Vroom, Inc. (VRM) Q2 2021 Earnings Call Transcript

Vroom, Inc. (VRM -1.17%)
Q2 2021 Earnings Call
Aug 11, 2021, 5:00 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good day, and thank you for standing by. Welcome to Vroom's second-quarter 2021 earnings call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session [Operator instructions] I would now like to hand the call over to your speaker today, Mr.

Allen Miller, head of investor relations. Please go ahead.

Allen Miller -- Head of Investor Relations

Thank you, Blayna, and welcome to Vroom's second-quarter 2021 earnings conference call. Joining us on the call today are Paul Hennessy, chief executive officer; and Dave Jones, chief financial officer. Please note that this call will be simultaneously webcast on the Investor Relations section of the company's corporate website at ir.vroom.com. The second-quarter earnings release is also posted to the IR website.

Before we begin, please note that the discussion today includes forward-looking statements within the meaning of the federal securities laws, including, but not limited to statements about Vroom's operations and future financial performance. These and other forward-looking statements are subject to a number of risks, uncertainties, and other important factors that may cause actual results to differ materially from those in such statements. We direct you to the company's most recent SEC filings, including the Risk Factors section of Vroom's most recent Form 10-K for the year ended December 31, 2020, as updated by our quarterly report on Form 10-Q for the three months ended June 30, 2021, for additional discussion of factors that could cause actual results to differ materially from those in the forward-looking statements. Please note further that today's discussion, including the forward-looking statements, speak only as of the date of this call, and Vroom assumes no obligation to update such statements based upon future developments or otherwise.

The company may also discuss certain non-GAAP financial measures during today's call. You can find the presentation of the most directly comparable GAAP measures and a reconciliation of those measures in today's press release. And with that, I'll turn it over to Paul. Paul?

Paul Hennessy -- Chief Executive Officer

Thanks, Allen, and thanks, everyone, for joining Vroom's second-quarter 2021 earnings call. I'd like to start by thanking all of our employees, investors, and board members for all of their hard work and support in building a great customer-centric public company. Vroom had an outstanding second quarter. We executed well and delivered on our strategic goals and against our guidance.

Our e-commerce units once again exceeded our expectations and were up 172% year over year. Our e-commerce gross profit per unit was up 153% year over year and up 32% quarter over quarter to $2,718. Also, in the second quarter, Vroom completed a $625 million convertible note offering, further strengthening our balance sheet, and bringing our cash balance to almost $1.5 billion at the end of the second quarter. [Audio gap] enables us to accelerate investments in our four key pillars of demand, supply and reconditioning, logistics, and sales and sales support operations, while also continuing to invest in advancing the end-to-end Vroom platform.

Demand for the Vroom model remains strong. We continue to invest heavily in our brand and are seeing encouraging results in demand generation, conversion, purchases, and sales in the immediate term as evidenced by our performance in our second-quarter and third-quarter guidance, as well as improvements in brand awareness for longer term, evidencing sustainable demand generation. We are well on our way toward building Vroom into a national brand and a household name. [Inaudible] execution on the supply side of our business.

We've gone from 11,280 units listed at the end of Q1 to 13,676 units listed at the end of Q2. We grew those units in a very constrained market, improved our inventory turns, and grew our unit economics. All of that was enhanced by Vroom's integration of CarStory. Our now combined data-driven team is buying the right cars at the right price and moving them quickly.

Importantly, Vroom continues to excel in its ability to buy cars from consumers, retail vehicles sold that were sourced from consumers with 60% in the second quarter, up from 54% in the first quarter. We have demonstrated we know how to buy from consumers in addition to marketing and selling to consumers and the benefits of purchasing from consumers is enhancing our unit economics. Buying cars from consumers nationwide and at scale will be built on the continued focus of investment and a continuing area of expertise. Our reconditioning capacity continues to scale as we leverage our hybrid asset-light approach, we are both expanding our geographic footprint and our total capacity.

We opened another five third-party reconditioning facilities in the second quarter and now have 29 total VRCs across the country. We are tracking well ahead of our annual plan for up to 30 locations by the end of 2021. Our reconditioning capacity in the second quarter was 2,800 units per week, up from 2,300 units per week in Q1. As we continue our network capacity plan and leverage our reconditioning capabilities, we intend to also be both [Inaudible] and geographically strategic about adding additional Vroom-owned reconditioning centers into our integrated hybrid network.

