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Inseego Corp. (NASDAQ:INSG)
Q4 2020 Earnings Call
Mar 1, 2021, 5:00 p.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Hello, and welcome to Inseego Corp.'s Fourth Quarter and Full Year 2020 Financial Results Conference Call. Please note that today's event is being recorded. [Operator Instructions] On the call today are; Dan Mondor, Chairman and CEO; Craig Foster, Chief Financial Officer; and Ashish Sharma, President of IoT and Mobile Solutions. During this call, non-GAAP financial measures will be discussed. A reconciliation to the most directly comparable GAAP financial measures is included in the earnings release, which is available on the Investors section of the company's website. An audio replay of this call will be also archived there.

Please also be advised, that today's discussion will contain forward-looking statements. These forward-looking statements are not historical facts, but rather are based in the company's current expectations and beliefs. For a discussion on factors that cause actual results to differ materially from expectations, please refer to the Risk Factors described in our Form 10-K, 10-Q and other SEC filings which are available on our website. Please also refer to the cautionary note regarding forward-looking statements section contained in today's press release.

I would now like to turn the call over to Dan Mondor, Chairman and CEO. Please go ahead.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Hello, everyone. It is great to be with you today. 2020 was a phenomenal year for Inseego in every respect, as we extended our lead in the 5G market. We launched groundbreaking 5G products with mobile operators in four continents, shipped our first fixed wireless access products, unveiled a suite of powerful Software-as-a-Service cloud solutions and posted record revenues. The launch of our second-generation 5G products and surge in demand for our 4G products played a major role in our outstanding 2020 financial results. Our 5G strategy came to fruition and we recorded significant wins and successful 5G customer launches in North America, EMEA and Asia-Pacific, with approximately 12% of our total revenue coming from these products.

The most significant win was the groundbreaking deal with T-Mobile, who selected Inseego for their very first and only 5G mobile broadband hotspot and our Inseego Manage cloud portfolio. The un-carrier now has Inseego 5G technology and device management capability to offer to their 100 million-plus consumer and enterprise customers. 2020 was the culmination of the Inseego team accomplishing what we said over three years ago, when we announced Inseego 2.0. We brought numerous new products to market, added major new customers and established business in new high growth geographies. I cannot tell you how proud I am of our amazing employees. As we sit here today, the four largest mobile operators in the U.S. have all adopted in Inseego products into their lineups.

Now every American can experience the fastest, most reliable and secure 4G and 5G mobile technology on the planet. We successfully navigated the numerous challenges of the COVID pandemic, including lockdowns globally. Our team did an outstanding job to fulfill the explosive demand that fueled our impressive revenue and profit growth in 2020. We made tremendous progress in the first half of last year, strengthening our balance sheet with additional liquidity and elimination of bank debt. Most recently, we announced the sale of Ctrack South Africa, which allows us to focus on building our business in markets, where we are experiencing substantial demand for our products in the rest of the world.

As such, enterprise SaaS Ctrack will continue to operate in high growth markets in the UK, Western Europe and Australia/New Zealand. The Inseego Manage subscription software business grew like triple-digits in 2020. So our combined cloud subscription business is both sizable and growing very rapidly. We think it is important to be a pure-play 5G story, and extend our leadership position in the hardware platforms and grow our cloud subscription business for the decade long 5G technology cycle. We launched Inseego 3.0 in January with a goal of becoming the global 5G technology partner of choice for carriers and enterprise. And we are focused on three primary objectives in 2021.

First, expand our product footprint in each major carrier with multiple 5G product slots with fix wireless access and mobile broadband hotspots as stock products, and launch a non-stock sellers strategy to sell to the enterprise markets in conjunction with the carrier's enterprise salesforce. Second, launch a comprehensive 5G enterprise portfolio to secure the edge with Inseego technology, targeting enterprise, small medium businesses and private networks. And third, roll out the Inseego Manage cloud portfolio to grow our recurring revenue cloud subscription business at higher gross margins. Our 5G pipeline continues to grow significantly in all regions, and we are seeing momentum throughout our entire 5G and cloud product portfolio.

