospital setting and we can engage them. We can gauge them very quickly in a way that we can't do if you will in the real world. And that's the first sort of magic reaction. After that when they start to understand what the system is doing in the scientific foundation, it just sort of cemented because then it all makes sense. So that's the pathway or the typical reaction that we've seen, and it's really powerful. And then to answer the final question about are there any sort of barriers or things that have made us tweak our financial model or business model? The answer is no, not yet.
Larry Biegelsen -- Wells Fargo -- Analyst
Okay. Perfect. Thanks for taking the questions.
Adam Elsesser -- Chairman and Chief Executive Officer
Yeah.
Sri Kosaraju -- President
Thanks, Larry.
Operator
Your next question comes from Margaret Kaczor with William Blair. Your line is open.
Brandon Vazquez -- William Blair -- Analyst
Hi. Thanks for taking the questions. This is Brandon on for Margaret. I wanted to focus first on the peripheral side and peripheral vascular, if I recall correctly from the Analysts Day you have think two new products slated to launch through 2020. So as you think about those new products, where do you think you'll see the most benefit from them? Do you think they can help open new accounts, maybe open new market opportunities, perhaps with different sizes can be used and do new procedures, or maybe just drive utilization? So how are you kind of thinking about those products especially as you think about 2020?
Sri Kosaraju -- President
It's a great question, without really revealing what those products are yet, which as you know, I got to be careful for competitive reasons. The way we look at it is sort of all of the above if you will. As you know, we're in both the arterial side and the venous side as well as PE. And the products are sort of different that will be beneficial for those different vascular beds. And we think that the suite of tools that we will launch mid-year and end of the year will cover the entirety of those applications or as close to it as we can with this phase. And we think we can, they will do better. We think they will make the cases easier, faster, better, all the things that will begin to continue to compel physicians to realize that just removing the blood clot in an acute setting is better than dissolving it or macerating it and sending it throughout the rest of the body. And it's that journey that we think these new products will continue to help us do throughout the various vascular beds.
Brandon Vazquez -- William Blair -- Analyst
Got it. Okay. That makes sense and sort of follow-up kind of thing in the peripheral side. The embolization side of the vascular businesses is a pretty meaningful business as well. And I feel like we give it a little less focus. So maybe can you just kind of talk about from a high level, what the market opportunity is there? I think at medical conferences or even on some of your earnings calls, there have been wide varying use for those embolization coils. So how do you kind of size up that market? Where are you today in penetrating that market and how much do you have left to go going forward? Thanks.
Adam Elsesser -- Chairman and Chief Executive Officer
Yeah, Brandon. It's good question. We haven't yet quantified that market in terms of patients or cases. But let me sort of address it this way. So if you look at just the detachable coil market, that's a defined market. If you look at the larger market in which any tool, any embolization tool whether it's pushable coils, detachable coils, liquids, glues, foams and gels there is a lot of products that can be used, plugs. We view that opportunity where we can make a difference in all of those, where if you look at the reason we've succeeded, we have very unique offerings.
Our products do not tend to look like other companies products there, bigger coils or softer coils, their coils that can stop in the middle of a high flow vessel and not run further down. These are very uniquely designed products. And I think that effort, that our amazing engineers have spent time doing is paying off because they're needed in the space and we're seeing that continue to grow. So I don't think we can quantify it as a scale of a market in quite the same size as the peripheral thrombectomy market. But it's still not insignificant and we do think there's growth left in it.
Operator
There are currently no further questions at this time, Ms. Hamlyn-Harris, I turn the call back over to you.
Jee Hamlyn-Harris -- Investor Relations
And with that, on behalf of our management, thank you again for joining us today and for your interest in Penumbra. We look forward to updating you on our first quarter call.
Operator
[Operator Closing Remarks]
Duration: 50 minutes
Call participants:
Jee Hamlyn-Harris -- Investor Relations
Adam Elsesser -- Chairman and Chief Executive Officer
Maggie Yuen -- Chief Financial Officer
Sri Kosaraju -- President
Jason Mills -- Canaccord Genuity -- Analyst
Robbie Marcus -- JP Morgan -- Analyst
Bob Hopkins -- Bank of America -- Analyst
Larry Biegelsen -- Wells Fargo -- Analyst
Brandon Vazquez -- William Blair -- Analyst