We feel confident in having enough planned capacity not only for 2021 but 2022 as well. Our logistics team continues to execute well. Our last-mile team added an additional seven last-mile locations and delivered 26% of e-commerce units via our last-mile service this quarter. We are tracking well toward our annual goal to exit the year, covering 50% of total deliveries on a run-rate basis with our proprietary last-mile service.

We remain enthusiastic in our rollout as our overall customer experience is enhanced when one of our team members personally delivers the vehicle to our customers. We are in the initial stages of rolling out our line haul capabilities and are confident that when we combine line haul with our last-mile services and continue to expand our geographies in both logistics and reconditioning, we remove miles from the network. When we remove miles from the network, costs go down, unit economics go up and the customer experience is elevated. Logistics fleet expansion will continue to be an area of increased and accelerated investment as we drive long-term operational efficiencies and leverage.

With regard to our sales and sales support operations, as discussed last quarter, we have continued to invest in people, process, and tech, and I'm pleased with the work that's been done. Our teams are processing record-breaking transactions both in purchasing vehicles from and vehicles to consumers. [Audio gap] and e-commerce platform to remove friction from the transaction and at scale, remove costs. We are committed to investing in our end-to-end e-commerce transaction processing to provide a world-class touchless transaction for both buying and selling vehicles and are well on our way toward that goal.

Financing and value-added products are fundamental components of our consumer value proposition. Our teams have done an outstanding job in lining up world-class lenders and service providers to offer vehicle financing across the credit spectrum and address the diverse value-added product needs of our customers. Consistent with our hybrid asset-light approach, we intend to be strategic and opportunistic as we evaluate strategies for providing proprietary finance products. I'm proud of the strong execution that our team delivered in the second quarter and equally proud of the strong financial results.

It's clear that consumer demand model and the Vroom platform is high for both buying and selling vehicles. I'm pleased with the way in which our hybrid model is scaling across all four of our key pillars of demand and marketing, supply and reconditioning, logistics, and sales [Inaudible]. And I'm encouraged that our e-commerce and data science platforms are increasing automation and reducing friction to deliver an improving end-to-end experience for our customers. We've navigated some tough markets since we went public a year ago.

First, the shutdown and difficulties caused by COVID-19, then the several phases of resurgence of COVID-19 throughout the pandemic, then an incredibly hot used car demand and pricing market. Looking ahead, we believe the pricing market has crested and is starting to normalize. The implications of that movement from a high pricing to a more normalized state is that it puts pressure on our retail and wholesale gross profit per unit in the immediate term, which is reflected in our Q3 guidance. We are well-positioned to navigate a more normalized market and remain confident we will deliver triple-digit year-over-year growth in our e-commerce units and 200% year-over-year growth in aggregate gross profit this year.

We will continue to invest aggressively for the foreseeable future in brand building, in our people, in our e-commerce platform, in our supply chain, and in our products and services as we seek to continue to scale our business, serve our customers well, deliver ascending aggregate gross profit and deliver long-term operating leverage. And with that, I'll hand over to Dave for further remarks on our financials and our guidance. Dave?

Dave Jones -- Chief Financial Officer

Thanks, Paul. Good afternoon, everyone. E-commerce units grew 18% sequentially in Q2 to just over 18,000 units and grew over 170% year over year. We drove strong unit growth by matching robust consumer demand with increasing levels of available inventory at a faster clip.

As Paul mentioned, at the end of the quarter, we had nearly 13,700 listed vehicles on our website, up 21% from first-quarter levels. Around 40% of that inventory was available for sale, up from about 35% in Q1 as we work to meet demand. We are confident we've planned capacity to meet our medium-term unit sales goals, and we're working hard with our third-party reconditioning partners to increase the velocity of our throughput to get our listed inventory to a level that can provide upside to our unit sales targets. Our reconditioning capacity continues to scale.

As Paul mentioned, we opened five new third-party VRCs in the second quarter, bringing us to a total of 29 locations across the country. That puts us ahead of our schedule on our 2021 goal of up to 30 VRCs that we've discussed previously. We delivered faster inventory turns this quarter with e-commerce days to sale of 68 versus 83 in the first quarter and within our target range. Our inventory efficiency accelerated every month of the quarter as we leaned further into consumer-sourced vehicles, which typically turn faster.

