National Vision Holdings, Inc. (EYE) Q4 2021 Earnings Call Transcript

National Vision Holdings, Inc. (EYE -1.37%)
Q4 2021 Earnings Call
Feb 28, 2022, 10:00 a.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Thank you for standing by and welcome to National Vision's fourth quarter 2021 earnings conference call. At this time, all participants are on a listen-only mode. After the speakers' presentation, there'll be a question-and-answer session. [Operator instructions] As a reminder, today's conference call is being recorded.

I would now like to turn the conference over to your host, Mr. David Mann, vice president of investor relations. Please go ahead, sir.

David Mann -- Vice President, Investor Relations

Thank you, and good morning, everyone. Welcome to National Vision's fourth quarter 2021 earnings call. Joining me on the call today are Reade Fahs, chief executive officer; and Patrick Moore, chief financial officer. Our earnings release issued this morning and the presentation, which will be referenced during the call are both available on the investor section of our website, nationalvision.com and a replay of the audio webcast will be archived on the investors' page after the call.

Before we begin, let me remind you that our earnings materials in today's presentation include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties that could cause actual results to differ materially from our expectations and projections. These risks and uncertainties include, but are not limited to, the factors identified in the release and in our filings with the Securities and Exchange Commission. The release in today's presentation also includes certain non-GAAP measures.

Reconciliation of these measures is included in our release and the supplemental presentation. We also would like to draw your attention to Slide 2 in today's presentation for additional information about forward-looking statements and non-GAAP measures. As a reminder, National Vision expects to provide certain supplemental materials or presentations for investor reference and the investor section of our website. Now let me turn the call over to Reade.

Reade Fahs -- Chief Executive Officer

Thank you, David, and good morning, everyone. I'd like to thank you all for joining us today. I hope you're all staying safe and healthy. I'd like to begin by sharing my heartfelt appreciation to the entire National Vision team for their continued resilience, hard work, and their commitment to patient care and customer service during these ever-changing times.

I've said it repeatedly over the past two years, and I'll say it again, I am just so impressed with this team. Turning to Slide 4. Net revenue in 2021 exceeded $2 billion for the first year ever with a record adjusted EPS of $1.48. We are confident that we continue to outperform the industry in 2021 and believe that this should continue.

We increased our white space target for America's Best by 300 stores in 2021 and see a long runway for expansion for both our growth brands. We invested in and progressed key strategic initiatives, including the improvement of Eyeglass Worlds ROIC, and the ongoing digitization of America's Best stores with remote medicine and electronic health records, which we expect to continue driving growth in 2022 and beyond. We generated record operating cash flow paid down $167 million in debt and returned nearly $70 million to stockholders through share repurchases. We released our first corporate responsibility report and greenhouse gas inventory.

Our corporate responsibility efforts have been well-received by investors and other stakeholders and have been reflected in improved ESG ratings. All in all, 2021 was a record-setting year on a variety of dimensions. Turning to slide 5 and a summary of Q4 results. As noted in today's press release, our results are being compared to the fourth quarter of fiscal 2019 just as we did in our Q2 and Q3 releases.

Due to the significant recovery following the reopening of our stores in 2020. We believe that 2019 is the most helpful basis for comparison. We're pleased to have delivered another quarter of consistent performance in Q4. Net revenue increased nearly 19% over the fourth quarter of 2019 with adjusted comparable store sales growth of 11.5% over the same period.

The top-line strength continues to be led by our growth brands America's Best and Eyeglasses World. We opened 16 new stores during the quarter and ended with 1,278 locations. Adjusted operating income increased approximately 2% and adjusted EPS increased 35% to $0.13. Overall, our fourth quarter results reflect the ongoing strength and durability of our business model.

In a few minutes, Patrick will take you through our Q4 results and 2022 outlook in more detail. Turning to Slide 6, we're proud of the strength and resilience that our business has demonstrated, both during the pandemic chapter and over the last two decades. Our business performance has been consistent across strong and weak economic periods. Our performance is aided by ongoing positive trends, such as an aging population, migration from mall shopping, and increased eyestrain from such things as increased screen usage.