Our new wins are a testament to the strength of our 5G portfolio. As we enter 2021, we continue to see strong demand for new 5G mobile hotspot products from Verizon and T-Mobile as well as other new customers. Carrier 5G revenue from mobile broadband products and fixed wireless products will continue to grow in 2021. And our new 5G enterprise products are coming to market in the first half. Obviously, 4G will continue to transition to 5G. But it's important to note that 4G and 5G coexist in the network. So it'll be a gradual technology transition. In addition, I should point out that we have AT&T as a major new 4G customer. Craig will comment on our 2021 outlook in his remarks.

Now, I would like to turn it over to Ashish to provide the details on our 5G go-to-market strategy, hardware and software platforms and customer highlights.

Ashish Sharma -- President of IoT & Mobile Solutions

Thank you, Dan. I'm very pleased with our 5G progress across all geographies, and I'd like to highlight several key areas of strategic focus that will drive our growth this year and into the future. First, our service provider business grew significantly in 2020. The growth was driven by the new 5G launches with several carriers and by the work from home demand for our 4G products. In 2020, we developed and launched our second-generation 5G solutions with customers in North America, Middle East, Japan and Europe, resulting in over 250% year-over-year growth. In Q4, we executed several 5G mobile broadband launches with Verizon, T-Mobile, UScellular, Sumitomo, Ciscom and Vodafone Qatar.

We are proud to have the opportunity to work with these early adopters. In this category, our launch with T-Mobile was pretty significant, given we're the only 5G hotspot in their portfolio, and we also launched our Inseego Manage cloud solution with them. 5G is a generational opportunity and we are at the top of the first inning of the technology cycle. Let me provide some data on that. In January 2020, there were 61 live 5G networks and there over 140 as of January '21. Inseego 5G products now support all network strategies and frequency bands in the low, medium and high band spectrum. Today 5G finally solves a host of last mile access problems with speeds as good and sometimes better than fiber optics and coax cable.

5G can provide high speed connectivity to millions who are outside current broadband network footprints and can do all this at costs lower than traditional wired networks. Over the last two, three years, we've set the company up nicely for long-term success by taking a lead in the development of multiple generations of 5G technology. And we plan to stay ahead with the future enhancements in 5G. Note that developing and launching these products is a pretty involved process that includes field testing and network and comparability, along with regulatory 3GPP, and carrier certifications. It also involves a lot of time spent with the carriers working on developing their 5G solution they want to deliver and the underlying economics of that solution.

This is our core expertise. We have a strong execution team that knows how to build and launch these products. Second, a geographic expansion that help drive the long-term growth of our 5G business. Our early technology lead is opening many doors, and our products are outperforming competition in our product categories. I want to point out that about 18 months ago, we started to play some key sales and support resources in a few focused markets, which resulted in a strong and growing pipeline of opportunities. These opportunities are now turning into real deployments, and I'm happy to report 5G revenue coming from Europe, Middle East and Japan. As I mentioned earlier, launching 5G products is an involved process, particularly as it relates to new network build-outs.

And we maintain confidence in our continued invest-to-grow strategy. Third is our strategy to create a global fixed wireless access business, both with carriers, and importantly, with enterprises. In Q4, we launched a market-leading high performance 5G FWA solution with UScellular. This is a powerful 5G platform that incorporates the latest Wi-Fi 6 technology and can be easily set up utilizing the Inseego mobile app. We also just launched a version of this solution for enterprise customers in several global markets, and the reception has been extremely positive. In addition to these indoor solutions, we are working on launching several other indoor-outdoor and industrial FWA solutions in the next few months.

In several instances, we are through the field trials and technical acceptance from carriers, while working to complete certifications, and begin commercial orders. In other cases, we are in the customer labs testing the product and looking forward to getting their approval soon. 5G FWA is a new greenfield market that would provide an alternate way to bring broadband into homes and enterprises. This includes taking 5G into enterprise and SMB markets for WAN as use cases. Businesses of all sizes are focused on creating flexible working environments with employees at home, in the office, or in the field closer to their workflows. Our 5G FWA solutions are a key enabler to this new way of working. And we are making great strides in bringing high performance FWA solutions with many customers worldwide.