We also benefited from our ongoing national brand and performance marketing initiatives with higher viewership on our website and increasing brand awareness. Looking into the third quarter, we expect sales of 20,000 to 20,500 e-commerce units, implying 130% year-over-year growth at the midpoint. This implies 11% sequential growth at the midpoint as we capitalize on our operational strengths while balancing our profitability targets in what we expect to be a normalizing retail market. We expect e-commerce average selling price to remain higher year over year as market prices continue to trend above 2020 levels.

Turning back to results, e-commerce revenue grew 37% sequentially to nearly $580 million or up nearly 230% year over year. Of course, comparisons to the prior year are not as meaningful as the prior year's quarter was significantly affected by our response to the onset of the COVID pandemic. E-commerce gross profit per unit reached $2,718, 32% higher than in Q1. Digging deeper into the drivers, both vehicle and product gross profit per unit expanded sequentially.

Vehicle gross profit per unit increased sequentially 38% or $436 per unit to nearly $1,600, primarily driven by improved sales margin from a favorable pricing environment, increased consumer-sourced vehicles, and further improvements to our pricing methodologies. As a reminder, we define sales margin as the selling price of the vehicle less the purchase price. The $436 improvement in vehicle gross profit per unit quarter over quarter was despite a headwind of increased inventory reserves, simply as a result of our increasing inventory position. Product gross profit per unit of $1,131 also expanded $228 per unit sequentially, a 25% improvement due to increased product attachment rates and, to a lesser extent, an increase in the average loan size.

For the third quarter, we expect e-commerce gross profit per unit in the range of $2,350 to $2,450, which is a 10% year-over-year gain at the midpoint. While we expect to continue building on our strategic profitability pillars, we acknowledge the used car retail pricing environment will likely provide less of a sales margin tailwind in Q3 than in Q2 as the market shows signs of normalizing. We anticipate quarter-to-quarter variability and remain confident in delivering over 200% total aggregate gross profit growth for 2021. Wholesale results were strong this quarter.

Units grew 16% sequentially to just over 10,000 and wholesale gross profit per unit reached $850, up significantly from a loss of $33 in the first quarter. We're happy with the higher margins that we've had on our wholesale unit, thanks to a very robust wholesale pricing environment. As we head into the third quarter, we anticipate 9,500 to 10,500 wholesale units, and per unit profitability of $50 to $100 per unit. While we continue to drive fundamental improvements in our wholesale strategy, we expect that the extraordinary pricing tailwinds in the wholesale market will moderate in Q3.

Our increasing consumer sourced vehicle purchases also affect wholesale gross profit per unit. We offer customers an easy online submission of basic vehicle information to get a real-time price for their vehicle and we pick that vehicle up, sight unseen. Our customers love this game-changing process, and it drives some of the highest NPS in our business. As a result, some of the vehicles that we purchased for retail sale do not wind up meeting our retail criteria and are ultimately sold in the wholesale market, which puts downward pressure on overall wholesale gross profit per unit.

As we expand our last-mile network and we're able to pick up a majority of our consumer-sourced vehicles with a Vroom employee and equipment, it will give us the opportunity to inspect every vehicle and make real-time adjustments to acquisition pricing. We believe there is upside to our current wholesale gross profit per unit as we scale our logistics organization over time. TDA units of 1,583 decreased 11% sequentially. As we've said in the past, our top priority is scaling our e-commerce operations, which drives transient pressure on TDA as the e-commerce business consumes local inventory.

In the third quarter, we anticipate 1,550 to 1,650 units and per unit profitability of $1,650 to $1,750 per unit. On a consolidated level for Q3, we expect $858 million to $891 million in total revenues and $51 million to $56 million in total gross profit. Operating expenses of $124 million grew 14% sequentially. As Paul mentioned, we're pleased to have a very healthy liquidity after our successful convertible note offering, and we're excited to deploy that growth capital to deliver the top-line results we saw in Q2 and that we're guiding to in Q3, as well as building for the long-term future of our high-growth organization.

We are making simultaneous investments in people and third-party support for the medium-term growth, as well as in technology for the long-term growth. Within opex, compensation expense of approximately $51.8 million grew 30% sequentially as we invested heavily in our sales and sales support teams as our business rapidly expands in both selling vehicles and buying vehicles from consumers. The massive growth we've driven in consumer source vehicles is proving to be very beneficial to our gross profit per unit. We will continue to build the org to support those efforts for the long-term benefits of the business.

