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Kaltura, Inc. (KLTR 3.33%)
Q3 2021 Earnings Call
Nov 03, 2021, 8:00 a.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Good morning, everyone, and welcome to the Kaltura third-quarter 2021 earnings call. For opening remarks and introductions, I will now turn the call over to Erica Mannion at Sapphire Investor Relations. Please go ahead.

Erica Mannion -- Investor Relations

Thank you, and good morning. With me today from Kaltura are Ron Yekutiel, co-founder, chairman, and chief executive officer; and Yaron Garmazi, chief financial officer. Ron will begin with a brief recap of Kaltura's mission and market opportunity and with the summary of the business results for the third quarter ended September 30, 2021. Yaron will then review the financial results for the third quarter, followed by the company's outlook for the third quarter and full year of 2021.

We will then open the call for questions. Please note that this call will include forward-looking statements within the meaning of the Federal Securities Laws, including but not limited to statements regarding Kaltura's future financial results, and management's expectations and plans for the business. These statements are neither promises nor guarantees and involve risks and uncertainties that may cause actual results to differ materially from those discussed here. Important factors could cause actual results to differ from forward-looking statements can be found in risk factors section of Kaltura's quarterly report on Form 10-Q for the period ended June 30, 2021, and other periodic SEC filings, including the quarterly report on Form 10-Q for the period ended June 30, 2021, to be filed with the SEC.

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Any forward-looking statements made in this conference call, including responses to your questions, are based on current expectations as of today. And Kaltura assumes no obligation to update or revise them, whether as a result of new developments or otherwise, except as required by law. All material contained in the webcast is the sole property and copyright of Kaltura, with all rights reserved. Please note, this presentation describes the non-GAAP measure, adjusted EBITDA, which is not prepared in accordance with U.S.

GAAP. For a reconciliation of this non-GAAP financial measure to the most directly comparable GAAP metric, please refer to our earnings release. Now, I'd like to turn the call over to Ron.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Thank you, Erica, and thanks to everyone for joining us on the call this morning. We're excited to report quarterly earnings for the second time as a public company. We'll start this morning with just a few opening financial highlights from the third quarter. Then, because some of you may still be new to the Kaltura story, I want to provide a brief recap of our mission and market opportunity.

After which, I will provide more details on the passing quarter. We reported a strong third quarter. Revenue for the quarter was 43 million, up 40% year over year, and above the high end of our guidance of 42.5 million. Subscription revenue for the quarter reached 37.7 million, an increase of 40% from the prior year, and represented approximately 88% of total revenue.

Our annualized recurring revenue grew to 151.7 million, up 41% year over year. And our net dollar retention rate was 117%, up from 111% one year ago. We also continued improving our gross margins across both reported segments and achieved a gross margin of 65% in the quarter. Our adjusted EBITDA was negative 2.3 million, also ahead of the high end of our guidance.

As we look to the future of customer experiences, work, learning, and entertainment in a world reshaped by the pandemic, video technology, and video experiences continue to emerge as a primary facilitator for change. Video technology now serves as the foundation for remote work, remote learning, virtual events, and online entertainment, replacing travel, in-person meetings, office space, classrooms, event venues, and much more, enabling everyone to participate from everywhere. Kaltura's mission is to power any video experience for any organization. Our video experience cloud drives communication, collaboration, learning, virtual events, and entertainment experiences for millions of people at work, at home, and at school.

We cater today to four main markets: enterprises from all major industries, including more than 25% of the U.S. Fortune 100, to whom we deliver our video portal, town halls, video messaging, webinars, and virtual events, powering internal communication and learning, as well as digital marketing and customer experiences; education institutions, including more than 50% of the top U.S. research educational institutions and seven of the eight Ivy League schools, to whom we deliver video solutions for in-class and remote teaching and learning, including video extensions for learning management systems, a lecture capture solution, and a virtual classroom solution; technology companies, to whom we provide our media services, which are a broad set of on-demand live and real-time video APIs and experience components that enable them to launch new video products or add rich video workflows to their existing products; and lastly, media and telecom companies, for which we provide streaming media and Cloud TV solutions for both subscription-based and ad-supported services. We sell our solutions primarily through direct sales teams and account teams that are also organized based on these four customer markets and report based on two segments: the EE&T segment, which combines the first three markets; and the M&T segment, which represents the last market, which often involves longer sales and deployment cycles.

In recent years, we've been accelerating our revenue growth rates and have also improved our adjusted EBITDA without materially increasing our sales and marketing spend. We achieved this through an increase in sales efficiency, fueled by our growing product portfolio and by heavier adoption of video experiences across our markets. In recent months, we started expanding our sales force and expected to continue to fuel our future growth, along with a planned increase in our marketing spend. Our growth is also supported by the increased adoption of our most recent product releases, including virtual events, webinars, and virtual classroom, and is expected to also be boosted by our planned move down market to power smaller organizations with low-touch and self-serve products, coupled with an associated expected increase in sales through channel partners.

We are pursuing an inspiring and timely mission, believe we have unique, sustainable advantages, and are very excited for the future. I'm now returning to the third quarter of 2021. From a go-to-market perspective and starting with our EE&T segment, in the third quarter, we continued to see an increase in the average ARR per customer and in the average size of new deals. We also continued with our global expansion, with a greater portion of new bookings coming from EMEA and APAC compared to last quarter and last year, though North America remains our largest market.