In addition to these traditional FWA users, there is an interesting ecosystem starting to form around the private network market. We are actively engaging in the market and we plan to build up our business as the market develops over the next few years. Fourth is broadening our software business through value-added features that our customers can monetize. In 2020, we revamped our cloud solutions portfolio, Inseego Manage. Our cloud subscriptions grew significantly to over 3.5 million subscriptions. We also launched a new cloud management solution, Inseego Connect, which is built for highly scalable remote management of our 4G and 5G solutions.

We also released a new mobile app that simplifies the installation and onboarding of our solutions. These new software solutions allow the end customers to self-install their broadband connections for many different use cases. Moving forward, we are focused on growing recurring more SaaS-like revenues that are bundled with our 5G equipment-based solutions. Our focus is on three types of recurring revenue, complex carrier subscription management, cloud management services for carrier and enterprises and 5G Edge enablement. All these areas have a large TAM associated with them.

Now, I'd like to hand it over to Craig.

Craig Foster -- Chief Financial Officer

Good afternoon, everyone. And thank you for taking the time to join the call today. While preparing for the earnings call, we are provided with an opportunity to reflect on the evolution that Inseego is currently undergoing. It was only a few years ago that we were basically a one product, one customer company. What we lacked as a firm was not initiative or drive, but a comprehensive strategy on how we're going to develop this growing market. From my point of view, our current strategy boils down to four major initiatives, all of which are well under way. First is our geographic expansion and revenue concentration. As noted earlier by Dan, we announced the number of new wins with leading international and domestic carriers.

These initial returns come after investing in long sales cycles and will help us diversify our revenue into fast growth markets. Second, is our focus on building industry-leading products. Despite the early nature of the 5G market, Inseego continues to be on the forefront of product development. We recently added a significant number of products to our portfolio, including a suite of fixed wireless access points. We will continue to push the boundaries to better serve our customers' needs. Third is our focus on software platforms. We believe that a great deal of our future success will be driven by our ability to differentiate ourselves within our software platform, Inseego Manage, which was announced during the quarter.

We realized a while ago that it was critical to build a cloud-based management and security platform that allowed IT teams to manage our products in a ubiquitous computing environment, which leads me to our fourth and final point, penetration of the enterprise. With the growth of 5G comes new connectivity needs that require advanced solutions. And we believe that is a natural extension of our R&D DNA to build comprehensive platforms for the enterprise. Building the products is actually the easy part. And we made several announcements during the quarter. The real focus for us was expanding our relationships with the system integrators and other go-to-market partners and making sure we'll have the right value proposition for customers.

One major development for us was the repackaging of our full offering into recurring revenue pay-as-you-go model we call Inseego Select, which we believe will be commercially aligned with our enterprise customers. With that, let's review our results for the fourth quarter. Net revenue of $86.1 million, down 4.6% sequentially and up 64.5% year-over-year. It should be noted the quarter included several initial stocking orders from the previously mentioned new customers. Turning to our business units, fourth quarter, IoT and Mobile Solutions revenue was $72.1 million, down 6.8% from the third quarter. We saw relatively stable demand for our legacy 4G products and received a series of stocking orders for a group of new customers. We are encouraged by our 5G revenue mix, which trended up during the quarter.

Our Inseego Manage software continues to grow rapidly with the number of subscriptions increasing 18% quarter-over-quarter and is up 231% year-over-year. Fourth quarter Enterprise SaaS solutions revenue was $14 million, up $8.3 million from the prior quarter. For this line of business, COVID restrictions continue to have an impact on our ability to install our solutions in the field, thus impacting some of our bookings. We continue to monitor all of the counties' COVID developments very closely and expect some improvements over the coming periods. Additionally, the South African rand, which is our largest FX exposure versus the US dollar has continued to trend positively during the quarter. At the beginning of the quarter, the dollar-rand exchange rate was 16.8 and we ended the quarter with the rate at 14.6.

