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Atlassian Corporation Plc (NASDAQ:TEAM)
Q4 2020 Earnings Call
Jul 30, 2020, 5:00 p.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Good afternoon. Thank you for joining Atlassian's Earnings Conference Call for the Fourth Quarter of Fiscal 2020. [Operator Instructions]

I will now hand the call over to Matt Sonefeldt, Atlassian's Head of Investor Relations.

Matt Sonefeldt -- Head of Investor Relations

Thank you. Good afternoon and welcome to Atlassian's fourth quarter fiscal 2020 earnings call. Thank you for joining us today. On the call today, we have Atlassian's Co-founders and Co-CEOs, Scott Farquhar and Mike Cannon-Brookes; and our Chief Financial Officer, James Beer.

Earlier today, we issued a press release and a shareholder letter with our financial results and commentary for our fourth quarter of fiscal 2020. These items were also posted on the Investor Relations section of Atlassian's website. On our IR site, we also have posted a supplemental presentation and data sheet. During the call, we'll make brief opening remarks and then spend the remainder of time on Q&A.

Statements made on this call include forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results performance or achievements expressed or implied by the forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. Forward-looking statements represent our management's beliefs and assumptions only as of the date such statements are made, and we disclaim any obligation to update or revise them should they change or cease to be up to date.

Further information on these and other factors that could affect the Company's financial results are included in the filings we make with the Securities and Exchange Commission from time to time, including the section titled Risk Factors in our most recent Form 20-F and quarterly 6-K.

In addition, during today's call, we will discuss non-IFRS financial measures. These non-IFRS financial measures are in addition to and not a substitute for or superior to measures of financial performance prepared in accordance with IFRS. There are a number of limitations related to the use of these non-IFRS financial measures versus their nearest IFRS equivalents and may be different from non-IFRS and non-GAAP measures used by other companies. A reconciliation between IFRS and non-IFRS financial measures is available in our earnings release and our shareholder letter and in our updated investor data sheet on the IR website.

During Q&A, please ask your full question upfront so that we can easily move through to the next speaker. Also, please be patient if we encounter any disruption or challenging logistics given we're individually dialing in from around the world.

With that, I'll turn the call over to Scott for opening remarks.

Scott Farquhar -- Co-founder and Chief Executive Officer

Thank you, everyone for joining today and for your continued support. We want to start by saying we hope you and your loved ones are healthy. This is a dynamic moment in time for everyone, including our customers and our employees. As you've hopefully read in our shareholder letter, we had strong business results in Q4 and the full year. We now serve over 174,000 customers, of which 150,000 use our cloud products. For enterprise customers, we are an increasingly important mission-critical utility for enterprises going through digital transformations. Continued momentum helped drive $1.6 billion in revenue in 2020 as well as strong profitability and cash flow.

As we turn our sight to fiscal '21, we have three priorities to help us drive long-term success. First and foremost is to continue supporting our customers and help them stay resilient and successful. Second is to continue driving transformation into becoming a cloud-first company. Third is to make significant progress in our large end markets, agile development, ITSM and non-technical work management.

Halp and Mindville, the two acquisitions highlighted in our shareholder letter, will help us across all three priorities. Because of the macro environment in our cloud focus, fiscal '21 will be a challenging year. We will play offense for the long-term through the short-term headwinds. We'll make choices other companies may shy away from, relying on our past experience to guide our path forward.

In success, we continue our transformation into a $5 billion global software leader. We provided more detail and many other updates in our shareholder letter issued earlier today. Before we move to question and answer, Mike and I want to both thank our employees who remain a source of strength and inspiration for us during these challenging times. You make unleashing the potential of teams possible.

With that, I'll pass the call back to the operator.

Questions and Answers:

Operator

[Operator Instructions] And your first question comes from Keith Weiss with Morgan Stanley. Please go ahead.

Keith Weiss -- Morgan Stanley -- Analyst

Excellent. Thank you, guys, for taking the question. And I appreciate all the detail and some of the incremental detail that we're seeing in the shareholder letter. In the shareholder letter, you guys did a really good job of framing out kind of the impacts that we're likely to see from a more aggressive push to the cloud and the investment that you guys are making behind the new solution.

Can you talk to us a little bit about sort of the other side of the value, if you will? What we could expect in terms of kind of average pricing for customer as they move to the cloud? What's the timeframe for realizing some of the yields on these investments? And sort of -- as we look forward to FY '22 and FY '23, what are the expected benefits out of these investments you're making right here?

Scott Farquhar -- Co-founder and Chief Executive Officer

Keith, Scott first, I'll just talk about sort of macro of this and then James can talk into this with his specifics. As we said in our shareholder letter, moving our customers to the cloud is great for them and great for us. In the cloud, we can innovate faster for them, we get -- we can make improvements and get feedback from customers a lot faster. And for our customers, they benefit by not having to manage all the infrastructure and server -- servers there. And if they do, their total cost of ownership reduces significantly, even as though we take on larger percentage of this workload. And so it's great for all of us. And James can speak to the specifics, I guess, about how things might change over time.

James Beer -- Chief Financial Officer

Thanks, Scott. I would just add that the long-term economics in our view of the cloud are attractive as Scott indicated, both to our customers, but also to ourselves. And we see that in our ability to price in a way that reflects the value that we're creating for our customers. Of course, our customers enjoy the simplification that comes along with not have to -- having to operate their own software and servers. And what we intend to do over the medium term is help smooth the pathway for particularly our largest server customers, as they embark on their cloud migration journey. We talked in the shareholder lesser about how today, we still have around three-quarters of our paid users behind the firewall.

