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Foot Locker Inc (FL 1.08%)
Q3Â 2020 Earnings Call
Nov 20, 2020, 9:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning, ladies and gentlemen, and welcome to Foot Locker's Third Quarter 2020 Financial Results Conference Call. At this time, all participants are in a listen-only mode and later we will conduct a question-and-answer session.
This conference call may contain forward-looking statements that reflect management's current views of future events and financial performance. Management undertakes no obligation to update these forward-looking statements, which are based on many assumptions and factors, including the impact of COVID-19, effects of currency fluctuations, customer preferences, economic and market conditions worldwide and other risks and uncertainties described more fully in the company's press releases and in reports filed with the SEC, including the most recently filed Form 10-K or Form 10-Q. Any changes in such assumptions or factors could produce significantly different results, and actual results may differ materially from those contained in the forward-looking statements.
Please note, today's conference call is being recorded and at this time, I'd like to turn the conference call over to Jim Lance, Vice President, Corporate Finance and Investor Relations. Mr. Lance, you may begin.
James R. Lance -- Vice President, Corporate Finance and Investor Relations
Thanks, operator. Well from every one to Foot Locker Inc's third quarter earnings conference call. I hope you and your families are healthy and safe. As reported in today's earnings release, we reported third quarter net income of $265 million compared to net income of $125 million for the third quarter of last year. On a per share basis, third quarter earnings were $2.52 compared to earnings per share of $1.16 last year. This year's quarter includes a pre-tax non-cash gain of $190 million related to a higher valuation for one of the company's minority investments. Pre-tax charges of $3 million related to the wind down of the Runners Point banner and $1 million for costs incurred to social unrest. Excluding these items on a non-GAAP basis, third quarter earnings were $1.21 per share, up 7% compared to earnings per share of $1.13 for the third quarter of last year. Unless otherwise noted, the figures and rates mentioned during our call today will be based on non-GAAP results. A reconciliation of GAAP to non-GAAP results is included in this morning's earnings release.
We'll begin our prepared remarks with Dick Johnson, Chairman and Chief Executive Officer, who will provide highlights from our third quarter performance and an update on our strategic initiatives, including how the company is navigating the COVID-19 pandemic. Andy Gray, Executive Vice President and Chief Commercial Officer, will provide additional insights into the business drivers in the quarter. Lauren Peters, Executive Vice President and Chief Financial Officer will then review our third quarter results and provide some directional color around the fourth quarter of 2020. Following our prepared remarks, Dick and Lauren will respond to your questions.
With that, I'll now turn it over to Dick.
Richard Johnson -- Chairman and Chief Executive Officer
Thank you, Jim. Good morning everyone and thank you for joining us. This third quarter was unlike any we've seen before. COVID related uncertainty around the timing of school reopenings and team sports participation delayed and elongated the back-to-school selling season. Yet despite kicking in later-than-usual, momentum built, as the quarter progressed. We delivered a strong top and bottom line performance, demonstrating the resilience of the Foot Locker portfolio of brands. These results, not only reflect our deep connections with our customers and the strategic relationships we have with our vendor partners, but also speak to the tremendous teamwork of our store teams, DCs and customer contact centers that continue to go above and beyond to create seamless and safe shopping experiences for our customers. I remain incredibly proud of their focus and dedication.
With the majority of our stores open throughout the quarter, we were able to utilize all of our omnichannel tools, to enhance the customer experience, including Buy Online, Ship From Store, and Buy Online Pickup In Store. As we all know, COVID remains a fluid situation, with cases surging around the world. Over 10% of our global store fleet is temporarily closed to comply with government-mandated lockdowns and restriction, and this may just be the beginning of a broader wave of store closures over the coming weeks, as further proactive measures are taken to contain the spread of the virus.
In the meantime, we've continued to adapt our strategies to reflect safety and social distancing protocols. For example, we stretched the grand opening of our community-based store in Compton, California over seven days. This worked to our benefit, enabling us to engage with the community for a longer period of time, as we celebrated local brands and drove hype through media and influencers.
Turning back to our performance, our results were driven by the strength of our product assortments, with momentum in basketball continuing to lead the footwear category globally. Seasonal brands, such as Timberland, UGG and North Face also contributed to very strong trends during the late back-to-school period. Lastly, apparel momentum accelerated, as the stay-at-home comfort trend increased demand in all apparel categories.
Once again, our digital business led the way, delivering very strong growth of over 50%. This was especially impressive in September and October, when digital continued to outperform, even as we saw double-digit store comps in those months. We are frequently asked how sustainable these digital trends are? What I will tell you, is that while we expect the penetration level to moderate, we don't expect to go back to pre-COVID percentages. Over the last few years, we have invested in and significantly strengthened our digital foundation. This drove sustained digital traffic growth through Q3, with strong upticks across all banners and geographies. At the same time, we've been evolving our organization to be digitally led. We're committed to great digital product storytelling, and our customers have noticed, how much their experience has improved.
As we signaled last quarter, promotional activity remained elevated in Q3. A large part of our markdowns were due to a temporary decrease in the amount of product we returned to our vendors, in light of COVID related to supply chain complexities. As such, our team aggressively cleared through these goods, in order to support our inventory objectives. Lauren will provide more detail on this, but we ended the quarter with healthy inventory level, and a better composition, with fresh receipts, and that means we expect promotional activity to be lower in Q4 than the past two quarters.