It has been a roller coaster of a year for this exchange rate and thankfully we will no longer have this complication after we close the sale of the South African Ctrack business unit in the second quarter. We closed the quarter with a cash balance of $40 million. With our new products and customers coming to market we expect inventory to continue to increase and we will not have a sense of expected run rate from these new customers for several quarters. From this point forward, I'll focus on non-GAAP measures. A reconciliation from GAAP to non-GAAP is detailed in our earnings release. For the IoT and Mobile Business, gross margins were 25.6% for the quarter, up approximately 160 basis points compared to last quarter and up 880 basis points versus the same period a year ago.

We continue to work on a series of initiatives to improve our margins through streamline operational improvements, and leveraging economies of scale. Enterprise SaaS solutions gross margins for Q4 were 62.5%, which were down approximately 190 basis points from the prior quarter. The total company gross margins for the fourth quarter were 31.6%, up approximately 180 basis points sequentially. This increase is due to our software subscriptions, sales of our new 5G products and partially offset by our continued sales volume of lower margin 4G products. Q4 opex was $32.3 million compared to $24.6 million in Q3.

Our R&D expenses of $15 million will continue to fluctuate as we continue to spend on regional certifications and capitalized some of our software development costs. We currently capitalize our external use software on a product-by-product basis per the accounting guidance. Therefore, the capitalization and amortization impact to our R&D line will be hinged on various factors such as revenue stream or the intrinsic useful life of such software. Due to the launch of 5G products in late Q3, our amortization expense on the associated capitalized R&D for 5G products in Q4 has increased almost by $5 million compared to Q3.

Sales and marketing expenses increased to $9.4 million, and G&A expenses were $6.6 million, both of which were slightly up due to some increased activities around product launches and some enterprise-focused activities. Our Q4 non-GAAP net loss was negative $6.9 million or a loss of $0.07 per share. Adjusted EBITDA for Q4 was $7 million as compared to $1.7 million loss for Q4 2019. And a $7.4 million gain last quarter. Subsequent to the quarter close, I wanted to mention some additional details on the sale of our South Africa Ctrack business to a private equity buyer based in South Africa for SAR529 million South African rand, which is approximately $36.2 million before deducting transaction-related expenses.

The divestiture of the South African business unit allows us to focus our capital and resources on higher growth regions of the global 5G market and significantly streamlines the operations of the Ctrack business, aligning it squarely with our enterprise market focus. We intend to use the proceeds to reinvest in the strategy points mentioned earlier in my comments. The deal is subject to local government review, and is expected to close in the second quarter of 2021. And finally, some comments on our outlook for the rest of 2021.

As mentioned before, there are separate market dynamics going on in the 4G and 5G segments of our business. Continued expansion of our 5G customer base, and the launch of our mobile broadband and fixed wireless access products throughout the year is very encouraging and the long-term growth trajectory of 5G revenue is clear. Given the market is transitioning from 4G to 5G, it is always challenging to predict the exact trajectory of this technology migration. In addition, factors specific to us that add to this complexity are expected lower demand of our legacy 4G products, and the pending sale of the Ctrack South Africa operations next quarter. Taking everything into consideration, we expect the second half of the year to be stronger than the first half. And we'll share more color on this going forward.

Thanks for listening. And with that, I will turn the call back over to Dan and some final comments.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Thank you, Craig. COVID turned the world upside down in 2020, which both tested and demonstrated our resilience during these extraordinary times. Despite the numerous challenges, we're on an incredible pace of bringing new 5G products to market and winning new customers. I want to express a sincere thank you to every Inseego employee who did an amazing job in 2020 despite unprecedented circumstances. The carrier and enterprise 5G addressable market combined is over $50 billion. With best-in-class performance, security and reliability of our products, we are confident in our goal to become the global 5G technology partner of choice for carriers and enterprise. 2020 was a monumental year, and we expect 2021 to be even more exciting for the company and investors.

Questions and Answers:

Operator

Thank you, Mr. Mondor. [Operator Instructions] Our first question will come from Scott Searle with ROTH Capital. Please go ahead.