And so we're looking to, in essence, provide discounts to our cloud pricing to these larger server customers as they make their migration. This gives those customers time to adjust their budgets, to be able to realize these benefits around cost and complexity that I mentioned. So, we're comfortable that over time this will be a good outcome, not just for our customers, but very much for our shareholders and our long-term growth.

Keith Weiss -- Morgan Stanley -- Analyst

Got it. That's super helpful. And maybe if I could sneak in one follow-up. I was hoping you could give us a little bit more color on some of the recent acquisition and, in particular, how you think that changes your competitiveness, particularly in areas like ITSM? Thank you, guys.

Mike Cannon-Brookes -- Co-founder and Chief Executive Officer

Sure, mate. I can take that. How you doing, Keith? Look, we announced the Mindville acquisition today in -- along with our shareholder letter. So, I hope you've all seen that and again, Halp, as Scott mentioned in his remarks during the quarter. Look, I think it goes to -- both of these go to our long-term philosophy that there is a line between IT and software development that is increasingly becoming blurred as the team is building software, the teams operating, deploying and managing that software are becoming ever more shared or collaborating a lot more. And you can see that in both acquisitions.

It takes us further toward being the only Company, I suppose, that has a broad platform for all sorts of technical team workflows. You can also look at Mindville specifically as just a part of our -- our sort of steady, long-term progress of delivering more value for customers in the IT market. Obviously, with Jira Service Desk and Opsgenie and now Mindville and Halp there. It is, as we've mentioned before, the fastest growing part of our business that is operating at large scale and this will -- we think will only continue that trend.

In terms of Mindville specifically, asset management or CMDB, was the most requested area by customers of feature area, I suppose, in that offering, as people were taking it beyond a service desk into a broader service management offering and is a very prudent decision. We know the Mindville team well, and I think we'll work extremely well together. You can see that also in the shareholder letter, we cited the example of Balyasny, which is a great customer example of large companies switching to the Atlassian platform for their broader ITSM needs.

Keith Weiss -- Morgan Stanley -- Analyst

Excellent. That's super helpful. Thank you, guys.

Operator

Your next question comes from Alex Kurtz with KeyBanc Capital Markets. Please go ahead.

Alex Kurtz -- KeyBanc Capital Markets -- Analyst

Yeah. Thanks for the question, guys. So, I think there's a lot of investor discussion inter-quarter about whether you would raise prices this fiscal year, fiscal '21, given COVID and the impact you saw in the SMB space last quarter. So looks like in the shareholder letter, you will be -- pricing will be used. But maybe some additional color about the extent and timing versus prior years.

James Beer -- Chief Financial Officer

Well, I can jump in and take that one. I think we should really start by focusing on how we are very mindful of the challenges that our customers are facing in this macroeconomic environment. And we've reflected that view in a variety of our actions over the last few months. And pricing is another illustration of this point.

So, yes, there would be some benefit of price in terms of our overall growth rate in fiscal '21 year-over-year. But I would really describe this as a modest impact certainly versus the experience over the last three or so years. So, I think that's -- that's very important to get context around. And then I'd just further say that where we do move forward with pricing actions, it will be very much in support of our overall strategy that we've already been talking about today extensively around accelerating the move to the cloud for our customers given the benefits to them and given the benefits to our long-term model as well. So, only modest benefits from price in fiscal '21 and very much movements that will be consistent with our strategy.

Alex Kurtz -- KeyBanc Capital Markets -- Analyst

Okay. Thank you.

Operator

Your next question comes from Heather Bellini with Goldman Sachs. Please go ahead.

Caroline Liu -- Goldman Sachs -- Analyst

Thank you. This is Caroline on for Heather. Just jumping on the different strategies that you're going to be using to migrate customers to your cloud product. I was wondering, given that you list a number of them, I mean, price cloud discounts was one of them. But you talked about partners, R&D, new product, migration tools. I was wondering if you can rank order those in terms of like, which one do you think you would have the most impact.

And then also on the discounts for enterprise server customers, I was wondering if you can give us a little bit more color on the terms of those discounts and also like weighing that versus the fact that last year you did a number, you raised prices on server customers. I'm trying to figure out, how does that impact the migration versus discounter planning to get? Thank you.

Mike Cannon-Brookes -- Co-founder and Chief Executive Officer

Yeah. Hi. I can take the first question, Caroline. I'll leave the discounting section to James. In terms of the strategies, look, by far, the most important strategy is just building a kick-ass cloud offering. We've spent a lot of time and energy making sure our cloud products, the addition, the offering we have and all of the capabilities is the best Atlassian experience that customers will get. If we don't have that, all of the other strategies aren't going to be very, very helpful.

Second most important strategy, as we would say is reducing the friction that takes for customers to move themselves over there in the long term and also giving them clear guidance about where we are investing and how we see that transition happening over time. These are long-term moves, driving customers make prudent investment decisions about how they managing that. But at the same time, there is a lot of friction we can remove in the process. You've seen that in our migration assistance that we've shipped and continually upgraded to allow you to keep your server and cloud instances running and live as you move your data over to allow you to do test runs of the data movements and all these sorts of things, right. All of these reduce the difficulty and frictions of customers moving their data and their usage and their uses across to those offerings, which, as I said, we continue to make sure the best -- best example of using Atlassian's products.