We saw continued growth in the percentage of new business that is coming from channels, as well as continued reduction in the proportion of booked new professional services versus subscriptions, as our new EE&T offerings continue to mature and require shorter deployment cycles. We secured new customers, including Fortune 500 companies and universities, that purchased a wide array of our products, including our newest product and solution additions of webinars, virtual classroom, and virtual events. Pertaining to new offerings, this quarter, Gartner issued their 2021 Magic Quadrant for Meeting Solutions and the 2021 Critical Capabilities for Meeting Solutions Companion Report, which included Kaltura for the second time since we launched our real-time conferencing offering last year. We were excited to be recognized as a visionary in the Magic Quadrant and to be ranked fourth in the critical capabilities report in the external presentation use case and fifth in the webinars, as well as the training and learning use cases.

Kaltura has a unique approach to meeting solution market. We address the complexities of meetings that go beyond the standard video call, which we refer to as meetings with purpose, such as virtual events, webinars, and virtual classrooms, using our powerful tools for content management and integration with enterprise workflows based on our underlying market-leading video content management platform. Kaltura was previously named a leader in the Gartner Magic Quadrant for Enterprise Video Content Management Research reports since 2013 for five consecutive times and ranked highest in all use cases in the last published Critical Capabilities for Enterprise Video Content Management report. Gartner discontinued the publication of these reports by 2019.

Our strength in addressing meetings with purpose helped us secure new customers and expand our business with existing customers in the third quarter, such as one of the largest global accounting firms in the world that replaced its existing solution with Kaltura to power their remote employee training and development all across the globe. We also signed up new universities in the U.S. and worldwide that sought to address their media content management and virtual classroom needs with a single platform. Our virtual event platform that builds on our broad video technology stack, combining live, simulive, real-time, and on-demand video enables us to successfully power complex virtual events and become a leading central virtual events platform for enterprises for all of their events, large and small.

We're continuing to onboard new customers and upsell to existing one in this very exciting market. While on the topic of virtual event, we are thrilled about our upcoming Virtually Live event on November 9th, where we will host a tremendous lineup of marketing executives from Microsoft, SAP, Oracle, YouTube, Accenture, DocuSign, Drift, HubSpot, Nasdaq, Atlassian, and many more. This virtual event will talk about the future of marketing and virtual events and also showcase the latest and greatest of Kaltura's virtual event platform. Be sure to register and attend Virtually Live and to also read our State of Virtual Events 2022 report, which we're releasing tomorrow, covering user and buyer preferences in this market based on feedback from more than 1,200 responses to a survey we put out.

Continuing with EE&T, Oracle announced in the third quarter that they are expanding the strategic agreement that they had signed with us in 2019 to add video capabilities into their products using our media services. This original OEM agreement with Oracle included only our video content management capabilities, and the extended agreement covers all of our capabilities, including live, simulive, and real-time video experiences. Oracle has been a customer of Kaltura since 2012, using our video portal in town halls for internal employee engagement, as well as external customer education. As part of the partnership expansion with Oracle, we've also undertaken to host all of Oracle-related workloads on the Oracle Cloud Infrastructure.

This will enable Oracle salespeople to sell Kaltura products and solutions hosted on Oracle Cloud. We're extremely excited about the huge potential of this partnership. We also plan to continue growing our strong partnership with AWS, our cloud provider and go-to-market partner, that has been powering all of our SaaS customers. For example, we powered virtual events for a leading ATM platform, as well as a Fortune 500 consumer electronics company running on AWS.

In regards to our go-to-market efforts in the M&T segment, we're continuing our shift from mainly targeting larger telcos to also targeting smaller telcos, broadcasters, and media companies with direct-to-consumer offerings. The majority of our new business in the third quarter came from these markets. It is a healthy shift because it increases our addressable market, shortens our sales and deployment cycles, and continues reducing the amount of required professional services. Also, the third quarter's new bookings come in from all regions, including a bigger part than usual from Latin America.

M&T is still tracking to lead our segments in 2022 in terms of percentage of growth of new bookings compared to 2020. But because of the lengthier deployment cycles, in some cases, the impact on our revenue will not be recognized until late 2022. For both EE&T and M&T, we continued building up our sales force in the third quarter, including new sales reps, customer success managers, and sales support staff. We are slightly behind our internal hiring plan but expect to catch up in the coming quarters.

Our forecasted average productivity per salesperson for the year remains at the anticipated levels, which is great considering our growing sales force. From a technology development perspective, we are continuing to ramp up developers in order to accelerate our product roadmap. Our five primary activities in the past quarter and near future are as follows: one, to launch our comprehensive second-generation virtual events platform that includes a user-friendly orchestration and management layer for marketers to easily set up and manage their events. This platform is well suited for all marketers, where now there's need to execute in a large number of virtual and hybrid events of all sizes.