Scott Searle -- ROTH Capital Partners, LLC -- Analyst

Hey, good afternoon. Thanks for taking my questions. Hey, just a quick clarification, Craig. I want to make sure I understood the 12% 5G number was that for the fourth quarter or was that for the year? And also to clarify on the R&D front, is there a -- do you have some more granularity as it relates to certification costs, which tend to be lumpier versus anything that's started to flow through related to software capitalization?

Craig Foster -- Chief Financial Officer

Sure, so let me start with the first question you had, which was sorry?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

12% was the year.

Scott Searle -- ROTH Capital Partners, LLC -- Analyst

For the year, OK.

Craig Foster -- Chief Financial Officer

Yeah, that was for the year, sorry. And then regarding the capitalization of software and stuff, so we've -- for Q4, we've definitely seen a peak of our costs as it relates to the capitalization and amortization relating to software development costs, internal and external. And I think that you're going to see that tick down substantially going forward, more normalizing toward where we were in Q3 of this year.

Scott Searle -- ROTH Capital Partners, LLC -- Analyst

Got you, helpful. And just digging in on the Ctrack front, I want to clarify. So the intention at this point is to retain the remaining Ctrack businesses that are not South African based, and ultimately kind of fold that into the enterprise business that you're developing. Is that correct?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Yeah, yeah. Scott, it's the -- it's sort of the rest of world assets that we're keeping, are, UK, Western Europe, Australia/New Zealand, which importantly line up with our target markets in 5G, and our expectation of our enterprise strategy will align there as well. So, those are strong markets, have great growth trajectories and we think it's a good alignment. As we look across our total cloud subscription business they align very well with our 5G strategy and with our cloud strategy.

Scott Searle -- ROTH Capital Partners, LLC -- Analyst

Got you. And lastly, if I could, you mentioned some initial orders coming from some of the new customers that were announced during the fourth quarter, I was wondering if you could put some more color around the magnitude, the size of that. And so far, we're two months into the first quarter, what are you seeing so far from a linearity perspective? And any color you could give us on kind of the sequential growth of the course here would be helpful. Thank you.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Sure, yeah. Well, it's a continued ramp through the year. Every quarter last year was higher than the previous and we expect that to start that pattern. I'm asked all the time, when are you going to start to see another customer that has a higher business potential or profile than Verizon? And I'm pleased to report, it's early in the year, six weeks, eight weeks of data and sell-through, but our 5G hotspot device is the sell-through data from T-Mobile is roughly 50%, actually 54% per week higher than Verizon. So we're seeing very strong demand there and that's a very important customer. So, we expect to see steady run rates with -- through the operator channel that has to settle down. We're onboarding new operators that's additive. So, we see an up and to the right profile this year. And quite frankly, we should see in the second half, 5G revenue crossing over with 4G, in other words, higher. So very, very strong uptick, very strong demand, great reception and the enterprise activities just getting going.

Scott Searle -- ROTH Capital Partners, LLC -- Analyst

Great. Thank you.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Thank you.

Operator

Our next question will come from John Marchetti with Stifel. Please go ahead.

John Marchetti -- Stifel, Nicolaus & Company, Incorporated -- Analyst

Thanks very much. Dan or Craig, I was wondering if you talk a little bit more about your expectations for the enterprise contribution here in '21? Where are we? Dan you mentioned some work that still needs to be done on the go-to-market side and some things along those lines, just how do we think of that as a contributor for '21?

Operator

Pardon me, speaker, your line might be muted.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Sorry. I wanted to say that our principal focus on 5G until roughly the middle of last year has been on carriers. That's where we were pursuing, putting our energy investment. Naturally, we saw the enterprise market in fact, the 5G enterprise market is about three times larger than carrier. So the way in my words, enterprise is a front row seat now in Inseego's strategy. We are launching a number of new 5G products this half and we are adding muscle to our channel, if you will, in high touch sales, but importantly, channel partners, system integrators, that sort of thing, is what we're now in the process of recruiting master sales agents, etc. So we're bulking up, muscling up on our 5G portfolio. At the same time, we're investing and adding resources to recruit and onboard channel partners for the enterprise market. So that's the power of -- and there that we expect a nice uptick in the enterprise business. And that's certainly a fundamental part of our strategy now.