Logistics expenses of $20.2 million grew 33% sequentially, driven by growth in e-commerce units and higher market rates from our third-party logistics providers. This is another area of simultaneous investments that will result in a tremendous transformation in our customer experience. And in the long term, we believe we will obtain significant leverage from an expense point of view. We are racing at building out our proprietary logistics network and very pleased that we're ahead of schedule.

We launched seven new last-mile hubs in Q2, bringing our total to 25. We also delivered 26% of our e-commerce units with our last-mile services, up from 16% last quarter. We are confident on hitting or exceeding our goal of 30 last-mile hubs by the end of the year, which would allow us to service at least 50% of total vehicle deliveries. Our first tranche of owned line-haul trucks are fully online and running, and we're also accelerating our build-out of this important piece of the logistics network.

Given the acceleration in our strategy, we now expect logistics capital expenditures to be about $25 million for the full year versus our prior expectations of about $10 million. Marketing expenses decreased 21% sequentially to $23.5 million, off elevated levels in Q1 when we launched our Super Bowl campaign. However, we continue to make other national and performance marketing investments that drive brand awareness. As a result, we continue to expect higher levels of marketing spend sequentially.

As I mentioned, we have simultaneous investments across many areas of the business as we work on our asset-light model to build a more leverageable structure for the future. We believe our current investments are needed as we continue to deliver the huge top-line growth that will ultimately get Vroom to profitability. Our third-quarter guidance implies approximately $6,800 of opex per retail unit, which is reflective of our continued investments across the business, including investments in marketing as we build a Vroom brand, as well as investments in both variable processing costs and the technology to reduce or eliminate those variable costs as we transition over time to a more digital business. We believe that level of investment will be similar through the balance of 2021.

We continue to be on target to reach healthy triple-digit unit -- triple-digit e-commerce unit growth and over 200% total gross profit growth for 2021. Incorporated in our annual guidance reiteration is our expectation for units to sequentially build for both quarters in the back half of the year. Lastly, turning to our balance sheet and liquidity, we ended the quarter with nearly $1.5 billion of cash on our balance sheet and $86 million of availability on our floor plan facility. Operator, we're ready for questions now.

Thank you.

Questions & Answers:

Operator

You're welcome, sir. [Operator instructions] Your first question is from Naved Khan of Truist Securities. Your line is open.

Naved Khan -- Truist Securities -- Analyst

Hi. Thanks a lot. Just a couple of questions. So maybe just on the GPU metrics for the second quarter, how much of a tailwind was the strong pricing environment versus your own expectations that contributed to the upside? And as we think about Q3, I think you talked about how prices might have peaked.

How should we think about the entirety of the quarter? Should we expect pricing to come back down to maybe Q4 levels, Q1 levels? How should we think about that and then factoring GPUs? And then I have a follow-up.

Dave Jones -- Chief Financial Officer

Great. Thanks for the question. How much of gross profit per unit was environment, I think the way we think about it is that is -- we gave guidance at the midpoint for Q3 of $2,400 a unit versus the $2,700 in actual in Q2. So it was a $300 difference.

Now part of that is moderating pricing environment, and part of that is normal seasonal based on where we are in the year. So it's difficult to quantify the two. But I think what's important to note is we're really pleased with the structural improvements we've made to gross profit per unit this quarter. Higher consumer sourcing and better pricing methodologies, with the benefit of having CarStory, are really the key drivers there.

And that's how we think about the structural components. In terms of average selling price and market pricing going forward, again, difficult to predict how and when it's going to change. I think we certainly see in the industry graphs that we've kind of peaked on both wholesale and retail pricing, and we see that starting to come down now. We don't think it's going to fall off a cliff.

We think it will be more gradual and manageable. And obviously, our intent there is to manage our inventory, keep turning it quickly, and we should be fine to manage through a decreasing pricing environment.

Naved Khan -- Truist Securities -- Analyst

Yes. But on your -- just on your answer to my question, so I just wanted to double click on that answer. If I had to think about Q3 GPU across the board, with pricing maybe not coming up substantially, then would it be -- it looks like it's fairly conservative, especially if I look at wholesale, 50 to 100, versus where Q2 was. Are there other considerations that are at work here? How should I think about it?