This platform is designed to shorten our sales and deployment cycles and reduce required professional services in an effort to help increase gross margins; two, to continue advancing our recently added real-time conferencing engine to best support our fast-growing meetings and event products, in an effort to improve unit cost and gross margins; three, to continue development toward launching our self-serve media services, webinars, and virtual classroom offerings in the first half of next year. This move is expected to increase our target market to include small and medium enterprises, smaller schools, and start-ups, and also to reduce required professional services, again, in an effort to increase gross margins; four, to enable our services and products to run an OCI I've discussed previously; and lastly, five, for the M&T sector to continue working on a more simplified end-to-end version of our offering for media companies and smaller telcos that would enable us to launch services quicker and without the need to procure separately individual tech stack components. This is expected to broaden our target market and reduce required professional services, again, in an effort to increase gross margins. Our product investment areas are in line with important market trends related to the adoption of video technology across all of our products and use cases.

And we're excited about our upcoming launches and continued market disruption. In summary, we had a great quarter with strong growth retention rates and gross margins, and we're already hard at work on the next quarter. We're continuing to increase our sales and marketing spend, and to ramp up additional sales staff. We continue to be excited about the strong traction that we're seeing for our recent new product and solution releases, and are excited to launch important enhancements and additions to these offerings, including lower-touch and self-serve products, that we expect will open up our target market to include also small organizations to which we could sell and deploy faster with less services and at higher gross margins.

With that, I'll turn it over to Yaron, our CFO, to discuss our financial results in more detail. Yaron.

Yaron Garmazi -- Chief Financial Officer

Thank you, Ron, and good morning, everyone. As I review our third-quarter results today, please note that I will be referring to a non-GAAP metric, adjusted EBITDA. The reconciliation of GAAP and non-GAAP is included in today's earnings release which is available on our website. Total revenue for the third quarter ended September 30, 2021, was 43 million, up 40% year over year.

Subscription revenue was 37.7 million, up 40% year over year. While professional services revenue contributed 5.3 million, up 43% year over year. The remaining performance obligation were 162.3 million, up 24% year over year, of which we expect to recognize 59% as revenue over the next 12 months. Annualized recurring revenue was 151.7 million, up 41% year over year.

Revenue benefited from our continued year-over-year growth in net dollar retention rate, which was 117% in the third quarter compared with 111% in Q3 2020. Within EE&T segment, total revenue was 30.4 million, up 45% year over year. Subscription revenue was 28 million, up 41% year over year. While professional services revenue contributed 2.5 million, up 99% year over year.

Within M&T segment, total revenue was 12.6 million, up 31% year over year. Subscription revenue was 9.7 million, up 37% year over year. While professional services revenue contributed 2.9 million, up 15% year over year. Gross profit in the quarter was 27.8 million, representing a gross margin of 65%, up from 59% gross margin in Q3 2020.

Within EE&T segment, gross profit was 22.2 million, representing a gross margin of 17 -- 73%, up from 72% gross margin in Q3 2020. Within M&T segment, gross profit was 5.7 million, representing a gross margin of 40 -- 45%, up from 32% gross margin in Q3 2020. R&D expenses was 12.4 million, 29% of revenue, compared to 24% in Q3 2020. The increase was driven by additional headcount and payroll expenses as we continue to invest in technology and innovation.

Sales and marketing expenses were 11.3 million or 26% of revenue compared to 22% in Q3 2020. The increase was driven by additional sales and marketing investment, including headcount and personnel-related expenses. We intend to continue to invest in sales and marketing as we expand our sales and -- sales force and marketing effort, leverage our position in the market, and capture significant opportunity in front of us. G&A expenses was 10.1 million or 23% of revenue compared to 28% in Q3 2020.

The decrease was in G&A in a result of a onetime expense related to abandon of data center equipment in Q3 2020. It is offset by IPO-related expenses, an increase in headcount, and an increase in stock-based compensation expenses. GAAP net loss in the quarter was 25.2 million, or $0.26 per diluted share. Adjusted EBITDA was a negative 2.3 million, decreasing from 1.7 million in Q3 2020.

This result in line with our plan to increase our spending in order to further fuel our growth as discussed earlier. Turning to our balance sheet and cash flow, we ended the quarter with 179.7 million in cash and short-term investment, reflecting preliminary net proceeds from our initial July public offering of approximately 160.4 million. Net cash used in operating activity was 5.7 million in the quarter. I would like now to turn to our outlook for the fourth quarter and the full year of 2021.

For the fourth quarter, we expect revenue to be 41.2 million to 43.2 million, which is a -- with a negative adjusted EBITDA of 7.5 million to 9.5 million. For the full year, we expect revenue of 163.5 million 165.5 million with a negative adjusted EBITDA of 14.1 million to 12.1 million. These are both up from our previous guidance. In summary, we believe our new products, strong pipeline, innovative net dollar retention rate, and increasing sales and marketing resources will enable us to continue and support a robust recurring revenue growth rate, and our increased gross margin are in line with achieving our long-term goals.

With that, we will open the call for questions. Operator?

Questions & Answers:


Thank you. We will now begin the question-and-answer session. [Operator instructions] The first question is from Koji Ikeda from Bank of America. Please go ahead.

Koji Ikeda -- Bank of America Merrill Lynch -- Analyst

Thanks, guys, for taking my questions. Great, great quarter. I wanted to ask you a question about 2022 for a bit here. You know, we're at the end of 2021, and specifically, about your EE&T segment, the enterprise, education, and technology.