Andy will provide more detail around product highlights in the quarter, and what we see in the pipeline for Q4. But suffice it to say, we're encouraged by the enthusiasm and loyalty of our customers and the energy we are seeing in our product assortments.
One point before I provide an update on our strategic initiatives; we completed the previously announced shutdown of our Runners Point banner in Europe during the quarter, closing the remaining stores and consolidating the digital team into our other European operations. This was a difficult decision, and we thank the Runners Point team for their hard work over the years.
Now let's turn to the progress we've made with our strategic initiatives in digital and technology capabilities. Beginning with loyalty, we continue to make great strides with FLX, having surpassed 11 million members in the U.S. in Q3. Encouragingly, members are spending an average of 40% more than non-members. They also tend to shop more frequently, with the number of orders per customer more than 50% higher on average, than non-members. We are also encouraged by the increasing cross banner shopping across our portfolio, which is an important metric in the program. These trends are even more pronounced among our most highly engaged members. While still early days, FLX is also being well received in Europe, with member enrollment and engagement trending positively. We will continue to refine FLX globally, and look forward to sharing more with you, as the program continues to scale.
Moving to our technology initiatives, we continue to make good progress toward evolving as a fully integrated omnichannel company. I'll highlight a few of the notable achievements in Q3. First, we made additional investments in our BOPIS program, making several improvements to drive convenience for our increasingly omnichannel customer. For example, we added BOPIS functionality to our native apps, which enable us to capitalize on our physical footprint, with flexible fulfillment options. We also established dedicated areas in more than 700 stores, for customers to pickup their online orders, simplifying the pickup process, while helping to maintain social distancing protocols.
Second, we launched Klarna on all North American sites, and it's already become a top three payment option for us, with over 2,000 orders a day. For those not familiar with Klarna, it's a buy now pay later service, that gives customers the opportunity to get the exciting product they want, when they want it. This complements Afterpay, which is operational in Australia and the U.K. and additional options are on the horizon, which are all built on the foundational payment platform work completed in Q2. Finally, we continue to enhance our store POS systems. For example, more countries and languages are supported, processing returns and web orders is simpler for our associates, and we can accept e-wallet payments, such as WeChat and Alipay certain geographies.
Turning to our Social Responsibility initiatives, our tremendous efforts have really come to life over the past several months. With respect to our $200 million commitment to uplift team members and consumers within the black community, known as our LEAD initiative, we've made great strides in developing a plan that drives upward mobility, and defines our commitment to supporting education and economic development. In addition, our back-to-school giveaway in partnership with Soles4Souls still needed $1.5 million of footwear globally. Roughly 19,000 pairs of sneakers to help youth communities most affected by the pandemic. And then we have our global Collaboraid product initiative; this was launched to eight communities through exclusive collaborations with industry leading designers and brands. We released weekly launches, donating $250,000 to Soles4Souls to further facilitate our shoe donation to kids in need.
Let me now take a few minutes to update you on some of the latest developments with our portfolio of Investment Partners. First off, I'd like to congratulate team at GOAT, for closing $100 million Series E round of funding. This latest influx of external investment demonstrates the market's confidence in the broader sneaker category, and will allow GOAT to address global opportunities across sneakers and new categories. As an investor and a partner, we are excited by GOAT's continued success, and we continue to work with them on innovative new ways to connect with our sneaker obsessed consumer.
Turning to NTWRK; this small, but fast growing video commerce platform, continues to put wins on the board, in terms of their consumer connectivity, diversifying the revenue streams and testing new ideas. Through our partnership with NTWRK, we've had several successful product pre-launches across our banners and created unique and engaging content for our consumers.
Another partner I'd like to highlight, is D'Wayne Edwards at Pensole. Our commitment to Pensole's core mission and track record for success, has only increased this year, and we're proud to share that they will be leading two major programs across Foot Locker Inc. for the next generation of black footwear and apparel designers. This work directly ties to our lead initiative.
Finally, we continue to view Carbon38 as an emerging leader in the women's space. Our efforts to share capabilities across everything from digital marketing and loyalty to sourcing and vendor management is resulting in new learnings and efficiencies for our two companies.
Now I'd like to discuss our exciting plans for the upcoming holiday season. We fully expect that our high heat launches, exclusive collabs, concepts and associated marketing campaigns, will create significant energy throughout the selling season. Compelling new product drops for the season are in the works, from the introduction of HYPEBAE and other exclusive apparel launches to Foot Locker North America's 12 Days of Greatness, basketball inspired campaign and product launch collection, which kicks off today, and Foot Locker Europe's, Shoes Don't Change The World, You Do, giveback campaign.
From a tactical standpoint, we are taking proactive actions to manage capacity and throughput, both in stores and digitally. We want to ensure the safety of our associates and customers, while delivering an outstanding customer experience through the holiday peaks. These initiatives include, implementing mobile checkout devices in our highest-volume stores, as well as doors that have limited open registers, due to social distancing. Installing cash rep extensions to over 250 stores, to create six feet of social distancing space between POS stations. And establishing a virtual line queue app, that will allow customers to see their place in line when the store reaches capacity. We will also continue to partner closely with our strategic vendors market by market, while keeping a close eye on customer demand fluctuations, given the uncertainty of COVID, and the likelihood of further restrictions.
All in, even against this backdrop, we are well prepared to anticipate, react to, and capitalize our evolving customer shopping behaviors. Our financial position remains strong, and we are poised to continue advancing our long-term strategies, as we build value for our stakeholders.