Dave Jones -- Chief Financial Officer

Yeah. No. Look, I think I won't comment on whether they're conservative or not. I think we use our data and our best knowledge to predict where the market is going to go in the quarter and how we're going to react to that.

Obviously, at this point in time, we know the inventory we have on hand to sell. We have a good estimate of what we think the average selling price will be. But similar to everybody else in the industry, I think it's difficult to predict. But we've got the best data in the industry, and we use that to the best of our ability to figure it out.

Naved Khan -- Truist Securities -- Analyst

Yes. Makes sense. The other question I had was just around CAC. It looked like the CAC, customer acquisition cost, in the last quarter was probably one of the best ever you had, most efficient.

How sustainable is that? How much of that is the strong demand versus your own advertising getting more efficient?

Paul Hennessy -- Chief Executive Officer

Yeah. I'll take that one. I think what you're seeing is continued improvement in all aspects of the marketing side of the house. That the marketing is starting to get more efficient as you -- in my opening comments or heard in my opening comments, we're building a brand and chasing brand awareness, and that's starting to build as well.

And then we're converting better. And when you price into inventory quickly, that helps drive conversion as you increase units available for our customers, that's the contributory to conversion. And so what I think you're seeing is structural improvements in our business and then the output of that is improving CAC. What I'm not going to say is that this is the highest that you'll ever see it as we continue to invest in our business.

But I think you're seeing structural changes come out of good performance.

Naved Khan -- Truist Securities -- Analyst

Thank you. 

Operator

Your next question is from Zach Fadem of Wells Fargo. Your line is now open.

Zach Fadem -- Wells Fargo Securities -- Analyst

Hey, good afternoon. Can you talk about the metrics that you track internally to measure the customer experience? And when you think about all the new initiatives that you've put into place, like adding customer service reps, acquiring CarStory, and then taking last-mile delivery in-house, curious if you could talk about how these experience metrics are trending and to what extent you're seeing any underlying improvement.

Paul Hennessy -- Chief Executive Officer

Yeah. We, like most of our competitors in this space, measure from top of the funnel to the bottom of -- to the car in the driveway, with all sorts of internal metrics that contemplate both satisfaction and speed. And not surprisingly, speed is a big driver of satisfaction and NPS is trending up. And so that's very encouraging for us.

It's trending up overall, and it's trending up in our specific categories of both delivering vehicles to consumers and buying cars from consumers. So the trends are good. And look, I think all of you have seen what happened when we had bottlenecks in our business, what that does to speed, what that does to satisfaction, and what that ultimately even does to our gross profit per unit, and we didn't have any of those negative issues really going on in Q2. So this is a perpetual point of investment for us because we're growing so fast.

And as we bring in more and more demand into the franchise and buy more and more cars, that continues to put stress on the system. But as we said, we're investing heavily to make sure that our customer experience, again, from top of the funnel to the bottom of the funnel, is outstanding, and we're making really good progress there.

Zach Fadem -- Wells Fargo Securities -- Analyst

Got it. And, Paul, you've changed your tune a little bit around owned reconditioning centers. Curious if you could talk about what's driving the pivot here? And is this a read on your preference for in-house reconditioning versus asset-light? And then is there anything you can share in terms of the investment and timeline? Any extra color there? 

Paul Hennessy -- Chief Executive Officer

Yeah. And let me first start by pushing back and saying, I don't think we're changing our tune. We've had a hybrid approach to reconditioning. We've got our own factory that we've had for many, many years, that we built the business on top of and then we expanded into third party.

And we've always said that we would be opportunistic about in the right locations at the right time for -- to build a very big business that we would be thoughtful about, adding reconditioning facility. So the tune is the same. What we're now planning on is when do you need to do that, and what we need to do that. And as I mentioned in my comments, we feel great here.

We feel very good about our capacity for 2022. So now we're going to be thoughtful about the integration to our hybrid network of additional recon capacity. Because in the end, at real scale, our growth is going to need lots of capacity, and we see that in some of our competitors. So we'll leverage the speed and scale and quality of our existing third parties and then we'll be smart about adding our own.

And since they're all integrated, we believe that's going to drive both experience up and capacity up.

Zach Fadem -- Wells Fargo Securities -- Analyst

That makes sense. Appreciate the time tonight.

Paul Hennessy -- Chief Executive Officer

Yeah. Thank you. 