Maybe, could you talk about which one of those three you're most excited about as a growth factor heading into 2022?

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

You got it, Koji. Thank you so much, and thank you, all, for joining. And by the way, one slight correction that I've noticed after that I misrepresented. I said that M&T continues to lead our segment in 2022 in terms of percentage of growth versus 2020.

Obviously, it's 2021, so that's one small fix. For your question about 2022 and what we're excited about, you know, across all our four areas, we're very excited because all have been growing very nicely. There is a lot of demand. We've already mentioned that M&T is on its way to grow in the highest percentages here.

So we're going to enjoy growth both the end of next year and the following one. There is some delay on this. But in so far as market demand within the EE&T sector, I'd say all three are very strong. Net dollar retention is generally led by tech OEM, followed by enterprise.

But I'd say that the most explosive one by way of overall market size opportunity is the enterprise sub-sector within EE&T. It is the largest one by way of booking right now. It's the largest one by way of revenue within EE&T, and it is one that with all the new products that we've started launching and the great demand that we see for them, we expect significant growth in. And to remind you, we're also going to go downmarket toward the SME market with more self-service products for virtual events and learning.

And so expect that to continue to push. So I'd say they're all exciting. From a size and overall potential, I'd say enterprise would be it. Does that answer your question, Koji?

Koji Ikeda -- Bank of America Merrill Lynch -- Analyst

That's perfect, thank you. And just one follow-up here if I may. I wanted to double-click on the hiring plan. You stated that you're slightly behind, and I wanted to dig in a bit more on that.

Could you quantify or maybe talk about qualitatively about your current sales capacity, and how we should be thinking about any sort of catch-up there in sales and the ramp from here heading into 2022? Thank you.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yeah, happy to do that. So, you know, we don't report specific numbers around sales force size and ramp. But I can say that we've been growing our team very, very nicely. And EE&T, our ramp salespeople and customer success managers grew by 50% in Quarter 3 compared to Quarter 1.

So it's a huge jump. And in M&T, the combination of sales and CSM grew by 20% in Quarter 3 compared to Quarter 1. So it's a significant growth that was planned. When we say that we're slightly behind, it's kind of a single-digit type of a lag.

We expect that to be covered over the next few quarters with a lot more growth that we're putting in place. And it's important to remind everybody. We anticipated that toward the end of the year, we're going to need to pass the baton from growth because of increased efficiency that we've seen over the years to growth also because of more salespeople that are ramped. And that's something we're starting to see now by way of bookings we're going to see in Q4 and definitely entering 2022.

So that reacceleration, if you may, is ahead of us. And we're seeing early signs, and we're excited about it. Yaron, you want to add anything here?

Yaron Garmazi -- Chief Financial Officer

Yes. First of all, as Ron mentioned, the most important point that the increasing that was sensical since the beginning of the year is significant. It's like -- as he mentioned, this is between 30% to 50% of the sales force. And we believe that by adding the people that we are adding and catching up during Q4 and getting into Q1, we will have the right amount of people to support the growth for next year.

And at this point, as Ron also mentioned, we see that productivity levels still remain very high. So we definitely don't see erosion in productivity. So by adding the people, we believe that we will see a very nice increase going into next year.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Thank you, Koji.

Koji Ikeda -- Bank of America Merrill Lynch -- Analyst

Got it. Thank you, guys. Thanks for taking my questions. Thank you.


The next question is from DJ Hynes from Canaccord. Please go ahead.

DJ Hynes

Hey, Ron. Hey, Ron. Great to see the 40% growth across the board. Congrats.

I want to ask about the bookings environment and execution in the quarter. I mean, the qualitative commentary obviously sounded pretty upbeat. If I look at the amount of net new ARR you added in the quarter, you know, it's the lowest we've seen in more than a year. So can you just double-click on what you saw in the quarter.

I mean, is it the last couple of quarters benefited from some of those chunky kind of M&T deals dropping in? Or maybe just talk about, you know, closed rates and what the pipeline looks like heading into Q4.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yeah, happy to do that, DJ. So a bit more color. So segments-wise, we had contribution for all segments. The largest contributor, as I mentioned earlier, continues to be enterprise.

From a product perspective, the large majority of the EE&T deals are meetings-related, so they include live, and/or real-time conferencing. I'll say that from a concentration perspective, in the past, we've had much more push in both booking and revenue coming from a single, few very large customers. That's not the case now. Concentration, you've seen that in our comments, are coming down.

You'll see that in the 10-Q as well. Vodafone year to date is under 10% versus last year that it was a 12%. Amazon came down to single-digits. Top 10 customers are sliding down from Q2, so that's good.

From an ARPU perspective, the EE&T new deal ARPU grew to the highest level this year. And so, you know, we're seeing this mainly driven by the new products. Virtual events and virtual classroom for large companies are bigger-ticket item, so we're seeing bigger and bigger deals come in. We already mentioned from how we closed the deals insofar as productivity.

They have been -- as forecasted for 2021, they continue to be strong, they continue to be as planned. We don't report LTV to CAC, but I could tell you that it's still very strong. We did tell you that we've grown our sales force from the numbers that we've said. It's just a question of catching up a bit slightly more.