I want to take a moment to express my sincere gratitude to each and every associate at Foot Locker Inc. It is through their relentless dedication and hard work, that we were able to achieve the results we did this quarter. I'm confident we will continue to manage through the uncertainties ahead, with compassion and purpose, as we drive our business forward and fulfill our mission to inspire and empower youth culture.
I'll now pass it over to Andy.
Andrew Gray -- Executive Vice President and Chief Commercial Officer
Thanks Dick and good morning everyone. I also want to take a moment to acknowledge our team for all their hard work and their commitment to enhancing the value we bring to the communities we serve and the sneaker industry at large. That commitment is what drives our organization to deliver connected product stories, maximize our omnichannel capabilities and enhance our purpose and community initiatives. And I'm pleased to share how we brought those priorities to light throughout the quarter.
From a product perspective, we saw a healthy balance in our business, with gains in footwear and apparel across men's, women's and kids. The culture of basketball continued to be a driving force, led by strong storytelling and momentum around the key Nike icons, a strong pipeline of high heat Jordan releases, and some new initiatives in storytelling, by Puma, Reebok and New Balance.
Our seasonal merchandise was very strong throughout the quarter, with good performances across summer and fall looks, from brands like Timberland, UGG and Birkenstock. In addition, the comfort trend benefited our apparel business, which gained momentum in the quarter, which was the biggest driver, with good performance and Nike, Jordan and Adidas, and ongoing partnerships with North Face and Chinatown Market complemented the category and added new dimension to our business.
Lastly our consumer concept offense delivered elevated storytelling, including Remix and Hybrid, featuring unique versions of Nike's iconic silhouette, multiple launches against the exclusive Puma RS-Dreamer Silhouette with J. Cole. UGG and Hershey, an exclusive collaboration to bring some Halloween energy to our consumers, and continued work with New Balance, against their 327 franchise.
We also saw some encouraging success from our greenhouse incubator, including Crocs and Nicole McLaughlin, Vans and Kids of Immigrants, and the early introduction of Jayden Smith's New Balance signature shoe. All in all, a lot of new ideas and concepts flowed into our ecosystem and resonated well with our consumers.
On looking forward, we are excited about what we see coming in Q4, with a steady stream of our key franchisees, complemented by a great flow of energy and partners. This will be highlighted this year by the expansion of our annual weak of greatness, which will become the 12 Days of Greatness. Every Friday and Saturday, over the big six weeks of the season, we will feature exclusive drops, centered around the culture of basketball and some of the industry's top creators. These include, Just Don, Jeff Staple, Sami Miro, Rhuigi, Melody Ehsani, and many more. Complementing this will be more exclusive concepts, such as Adidas Behind the Stripes, featuring Jalen Ramsey. A great hit program with L.O.L. Surprise! and Puma, and a fantastic Nike concept called Fresh Perspective.
Beyond product, I also remain excited about our community initiatives and how purpose is truly embedded into the fabric of our company. In addition to collaborate which Dick mentioned, we are elevating all of our community efforts, including extending our community stores across the globe. We're also expanding our local geo teams, to ensure we are more deeply rooted in the neighborhoods we serve, that includes local experiences, local products and local givebacks.
As you can see, our teams have been very busy. The significant digital investments we've made over the last few years is clearly paying off, and we are proud of how we are more consistently and more personally connecting with our customers, both in our stores and on our digital platform, and linking the digital and physical experiences together, through connected product stories and enhanced capabilities that enrich our customer journey, is where we see the future, and it's what we believe will separate us going forward. And while the current environment may pose challenges, we remain steadfast in that commitment.
With that, I will now turn it over to Lauren.
Lauren Peters -- Executive Vice President and Chief Financial Officer
Thank you, Andy, and good morning everyone. We are very pleased to report that we delivered a strong comp sales gain of 7.7%, and high single-digit earnings-per-share growth during the third quarter. Despite the COVID related headwinds in the early part of back-to-school our team executed well, and skillfully managed to the dynamic environment.
High single-digit growth in top line sales coupled with ongoing discipline in our expense management, helped to offset continued, albeit sequentially less, gross margin pressure from a greater mix shift toward digital, and higher promotional activity.
During the quarter our stores were open for roughly 95% of potential operating days, as COVID-19 mandated closures eased, particularly in North America. This was a meaningful improvement from the approximately 70% of operating days in Q2. However, the operating environment remains dynamic, given the potential for incremental COVID lockdowns, as we head into the colder months. As Dick mentioned, over 10% of our store base is temporarily closed, due to recent restrictions. As always, we will adhere to all necessary protocols to promote the health and safety of our team members and customers.
Taking a look at our third quarter results in more detail, total sales increased 9%. On a constant currency basis, total sales increased 7.7%. Our direct to customer channel continued to lead our performance, with a 52% sales increase, more than offsetting and essentially flat results in our stores. As a percent of total sales, DTC rose to 21.4% for the quarter up from 15% last year. Although the timing of school starts shifted later this year, we nonetheless had a very strong back-to-school season overall. A low-double digit, comparable sales decline in August, was more than offset by high double-digit gains in September and October.
Store traffic remained challenged, down double-digits across geographies, given continued social distancing protocols. However, our customers shop with purpose, driving conversion up more than 40% over the prior-year level. Average selling prices were down low-single digits in the quarter, while units were up high single digits. Nearly all of our divisions performed well during the third quarter, though sales strength across our geographies was mixed.
