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Nu Skin Enterprises Inc Class A (NUS) Q3 2021 Earnings Call Transcript

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NUS earnings call for the period ending September 30, 2021.

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Nu Skin Enterprises Inc Class A (NUS -0.95%)
Q3 2021 Earnings Call
Nov 3, 2021, 5:00 p.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Good day and thank you for standing by. Welcome to the Third Quarter 2021 Nu Skin Enterprises Earnings Conference Call. [Operator Instructions].

I would now like to hand the conference over to your first speaker today, Scott Pond. Thank you. Please go ahead.

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Scott Pond -- Vice President of Investor Relations

Thanks, Ana, and good afternoon, everyone. Today on the call with me are Ryan Napierski, President and CEO; Connie Tang, Chief Global Growth Officer; and Mark Lawrence, CFO.

On today's call, comments will be made that includes some forward-looking statements. These statements involve risks and uncertainties and actual results may differ materially from those discussed or anticipated. Please refer to today's earnings release and our SEC filings for a complete discussion of these risks.

Also, during the call certain financial numbers may be discussed that differ from comparable numbers obtained in our financial statements. We believe these non-GAAP financial numbers assist in comparing period-to-period results in a more consistent manner. Please refer to our investor website for any required reconciliation of non-GAAP numbers.

And with that, I'll turn the time over to Ryan.

Ryan Napierski -- President and Chief Executive Officer

Thanks Scott. Good afternoon, everyone. We really appreciate you joining the call today. This is my first earnings call as Nu Skin's CEO, so I'd like to take a few minutes to share my perspectives on our business both historically and for the future. As we work to further transform our business toward our vision of becoming the world's leading innovative beauty and wellness company powered by our dynamic affiliate opportunity platform.

Nu Skin has a rich heritage of building innovative beauty and wellness products for nearly four decades including billion dollar brands like Nu Skin, personal care, Pharmanex and ageLOC. However, the value of our business has often been defined through the narrow lens of our historic direct selling distribution channel. But when you examine our business for what it is becoming, we are better described as a beauty and wellness company that connects consumers to innovative products that help them look feel and live better through our trusted brand affiliates, via our socially enabled digital platform, affiliate powered direct to customer social commerce.

Nu Skin is fundamentally a beauty and wellness company, based on our global reputation for high quality, innovative products and deep consumer connections. We provide a holistic inside outside approach backed by robust R&D and scientific rigor, which very few companies provide. And we are a category leader for beauty device systems, according to Euro monitor for four years running, which provides a very unique opportunity for us as we expand our device ecosystem moving forward.

We're now engaged in transforming our business from a traditional direct selling company to becoming the world's leading beauty and wellness company powered by our dynamic affiliate opportunity platform. There are three key strategic imperatives that will enable our next era of growth. First, we will launch Empower Me, our personalized beauty and wellness strategy as we begin to connect our beauty device systems to our expanding digital ecosystem beginning in 2022.

Second, we'll continue to evolve our go-to-market approach from a traditional direct selling business model to an emerging affiliate powered social commerce business model around the globe. And third, we'll expand our digital platform with an experience, as well as two new apps, Vera for our customers and Stella for our affiliates.

Let me give a bit more context on our work in each of these three strategic areas. Building upon our leadership position as the world's number one beauty device systems brand, we will expand our device systems by introducing next generation connected devices beginning in 2022. The beauty device category continues to be the highest growth sector in beauty and personal care, and we believe that our connected device strategy will further expand our share of that category. Our products are loved by well more than a million registered customers today and many more unregistered customers around the globe, and through Empower Me personalized beauty and wellness. We will be able to connect even more customers, nurture deeper engagement and build stronger community of brand lovers, which will result in greater lifestyle value.

We aspire to achieve what other great device companies like Apple, Amazon and Peloton have done making us the leader in connected beauty and wellness. Next, social commerce is disrupting traditional e-commerce just as e-commerce disrupted retail more than 20 years ago. Global research estimates the social commerce will expand from approximately $500 billion in 2020 to $3.4 trillion by 2028. With nearly 70% of that stemming from Asia.