And then you have various other, as you mentioned, partner strategies, pricing strategies and all sorts of other things. I think that our long-term consistency on all of those areas is probably the most important thing next to building just a really consistent offering. You've also seen us, I would say, in terms of building that great offering, continue to ladder out the different additions to cater to our breadth of customers that exist on-premise.

So obviously, you saw the introduction of free in the last quarter or quarter and a half, and then the launch of enterprise at the end of last quarter in the cloud to handle the needs of those biggest customers. It's still in our early access program, but going very well so far. That addition map in the cloud is something we didn't have 2, 2.5 years ago and we've really worked hard to continue to build out to match to all of the different customer segments that we have. I'll pass to James on the explanation of how cloud pricing discounts work.

James Beer -- Chief Financial Officer

Yeah. Thanks, Mike. No, I'd just say, as you look at our list prices for our different deployment options, there's clearly a significant delta between the server prices and the cloud prices at different points along the use of tier scale similar, but less so in terms of comparison of list price between data center and cloud. And this embodies the recent price changes that we've made over the last few years.

And so while there is this list price delta, it's really important that we work with our customers to make sure that they are able to focus on the total cost of ownership equation, which we believe is attractive for them, particularly when you add to that, the very significant investments that Scott and Mike have been talking about us making inner cloud products over a number of years now.

So the concept behind the discounting that we talk about today is very much to give those server customers a multi-year ladder to gradually get them to the cloud list pricing. And that gives them the time to work internally within their organizations to sort through, unlocking the cost savings, the complexity savings from not having to operate their own software, but instead tap into high quality cloud services.

Caroline Liu -- Goldman Sachs -- Analyst

Got it. Thank you so much.

Operator

Your next question comes from Gregg Moskowitz with Mizuho. Please go ahead.

Gregg Moskowitz -- Mizuho Securities -- Analyst

Okay. Thank you very much. Good afternoon, guys. In the shareholder letter, you mentioned that you would be making several short-term trade offs. In addition to the greater discount for migrating server users to cloud, as well as the more modest pricing changes that you've been talking about, are there other steps that you also plan to take over the near to medium term that would amount to some sort of economic trade-off or does that essentially capture it?

James Beer -- Chief Financial Officer

Well, I can jump in and take that one, Gregg. The other things I would just refer to really are the fact that, as we continue to emphasize the cloud, invest in the cloud, help our customers migrate over to the cloud, of course, there will be a reduction in the volume of our server revenues. We talked in the letter about the license line, which is now a relatively small part of our overall revenue base, only $20 million in Q4, for example. That license line during fiscal '21 reducing by about half. And then the maintenance line, so the annual maintenance for server customers are staying about flat. And so this is very much what we've been talking about for a while now, as we emphasize the cloud, emphasize moving to the cloud from behind the firewall products, particularly the server products.

So, this is very much the continuation of that clear theme. And of course, the maintenance line has been heavily benefiting in recent years from price increases. So, that's worth remembering as well. And I would expect that theme around the license line and the maintenance revenue line to build gradually, so more of an effect in the second half of the year versus the first half of the year.

And then the other thing just to remind everyone else, I know I'd say, this is a smaller elements of the overall equation. But we have been able to help a number of our customers who have been under particular pressure economically in this COVID-driven environment and we'll continue to support customers in fiscal '21. So, that's also a part of how we're taking decisions that help our customers for the long term. Yeah, impact us in the short term, but we think that's absolutely the right thing to do.

Gregg Moskowitz -- Mizuho Securities -- Analyst

Thanks, James.

Scott Farquhar -- Co-founder and Chief Executive Officer

Just to follow-on from James, there. I just think without getting into all the specifics of all the different things we're doing, the way we think about it is, just we want to be good stewards of capital for the long term and the time horizon we are comfortable making those investment decisions on, doesn't fit necessarily within a late quarter or a late fiscal year-end.

So, we know through that '08, '09 downturn when we invested throughout that, it really set us up for another decade of growth and whether it was starter licenses for $10 or we sold like 10 years at Atlassian. And over the last year and a bit, we've had a lot of 10-year at Atlassian that we hired during that '08, '09. There have been amazing people that went on the market beforehand and haven't been in the market for the last 10 years.

And so we'll continue to hire and we'll continue to do things like free that set up our funnel really well. We'll continue to be good partners with our customers and generous with them in order to maintain a long-term goodwill. And so -- there will be all of those types of things, most of which, I think, have a meaningful numerical impact that they are aware of, are in our shareholders letter. But that won't mean that there are other ones that we are doing every single day.

Gregg Moskowitz -- Mizuho Securities -- Analyst

Okay. That's really helpful. And then I have a follow up, if I may. Because that's actually a good segue to the introduction in March of free cloud versions across Jira Software, Confluence and JSD, which clearly has long-term positive benefits. You already have talked about the uptake in users that have signed on to those free editions. But I guess the question is just around net new logos or net new pay logos, which obviously were much smaller than usual this quarter for that specific reason.

And I was just wondering because we do have a couple of things at play with introduction of free versions and of course, the pandemic. It was possible sort of estimate roughly how much your net paid ads may have been impacted by the pervasive presence of free, perhaps by looking at the historical run rate of those net new customers who were paying for starter editions or any other way that you might be able to measure that perhaps?