I mean, I can give you examples, I mean -- and new logos in enterprise. We give a lot of meetings-related stories. But just a couple of non-meeting examples, we had two Fortune 500 companies: one, a very large retail company; the other, a very large shipping and business service companies. Both came to Kaltura to manage all of their externally facing videos on their website to support marketing and e-commerce workflows.

In EDU, we're seeing folks purchasing solutions that are combined between content management together with the new virtual classroom and also integrated with things like Microsoft Teams and Zoom. In media, we saw more media companies like the biggest kids channel in a European country, launching with Kaltura, a new app-based direct-to-consumer offering. And a bunch of upsells. You know, on the virtual events side, one of the largest chip manufacturers just conducted their second virtual event with tens of thousands of folks.

One of our biggest customers that has been using us extensively has added a bunch more events, smaller ones, with our platform that supports both large and small. I mentioned earlier a very big accounting firm that joined us, and they've replaced an existing vendor for learning and development. There's a lot of great -- we did mention Oracle for the tech OEM expansion. There's a lot.

So I'd say it's a good quarter, very rich, very well-diversified. I wouldn't take too strongly on some shifts between this quarter and the other by way of bookings. That's why we don't report on it. It catches up.

Q4 is generally a very, very strong quarter. Q2 was also strong because of one mega large deal in M&T. Sometimes, they take a while, and they come a bit after. So these are some of my thoughts.

Yaron, you want to add anything?

Yaron Garmazi -- Chief Financial Officer

Yeah. You asked about the fact that you see a slow growth in the ARR for this quarter. So, in general, we are focusing -- from the beginning of the year, we were focusing that the growth slow down for the second half -- will be some slowdown. And this is because of the fact that we have -- we had maximized the effect of improving the sense of productivity.

And now, it's mainly the turnaround, which we discussed from day one. It's coming from the fact that we are adding more and more people. And we will see the impact going into Q4 booking in the beginning of next year. And as Ron mentioned, typically, Q4 is a very strong booking.

And with the new salespeople that we are adding, we believe that it will create a very interesting effect going forward. At the same time, we are not reporting a specific deal, but we are negotiating some big deals that hopefully we'll be able to close. So to make a long story short, we got -- we guided this kind of slowdown in the ARR growth from day one almost. But we are taking all the actions in order to reaccelerate it again.

It was always from the [Inaudible], and we see that it's going the right way.

DJ Hynes

Yeah. OK. Very helpful color. One follow-up.

Ron, I'd love to get your thoughts on kind of the efforts to drive more self-serve buying. I mean, just maybe you could talk about what you're doing to make that happen, right? You talked about some of the products that makes sense. But how do you layer that into the go-to-market motion, right? I feel like we often see folks layer direct sales efforts on top of self-serve, but it's less common to see it go the other way. So I'd love to get some color there.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yeah. So we've been -- and we've been talking about this for a while, working on our self-serve solutions that are expected to launch in the first half of next year. They're both SaaS and PaaS solutions, both solutions for internal use for learning and development, and external for webinars, virtual events, etc., as well as the platform as a service for developers. The main work we need to do is adding the right internal workflows that are tying all the way from marketing to registration.

And in some self-support, self-care, and stuff like that. We're hard at work on that. We expect that to launch. We're not going to go all the way down to SMBs.

We're definitely not targeting consumers. It's expected to be SMEs. In the world of media, it will come to immediate-sized media companies. In the world of developers, it will be start-ups.

But we expect that to be a material change for what we're doing. You know, we feel very confident about this move. You know, one of the things that we started doing more this quarter, we're going to do a lot more next quarter. We'll start working on more spend on marketing.

You're going to see the whole funnel all the way from the top of the funnel on digital campaigns that are promoting our brand and promoting our solutions. We brought people that are experts on this from other companies. We're putting funding toward this even a bit in advance of the actual launch of these products. And we feel that we are going to be well-equipped to do that.

And it's -- to be clear, part of it is also making departmental sales for the larger organizations that we're working with anyway, as opposed to coming as a unified sale from a CIO perspective with full FTE coverage. And definitely, we have a strong suit on that. Does that address your question?

DJ Hynes

Totally. Makes sense. And again, very helpful. Thank you, guys.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

OK. Thank you, DJ.


The next question is from Michael Turrin from Wells Fargo. Please go ahead.

Unknown speaker

Hey, guys. This is [inaudible] for Michael. Thanks for taking our question. So it looks like the revenue growth in the quarter grew 3% sequentially, but the guide implies down roughly about 2% sequentially at the midpoint despite it being a 4Q.

So what are the drivers of that sequential step-down? And is there any color you can give on the split between subscription and professional services?

Yaron Garmazi -- Chief Financial Officer

Yet. It's a good question. Thank you for asking. Yes, we said it before in the previous calls, and we're saying it again.

Because of the fact that we had a significant nonrecurring revenue in previous quarters related to the fact that some of the big virtual events deal where we -- a lot of significant [Inaudible] in nonrecurring revenue. It's not going to happen this quarter. We said it before. So this is one of the reasons for the decrease.

Hopefully, we will work out to beat these numbers. But I already elaborated on the fact that we are adding more, more people. So it's -- the impact on the coming quarters is definitely going to change from this -- the election. Other than that, I don't think that I have anything to add.