The power of influencer and affiliate marketing is now regarded as the next generation advertising model by most leading beauty brands. This is where Nu Skin wins. Our route to market has almost-has always been through micro influencers well before social media. We're evolving our business model to further leverage social scale and reach for our authentic affiliate marketing channel around the globe, including further refinements to our sales incentives, campaigns and promotion plans.

This leads to the third strategic imperative extending our digital platform, which currently accounts for more than 90% of Nu Skin's revenues. To fully capitalize on both our Empower Me personalized beauty and wellness product strategy, and our affiliate powered social commerce business model, we will continue to invest in our digital ecosystem by developing new tools to empower our customers and affiliates.

This includes our WeShop Tencent-powered social commerce tool set to begin rollout in Q3 in China to help drive customer acquisition. Vera our product personalization app, which is being expanded with new functionality to enable deeper customer engagement. And our newest apps Stella, which will contain my site and product offer our most popular affiliate tools, which is in beta test now.

We're expanding our social commerce capabilities within both of these apps through our recent acquisition of Maple Leaf an emerging socio-commerce technology company that will help our affiliates more effectively share and sell products via social media, and will continue to make investments that drive growth and advance the business objectives for Nu Skin, providing value creation potential for the overall enterprise.

This multiyear transformation will lead Nu Skin into a new era of growth and opportunity as we evolved from our traditional direct selling routes to become the world's leading beauty and wellness company powered by our dynamic affiliate opportunity platform. Our sustained growth in the west over a strong 2020 gives us confidence that our strategy is directionally accurate. As we continue to execute our plans, I'm confident you will begin to see the business through a much broader lens with a significantly larger total addressable market.

We'll share more about our long term strategy and at upcoming Q1 investor day. We'll also introduce additional metrics we believe to be instrumental in evaluating our evolving business and provide measurable milestones to track our progress against our transformation objectives.

Now, let me share some thoughts on the third quarter results before turning it over to Connie and Mark for additional detail. As we stated in our pre-release, we were disappointed with our third quarter revenue, which was lower than anticipated due to COVID delta variant disruptions. Unexpected government restrictions interrupted selling and promotional activities in several markets, specifically in mainland China and Southeast Asia. China continues to be a challenging market due to macro environmental factors, nevertheless, it continues to hold enormous potential for beauty and wellness brands, and will continue to explore additional approaches to market to rejuvenate growth in the midterm, including our Tencent WeShop partnership.

Additionally, macroeconomic issues in Latin America and extended summer time returned to vacation patterns in Europe affected our performance as well. Despite these headwinds, we were pleased with 46% reported year-to-date growth in EMEA and see a bright future ahead as this market continues to lean into social commerce.

We were pleased with steady gains in the US driven by social commerce expansion and the launch of beauty focus college and plus, we also experienced double digit growth in Korea related to TR90 body shaping system campaigns and various affiliate promotional initiatives. Both markets are well positioned for future growth.

For Q4, 2e are now focused on the rollout of Beauty Focus Collagen+, and Pharmanex META in most of our markets. Collagen+ leverages our unique insight outside R&D capabilities to enter the growing $53 billion global beauty supplements market. META is particularly interesting for us given the growing metabolic health challenges around the world. Both products hold great potential as we roll them out this quarter.

So in summary, while the third quarter was a near term setback, we remain on track to grow 3% to 5% this year on top of a strong 2020. In fact, our two-year growth is projected to be 10% to 11%. As we further our strategic transformation, we anticipate challenges along the way, but I'm very optimistic about our future as we lead the beauty and wellness industry into a new era of connected consumerism, with Empower Me, through our dynamic affiliate powered social commerce model.

We have the right vision strategy and plans to achieve it. And we have built the right team who will lead Nu Skin into the future. In fact, we were pleased to be recognized this past month by Forbes on its list of the world's top female friendly companies.