Operator

Your next question is from Ron Josey of JMP Securities. Your line is open.

Andrew Boone -- JMP Securities -- Analyst

Hi, guys. It's Andrew Boone on for Ron. Paul, as pricing normalizes kind of in the back half of '21 and likely into 2022, ASP has kind of bounced around over the last two years. Where do you think customer demand is going to point you guys? Is it going to be more toward the $20,000 level or more toward the $30,000 level in a more normalized environment? And I have a follow-up.

Paul Hennessy -- Chief Executive Officer

Yeah, I'll answer that one quickly. All ASPs across the industry have gone up. We think that that, over time, comes back down. But we've been -- we've articulated since our public offering that, over time, at scale, we think that ASP goes down into the low $20,000 range.

We're sticking with that story. We think that's where the largest intersection of demand and supply will be. And we'll be headed that way at scale. And we started our business with single reconditioning facilities and that warranted that we have higher ASPs.

Now as we're approaching 30 locations across the country, that allows us to operate at lower average selling price. So we think that it goes up and will come down. But over time, head to where some of our larger-scale competitors are, which is in the low $20,000.

Andrew Boone -- JMP Securities -- Analyst

Thanks. That's great. And then you talked about the last-mile networks benefit to vetting cars that you guys are purchasing from consumers. Can you talk a little bit more about that? And just the overall -- does that improve also the buying proposition for consumers that you guys build out that last-mile network as well? Like what are the other benefits? Thank you.

Paul Hennessy -- Chief Executive Officer

Yeah. I think the big one is driveway inspections allow us to accurately price the car when we actually see them. The beauty of our model is customers fill out a few pieces of data. We buy the cars fundamentally sight unseen, and then inspect them at a point later in time.

And the longer that time takes to bring that into one of our facilities, the more potential risk on our business. Now that we're rolling out last mile, we can inspect in short order. And like our competitors, adjust pricing on the vehicle based on its merits. And look, sometimes, occasionally, we'll see a vehicle come in that doesn't fit our retail standards, Dave mentioned this in his comments, and if it doesn't meet our retail standards or it doesn't meet our safety standards, we're not going to put it -- we're not going to list it on our retail website, customer safety first.

And so that's how we think about it. The benefit for the last mile are many, both on the delivery side and the pickup side.

Andrew Boone -- JMP Securities -- Analyst

Paul, is there any way to quantify that in terms of kind of cars that you guys would reprice that may flow through to GPU for wholesale?

Paul Hennessy -- Chief Executive Officer

Let's see. Yes. We haven't done that work on how to quantify that. Anything that we've thought through in terms of buying in the high-price market currently and then moving that inventory in Q3 is reflected in our guidance, and that's as far as we've gone on the wholesale side.

Dave Jones -- Chief Financial Officer

Yeah, Andrew, I would say, too -- sorry, if your question was more around quantifying how many of those consumer vehicles that we get that ultimately wind up in the wholesale channel, I think without going into like a granular detail on it, one, it's reflected in the guidance; and two, in the overall wholesale gross profit per unit. And that's really combined with what we think will be and what we think we're seeing is a decelerating wholesale pricing environment. So that's what we've planned for. But again, all included in the guidance range that we gave for wholesale.

Andrew Boone -- JMP Securities -- Analyst

Thank you, guys.

Operator

Your next question is from Chris Bottiglieri of Exane BNP Paribas. Your line is now open.

Chris Bottiglieri -- Exane BNP Paribas -- Analyst

Thanks for taking the question. So the first one is on the financing business. Can you elaborate more there? Do you have the personnel and data internally to kind of build that from the ground up? Or would you likely look to do kind of like a partnership somehow or just acquire something outright? Just kind of want to get a sense for the gamut of where you can go with the financing business.

Paul Hennessy -- Chief Executive Officer

Yeah, great question. You know, I chose the word opportunistic as we're [Inaudible] at all supposing not surprisingly, one of the things we think about it is [Inaudible] versus buy. And -- but here should be the takeaway. We're at the size and scale where -- and level of execution where we are prepared to start engaging in proprietary lending and will be really [Audio gap] about that.

And as that starts to present itself, we'll be out in more detail, we'll be out sharing those details. But right now, we're just comfortable saying we think it's time to offer our customers the best and we're going to engage in that.