In North America, foot action led the way, with a strong double-digit comp gain. Impressively, foot action has also delivered a high-single digit comp increase year-to-date. Congratulations to the team for an exceptional job in this unprecedented climate. Meanwhile, Champs Sports also posted its strong double digit comp gain, while Foot Locker and Kids Foot Locker increased high single digits and low double digits respectively. Foot Locker Canada, which was up against the a double-digit comp gain last year, was down low-single digits. Eastbay was down high single-digits, as lower sports participation due to COVID, impacted sales of hardgoods and performance products.
Internationally, Foot Locker Pacific once again turned in solid results, with comparable sales up strong double digits, the continuation of its impressive year-to-date performance, which is also up double digits. Congratulations to the Foot Locker Pacific team, for such a strong performance. Last but not least, Foot Locker Asia delivered a high-single digit comp gain.
Turning to Europe, business remained weaker in the region, where COVID related restrictions became more widespread as the quarter progressed. Foot Locker Europe posted a high single-digit comp decline, while sidestep decreased mid-single digits. As we noted last quarter, although the direct business was nicely positive in Europe, it was unable to offset the decline in stores, given the lower digital penetration rate.
Looking at our sales by family of business, our apparel business led the way this quarter, up double digits. Footwear also turned in another strong performance, up high-single digits. Our Accessories business continued to see pressure, down double-digits, largely due to softness in bags, shoe care and hardgoods. The results in footwear were solid across the board, led by a double-digit comp gain in women's, followed by high single-digit increases in men's and kids.
By category, men's basketball remains the highlight in the quarter, delivering another impressive double-digit increase. The men's boot and seasonal business was also very strong, up high double digits. Men's running was flat, while court and casual styles were down double-digits. The terrific performance in our women's footwear business, was fueled by ongoing strength in classic basketball and court styles. Our kids business was driven by a strong demand across grade school and infant sizes. As a strong product trend we saw in men's carried over to kids.
Within apparel, kids was up strong double digits and men's and women's were both up high-single digits. The comfort trend remains a key driver, as you heard from Dick and Andy. Our North American and European apparel businesses saw strength across the board, with solid gains and men's, women's and kids. In Asia Pacific, a nice gain in the kids business, was not enough to offset declines in our men's and women's assortments.
Turning to the rest of the income statement, our gross margin delevered by 120 basis points to 30.9% in the third quarter, from 32.1% last year. Our merchandise margin rate decreased 390 basis points, driven primarily by higher markdowns to clear aged goods, and a greater mix of DTC, which carries higher shipping costs.
Regarding markdowns, as Dick mentioned, we have flexibility with our vendors that allows us to return a portion of slower moving product to them in a given quarter. However, because of COVID related supply chain disruptions this year, the amount of returns to vendor product or RTVs, has been significantly reduced, resulting in higher promotional activity to clear those goods. Markdown allowances from our vendors, while helpful were not enough to offset the impact of lower RTDs. All that said, merchandise margin pressure was less in Q3 as compared to Q2. Our actions to clear aged product, resulted in a healthy inventory position, both in level and composition, as we head into the holiday season.
At quarter-end, our inventory was down 8.5% compared to the high-single digit sales growth. On a currency neutral basis, inventory decreased 9.3%. Leverage of our relatively fixed occupancy and buyers' compensation, provided us with 270 basis points of improvement versus last year. This was in large part due to $32 million of COVID related tenancy relief during the quarter, primarily comprised of one-time rent abatement. We continue to actively negotiate with our landlord partners on this front.
We improved our SG&A expense rate in the quarter by 120 basis points, with 20.1% of sales from 21.3% in the same period a year ago. Our teams' disciplined effort to manage expenses drove the lower SG&A relative to last year, despite roughly $4 million of incremental expense for personal protective equipment or PPE.
Depreciation expense was $44 million, flat to last year. We incurred interest expense of $2 million, as compared to $3 million of interest income last year, due to lower interest rates on our cash balances, as well as higher fees related to our amended credit facility.
On a GAAP basis, our tax rate came in at 28.2%, 120 basis points higher than last year, due in part to the geographic mix of income, given limits on our ability to book tax benefits for losses related to certain international operations. On a non-GAAP basis, our tax rate came in at 30.7%, above last year's Q3 rate of 27.7%.
Looking at our liquidity, we ended the quarter with $1.393 billion of cash and cash equivalent, an increase of $649 million from the end of Q3 last year, due in part to the increase in our current liabilities, and we have no outstanding borrowings on our $600 million credit facility. In terms of capital expenditures, we invested approximately $33 million into our business during the quarter, bringing our year-to-date total $116 million.
This funded the opening of 27 new stores, including the opening of our first West Coast community-based Power Store in Compton, California, as well as the remodeling or relocating of eight stores, bringing the total year-to-date openings to 50 stores. We also closed 95 stores in the quarter, which includes 70 Runners Point doors, leaving us with 3,032 company-owned stores at the end of Q3. For the full year, we now expect to open approximately 70 stores, remodel or relocate 90, and close to 210.
Looking forward, we remain on track to invest roughly $155 million in capital for the full year, in line with our prior guidance. As we think about the coming months and potential for incremental COVID driven lockdown, we believe our strong net cash reserves and credit availability, positions us with ample liquidity to manage through the near-term fluctuations, while continuing to invest in the business.