And with that, I'll turn the call over to Connie Tang for some additional insight on our market performance. And then Mark for a review of our financials and our updated 2021 guidance. Connie is new to all of you but not new to business transformation, global markets or our industry. She's spent almost her entire career in beauty and wellness, and has been a significant addition to our Nu Skin leadership team over the past several months as we partner together to transform our global business.

You'll then hear from Mark whom you all know in his also transfer transformational leader coming out of Silicon Valley in the connected devices world of Amazon Lab 126, which provides critical perspective and experience for a future direction.

So Connie, with that, take it away.

Connie Tang -- Chief Global Growth and Customer Experience Officer, Executive Vice President

Thank you so much, Ryan. I'm excited to speak and share my perspective with you today. Choosing to join Nu Skin in April was an easy decision for me as I believe the company is on the brink of something truly remarkable. There are a couple of key things that drew me to Nu Skin. First, I'm working in the beauty and wellness space most of my career, I have known Nu Skin for having exceptional products. The second is the opportunity to draw upon the unique strengths of our affiliate community to better attract, engage and retain millions of customers and maximize that power of influence through our digital first approach and customer obsession commitment to deliver community building interaction.

In addition, the expanding sharing economy, another macro trends Ryan mentioned are lining up in our favor. You'll be hearing more details about our specific plans at an upcoming investor day. But rest assured, we are focused on providing high quality customer experiences for those who are curious and just starting to explore Nu Skin products to our most loyal fans who count on receiving their subscription of Nu Skin products each month. As we do this, we are confident that we will drive customer attraction, loyalty, longevity and lifetime value.

So let me now provide a little more insight into each of our market segments. At the highest level, the challenges in China have been offset by accelerated growth of the business in the West, up 35% year-to-date over a very strong 2020. This improves the geographic balance in our business with less reliance upon any given market. In the Americas region, the successful introduction of beauty focus Collagen+ in the US led to 14% revenue growth in the quarter on top of 67% growth in Q3 of 2020.

The US continues to benefit from the increased adoption of innovative products and social commerce. The US achieved strong revenue and leader growth due to promotional product cadency and leadership alignment. However, the Americas segments decline in revenue during the quarters predominantly due to the continued economic instability in several Latin America markets. Our America's plans for the balance of the year include the continued launches of beauty focus, Collagen+ and boost, followed by connected devices in 2022.

Moving on to EMEA. The 9% decline in revenue for the quarter is primarily attributable to extended summer vacations from pent up demand after a restrictive 2020 and a challenging compared to Q3 2020 growth of 72%. EMEA continues to be the gold standard when it comes to social commerce adoption, with strong product promotions planned for Q4, we remain optimistic about the future of EMEA.

Mainland China continues to face industry and macro environmental pressures. However, we remain committed to this market and continue to innovate our approach to market with the rollout of our Tencent digital tools, which include a WeShop personal storefront. Q3 revenue was further negatively impacted by the COVID-19 Delta variant and the associated government restrictions. Our customer count increased modestly due to the September WeShop shop rollout. Our focus will continue to be increasing social commerce adoption, in what has traditionally been a person to person market.

During q4, we expect to benefit from the introduction of ageLOC META and Collagen+ and will continue these efforts throughout 2022. In Hong Kong and Taiwan revenue remained relatively stable despite this being negatively impacted by the COVID-19 Delta variant. We remain focused on advancing social commerce training in these markets and expect to benefit from introductions of ageLOC META in Q4.

Now, turning to Japan, the COVID impact caused us to give back some of the momentum we had been experiencing there as Japan was a market not only impacted by government restrictions, but also supply chain disruptions impacting product availability. We continue to ramp up social commerce training for our leaders in this mature market, and have also begun introducing ageLOC META, which will continue throughout 2022.

In Korea, we were highly encouraged with our Q3 results as we continue to improve in this important market. The 10% revenue and 18% growth in sales leaders was driven by successful product promotions around our TR90 body shaping system. Our focus for the balance of the year will be previewing ageLOC META and expanding leader training around social commerce.