But there is also some big deal that we are negotiating right now that also can contribute for the future growth. So to make a long story -- the main point is, obviously, there's nonrecurring revenue that was very significant, and it's not going to be this quarter. And when we are looking only to a recurring revenue, the fact that we are adding the people, the fact that we are going to beat the numbers, and some of the big deal that we have, we believe that the acceleration of the growth will continue into the future.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yeah, I'll just add, and thanks for the good question, that, you know, other than the fact we've been saying this since the beginning of the year because we knew the nonrecurring piece for Q4 is not going to come back, and the fact that there is a certain expected slowdown that's going to be catapulted by salespeople, is that what we've guided for Q4 revenue numbers is equal to what we've done kind of before. So we're maintaining kind of the deemed midrange if you kind of run the annual expectations that we put earlier, and you kind of run what Q4 would have meant. That hasn't changed. We're maintaining Q4.

We just increased the range a bit to allow for swings up and down, but otherwise, we haven't changed. And for the full year, we increased the full range by a million dollars. So we basically upped the full range and for the year and maintained Q4, and let's see where it takes us. We always want to be cautious.

Unknown speaker

OK. That's helpful color. And then, just as a follow-up, the -- it looks like the gross margin improved pretty nicely over the prior quarter in the prior year. I just wanted to unpack that a little bit.

Was usage an impact here driving the improvement? Or whether any other major drivers to call out and any other segment.

Yaron Garmazi -- Chief Financial Officer

No. No. The main driver, as we told everybody before, we are going to focus heavily in improving the system, especially post-COVID. So I don't think it's related so much to the market impact, but it's some of the actions that we are taking.

And you can see that -- by the way, in the enterprise, education, and tech OEM, we made some mileage in the way of improving the numbers. But we are still not where we want to be, which is the number pre-COVID. So there is still room for improvement despite the fact that we improved gross margin of enterprise -- the EE&T from 70% to 73%. The big change was in media and telecom.

We always say that there is a lot of room there for improvement. We improved it from 42% to 45%. And when you look from -- compared to the quarter last year, it's from 32% to 45%. And by taking some of the other action, including reduction of the size of the nonrecurring revenue, we believe that we will still have the room to grow.

So most of the actions related to what we did in the company to improve and to continue to improve, it's not going -- we are not committing that. Right now, which will continue to be for the short term, again, the 65%. Because, obviously, when we discussed before, it was high-50s low-60s. And now we had 65% after we had 62% in last quarter.

But we are definitely going to see it continue to improve above the low-60s going into the rest of the year and especially for next year. And we will provide more detailed guidance when we get to the beginning of next year.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

I'll just add that, you know, one of the good things that we're seeing, and we've been targeting, and we're building our products for that is a continued reduction of the percentage of professional services. So a reduction in nonrecurring. It's both in media and telecom, and in enterprise, education, and tech. And the other one is the growth in usage-based pricing that's coming together with the new products and also a shift of post-pandemic, which is great.

And obviously, in general, a growing scale introduces lower IS pricing and improved economy of scale. So we're definitely expected to continue to go toward our long-term goals with the parenthesis, as Yaron have said, that we do expect to see some jumps and fluctuations in gross margin in the short term. So we'd not necessarily expect to see better gross margins that could [Inaudible] back down again in Q4 before it continues to go up. We're very optimistic and working hard toward improving gross margin.

Unknown speaker

Great. Thanks for the color, guys.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

No. Thank you.


The next question is from Matt Niknam from Deutsche Bank. Please go ahead.

Matthew Niknam -- Deutsche Bank -- Analyst

Hey, guys. Thank you for taking the questions. One, on bookings from channel, I'm just curious, I guess, where you are today, what percent of new business is actually coming from sort of non direct sales, and then where you envision this going over time with some of the expanded efforts, both in channel and some newer self-serve products. And then, maybe as a follow-up to the gross margin question, how do you think about migrating more workflows beyond Oracle's specific ones onto the Oracle Cloud or other maybe public cloud partners beyond the AWS? And then, you know, would that be sort of a meaningful tailwind for gross margins over time? Thanks.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yup. Thank you. So first and so far as percent of business coming from channels, you know, it's continuing to go up. EE&T is actually at the highest recent level that we were.

It went beyond 10%. Typically, it's on a mid and single digit. So that's going well. M&T is not really a channel business in most cases.

Sometimes, we do have some channel business coming in. So I would focus on EE&T there. So channel is building up. You know, the biggest jump is going to be when we launch our self-serve products, and that's next year.

And we expect that we'll be able to push more things easily through the channel partners that we have. So we're optimistic and it's going in the right direction. And so far as your question about Oracle and maybe at large, we're excited about the relationship. As mentioned, they are a very valued customer since 2012.

We announced the OEM agreement with them in 2019. We've now announced the next step of that, which enables both the live and the real-time, which enables to push it into more products and a lot of big plans. So that's exciting. Yes, we are putting stuff running on OCI to support that, and we are enabling Oracle salespeople to offer Kaltura products to Oracle customers.

That's not in order to improve gross margin, and it's not in order to migrate them from AWS. We continue to be a very, very good partner to AWS. They are important for us. We have ongoing engagements with them.

They're going to be important for us in the future. So the point here is not to reduce, or change, or move, rather than create incremental, additional business that's going to enable us to flourish across our partners that are associated with that. Does that address your question?