This brings me to our return of cash to shareholders. This quarter, we returned $16 million to our shareholders, in the form of our reinstated dividend. Reflecting confidence in our financial position, earlier this week, our Board declared another dividend of $0.15 per share for the fourth quarter. With respect to our share repurchase program, we opportunistically repurchased 308,000 shares for $10 million. We will continue to assess additional buybacks going forward, based on the environment.
The potential for a COVID-19 vaccine in 2021 is a most welcome positive update. However, with increased uncertainty around the effects of the pandemic over the coming weeks, the extent of lockdowns and restrictions, and how these factors may impact shopping behavior through the holiday season. We are not providing guidance at this time. However, as you think about your models for Q4, it may be helpful to consider the following; with respect to gross margin, given the progress we made in Q3 with our inventory, we now anticipate less promotional pressure on merchandise margins in Q4. However, similar to Q3, we anticipate fewer RTVs, which could still result in higher than normal markdown rates.
Additionally, we currently forecast rent relief to provide less of a benefit to gross margin in Q4, and we expect elevated freight costs to remain a headwind. With respect to SG&A, please take into account the following factors; despite the likelihood for incremental store closures in Q4, a benefit to SG&A from government subsidies is presently not being contemplated. We had a bonus true-up in Q4 of 2019, that positively impacted SG&A by 70 basis points. We don't anticipate this recurring in Q4 of 2020. Lastly, we continue to expect PPE costs to be an ongoing expense for the foreseeable future.
Looking at our non-GAAP tax rate; for the full year we expect it to remain elevated, relative to historical levels, as geographic shifts and income may result in significant quarterly variances in the rate.
Finally, on behalf of the entire Foot Locker team, I want to wish all of you a safe and Happy Thanksgiving, 12 Days of Greatness, and a happy and healthy holiday season.
With that, operator, please open up the call for questions.
Questions and Answers:
Operator
Ladies and gentlemen, at this time, we'll begin the question-and-answer session. [Operator Instructions]. Our first question today comes from Jay Sole from UBS. Please go ahead with your question.
Jay Sole -- UBS -- Analyst
Great. Thank you so much. Dick, I wanted to ask you a question. It sounded like basketball was really strong and you said casual was down, I think that's what I heard. And that's sort of interesting, because the whole work from home, the comfort cozy trend that's playing out, can you just describe sort of what's happening, where basketball was strong, and some of the casual stuff was not as strong?
Richard Johnson -- Chairman and Chief Executive Officer
Thanks for the question Jay. We've talked a lot about basketball and the heat that's coming and again, we get far more hung up on categories than our customer does, right. Our customer wants what's cool, and right now the heat is really coming through the basketball silhouettes, and we're seeing great product from Nike, great product from Jordan. We're seeing secondary strategic vendor partners of ours come in the basketball with Puma and New Balance. So they're just bringing the heat and our consumer absolutely responds to heat. And as they're sitting around their homes or whatever, they still want the coolest product, and as I said, right now it's basketball. Still a lot of great stuff in the casual world, right. We had a really good start to the boot season if you will, with Timberland and UGG. So there is a lot of casual stuff that's working. It's just -- how does it compare to last year, is really the difference, Jay, and then more heat in basketball this year than a year ago, little less great product in some of the casual categories and that causes the percentage blips, up and down the way that the way that we qualify that.
Jay Sole -- UBS -- Analyst
Got it. If I could just follow up on the merchandise margin, I think you mentioned the 390 basis points change year-over-year, but part of that was promotions and part of that was just mix shift to e-commerce. Is there any way to sort of break down the merchandise margin, and how much was promotions and how much was mix?
Lauren Peters -- Executive Vice President and Chief Financial Officer
Yeah. We don't break out the 390 that granularly on our disclosures. But suffice it to say, that both of those elements were material to that result.
Jay Sole -- UBS -- Analyst
Got it, OK. And then maybe Lauren, if I can ask one more, just on the stake and go, can you just remind us -- obviously with the value of that investment being increased, what is the value of that investment today, and sort of what's the strategic plan going forward, with the partnership with GOAT?
Richard Johnson -- Chairman and Chief Executive Officer
We invested in GOAT, I think 18 months, two years ago, I forget exactly when we made the first investment in it. And clearly, we think that adding the team at GOAT provided great action with this broader sneaker community. So as we think about it, both from an investment point of view and again, we mentioned that they had successfully gone back out into the marketplace for a good round of funding, which is what triggered the increase in the valuation. But we see it is more than an investment, we see it as a strategic partnership, as we connect people with that broader sneaker market. So again, we continue to work with the GOAT team to find connection points and deep engagement with the broader sneaker community.
Jay Sole -- UBS -- Analyst
Got it. Thank you so much.
Richard Johnson -- Chairman and Chief Executive Officer
Thanks, Jay.
Operator
Our next question comes from Robbie Ohmes from Bank of America Securities. Please go ahead with your question.
Robert Ohmes -- Bank of America Securities -- Analyst
Hey, good morning guys and...
Richard Johnson -- Chairman and Chief Executive Officer
Good morning Robbie.
Robert Ohmes -- Bank of America Securities -- Analyst
In the quarter and great execution, in a very challenging environment. My question, I was hoping Dick and Lauren maybe could chime in on this. So overall, back-to-school you guys said was very strong, so there was a shift in timing which you explained to us. You're talking about some of -- your inventory sounds like it's in a better position going into holiday. Now I get the whole concern about lockdowns, but maybe could you just talk about where the overall demand is? It sounds like demand was just really strong overall for back-to-school? Is there, what did stimulus play in that, in your view, and why wouldn't the demand remain very strong for holiday, you guys are getting better all the time at servicing customers, without them coming into your stores. Maybe just, I know you're not giving guidance, but are there other things to be concerned about for the fourth quarter from a comp standpoint, it's a much easier comparison than the third quarter was, and it sounds like momentum remains really strong in your business?