John Marchetti -- Stifel, Nicolaus & Company, Incorporated -- Analyst

Got it. And then on the software side of the business, I guess how should we think about that growing through this year and into next? Do we expect to see more of these sort of joint sales similar to what we saw with T-Mobile, where that becomes a bigger piece of the initial agreement with the service provider? Is there a specific software module that comes out to support the enterprise group as well, just curious to think about that enterprise -- excuse me, the software contribution as we go through '21 as well?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Yeah, well we're very bullish on our cloud subscription business. From a growth perspective, coming off of last year, Inseego Manage, the subscribed component of that software stack was triple-digits. And as we look at the growth profile of the Ctrack's assets in UK, Western Europe, Australia/New Zealand, that is strong double-digits. So we see overall, our subscription business growth in strong double-digits this year putting those two together. As far as the attach, if you will, your question, T-Mobile is very strong Inseego subscribed customer. They've adopted Inseego Connect. And that's going gangbusters. We're starting to see adoption into other carriers. And we're starting to see adoption into enterprise customers. This is our pre-5G products, Skyus. So we see it as a very strong component of our growth strategy and our margin expansion strategy.

John Marchetti -- Stifel, Nicolaus & Company, Incorporated -- Analyst

Got it. And then maybe I can just get one last one in. Craig, you mentioned some of the initial loads of 5G products that you saw with a number of new customers in the fourth quarter. Are those largely completed now for those customers? Should we be thinking about, the 1Q quarter here as more sort of sell through related or are we still getting a bit of that uplift as you're adding some of the new product into the channel?

Craig Foster -- Chief Financial Officer

Yeah, I think, thanks for the question. I think there was a lot of push by the carriers to get their stuff launched in Q4. So that meant we were shipping pretty sizable volumes to the new partners that we had. And now we're in the middle of getting kind of the run rate reports, which would translate into second orders over the quarter. So I think we're still in the wait and see mode in terms of how the inventory is going to move through based on those initial loads.

John Marchetti -- Stifel, Nicolaus & Company, Incorporated -- Analyst

Thank you.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Yeah, I would add going back to the weekly sell through numbers that we're monitoring very closely. So that's what we're staying on top of.

John Marchetti -- Stifel, Nicolaus & Company, Incorporated -- Analyst

Thank you.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Yeah.

Operator

Our next question will come from Mike Walkley with Canaccord Genuity. Please go ahead.

Mike Walkley -- Canaccord Genuity -- Analyst

Great. Thanks for taking my question. Hope everybody's doing well on the call. I guess, yeah and congrats on all you guys accomplished in 2020 and look forward to all these new 5G products coming to customers. Just a question on modeling maybe for, Craig, just on the Ctrack South Africa business. Can you help us just what the run rate is of the business sold so we can maybe remove that from models as we think about that business for comps going forward?

Craig Foster -- Chief Financial Officer

Sure. As you think about Ctrack, roughly for what we were modeling for the 2021 is the Ctrack South Africa is roughly half of our business in the Ctrack line.

Mike Walkley -- Canaccord Genuity -- Analyst

Okay, great. Thanks. And then just on Q1, I know it's an interesting quarter after you fill up the channel for 5G and you're waiting for orders for sell-through and then we had the surge demand. But anything we should think of for Q1? Is there any of these well-known component shortages that might be impacting your business in the first half of the year? How do you guys feel about your ability to supply and any thoughts on just seasonal trends as we start off the year?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Yeah, I can -- hey Mike, I'll comment. It's Dan here. Thus far we have not seen an impact on the component shortage dynamic, if you will. Done a lot of work and planning ahead and ordering frankly, these long lead time components. The market is tight. There's lot of constraints, everyone knows that. But thus far, we're not seeing any impact, at least in the near-term. Having said that, we are working very hard on that exact thing.