And finally, Southeast Asian Pacific. This segment has been perhaps the most impacted by COVID with deepening lockdowns in various markets and local market distribution challenges hindering our ability to fulfill orders in some markets. For the balance of the year we are looking forward to the introduction of ageLOC META in the fourth quarter. I look forward to further participating on these calls, and hopefully meeting some of you in person soon.

And with that, I will turn it over to Mark.

Mark Lawrence -- Chief Financial Officer, Executive Vice President

Thanks, Connie. And thanks to all of you for joining our call. today. I'll provide a financial overview and then give Q4 and full year 2021 guidance. For additional detail, please visit our Investor Relations website. For the third quarter, our revenue was $641.2 million and benefited 2% due to foreign currency. While this represents an 8.8% decline versus Q3 2020, it is growth of 8.7% on a two-year look back versus Q3 2019.

Earnings per share for the quarter were $0.97 down 10% year-over-year, but up 22.8% versus the same period in 2019. Gross margin for the quarter improved 130 basis points to 75.2%. Gross margin for the core Nu Skin business was 78.6% compared to 76.3% driven by product mix, product cost reductions and supply chain efficiencies.

Selling expense as a percent of revenue remained consistent with the prior year at 39.9%. For the Nu Skin core business selling expense was 42.7% compared to 42.4%. General and administrative expenses as a percent of revenue were 25.1% compared to 23.5% in the prior year. For the quarter G&A declined $3.9 million year-over-year, as we remain focused on carefully managing expenses. Operating margin for the quarter was 10.2% compared to 10.6% in the prior year period, largely impacted by revenue.

We still anticipate an approximate 50 basis points year-over-year improvement in operating margin for 2021. On our way to our stated midterm goal of 13%. The other income expense line reflects a $2.8 million gain, compared to a $0.5 million gain in the prior year. The benefit this quarter largely stems from unrealized gains and our rise investment holdings. As our investments and rise increase, you can expect more variability in our other income expense line item.

Cash from operations was $30.2 million for the quarter, and was impacted by our continued strategic investment in inventory to meet customer demand for new products and build some protection from global supply chain construction. We anticipate this elevated inventory level will decrease over the next few quarters. We paid $19 million in dividends and repurchased $10 million of our stock with $255.4 million remaining in authorization.

Our tax rate for the quarter was 27% compared to 24.8% in the prior year period. Our rise segment, which includes our manufacturing partners, grew 4% in the quarter. These manufacturing entities continue to benefit our core business by helping shore up our supply chain and generate US profit that lowers our overall tax rate.

As Ryan mentioned, we also acquired an emerging social commerce technology company Mabelle. And we continue to carefully seek investment opportunities. Given our Q3 results, we are adjusting our annual guidance and now expect revenue of $2.67 billion to $2.70 billion, which is annual growth of 3% to 5% or growth of 10% to 11% versus 2019. We anticipate earnings per share of $3.93 to $4.03, year-over-year improvement of 8% to 11% or 27% to 30% on a two-year look back. This guidance assumes a positive foreign currency impact of 2% to 3% and a tax rate of 26% to 28%.

We are projecting fourth quarter revenue of $645 million to $675 million. Assuming a foreign currency headwind of approximately 1%. Q4 earnings per share guidance is $0.90 to $1 and assumed a tax rate of 25% to 29%.

With that, operator, we will now open up the call for your questions.

Questions and Answers:


[Operator instructions] You have a first question from the line of Steph Wissink from Jefferies. Your line is now open.

Steph Wissink -- Jefferies -- Analyst

Thank you. Good afternoon, everyone. Ryan, my first question is for you. Just listening to your opening remarks, it sounded very much like an invitation to the industry community. They're looking at you differently as a partner. So I wanted to just have you talk a little bit more about the power of the platform, the affiliate powered opportunity platform that you talk about and what that could look like, as you use your own brand as proof of concept. Is there an opportunity to start partnering with emerging brands, disruptive brands, maybe some of those that are in your manufacturing segment to launch through a new channel to consumers?