Chris Bottiglieri -- Exane BNP Paribas -- Analyst

Gotcha. OK. And then -- that's helpful. And then I wanted to ask more about the -- I guess about wholesale.

I think you referenced kind of like your view of the marketplace is that you might have hit on some different pieces, but you referenced that you're expecting for using Manheim's guidance, you expect used car prices to start rolling over. But then it actually looks like your e-commerce ASPs are increasing relative to Q2. So maybe just give us some sense for like -- kind of like how do you kind of triangulate those two: where you're at on the balance sheet today, prices rose toward the end of the quarter and you're going to sell those in July. Or just some sense for why ASPs are rising sequentially versus the overall used car pricing environment declining sequentially.

Dave Jones -- Chief Financial Officer

Yeah. Chris, it's Dave. What I would say is we have a lot of that inventory in-house already. If you think about our 68 days to sale, we've got a lot of that inventory in process already.

And so we kind of know what that average selling price is going to be. So I think as we're buying in August and September, it's really for Q4 sales. And that's where the nuances of managing the inventory come in. We want to continue to push on turning it quickly.

We always want to be selling in the same market that we bought in. Generally, the cycles in this business are fairly long. But recently, we've seen them accelerate a bit. But again, we don't expect wholesale pricing or retail pricing to fall off a cliff.

We think it's kind of a gradual change.

Chris Bottiglieri -- Exane BNP Paribas -- Analyst

Got it. Thanks.

Operator

Your next question is from Sharon Zackfia of William Blair. Your line is open.

Sharon Zackfia -- William Blair & Company -- Analyst

Hi. Good afternoon. I think my first question will be the easiest one you've had, I'll call. Paul, your line was cutting in and out.

I didn't get the percent that you source from consumers in the quarter.

Paul Hennessy -- Chief Executive Officer

Oh, 65, I think up from 54.

Sharon Zackfia -- William Blair & Company -- Analyst

Sixty-five. Thank you. And then secondarily, I guess, it would be helpful to kind of unpack some of that sequential increase in the SG&A, which I know you alluded to. And I'm wondering as well within that increase, are there preliminary investments related to the idea of kind of starting to move into proprietary financial solutions for your customers?

Dave Jones -- Chief Financial Officer

Hey, Sharon, yes, I can take that. And you're talking about sequential Q1 to Q2?

Sharon Zackfia -- William Blair & Company -- Analyst

I'm actually -- sorry, I should have been more clear. I'm talking about the implied guidance for Q3 versus Q2. So I think the SG&A per week is up more than 50% if I'm not mistaken.

Dave Jones -- Chief Financial Officer

Gotcha. Yeah. So when we're thinking about going forward, again, we talked a lot in the script about investing. So I think -- if we think about it in opex per unit, right? So we've been, as you know, investing quite a bit in people and the sales and sales support functions.

And so a lot of our comp and benefits at this stage of life are pretty variable. So I think as we think about the Q3 estimates, we would expect a similar comp and benefits per unit number to Q2, maybe up a little bit as we -- but we've hired a substantial number of people in those areas. And we'll obviously keep ourselves at that level and service attrition. In terms of marketing, I think, we talked about CAC.

CAC was good in Q2. We will continue to step up our marketing efforts in Q3. So we'll have some increases there. Occupancy costs are relatively fixed.

As we've talked about before, we've taken on some additional space, one for growth, but two for COVID as we have to distance people. And so we've got some additional space that we probably otherwise wouldn't have. But some of our occupancy costs are variable, as well as we leverage third parties to store a lot of our vehicles around the country or better said, prepare them for shipment to customers around the country. Logistics per e-commerce unit, we're about $1,100 per unit in Q2.

We'd expect that to continue into Q3. The way to think about that is the majority of the logistics cost per unit today are still third party. As we are building the logistics organization, you see those people show up in comp and benefits, right? All of the management, the drivers, the trainers, the compliance people, that all shows up in comp and benefits. What will show up in logistics is maintenance, fuel, things like that.

But a majority of that is still third party today on the logistics line. So I would expect that to not change too much. And then in our other line, that is fairly variable as well. And there, we've got things like software licenses that are headcount -- that are based on headcount.

So as we continue to increase headcount, there's variable costs in there. And there's just like a lot of other variable costs associated with increases in e-commerce units. So we said we would expect about $6,800 of opex per retail unit in Q3, and we expect to see a similar result in Q4. And then we obviously look toward the future to get leverage on that past that point in time.