Scott Farquhar -- Co-founder and Chief Executive Officer

Thanks. Gregg, it's Scott. We'll do Scott first, and then James can follow-up. Look, as you know, there's been a following action for a while, our new customer number bounces around a lot. It's not something that we guide to or we spend a lot of time on a day-to-day basis trying to aim for. And in this quarter, we had an expected impact. We -- COVID had some impact in terms of -- with 174,000 customers, we're exposed to every industry on the planet, every size company from large and small. And some of those smaller customers churned as a result of COVID.

The other part is free. As we said, free opens the funnel, but it also defers the time period by which people migrate and upgrade to our paid incidence of our products. And so that's a longer conversion cycle. Also has some short-term headwinds against our customer numbers. So -- but we're really pleased about that. Free itself has had a 150% increase in sign-ups, as we mentioned in our shareholder letter. So everything in that sign is really positive, and again, speaks to our long-term investments there. And as I said before, a starter license is a similar program 10 years ago has paved the way for last decade of growth. James, do you have anything you want to add to that?

James Beer -- Chief Financial Officer

Just a couple of points. First, I'd note that our gross new adds of customers, so as before any consideration of churn, they were remaining strong throughout the quarter. So we are pleased with our continuing ability to bring customers into our products and services for the first time.

But yes, churn, obviously, was what drove the lower net customer add number. I'd just reecho the fact that it was very much a blend between COVID-driven macroeconomic effects and the broadening access to free versions of Jira Software, Confluence and Jira Service Desk.

I note on the COVID-driven impacts that we saw the greatest impact in April, less of an impact in May, and then again less in June. And so as you take a step back and think about the macroeconomic impact and free, we believe that both of these drivers will ebb over time in terms of their headwinds to customer growth. Obviously, we're not trying to predict the duration of the macroenvironment. But at some point, that will ebb.

But having said that, I would expect that in fiscal '21, the customer addition number would show higher variability for both reasons, COVID-driven and free-driven as we work to monetize those free customers gradually.

Operator

Your next question comes from Nikolay Beliov with Bank of America. Please go ahead.

Jacqueline Cheong -- Bank of America -- Analyst

Hi. This is actually Jacqueline on for Nikolay. A couple of questions. I guess the first one is for James. In the past, you've told investors to look at revenue growth instead of billings growth. It seems like the growth rates have diverged even more recently. Can you talk about the puts and takes here?

James Beer -- Chief Financial Officer

Well, thanks, Jacqueline, for the question. We do continue to believe that revenue growth is the best way for investors to think about our business, when you consider that now around 90% of our total revenue is recurring in nature. We're very comfortable that revenue is a strong reflection of the underlying demand for our products and services.

So one thing I'll certainly note is that the cloud business has a blend of subscription terms. So about three-quarters of our customers take monthly subscriptions as compared to our data center and server businesses being typically annual-type terms. We note in the shareholder letter to illustrate this point that at the end of the fiscal year, about 25% of the deferred revenue was cloud-based while a little less than 50% of the revenue was cloud-driven. So that's the only thing I would add, but we still very much focus on revenue growth as a very fair measure of our progress.

Operator

Your next question comes from Michael Turrin with Wells Fargo Securities. Please go ahead.

Michael Turrin -- Wells Fargo Securities -- Analyst

Hey, there. Thanks. Good afternoon. Most of the investor questions we're getting around the guidance, some of the color across revenue segmentation you're providing. James, you mentioned the magnitude of expected impacts to license and maintenance here. The one segment you're not explicitly mentioning there is subscription. Just wondering, is there anything additional you can provide for us in just thinking through the related subscription impacts that could just help us in thinking through the overall mix and offsets here going forward in our models?

James Beer -- Chief Financial Officer

Well, thank you for the question. I would just note that we would expect the subscription revenue line to continue to grow very nicely over time. Both the cloud business and the data center business for those who need an on-prem solution over the medium-term here. A lot of opportunity in front of both of those. On the cloud side, where obviously we're primarily focused, we're seeing, obviously, very strong adoption in terms of those new customers coming in, 95% this past quarter. And we're also seeing nice building volumes of migrations. And we expect that to be continuing in the coming years. So that's really the effect there. Of course, remember, we've talked about the fact that for those larger migrating customers, we will offer discounts to smooth that pathway that I was referring to earlier.

Operator

Your next question comes from Arjun Bhatia with William Blair. Please go ahead.

Arjun Bhatia -- William Blair -- Analyst

Hey, guys. Thanks for taking my question. So this one's probably for Mike or Scott. I read in the shareholder letter, there seemed to be a lot of focus on servers or cloud migrations. I'm just curious what role you see the data center offering playing at Atlassian long term. And is this a bridge SKU until cloud can handle some of these larger customers, which seems to be relatively soon? Or do you plan to keep it around longer term, even after customers are comfortable scaling the cloud?

Scott Farquhar -- Co-founder and Chief Executive Officer

Yes. Hi. Arjun, I can certainly take that. Look, the data center is a critical offering for our customers at the moment to make sure that the largest scale customers, as you said, can manage their own environments, right, where they have a desire to or a need to. There's no doubt that we're continuing to build out the cloud offerings to handle larger enterprise volumes, to handle the, obviously, increased needs, right, in terms of scale, in terms of security, in terms of data locality, all sorts of SaaS-based needs for the largest enterprise customers.