Richard Johnson -- Chairman and Chief Executive Officer
We really like the product line of going into the fourth quarter, Robbie. We've expanded a week of greatness to 12 Days of Greatness trying to spread out the holiday season a little bit, as we try to take precautions to make sure that we've got the health and safety of our employees and our customers as the top priority. So again, we feel good about where the product lineup is, and clearly, the thing that we can't control are some of the government mandates that we don't know when they're going to come down. As Lauren and I both mentioned, we got over 10% of our fleet closed right now. Clearly, you all study the same COVID numbers that we do, and you see surges all over. We don't know how different local governments are going to react. we feel confident that we can shift volume to our digital channels. Clearly, we saw that back in March and April, when the world was shut down essentially.
So again, I think the product where we ended the quarter, from an inventory perspective, we feel inventory is in a really healthy position. And as we look forward, we feel good about the product pipeline. So there just are -- in 2020, there are probably more unknowns, Robbie, than there has ever been in our life, as it relates to what's going to happen with the coronavirus and lockdowns from local governments, etc. But again, I think our team has learned how to react and be very proficient at closing and opening stores, not one of those skills that you really want to have. But the team has done a great job with it. And I feel good about the fourth quarter, and I feel good about the pipeline, and as we think about shopping across various channels, through both actually getting goods and buying gift cards, we've got a lot of unknowns going into the fourth quarter.
Robert Ohmes -- Bank of America Securities -- Analyst
Got you. Just a quick follow-up. Dick, how are you and the vendors planning for the first quarter of next year? That was when you had everything closed and business kind of went away. How are -- any kind of color you can give us on how you plan against that?
Richard Johnson -- Chairman and Chief Executive Officer
Well, we always plan to win in the marketplace, Robbie. So again as we work with our strategic partners, they've all got their plans as it relates to their supply chain and their product pipeline. But we certainly believe, we closed our stores generally globally on March 17. So we had the All-Star situation in Chicago. We had a great All-Star game in February, followed by suddenly a shutdown and people not sure what was going on. Then ultimately the stimulus coming through later in the quarter. So the first half again will be a little bit bumpy, as we work through some of those comparisons. But we're planning positively with our vendor partners.
Robert Ohmes -- Bank of America Securities -- Analyst
Terrific. Look, thanks and best for Black Friday and the holiday season.
Richard Johnson -- Chairman and Chief Executive Officer
Thanks. Happy Thanksgiving Robbie.
Robert Ohmes -- Bank of America Securities -- Analyst
You too.
Operator
Our next question comes from Michael Binetti from Credit Suisse. Please go ahead with your question.
Michael Binetti -- Credit Suisse -- Analyst
Hey guys, thanks for taking our questions here.
Richard Johnson -- Chairman and Chief Executive Officer
You bet.
Michael Binetti -- Credit Suisse -- Analyst
I know Lauren you didn't want to break down the merch margin too much. But is there any way to think about the RTV impact? And then I know there's a lot of noise on the gross margin, but I did hear a lot of items in the language that are transitory, like the rent offsets and the vendor allowances. But how best to think about the structural parts that you're seeing now? Do you still have line of sight to the 32%, 33% gross margin target from the -- over the next few years from the Analyst Day?
Richard Johnson -- Chairman and Chief Executive Officer
Yeah. Things from our Analyst Day haven't really changed Michael. Right I mean -- this is a -- certainly 2020 has caused a little bit of a roller coaster ride up and down, as we look at some of the -- as you put transitory items that hit the margin. But certainly, our long-term belief is the same. Channel shift might be a little bit different than we would have talked about in March of 2019. Emphasis on different categories may change, but again, our consumer is all about what's cool. Our vendor partnerships in the work that we do with all of our strategic vendor partners, continues to be healthy. So from a margin perspective, we see progressing toward the same spots that we talked about in the Investor Day in March of '19.
Lauren Peters -- Executive Vice President and Chief Financial Officer
I would echo those thoughts and that there is some more transitory, to use your word, and what we're seeing this year, then longer term. I guess perhaps the only exception to that would be, the penetration rate into digital, certainly has been really strong. And while we expect, as you think longer-term for that perhaps to moderate from the elevated levels that we've seen in the last couple of quarters, it probably is not going back to pre-pandemic penetration rates. And so from a gross margin perspective, there is a freight element that comes with higher digital, that would be factored in. But even with that, we still feel very good about the profitability across the channels. You get to a little bit different answer on gross margin, but finished margins, we are really pretty much agnostic, as to where the customer wants to shop. They are going to shop however they want to, but from our perspective there wouldn't be anything that would cause us to steer them one way or another.
Michael Binetti -- Credit Suisse -- Analyst
So you see make it up on the EBIT margin line, I guess? And you said that just before. I guess, I'd also be curious on the SG&A leverage point more broadly, once -- you mentioned the $4 million of COVID costs, would love to know if it's the same size in fourth quarter, if it's bigger just because of the bigger volume period. But once we're through that, how do you think about the SG&A leverage point, as we move into '21?