So hopefully, that's helpful.

Sharon Zackfia -- William Blair & Company -- Analyst

Yeah, that is really helpful. I don't know if you answered it, though. Are you already spending against the idea of launching your own proprietary financial solutions?

Dave Jones -- Chief Financial Officer

No, I would say anything around that is inconsequential at this point.

Sharon Zackfia -- William Blair & Company -- Analyst

OK. Thank you.

Dave Jones -- Chief Financial Officer

Thank you.

Operator

Your next question is from Seth Basham of Wedbush. Your line is open.

Seth Basham -- Wedbush Securities -- Analyst

Thanks a lot. Good afternoon. And I was hoping you could clarify for us exactly how much of your sequential gross profit per unit improvement on vehicle e-commerce from 1Q, 2Q was from each sourcing from customers and your improved pricing methodology?

Dave Jones -- Chief Financial Officer

Seth, yeah, again, I think it's really -- it's difficult to figure that out, right? Because you think about the way we measure sales margin, it's a pretty simple equation. What do we sell the car for or vehicle for? What would be paid for it? But inherent in that, there's tailwinds from a good pricing environment. There is consumer-sourced vehicles. And there's our pricing methodologies and the data that we use and the data expertise that we have.

What I can tell you is, we've historically said that consumer-sourced vehicles will generally deliver, you know, $500 to $1,000 more sales margin than other sources. That was true in the quarter. And so we still see that benefit from consumer-sourced vehicles. And that's why we continue to raise that is because it's significant dollars.

And so yes, that's how to think about it. But I think we'd be guessing if we were trying to figure out how much is the environment and how much is from other changes.

Seth Basham -- Wedbush Securities -- Analyst

Got it. And then my follow-up is on your implied guidance for the fourth quarter as it relates to e-commerce GPU, and specifically, any color on the selling margin dollars. Seems like it's probably about flattish from the third quarter, fourth quarter, despite the fact that seasonally, we usually see weaker trends in the fourth quarter versus the third. Can you help us understand how you're thinking about the fourth versus the third quarter in terms of selling margin dollars?

Dave Jones -- Chief Financial Officer

Yeah. I think we obviously don't go into that level of detail. But as you think about it, there typically wouldn't be any seasonality to product gross profit per unit. So I think any variability in total gross profit per unit due to the time of year would obviously be in vehicle.

Now our goals are obviously to offset that as best we can through consumer purchases and through utilizing data to buy vehicles better and sell vehicles better. But yes, that's how I think about it.

Seth Basham -- Wedbush Securities -- Analyst

OK. And if I could ask one last one. What is your timeline to EBITDA breakeven on an adjusted basis? You put out a timeline at the time of your IPO, seems like you're ramping investments more than you planned at that point in time. Would you carry a time of when you expect to potentially break even?

Dave Jones -- Chief Financial Officer

Yes. You know, again, with apologies, we're giving one quarter of guidance and we just haven't given anything on the long-term plan. But I think we're -- when we think back to original plans, we're certainly well on our way from a top-line perspective. I think we've seen tremendous growth in the past couple of quarters and real maturity in managing the gross profit per unit.

So we're excited about where we are today. We've got a good amount of liquidity and growth capital that we're now deploying to one, provide a great consumer experience; and two, really throttle the business for future growth and make sure we can service that growth.

Seth Basham -- Wedbush Securities -- Analyst

Thank you.

Dave Jones -- Chief Financial Officer

Thanks.

Operator

No questions at this time. Please continue.

Paul Hennessy -- Chief Executive Officer

Oh, great. Well, thanks, everyone, for joining the call, and thanks to all our Vroom mates for delivering a great second quarter. And yes, we'll see you in a quarter. Thank you.

Operator

[Operator signoff]

Duration: 54 minutes

Call participants:

Allen Miller -- Head of Investor Relations

Paul Hennessy -- Chief Executive Officer

Dave Jones -- Chief Financial Officer

Naved Khan -- Truist Securities -- Analyst

Zach Fadem -- Wells Fargo Securities -- Analyst

Andrew Boone -- JMP Securities -- Analyst

Chris Bottiglieri -- Exane BNP Paribas -- Analyst

Sharon Zackfia -- William Blair & Company -- Analyst

Seth Basham -- Wedbush Securities -- Analyst

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