As you can expect, the slowest customer to migrate, we think, over the long term, will be the largest customers, which will mean that data center offering is important for those customers for a long time. It also has to be a part of their planning, right? As we are clear with the customers about where the best long-term experience is and we help them to manage that migrations, at the same time we have to be clear with them that those offerings are important and a part of their planning, right, both on the data center side and on the cloud enterprise side.

I would say that as part of our continued long-term communications, we remain driven by customers in this, right? We do -- it's worth saying we do get a lot of requests from customers that are large to move to the cloud, right? And so it's not one-way traffic at all. We tend to be very, very, very customer-driven and try to be prudent in how we think about helping them with that movement over time.

Operator

Your next question comes from Walter Pritchard with Citi. Please go ahead.

Walter Pritchard -- Citigroup -- Analyst

Hi. Thanks. Sorry to beat a dead horse on the cloud question. I guess, in the letter, you talked about a 60% uptick in cloud migrations, I think, on the server side. Anything you can tell us around sort of how much greater you expect the migrations to be in fiscal '21 versus '20? And any color you can give us around types of customers, products, and I guess you've already kind of answered the question on additions. But just curious, more color there, especially on how we should think about the magnitude of the uptick of migrations into the next year.

Scott Farquhar -- Co-founder and Chief Executive Officer

Sure. Hi, Walter. Look, the first thing I would say is in terms of magnitude or in terms of migrations, obviously, we've continued to build-out, as I mentioned before, the product quality and the depth and the breadth of our offerings in the cloud. So one would expect that to increasingly point to larger scales of migration, right? Just the sheer quality of the offering is improved.

The biggest thing that we've done in the last year is to continue to improve our migration assistance and working with partners, both of which have had very positive impacts. The Confluence migration assistant, for example, shipped about 18 months ago, I would guess, the first version. We've had two or three versions since then as we keep improving it. It now has more than 95% of all Confluence migrations go through that migration assistant.

So as that -- as those migration assistants do work, we have to keep tuning them and helping customers' data move through those migration assistance. That really, really helps that journey become less frictionful. And then it's all about our communication and the customers planning they're going to move this quarter, next quarter, next year, whatever, that's part of their planning.

I mentioned the Confluence migration assistant, because it's our oldest and most invested migration assistant. The Jira Software migration assistant is a lot newer. So that shipped in March. And we continue to work on how to improve that. That's only about 50% of migrations at the moment. So as you would expect, as we improve that migration assistant and the longer it's out, we'll see more Jira Software migrations in the year ahead than we have in the year behind. And similarly, the Jira Service Desk migration Assistant is in -- I believe, is in beta at the moment, and we'll continue to roll out throughout the year.

So I think you will see increased migrations in the year ahead, both through the offerings we have and then the migration assistances continuing to improve. As well as I would call out our partner network, right, continuing to improve their capabilities, their services, their experience, their history in migrating customers, because especially for those larger customers, we have an awesome network of partners around the world that help them to manage that migration. Maybe they're moving things along the way, returning the offerings to their businesses. So that's a human power that helps, but takes some time to learn and get experience in managing those migrations.

Operator

Your next question comes from Ittai Kidron with Oppenheimer. Please go ahead.

Ittai Kidron -- Oppenheimer -- Analyst

Thanks. Great quarter, guys. I have a few questions, first on cloud enterprise. Can you talk about what percent -- I know it probably, clearly doesn't apply to all of your customer base, a small subset of it. But maybe you could talk about how much of your revenue, you think, can be captured by cloud enterprise. And I'm trying to kind of gauge, first of all, what percent of revenue is exposed to this do you think that can be upgraded? And also, is there an average price increase I can think about relative to the premium tier that cloud enterprise reflects?

Scott Farquhar -- Co-founder and Chief Executive Officer

It's Scott here. Thanks for the question. And I'll take you back to, I guess, our principles, which is we want to be able to serve all of our customers in cloud, and we have our free additions for the very smallest teams. And recently, it was just free and standard. And as we've looked to make sure we can handle all those customers, we have gone to premium and now enterprise.

Now enterprise is still in a closed beta with customers. So we're not in a stage where we could talk to overall customer demand or specific pricing on that product. But when we think about it, enterprise is targeted to the larger customers that have very specific needs around data locality, performance, scale and other things that -- where we believe we can provide a specific offering for those customers.

So I guess too soon to kind of answer specifically your questions, but we're committed to handling all of our customers, including the very largest of customers in cloud. And as I said before, that we save a lot of money for those customers by handling the total cost of ownership because we can run it cheaper and better than they can.

Operator

Your next question comes from Robert Majek with Raymond James. Please go ahead.

Robert Majek -- Raymond James -- Analyst

Thanks. Can you share some feedback from the partner channel, which represents a quarter of total revenue and how they're evolving their practices as you accelerate the shift toward cloud products?

Mike Cannon-Brookes -- Co-founder and Chief Executive Officer

Sure. I can take that one. Look, I think any large-scale shift in our business like this, is going to impact the partner channel, right? So you clearly hear that in that feedback. They're used to working out how to help customers in a certain manner, and they're having to evolve and helping them in a different manner. This creates opportunities and creates challenges for them, and you get both in the feedback.

For example, as I mentioned, migration services for the last year or two in the next few years will be a good source of revenue for our partners in terms of helping our customers to move, not just sheerly picking up the data and running the migration assistant, which the customers can probably do themselves, but in terms of how should they think about their business, which has probably changed in the cloud. Like do they need to think differently? Do they need to set it up differently? Do they need to manage it differently in terms of doing that?