Lauren Peters -- Executive Vice President and Chief Financial Officer
Yeah, on the PP&E, the $4 million in Q3, relative to what we can see now, that's a pretty good run rate. But you know we're learning. We're learning about usage just anecdotally. Folks seem to like their own hand sanitizer, they develop a preference for it, and so they cop their own. So that has an impact on usage. That will be a factor go forward, but then also, as supply meets up with demand, we would expect some change in the unit cost of some of those items. So to speak to your broader question about leverage, it still is a mid-single digit comp that allows us to leverage on the SG&A.
Michael Binetti -- Credit Suisse -- Analyst
Okay, thanks a lot guys.
Operator
Our next question comes from Adrienne Yih from Barclays. Please go ahead with your question.
Adrienne Yih -- Barclays -- Analyst
Yes, thank you so much and great news on the progress. Lauren, I was actually wondering, if you could...
Richard Johnson -- Chairman and Chief Executive Officer
Thank you.
Adrienne Yih -- Barclays -- Analyst
You're welcome. If you can talk to us about sort of the RTV and -- I know your inventory is extraordinarily clean, so is the decision to withhold inventory, and therefore have better margin, but send back that product, or was it just to make sure that your stores are full, so when the customer comes in, they have a full array, an assortment of product to purchase? And then secondarily, some of your vendors are actually starting to implement pretty significant IT initiatives, such as RFID. What does that imply in terms of outfitting the stores with that capability? Thank you very much.
Lauren Peters -- Executive Vice President and Chief Financial Officer
I am going to just speak to the dynamic on RTV, and again we're viewing this as -- just response to what happened with supply chain that had massive disruption to it, early in the year. So if you think about closures just globally and recognition that reverse logistics are returning product to a vendor, for them to move it where and how, doesn't make sense. So therefore the decision that we would liquidate that inventory in place, rather than send it back to the pipeline. So therefore looked more like support through vendor allowance, to help us through that dynamic. So again, we would view that as not being a long term dynamic.
On -- yeah. On the question about RFID, we are very excited about the potential for RFID. And in fact, at this point, have much of our business in Europe RFID enabled. We, for reasons needing to put price stickers on the product in Europe ourselves, we have been putting in those RFID tags. We don't have that same situation in North America. So we're not RFID tagged yet here. But we see a lot of information that you get about the product movement. It helps us stockkeep very well, and it improves inventory accuracy. There just are so many benefits. We're very excited about the potential for it long term for our business.
Adrienne Yih -- Barclays -- Analyst
Great, thank you very much Lauren...
Richard Johnson -- Chairman and Chief Executive Officer
Especially -- as the vendors start adding the RFID chips and tags early on in the process, it certainly changes the dynamic dramatically and so we're really excited about RFID.
Adrienne Yih -- Barclays -- Analyst
Yeah. And the timing of that? I mean it sounds like a 2021 initiative here possibly in the U.S.?
Richard Johnson -- Chairman and Chief Executive Officer
Yeah, I think each of our vendor partners is at a different place in the journey. But I would think that we would see -- certainly see some enablement in 2021, and certainly a better uptick in 2022.
Adrienne Yih -- Barclays -- Analyst
Right.
Lauren Peters -- Executive Vice President and Chief Financial Officer
They have embarked and we are very excited about that.
Adrienne Yih -- Barclays -- Analyst
Thanks.
Operator
Our next question comes from Chris Svezia from Wedbush. Please go ahead with your question.
Christopher Svezia -- Wedbush Securities -- Analyst
Good morning everyone. Thanks for taking my questions.
Richard Johnson -- Chairman and Chief Executive Officer
Good morning Chris.
Christopher Svezia -- Wedbush Securities -- Analyst
I guess first just on the stores that are closed, 10% you referenced. I am just curious, did any of that have any impact at all, in the calendar Q3 and just where are those stores right now? Is that largely Europe? And Lauren, I know you love these merchandise margin questions, but fair to say that the promotional activity was the bigger headwind on merchandise margin in Q3 than shipping costs? Those are my first two questions, and I have a follow up?
Richard Johnson -- Chairman and Chief Executive Officer
I'll start with the store closures, and then let Lauren jump in on the merch margin, because she does love those questions Chris, you know her well. You know the store closures are dominantly right now in Europe, but we do have places in the U.S., down around El Paso that are closed etc. So a little bit of a moving target. The Europeans have taken a little bit of a harder line in certain countries in terms of closures of shopping and other places of gathering. So as the COVID numbers surge, we're not quite sure what to expect. I think the Europeans closed, starting a few of them in late October, more into mid-November. Most of the reopen dates are late November, early December, but always open, those are always subject to change. So again, we trying to remain as fluid and agile as we can, as we work to serve the consumer through whatever channels we have available, and they sort of migrate to the open channel at any given moment.
So I'll turn the merch margin question over to Lauren.
Lauren Peters -- Executive Vice President and Chief Financial Officer
Yes. So -- yes, indeed, markdowns are a bigger impact than the digital shift.
Christopher Svezia -- Wedbush Securities -- Analyst
Okay.
Lauren Peters -- Executive Vice President and Chief Financial Officer
And partly due to those, as we described, RTVs being significantly lower.
Christopher Svezia -- Wedbush Securities -- Analyst
Is it fair 70-30, am I in the ballpark?
Lauren Peters -- Executive Vice President and Chief Financial Officer
Markdowns were more material than digital shift.