Craig Foster -- Chief Financial Officer

And I'll just add one piece of information is that, while we believe that we have raw materials and inventory covered, what we are seeing from our key suppliers is, longer lead times. So something that might have been three quarters now moving out to four quarters. So really the onus on us is to make sure that we have a steady supply as we move into the second half of the year. And I mentioned in my comments that you should expect to see some increased inventory, I would think a bunch of that would be in raw materials to make sure that we secure the supply that we need.

Mike Walkley -- Canaccord Genuity -- Analyst

Got you. That's helpful. Thanks. And maybe a question on the product roadmap. Can you talk about just any early feedback on the private network business with customers. And the partnership with Celona that you guys put out a press release? Maybe a little color on that and do you have a kind of opportunity you see with them?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Yeah. Ashish, do you want to take that one?

Ashish Sharma -- President of IoT & Mobile Solutions

Yeah, sure, Dan. Yeah, I mean look, early days, the private network market is just beginning and there's lot of activity. There's lot of new players coming in. We've mapped out the ecosystem. And we are working, from infrastructure to end customers to system integrators, software partners, we're working with a whole slew of different technology ecosystem partners. It is a very exciting market, Mike, and we believe our solutions are very well suited for the market. And early days, but, just phenomenal use cases, number of different use cases that are popping up here. So you're going to hear more from us as we move forward and make progress in this market.

Mike Walkley -- Canaccord Genuity -- Analyst

Great. Last question for me to whoever wants to take and I'll pass the line. Just you're investing in a lot of new products, as you highlighted 5Gs in the early innings. Do you feel like you guys have the cash on hand, the balance sheet in place to support the growth objectives over the course of 2021?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Well, I'm going to give a short answer, Mike. Yes, we do. No, we feel very good about where we're at. I mean, we did a lot of work last year, a lot of work to strengthen the balance sheet as you know, early in the year, and then subsequently, and of course, now most recently, the sale of Ctrack South Africa. So we're in a good spot. We like where we are.

Mike Walkley -- Canaccord Genuity -- Analyst

Great. Looking forward to following your progress this year and thanks for taking my questions.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Thanks Mike.

Operator

Our next question will come from Jaeson Schmidt with Lake Street. Please go ahead.

Jaeson Schmidt -- Lake Street Capital Markets, LLC -- Analyst

Hey, guys, thanks for taking my questions. Just curious if you've seen anything out of the ordinary from a pricing standpoint, within the Ctrack business outside the South African operations?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Well, I think, yeah, hey, Jaeson. One of the things with South Africa's challenging business environment, but it also had a fairly low on average, ARPU and the reason for that is legacy consumer market. Some of the insurance business, some of the government business, so that was -- that frankly was a low ARPU type of market, and a challenging environment. So, long and short of some of the factors behind deciding to divest that asset. We're in a much better place in UK, Western Europe and Australia/New Zealand and that plus we've got a new product platform called Clarity. We're building a software stack of applications on top of that, so in fact, our ARPU profile is going up in aggregate, rather than down.

Jaeson Schmidt -- Lake Street Capital Markets, LLC -- Analyst

Okay, that's helpful. And then just curious, looking at the Ctrack business, how you think the North American market fits into the future plans?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Yeah, so great question. Looking at the overall remaining assets, rest of world, we're taking along look at the North American market that's a function of that and are going to be looking at some strategic planning around our growth opportunities, in addition to, as I said, Western Europe, UK, Australia. So we're assessing it, there is opportunity there. We'll update as we move forward.

Jaeson Schmidt -- Lake Street Capital Markets, LLC -- Analyst

Okay, thanks a lot, guys.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Thank you.

Craig Foster -- Chief Financial Officer

Thank you.

Operator

Our next question will come from Lance Vitanza with Cowen. Please go ahead.