Second, the offerings like cloud enterprise and the new extensibility capabilities we have in the cloud are very exciting for partners. They create a lot more opportunities in the cloud world to manage the customers' instances, manage how they do things. Again, cloud enterprise being multi instance, so you can set up as many Jira instances as you want to manage your work. Creates a lot more flexibility for the customer in terms of data management, how they want to manage projects, how they manage the content in Confluence, and the partner can help them manage that to map it closer than ever before to their business to make it a better fit.

So I would say, as a whole, although the partners have made huge strides already in managing that transition in their business, they continue to work with us, and we continue to communicate very much, so how that's going to change and work alongside them as we go in that direction.

Scott Farquhar -- Co-founder and Chief Executive Officer

Just want to add something there. Mike did a great job of explaining, but it sometimes gets lost how much of an asset our global partner channel is. We have just a huge range of partners in tackling verticals. And those partners are also key in our marketplace, which has been a huge strength for us and it creates stickiness in our products, and they've done a great job of building those marketplace apps in our cloud. And of course, that allows them to be more sticky.

So I'm glad you brought up the question because it does speak to the huge benefit we have of this global partner channel, and particularly where we don't have to have post-sales or professional services people on the ground around the world, and we can leverage our partner channel to do that as a huge source of strength for us.

Operator

Your next question comes from Brent Thill with Jefferies. Please go ahead.

Luv Sodha -- Jefferies -- Analyst

Hi. This is Luv Sodha on for Brent Thill. I had a couple of questions. First one for Mike and Scott was around the R&D investment. It sounds like you guys are still going to keep the hiring speed up in fiscal 2021. And this year, you guys had an impressive -- you had the free cloud additions, you launched premium. So like what are sort of the feature sets that this R&D investment is going to be focused on, going forward?

And then the second one was around the demand pipeline. So I know James, you provided some color around the demand pipeline, seeing the most impact from COVID-19 in April and then improving sequentially. So what has been implied in the guidance for the first fiscal quarter that you provided? Thank you.

Mike Cannon-Brookes -- Co-founder and Chief Executive Officer

Yeah. Great question. Look, I think we've obviously got the COVID background, as we've talked about, right. And whether the recovery sort of slowly comes back like a marshmallow or snaps back quickly like a rubber band, that is -- that's out of our control. However, what is in control is our ability to continue to invest prudently and for the long term so that we can come out of this strongly however that happens.

In terms of where the R&D dollars are going, that doesn't change, right. I mean it shouldn't change because of COVID or any background circumstances. So as we continue to say, we're trying to build an amazing platform for helping teams work across lots of different markets. You see that obviously going into the cloud platform, continuing to build out enterprise capabilities there as well as on things like free and helping the smallest group of customers get started and just make their teams more efficient, right. That doesn't change.

We continue to have some amazing opportunities in terms of markets ahead of us, in software, in IT and connecting those two markets as well as you've seen with the Mindville acquisition that we announced today as well as in the broader work management for all teams aspect. Trello continues to power along really well, and we're happy with how that's going. Confluence continues to become a broader offering, and we continue to work on our overall platform of tying things together.

So just high level, we're really excited about where we're investing our R&D. We do think about that in the long term. And as Scott mentioned earlier, we're continuing to invest in hiring and acquiring the best talent that we can into the business, so we can build things for our customers.

James Beer -- Chief Financial Officer

And I can just add on to the second part of your question. In terms of the COVID impact that we saw in Q4, I pegged that at around $10 million in revenue in the quarter. And that was predominantly on the cloud side of our business, which you would expect that's where we tend to serve our small, medium-sized business-type customers. We saw some weakness there, particularly around some of the smaller tech companies that we serve, and then, of course, particular industries were heavily impacted by COVID-19. And we saw impacts right across the customer size spectrum within those impacted sectors.

So around $10 million for the quarter. That includes -- a subset of that $10 million relates to some of the help that we gave to certain of our customers. Although I'll note it was a relatively small proportion, less than 2% or so, of our customers came to us for one form of help or another. Looking into fiscal '21, we're assuming -- again, we're obviously not trying to take a call on the macro or the timing of the trajectory of COVID, but we're assuming that there would be effects throughout fiscal '21. So net-net, it would be a bigger effect in fiscal '21 than what we've seen to date.

Operator

Your next question comes from Pat Walravens with JMP Securities. Please go ahead.

Julian Serafini -- JMP Securities -- Analyst

Thank you so much. This is Julian for Pat. Just two quick ones from me. First, how are you thinking about M&A going forward? And then maybe on the COVID impact, can you maybe touch on what you saw in July and how that compared to June? Thank you so much.

Scott Farquhar -- Co-founder and Chief Executive Officer

Scott here, I'll take the M&A question. James can take the COVID impact one. The -- look, I mean, M&A hasn't changed for us. We've always viewed M&A as one of the areas that we are great at, along with building and developing new products, along with our marketplace, the third-party apps that we provide to our customers. It's sort of, I guess, one arrow in our quiver that we can deploy, and nothing's changed. We believe that the most important thing companies need to have that we're interested in looking at is that they align with our mission, that they are around unleashing the potential of every team, and then it's culture fit and other areas.

So we're really proud about M&A. And we've always been prudent stewards of capital, and that hasn't changed through COVID. Like always, if there's opportunities to buy things at a reasonable price that makes sense and add to our product portfolio in areas that we're already looking at, we will do that. I will say that the valuations haven't come down as much as many people expected during this time. And we're in no rush to sort of go and deploy capital in areas where we don't believe we can get a great return. James?