Christopher Svezia -- Wedbush Securities -- Analyst
Okay. And lastly, just on the inventory, you've made all of this progress and I know you cautioned Q4 could see some markdowns. I guess the question is, are you reacting to a potentially sale flow, when you need to move product, or do you look at your inventory in aged or quality? Do you feel like there is still more that needs to get done, that you will just be promotional regardless? Or I am just trying to understand, if comps are still strong, do you still need to price promote that product or is that just a function of, if there is slowdown and closures, you need to be more aggressive to move that product?
Richard Johnson -- Chairman and Chief Executive Officer
Yeah, we feel good about where our inventory is at, from an aging perspective and the quality of the inventory. So ideally, it doesn't turn into a promotional situation across the marketplace, merchants won't react accordingly if it does. But again, I think that the caution in Lauren's prepared remarks were more around, with the supply chain disruption that we've seen, we are pretty positive that RTVs will be at a lower level than historic. So we just remained ready to move through inventory, as necessary. But the team did such a tremendous job, managing through Q2 and Q3, to get us into this great position headed into Q4. That I believe that the promotional activity will be less. From our own point of view, it depends then on what happens in the marketplace.
Christopher Svezia -- Wedbush Securities -- Analyst
All right. Okay, I'll leave it there. All the best during the holiday.
Richard Johnson -- Chairman and Chief Executive Officer
Great. Thanks Chris.
Operator
And ladies and gentlemen. Our last question today comes from Paul Trussell from Deutsche Bank. Please go ahead with your question.
Gabriella Carbone -- Deutsche Bank -- Analyst
Hi, good morning. This is Gabby Carbone on for Paul. Congratulations on the nice quarter.
Richard Johnson -- Chairman and Chief Executive Officer
Thank you, Debbie.
Gabriella Carbone -- Deutsche Bank -- Analyst
Wanted to ask about the variations you're seeing in different store locations. A mall or C mall, flagship and other locations? And then just, how do you feel about your overall presence and exposure within the mall? And any changing view around your Power Store strategy or international expansion plans? Thanks.
Richard Johnson -- Chairman and Chief Executive Officer
Well, we've talked about it. The tourist locations are the toughest hit right now, right, from a traffic perspective. The traffic in those stores is just not there, because of the lack of tourists moving between countries and cities, etc. So from an A to F mall sort of perspective, the traffic has been fairly similar, ex any tourist locations, which are being more impacted. So we really haven't really thought the strategy, as it relates to our Power Stores. We're still very much inclined. We talked about the Compton store opening. We're just about to announce openings of Power Stores in Vancouver and Toronto.
There's a press release that will be out either today or tomorrow -- or Monday, excuse me, that talks about those. So, we're continuing forward and clearly, our strategy in Asia continues to be a positive strategy. And Asia was kind of positive this year -- or this quarter, excuse me. So again, very much inclined to add stores where appropriate, but our team continues to work our portfolio really hard, identify times and places to pivot out of malls, etc. So, we're -- omnichannel retail includes physical stores, connecting those physical stores through better -- with better digital experiences is all part of that process. So we feel good about our store strategy, our digital strategy and most importantly, our omnichannel strategy.
Gabriella Carbone -- Deutsche Bank -- Analyst
Great. Thanks for all that color. And just one last quick question, wondering if you think you've experienced any pull forward demand into 3Q from 4Q?
Richard Johnson -- Chairman and Chief Executive Officer
It's a great question, and the truth is that our consumer responds to great product when it's available, right? So again, as the high heat comes, whether it's a Jordan, whether it's an Air Force 1, whether it's some of the other great product that Andy called out, our consumer responds to it. So it's really important that we understand the product pipeline, because our consumers, right, there's a lot -- there's awful lot of data points that they can go out and find out when that great product is coming. So again, I think that fourth quarter's demand is going to be spread out across the quarter, right? I mean, based on Black Friday deals starting in Halloween in many cases. We've tried to stretch it out with our 12 Days of Greatness, as opposed to just a Week of Greatness. We've tried to spread it out across those key days on those six weeks. So, I think demand is going to be stretched out. But, I think less about the pull demand into Q3 from Q4, because our consumer just responds to great product. And you know, there's a lot of great product coming in Q4.
Gabriella Carbone -- Deutsche Bank -- Analyst
Great. Thank you. Best of luck for holidays.
Richard Johnson -- Chairman and Chief Executive Officer
Thank you.
Operator
And ladies and gentlemen, at this time, we'll end today's question-and-answer session. I'd like to turn the conference call back over to Mr. Lance for any closing remarks.
James R. Lance -- Vice President, Corporate Finance and Investor Relations
Thank you for joining us today. Please join us again for our next earnings call, which we anticipate will take place at 9:00 AM on Friday, February 26th. The call will follow the release of our fourth quarter results earlier that morning. Thanks again, and Happy Thanksgiving. Goodbye.
Operator
[Operator Closing Remarks].
Duration: 61 minutes
Call participants:
James R. Lance -- Vice President, Corporate Finance and Investor Relations
Richard Johnson -- Chairman and Chief Executive Officer
Andrew Gray -- Executive Vice President and Chief Commercial Officer
Lauren Peters -- Executive Vice President and Chief Financial Officer
Jay Sole -- UBS -- Analyst
Robert Ohmes -- Bank of America Securities -- Analyst
Michael Binetti -- Credit Suisse -- Analyst
Adrienne Yih -- Barclays -- Analyst
Christopher Svezia -- Wedbush Securities -- Analyst
Gabriella Carbone -- Deutsche Bank -- Analyst