Ryan Napierski -- President and Chief Executive Officer

Yes, Steph. Thanks for the question. Yes, it's-we really are excited about the future. And we've been talking about our business as a platform now for quite some time. Obviously, you're distributing our own brands, as you describe that, through that we see so much runway in the 50 markets where we are as we continue to evolve our traditional direct selling model into this new social commerce, kind of hybrid model between a typical influencer marketing type approach and a traditional direct sales taking the best of both worlds. So there's a lot more potential that we need to really focus on and get right for our core brands, a lot of room and devices, obviously, and connected devices to make that happen.

What we do longer term with the platform and additional brands and partner brands I think is an intriguing idea and we'll continue to explore that. I do think it's important as we talked about the [Indecipherable] acquisition as well, ensuring that we have the right technology to do it. So I'd say in the near term of the transformation, we're very focused on getting it right for our Nu Skin core and core brands and mid to longer term the opportunities expand from there.

Steph Wissink -- Jefferies -- Analyst

Very helpful. And then Mark, I have a couple of just tactical, more tedious questions, I apologize. But I wanted to just break down the gross margin, you can see the gross margin expand with actually quite surprising just given what we're seeing out there in terms of supply chain constraints, so can you talk a little bit about your commentary, supply chain efficiencies, cost reductions? I know there's some mix in there too. But to hold the gross margins, stronger year-over-year, on the core business, if you could talk a little bit about that, that'd be helpful?

Mark Lawrence -- Chief Financial Officer, Executive Vice President

Sure. Thanks, Steph. And thanks for the question. Gross margin is an area where we've been focused on for quite some time. And as you know, we have built up inventory in our channel. Some of that buildup in inventory was intended to get ahead of the supply chain constructions, which we saw coming. So that would be the first thing that we did is we got ahead of some of the inflation that we're seeing, we got ahead of some of the supply chain construction that we're seeing.

The second benefit is we have our own manufacturing entities. And as we saw demand ramp up and as we saw some supply chain constrict, we were able to shift those resources to our own manufacturing entities and the more product that we produce for ourselves, the more gross margin benefits that we get. I do think there's still opportunity in gross margin. And the last thing I would say is FX did move in our favor this year, which did provide some additional benefit.

Steph Wissink -- Jefferies -- Analyst

Okay, very helpful. And then the last one is just on the G&A. I recognize that it declined a bit year-over-year in raw dollars, but it was still higher as a percentage of sales, maybe just help us think through the flexibility in the cost structure as we look ahead, looking at the quarters going forward, how much flex is there to drive variable leverage relative to some of the fix deleverage?

Mark Lawrence -- Chief Financial Officer, Executive Vice President

Thank you, Steph. G&A really was a revenue story in this quarter, we did bring down spending about $4 million year-over-year. And that was really through our focus on making sure we're spending money on the most important things, we continue to invest in emerging markets, we continue to invest in technology. We continue to invest in areas where we think our business needs to go as far as transforming. So we are investing in our business, but mostly a shifting of resources of that investment. I guided the original the year at about 24.5% to 25% G&A as a percent of revenue, and I think will be about there at the end of the year.

Steph Wissink -- Jefferies -- Analyst

Alright, very helpful as always, thank you.

Ryan Napierski -- President and Chief Executive Officer

Thanks, Steph.


Thank you. Our next question comes from the line of Doug Lane from Lane research. Your line is now open.

Doug Lane -- Lane research -- Analyst

Hi. Good afternoon, everybody. Just a couple things. First, thinking about the new model-the move toward the social model. Do you think that your current compensation plan is properly tuned for that shift? Or should we expect some sort of modifications to your compensation plan?

Ryan Napierski -- President and Chief Executive Officer

Yes, hi Doug. I'll take that one. You'll recall a few years ago that we did evolve the model toward what we call velocity, which is a more flexible business model that allows for people to build in diverse ways really sharing products predominantly on a social basis and at a greater scale and or building a team of shares. And, and so the framework itself has really been put in place that enables that to happen. We do continue to evaluate the model to ensure that we're optimizing it for-the rapidly evolving social commerce world. But I think the framework generally is right. But we will continue to look at that model.