Matthew Niknam -- Deutsche Bank -- Analyst

That's great. Thanks, Ron. And congrats on the quarter.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

No. Thank you.


The next question is from Steve Enders from KeyBanc. Please go ahead.

Steven Enders -- KeyBanc Capital Markets -- Analyst

OK, great. Thanks for taking the question. I want to ask a little bit more on just the hiring environment that you're seeing now. I think, you know, I've been caring a bit about, you know, great resignations and people quitting, and also a lot of movement just in the hiring market today.

But just how are you finding the ability to bring in new talent? And how competitive are a lot of these engagements today?

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yeah. Thank you for asking. I mean, it's in the heart of what we're all trying to do, right? At the end of the day, it's all about people. And yeah, it is a bit more competitive than it was in the past for sure.

But Kaltura is a very exciting company. I mean, we're definitely in a lot of different markets, many of which are extremely appealing to folks all the way from powering TV at home, to education, to enterprise. I think people love the breadth of what we do, but also that it's not a back office C-type company that supports kind of technology in the hospice of the CIO, but something that touches end users. And you can take pride in how this actually helps people around the world.

And people relate to that. I think the culture of the company is a big draw. The fact that we're open, flexible, collaborative, and this is not just a matter of words but actions, how our strategy goes and how we're perceived within our industry. Being a public company is really helpful by way of portraying our potential to grow and accelerate both on innovation and our go-to-market, but also in providing new public company comp, which is exciting for the folks.

So yeah, it's a bit harder than it would have been a year, or two, or three ago, given the amount of companies that are hiring, but we see great excitement from folks to join the company.

Steven Enders -- KeyBanc Capital Markets -- Analyst

OK. Good to hear. And just a follow-up on the nonrecurring piece, and as we kind of think about the impact to the model here. I mean, is this primarily coming on the services side? Or is there, you know, a usage component that's coming in here that's beginning to roll off? I guess, how should we just kind of think about the mix there?

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Pure services. When we refer to the nonrecurring, we're referring to lower-margin work that is done, and you're done. So it's bespoke development in order to customize, integrate, or build specific solutions for specific customers. And historically, I mean, it's high in media and telecom, but it's been higher in EE&T ever since we launched our new products last year because we ran to customize them for specific large customers.

That's often the case in the cycle of new products. And so, when we came with our virtual event platform, we charge an awful lot initially on professional services because it just wasn't ready yet. And so, we kind of loaded it on the customers to customize it to what they need. Now, we've created more automated capabilities that enabled that within the product.

So we've pushed more revenue from nonrecurring to recurring, and we've accelerated sales cycles and deployment cycles and improved gross margin in the process. But it does hurt our professional services revenue, and it's a good thing. We've seen it declining on the booking. We've seen it declining on the revenue.

It's coming down, and it's actually a very good thing for the company.

Steven Enders -- KeyBanc Capital Markets -- Analyst

Perfect. Thanks for taking the questions.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Thank you, Steve.


The next question is from Ryan Koontz from Needham and Company. Please go ahead.

Ryan Koontz -- Needham and Company -- Analyst

Thanks for the question. I wanted to ask maybe a little bit different way about the professional services aspects. Sounds like the ramp there is a challenge. It's ramping new wins and converting to revenue.

So in addition to the transition to self-service for the low end of the sector, do you have any other, you know, strategies there to reduce that dependence? Or you know, add hires, or you know, make it just -- is there kind of any medium ground there in the professional services aspect to get customers onboarded faster? Any color there would be helpful. Thank you.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yeah. Thank you. I mean, it's -- the work that we've been doing across our products has always been geared toward accelerating sales cycles and deployment cycles. And we've done that over the years as years go by.

It's just that when you have a new set of products, you know, you cannot come with a minimal, viable product that has everything tailored, especially when the claim to fame and what's very unique about our ability is to offer enterprise-grade capabilities, win a lot of branding, and integrations. I mean, that's the power of Kaltura. There's a bunch of vendors out there that cater to very small initiatives and projects, which are not coming with a degree of enterprise ability, if you may, that we do. And so, it's not necessarily an evil.

It's something that goes well with our offering. But we've been working hard last year, this year, and next year to find that middle ground. On one hand, enabling all these integrations, customizations, one-platform-fits-all, the other hand, not to go too deep into creating all this by way of PS, but enabling our customers to do so. So it's an ongoing effort that had been going for years, where we're not waiting for the self-complete, self-serve.

And look at the percentages, we're 88% recurring revenue at the moment for the company. We expect it to continue to go and cross the 90%. So we're not that heavy. And when you look at EE&T, you'd note that EE&T is much better, and it has always been.

It's M&T that takes it down. So on both cases, I think we're in a good place and continuing to improve.

Ryan Koontz -- Needham and Company -- Analyst

OK. Great. And just a quick follow-up on the education sector, we've seen a couple of ed tech misses in the last couple of weeks with the reopening in sounds like it's more K-12. But what kind of color can you share with us on kind of the impact of the reopening on your education goals? Thank you.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

The same misses insofar as lower and softer revenues in bookings or --

Ryan Koontz -- Needham and Company -- Analyst

Yeah. Yeah. Sounds like it's mostly K-12 and -- yeah, those sort of things.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yeah, so as you know, first of all, the majority of our business is not K-12. It's higher ed, albeit that we are coming down to also address K-12. And so, we definitely have seen continued demand and interest on the education front. It's true that in the height of the pandemic, a lot of folks who didn't have anything had to run and quickly get things done within a day or two.