James Beer -- Chief Financial Officer

Yeah, I'd just add that we've been discussing how the challenging impacts of COVID lessened as Q4 progressed. I would just observe that in July, so far, we've seen a continuation of that theme. But I really would want to emphasize, it's early in the quarter, and I'd be not looking to draw too many conclusions here. Obviously, the macro factors are really hard to predict. And we've seen economic openings in certain geographies, followed by less -- or more restrictive economic conditions. So that's what we've seen so far, but I would be very cautious about going too far with that.

Operator

Your next question comes from Derrick Wood with Cowen. Please go ahead.

Derrick Wood -- Cowen and Company -- Analyst

Thanks for taking my question. I wanted to ask about business outside of SMB, outside of distressed verticals and maybe looking at your more stable verticals and your more enterprise-type customers. And I'm curious, given the impact from kind of worker displacement and supporting hybrid work enabled in what you're seeing from a demand perspective? You could argue maybe investments in collaboration and workflow would rise, but you could also argue companies still are very much in tactical mode. So would like to hear how you're seeing conditions in better performing verticals.

James Beer -- Chief Financial Officer

I can start on that one, and then Scott might perhaps, you want to jump in. But we feel as though we are very much in the center of important transformation. Digital transformation is only being accelerated by the macroeconomic developments that have played out in recent months. And we feel that our products and services fit that need for where our customers are going.

And I would just also add how we were very pleased up at the larger enterprise end of our customer base. As to the large spending statistics that we published, we've traditionally published the numbers for customer spending more than $50,000 and $500,000 with us. And those customer accounts grew by 44% and 56% year-over-year.

And then a new statistic for us, as we continue to scale, is the number of customers spending more than $1 million with us. And so we were delighted with that number increasing by 76% year-over-year. So I think illustrative of the breadth of what we have to offer, the relevance of what we have to offer. I'll leave it at that.

Operator

Your next question comes from Rishi Jaluria with D.A. Davidson. Please go ahead.

Rishi Jaluria -- D.A. Davidson -- Analyst

Hey, guys. Thanks so much for taking my questions. Just two quick ones. First, diving a little bit more into the churn discussion. You've mentioned in the past that your retention rates are about 98% for those customers spending over $5,000. Has that been consistent during COVID? Or has there been changes with, again, the customers around -- larger bill versus just a total customer as a whole -- account as a whole?

And then on cloud revenue side, in the shareholder letter, you said slightly less than half of revenue is cloud. To be clear, that's just the actual cloud revenue? That's not including marketplace, correct? Because then that's telling us that about 80% of subscription bucket would be actual cloud, which is definitely a lot higher than I expected. But I just wanted to get a sense, is that directionally the right way to think about that? Thanks.

James Beer -- Chief Financial Officer

So in terms of the last part of your question, the cloud commentary, obviously, directional rather than terribly specific. Recall, obviously, that the marketplace has been growing nicely for us on the cloud. But traditionally, the marketplace has grown up around server and the data center apps were growing very nicely in the last 1.5 years or so. So we expect more growth to come on the cloud side of our market place, but that's a smaller component today of that overall at that line revenue mix. And then the other element of your question, if you want to come back to that.

Operator

Your next question comes from Ari Terjanian from Cleveland Research. Please go ahead.

Ari Terjanian -- Cleveland Research -- Analyst

Thanks for taking the question. Appreciate it. Wanted to follow-on the large deals or growing -- customers spending more than $1 million. Can you give an update on what's driving that? Any update on Jira line? And as you look into FY '21, with Cameron as Chief Revenue Officer, any changes to go-to-market strategy you're contemplating with your own direct sales force or with partners? Thank you.

Scott Farquhar -- Co-founder and Chief Executive Officer

Thanks. Look, there's nothing changed on our go-to-market strategy. Over the long term, we don't expect it to have any new terms in the near-term either. Our go-to-market strategy has always been land customers bottoms-up, and where they need help, assistance, we provide that for them. Over time, as the deal sizes get larger, their engagement with us, they want a sort of person to talk to. But that engagement is almost always after they're already a long-term customer of Atlassian and they're looking to expand either to mission-critical data center instance or Jira line for reporting up into the C-suite.

I've spent a lot of time with customers recently with -- that are engaging with our Jira line product. And what we're seeing there is that digital transformation is a CEO-level and Board-level concern among many of our customers. And they are still very early in the digital transformation road maps. Many have engineering teams, but they've been working in a waterfall fashion. They're not moving fast enough to keep up with today's demands. And so they're looking to vendors like ourselves to help them unify all their dev teams from the moment they come up with an idea all the way through to launch and maintaining it and running it. And so that involves our entire product suite. And as they look to do that at large scale, they need products like Jira line to manage their portfolio of often thousands, if not tens of thousands of developers, they have building products for them.

So in short, no changes to our go-to-market. And we see, again, all of our product portfolio playing out as we expected, which is we are the only vendor that can handle both end-to-end and the scale that our customers are operating at.

James Beer -- Chief Financial Officer

I just wanted to circle back. I think we missed the first part of Rishi's question. We moved on to the next question a little quickly. But it does dovetail nicely into what Scott was talking about with the go-to-market evolution and how we continue to look in the long-term at improving our model.