Doug Lane -- Lane research -- Analyst

Okay, I remember that. And then the other thing I wanted to probe here is, is China is getting worse. And this is across the channel it's not just Nu Skin and I know you're making shifts, others are making shifts, but the channel is just under a lot of pressure. I mean, your business is basically half what it was three years ago. So why is China still a good market for a US based direct selling company?

Ryan Napierski -- President and Chief Executive Officer

That's a great question. I'll provide my perspective. I'd love to have Connie as well, she spends a lot of time with our China team remotely, unfortunately in the current environment. But you're absolutely right. The direct selling industry as a whole in China has been challenged really since 2019 and continues to be challenged from that time.

I think our view of direct selling in China is that it will continue to be challenging as long as regulations are less clear. And the macro environment evolves, which is why we are so focused on innovating in that world. Connie talked a little bit about our Tencent WeChat partnership we're looking at, at opportunities to get our products to consumers in China that are obviously over a billion consumers. And from a broader perspective, Doug, and this is something I think that's really important. We're viewing ourselves more as a beauty and wellness company.

So how do we get those products to market more effectively leveraging the capabilities of our channel, in terms of affiliate and social commerce type models, although it's very different in China, how do we leverage the unique ecosystem, the we ecosystem there, and those emerging trends there to bring these amazing products because for beauty and wellness, as you know, a lot of companies that they lot or L'Oreal are getting a lot of big China boom, from the consumer action, at our access. And so we need to find a better way to do that. But Connie, what any thoughts you.

Connie Tang -- Chief Global Growth and Customer Experience Officer, Executive Vice President

Sure, thank you. Just to add a little bit of my insight, China remains a strong and growing market segment for beauty and wellness product consumption. And for us, the opportunity still really lays very much so in the area of accessing the wider customer and consumer base, which is why social commerce lends itself as the right platform for us to maximize our access, bringing access to our products to a wider consumer base reaching a more diverse geographic mix than where we currently have. And at the same time, it is statistically still the fastest growing largest market share of social commerce today, and is projected, in fact, into more than $3 trillion through 2028. So the marketplace opportunity still is relevant for us, as we move lean into being a leading beauty and wellness company and brand.

Ryan Napierski -- President and Chief Executive Officer

Hey, Doug, let me add one comment there that I think might be important for the audience. And our balance geographically, is probably better than it ever has been. Mainland China's making up about 20% of our business where you know better than most that's a very low number for us. We now have a 20% market in the Americas, a 20% market in China, and then several 10% markets. And so the geographic balance provides much more stability and consistency for us than being relying on a single market to generate all of our growth.

Doug Lane -- Lane research -- Analyst

Point. That's good color. Thank you.

Ryan Napierski -- President and Chief Executive Officer

Thanks, Doug.

Connie Tang -- Chief Global Growth and Customer Experience Officer, Executive Vice President

Thank you.


Thank you. Our next question comes from the line of Mark Astrachan from Stifel, your line is now open.

Chris Armes -- Stifel -- Analyst

Hey, everyone, this is Chris Armes on for Mark.

Ryan Napierski -- President and Chief Executive Officer

Hey, Chris.

Chris Armes -- Stifel -- Analyst

To start off with maybe you could provide some color kind of on the cadence of sales and sales leaders and customer levels, kind of maybe through the quarter, I guess more in Asia, just kind of given the disruptions in China as we've kind of seen was more in July, August. And then maybe there's kind of a rebound in September. So maybe if you could kind of speak through that that would be OK?

Ryan Napierski -- President and Chief Executive Officer

Yes, I think Chris, my observation, Connie may have some as well. Clearly the China and when we look at sales leader trends, in particular in China and Southeast Asia are were pretty heavily disrupted. I think, you know, as a critical part of our model, continues to be the motivation and incentivization of our sales force and one of the COVID effects of the Delta variant that hit us that we were hoping to roll out of in 2021 frankly, especially the back half was around our incentive trips and promotional activities tied to motivating those groups. And so we had to make adjustments to those incentive trips, the location, the venue, the times the dates, and it really causes some level of demotivation in the Salesforce. So that's really the disruption you're seeing there is around those events in particular from a sales leader perspective. But Connie any give some thoughts.