And also, that there were significant upsell by way of usage that might not necessarily continue into the future. But, A, we are a content management platform. That means that it's not just the right-now type of class that's happening but the storage of all of your content and the management of all of your metadata. And so that is a cumulative.

And so, we still need to cater to that. And universities and schools still use us with a higher volume because it needs to be carried into the future. The second is that I think we are in the second inning of ed tech really for video. Because what happened very quickly in the pandemic was to offer a very quick solution for folks to join remotely and to manage the content, but not truly be the first-class citizen of teaching and learning with video.

If you're thinking if it's connected to your scorecards or to your analytics, it's still not 100% there. So the next move is to have an end-to-end solution that looks at teaching and learning first remotely and then second on campus. By the way, not just for the purpose of folks that are never coming to campus, but even if it's just flipping the classroom. So you could actually deliver the lectures remotely and then come to classroom to do the actual homework.

I think that the best is still ahead of us. And Kaltura is best situated for it, given the degree of integrations, APIs, connections into the LMS, into the classroom software, now our virtual classroom. So I'm very optimistic for the future for education. And we're not seeing more churn or a very significant softening in education.

Ryan Koontz -- Needham and Company -- Analyst

Got it. Thanks, Ron.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Thank you, Ryan.


The next question is from Ittai Kidron from Oppenheimer. Please go ahead.

Ittai Kidron -- Oppenheimer and Company -- Analyst

Thanks. Most of my questions have been answered. But I guess, Ron, maybe you can talk about meetings and what has been progress there.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yeah. So when we launched real-time conferencing, we said clearly that the -- that we're not targeting kind of the regular meetings that a Zoom or a Teams would be, but what we like to call meetings with a purpose. And this is exactly where we've advanced. If you look at Gartner report, there's an echo to that, showing how we've grown year by year and scores and positioning.

We're right after Microsoft, Zoom, and Cisco Webex. And most of these reports in an area that we had not been in that they've been in for the last 10-plus years as very strong players. But that is in places where there's a combination of our content management system together with a -- our real-time. And this is where we're focused.

So we've advanced in two ways. One is to harden our classic RTC capabilities by way of quality, by way of scale. And we are -- and also, unit economic by way of efficiency. And we're putting a lot of smart people to get that done.

But I think even more importantly is how do you harness that capability within virtual classroom, within virtual events. They're not separated. There is a very significant convergence in the market, and we're leading that convergence. And the demand for these solutions is huge, and we are ousting big vendors because of that very unique combination of content management and real-time.

So this is our focus, and we're excited about it.

Ittai Kidron -- Oppenheimer and Company -- Analyst

Got it. I guess, maybe as a follow-up, and if I'm tying that up with your sales ramp, with your ability to kind of unleash the self-serve model early next year as you've talked about it, and there's a strong backlog that you have, should we anticipate '22 to be an acceleration year from a revenue and ARR growth standpoint?

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yeah. Thanks for the question. Obviously, we're not yet providing guidance for the year. We will definitely provide guidance.

There's a lot of things that get thrown into the mix as we kind of put it all together. But I could say, again, that all the plans that we've had before is still the plans that we have now. We've spoken about self-serve, and we intend to continue to do that. It was planned to be launched next year, and it's still planned to be there.

I think there is very, very strong engine behind the company. And we're excited for next year. But we'll wait a bit with guidance. Yaron, do you have any specific words?

Yaron Garmazi -- Chief Financial Officer

No, I think that what you heard in this call and what you've seen in the numbers, that we are continuing to build the infrastructure. So strong number going forward. And at this point, we'll try to continue to plan, but then, hopefully, we'll be able to deliver some good number when we'll be ready for -- to do it.

Ittai Kidron -- Oppenheimer and Company -- Analyst

Very good. Good luck, guys.


This concludes the question-and-answer session. I would like to turn the conference back over to Ron Yekutiel for any closing remarks.

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yup. Thank you, all, for making time for your great questions. And for those who are just listening in, thank you for listening in. Hopefully, everybody is safe and sound and continue to be healthy.

And thank you for your time and attention. It's been another great quarter across our markets, fueled by continued strong productivities and retention rates. And we're ramping up our resources across the board, especially in sales and marketing, to fuel our future growth. Excited toward the future, onward and upward, everybody.

Take care.


[Operator signoff]

Duration: 62 minutes

Call participants:

Erica Mannion -- Investor Relations

Ron Yekutiel -- Co-Founder, Chairman, and Chief Executive Officer

Yaron Garmazi -- Chief Financial Officer

Koji Ikeda -- Bank of America Merrill Lynch -- Analyst

DJ Hynes

Unknown speaker

Matthew Niknam -- Deutsche Bank -- Analyst

Steven Enders -- KeyBanc Capital Markets -- Analyst

Ryan Koontz -- Needham and Company -- Analyst

Ittai Kidron -- Oppenheimer and Company -- Analyst

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