Lance Vitanza -- Cowen and Company, LLC -- Analyst

Thanks, guys. Thanks for taking the questions and congrats on the quarter. I wanted to ask you about the Inseego Manage cloud subscriptions, over 3.5 million. Just the first question is, how many did you have? How many subscriptions did you have at the end of the third quarter and how many did you have a year ago? And then if we could talk a little bit about what impact these subscriptions are having on the company's revenue and margin profile? In other words, are we -- is there any frontloading in those subscriptions or is it the opposite? Are we kind of creating a headwind because maybe we're replacing point-in-time sales with a subscription tail, so to speak? But any color on that would be appreciated.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Yeah. Hey, Lance. Well, the first part of your question, we entered 2020 with 1 million subscriptions and we exited 2020 with 3.5 million. So there's your growth profile through the year. T-Mo was a great customer. And they placed their confidence in us, and this is managing subscriptions for principally as enterprise and their government sector. And as Magenta and Yellow came together last year, it was really a boost in the demand for that capability with us. And as well, now you know they're having Inseego Connect. So, I mean, that was the principal driver. It was the demand from the markets for subscriptions for devices. And that's what we provide as a service. So overall, triple-digit growth last year. We're going to moderate our view this year. We think it's going to be very, very strong double-digit, but in the subscribed portion that is, but we still see very strong growth opportunity in 2021.

Lance Vitanza -- Cowen and Company, LLC -- Analyst

Thanks. And then and what kind of, can you talk at all about the impact that this growth is -- has had and I guess is likely to have going forward on the margin profile? Thanks.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Well, yeah, highly accretive from a margin perspective, as you can probably imagine. It's a very important growth driver. And as I said before, our strategy this year is to expand the carriers with more 5G slots and/or enterprise and for our cloud subscription business. So Inseego Manage under which this subscription module falls is really that and we are driving for very, very strong double-digit growth overall. As I said as well, Ctrack rest of world has that profile. So we feel very bullish on our subscription business this year in terms of revenue growth, and of course, margin expansion.

Lance Vitanza -- Cowen and Company, LLC -- Analyst

Thanks, guys. Appreciate it.

Operator

Our next question will come from Mike Latimore with Northland Capital. Please go ahead.

Aditya Dagaonkar -- Northland Capital -- Analyst

Hi, this is Aditya on behalf of Mike Latimore. Could you guys tell me what percentage of the sales were international in the 4Q?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Sorry, that was international sales in fourth quarter?

Aditya Dagaonkar -- Northland Capital -- Analyst

Yes. Yeah.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

That's not really something that we break out. But Craig, I'll let you field that one.

Craig Foster -- Chief Financial Officer

Just give me a second, I'm calculating because we are -- why don't you ask the second question and I'll come back to it.

Aditya Dagaonkar -- Northland Capital -- Analyst

All right. My other question to you would be like, do you guys have a number on how many 10 percentage customers did you have in 4Q?

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Craig, that was also over to you as you're calculating.

Craig Foster -- Chief Financial Officer

Yeah. So for the rest of the world revenue regarding your first question, sub 10% for total revenue for the company, not including the Ctrack components. And sorry, your second question, I was focused on getting your answer for the first.

Aditya Dagaonkar -- Northland Capital -- Analyst

Second question was like how many 10 percentage customers did you have in 4Q?

Craig Foster -- Chief Financial Officer

It really falls. It's -- we could disclose the breakout, but I believe we had two as our top -- as our 10 percenters.

Aditya Dagaonkar -- Northland Capital -- Analyst

All right, all right, fine. That's it. I'll pass the line. Thank you.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Thank you.

Operator

This concludes our question-and-answer session. I would like to turn the conference back over to Dan Mondor for any closing remarks.

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Well, I just wanted to say to everyone, thanks again for joining today's call. We greatly appreciate it and stay safe and healthy, everyone. Thank you again.

Operator

[Operator Closing Remarks]

Duration: 44 minutes

Call participants:

Dan Mondor -- Chairman of the Board and Chief Executive Officer

Ashish Sharma -- President of IoT & Mobile Solutions

Craig Foster -- Chief Financial Officer

Scott Searle -- ROTH Capital Partners, LLC -- Analyst

John Marchetti -- Stifel, Nicolaus & Company, Incorporated -- Analyst

Mike Walkley -- Canaccord Genuity -- Analyst

Jaeson Schmidt -- Lake Street Capital Markets, LLC -- Analyst

Lance Vitanza -- Cowen and Company, LLC -- Analyst

Aditya Dagaonkar -- Northland Capital -- Analyst

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