Connie Tang -- Chief Global Growth and Customer Experience Officer, Executive Vice President

Additional thoughts on that is this also informs the reason why our focus and a revisiting of the focus of customer acquisition is so critically important. Having direct access to customers, having purposeful and targeted campaigns to drive customer engagement. When we are struggling with governmental regulations or macro environmental challenges that is challenging to keeping an Independent salesforce motivated. That's where we can look for opportunities to buffer that, and to stem those challenges that we see.

And last add one thing is our September preliminary rollout of that Tencent digital program did help us see some modest improvement in the customer number, which we're looking to continue to leverage and also to create long-term value from those new customers that have been acquired.

Ryan Napierski -- President and Chief Executive Officer

I think forward looking, Chris, if we think about where the world is, with regard to COVID, and vacation or patterns, obviously, airlines are clearly filling back up, hotels are filling back up. Our hope is that the COVID effects on travel will over time less than and enable us to resume some of those important incentive and promotional activities that will and even in a social commerce world continue to be important to motivating our salesforce so we don't see this being a long term lag as the world kind of continues to adjust back.

Chris Armes -- Stifel -- Analyst

Got it. That's helpful. And then if I could just follow up on kind of the gross margin piece, seems like it's in pretty good shape relative to what a lot of other companies are seeing. Is there any need or kind of plans to take price in the future in terms in reaction to any of these pressure there?

Ryan Napierski -- President and Chief Executive Officer

Yes, price. So I think the way I would define it, Mark talked about the strategic investments and inventory that we made in advance, which has been good, and I think helping us to not suffer as much from supply chain constraints, as many companies around the globe, that there are there are costs associated that we really view ourselves as a customer obsessed company. We are a premium goods company and so we want to be careful in setting prices that are realistic to market. So we'll continue to evaluate that over time, we do apply a relatively consistent pricing, our approach to pricing around the globe, we had a moderate price increase earlier this year. We'll continue to evaluate based on inflation and the like, as we see the world change. Mark, anything you to add?

Mark Lawrence -- Chief Financial Officer, Executive Vice President

No, I think we have a standard process where we look in every market around the world, and we understand the inflationary environment, how our products are priced in those markets. And we make adjustments every year, accordingly. And I think that practice will continue in addition to our efforts in our supply chain, to bring down cost of products so that we don't have to be as influenced by inflation going forward.

Chris Armes -- Stifel -- Analyst

Got it. Thank you.

Ryan Napierski -- President and Chief Executive Officer

Thanks, Chris. We appreciate it. It doesn't look like there are any more questions in the queue. So let me just wrap it up by thanking you all for attending our call today. I hope that what you've taken from the call is that Nu Skin is well underway in our transformation toward a significantly brighter future as we lean into our vision of becoming the world's leading innovative beauty and wellness company that's powered by this dynamic affiliate opportunity platform. This vision will be enabled through our introduction of Empower Me personalized beauty and wellness through connected devices, and our unique affiliate powered social commerce business model evolution beginning in 2022.

While our aspirations are great, our track records of product and device innovation and business model evolution give me confidence that our best years are yet to come. You'll learn more about our strategy and plans at an upcoming investor day in early Q1 as I mentioned, so we look forward to seeing you all hopefully in person, or at least remotely very soon. Thanks. Good bye.


[Operator Closing Remarks]

Duration: 39 minutes

Call participants:

Scott Pond -- Vice President of Investor Relations

Ryan Napierski -- President and Chief Executive Officer

Connie Tang -- Chief Global Growth and Customer Experience Officer, Executive Vice President

Mark Lawrence -- Chief Financial Officer, Executive Vice President

Steph Wissink -- Jefferies -- Analyst

Doug Lane -- Lane research -- Analyst

Chris Armes -- Stifel -- Analyst

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