Rishi asked about the retention rate for customers north of $50,000. And I just wanted to say it's been holding steady through the COVID challenges. So continued retention among the large customers we're happy with as we continue to be a mission-critical part of their infrastructure of their -- how they run their companies as you'd expect that retention rate is holding well.

Operator

[Operator Instructions] And your next question comes from Jack Andrews with Needham. Please go ahead.

Jack Andrews -- Needham & Company -- Analyst

Good afternoon. Thanks for taking my question. During the quarter, you announced a variety of integrations between some of your products and third-party DevOps tools. And so just philosophically speaking, I mean, how much do you think of the DevOps life cycle that you're interested in addressing directly versus partnering with other third parties?

Scott Farquhar -- Co-founder and Chief Executive Officer

Scott here. I appreciate the question, Jack. If I look at -- chat with customers and explain what we do, there's a lot of -- if you think about the broad market, there is plan and manage kind of, what are we going to get done across our organization? And in that space, Jira, and now, Jira Align and other products are totally ubiquitous there.

You then have what -- kind of writing code, testing code, deploying code. And in that space, there are thousands of different vendors and different start-ups happening every single day. And Atlassian plays a really important part there with our coding tools, with our deployment tools and so forth. But there are -- our commitment to our customers in that space is that we will integrate with everything in that space. And everything in that space, because of our market presence and our customer base, they are incentivized to integrate with us.

And so our brand promise in that space is, we have things for you, and we have some of the most important pieces in that space. But I think it's silly for any vendor to promise to be all things to all people in that space, given how quickly technology changes and how people write code evolves over time.

And then at the other -- sort of the very end of that, when we say, OK, I want to manage, run and support these products. That's where we've increasingly been spending time with all of the ITSM investments, with Jira Service Desk, with Opsgenie that alerts people when you have issues. And so in that area, we're still in the stage where every time we add a feature, we gain more market share there. It's still very early.

But what customers look to us across all of this is that they want effectively a single pane of glass that tells them where are they spending time, how are they managing this huge amount of people that are involved in digital transformation, whether they're writing code or they're designing user interfaces or their frontline support people when the products go down in the middle of the night. They want something that coordinates all that work. And we're the only vendor that can do that end-to-end.

And so the integrations we announced in DevOps were part of that, effectively demonstrating, again, like no other vendor can do that, we are that single pane of glass, no matter what you use at a sort of detailed level. DevOps, whether you use our products or you use a third party, Atlassian is the only vendor that can sort of go after the C-suite and then down to the people writing code in the trenches.

James Beer -- Chief Financial Officer

Jack, I just wanted to add one thing there. Scott and I've always believed it's incredibly important to communicate our philosophies of how we think about the world as much as the actions we're taking on a quarter-to-quarter basis. I hope you can see that in our shareholder letters. We're long-term thinking people. We've built a long-term thinking business, and we believe that the shareholder letter, as much as anything else, is about philosophy of how we think about the world.

I think you can see over the last, almost 20 years now, and you will see continuing on, we're extremely pro interoperability. So you asked about integrations and how that works. While we obviously make sure our own applications work incredibly well together, we are -- we think it's incredibly important, as software continues to evolve that interoperability between the best-of-breed vendors, between all vendors that customers show up with, is incredibly important.

You've seen that in our partnerships continuing to evolve with Slack and with Zoom and with Dropbox, all of which I believe had announcements within this quarter and continue to work well with the thousands of different integrations that we have. This also plays well into our cloud journey, because integration interoperability in the cloud is even easier than it was on -- in the on-premise world because of the standardized end points. No one has to upgrade their software. It's all running on the latest versions. So we think that's going to be an increasingly important part of our story, as Scott mentioned, in development and IT areas, but increasingly in work management for all in every area. And I think that's a really good philosophical stance for us to have and only increasing as a strength of ours going forward.

Operator

There are no further questions at this time. I'll turn the call back to Mike for closing remarks.

Mike Cannon-Brookes -- Co-founder and Chief Executive Officer

Just wanted to say thanks, everyone, for joining on the call today. I appreciate all the time and thoughts and your ongoing support as investors and as shareholders and stakeholders in our business. I hope you and your loved ones are safe and stay safe throughout the quarter, and we'll talk to you shortly.

Operator

[Operator Closing Remarks]

Duration: 42 minutes

Call participants:

Matt Sonefeldt -- Head of Investor Relations

Scott Farquhar -- Co-founder and Chief Executive Officer

James Beer -- Chief Financial Officer

Mike Cannon-Brookes -- Co-founder and Chief Executive Officer

Keith Weiss -- Morgan Stanley -- Analyst

Alex Kurtz -- KeyBanc Capital Markets -- Analyst

Caroline Liu -- Goldman Sachs -- Analyst

Gregg Moskowitz -- Mizuho Securities -- Analyst

Jacqueline Cheong -- Bank of America -- Analyst

Michael Turrin -- Wells Fargo Securities -- Analyst

Arjun Bhatia -- William Blair -- Analyst

Walter Pritchard -- Citigroup -- Analyst

Ittai Kidron -- Oppenheimer -- Analyst

Robert Majek -- Raymond James -- Analyst

Luv Sodha -- Jefferies -- Analyst

Julian Serafini -- JMP Securities -- Analyst

Derrick Wood -- Cowen and Company -- Analyst

Rishi Jaluria -- D.A. Davidson -- Analyst

Ari Terjanian -- Cleveland Research -- Analyst

Jack Andrews -- Needham & Company -- Analyst

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