We expect these trends combined with other macro-environmental factors to continue to favor or value positioning and help us to drive market share gains. The optical industry remains highly fragmented, and we're confident that we have a significant opportunity to continue to grow our market share. In the fourth quarter, we were pleased with our positive comp performance versus 2020 as we lapped the difficult comparison from last year when we had the tailwinds from pent-up demand from store closures, the benefit of government stimulus, and an elevated average ticket. We're encouraged by the fact that our average ticket has stabilized at a higher level than we expected.

Primarily held by 2021, pricing actions and successful product introductions like blue light lenses. With the current inflationary environment, we expect our target customer will more than ever seek out value offerings. We completed an evaluation of our pricing and implemented some peripheral pricing actions in Q4 that we believe are appropriate while continuing to save our customers money versus competitors. As noted in today's earnings release, short-term macro headwinds from affected store operations and customer traffic thus far in 2022.

The Omicron variant impacted our ability to staff stores based on optometrist and associate illness. This, coupled with unusually severe winter weather has led to a slower than anticipated start to 2022 for us. And we believe this slowdown has been felt in most of the categories during the optical industries' typically high seasonality period. Taking a step back from the volatility thus far in Q1, we believe our foundation is solid and are confident in the health of our business model.

As we've been saying for years, this is a benefit of being a low-cost provider of a medical necessity. Shifting to Slide 7. As we move into 2022, we are continuing to execute on our core growth initiatives and investments that we expect will position us to continue to build market share. New stores remain a primary driver for growth, and we're fortunate to have two attractive growth engines in America's Best and Eyeglasses World.

Both brands delivered strong sales performance last year, especially Eyeglasses World. As a result, we're increasing our annual growth target and intend to open at least 80 stores in 2022 with a plan to double the unit growth of Eyeglasses World. Our real estate team has developed a solid pipeline of specific locations to support this plan. Let's talk for a minute about Eyeglasses World.

We're especially excited about Eyeglasses World's runway for growth, and improved return profile. The brand is at an inflection point. Our investments in people and processes have paid off, with the strong momentum experienced throughout the pandemic. The Eyeglasses World has really hit its stride with strong performance week in and week out, since early 2020.

On these calls, you repeatedly heard me say that we are always seeking more optometrists. Optometrists play a key role in our company's ongoing success because the optical customer journey typically begins with an eye exam. That's why we've always been so focused on making sure we are offering great places for our optometrists to practice and thereby increase exam accessibility for our patients. This means continuing to invest in programs that can attract optometrists and maintain high retention rates.

In 2021, new initiatives related to optometrist's compensation and recruiting were implemented, and thus far we've been encouraged with the early results of these initiatives. These initiatives will continue to be a focus area in 2022. Another key focus to ensure we can serve ever-increasing patient demand has been our remote medicine pilots. We've spent significant time working to develop these offerings and are very pleased with the progress.

Given the success of these pilots, I'm pleased to report remote exams are currently offered in over 100 locations. In 2022, we plan to expand the remote medicine offering and expect to have a total of at least 200 store locations by year-end. Simply put, we believe everybody wins with remote medicine. Optometrists like the flexibility that it provides while patients benefit from the increased exam availability.

As a result, we're excited by the role that remote medicine can play in serving more patients across both geography and time. With the remote medicine rollout, we are concurrently adding a proprietary electronic health record system further digitizing the patient customer experience. Marketing along with the positive word of mouth from happy patients and customers continues to be a key factor in driving traffic to our stores. We compete in a marketing-intensive category given the infrequent purchase cycle for eyeglasses, and we believe our results in 2021 and our acquisition of many new customers demonstrate the effectiveness of our marketing.

In 2021, we lean in to invest more aggressively to maximize share growth during a period of disruption caused by the pandemic. Our marketing team also used the opportunity to run additional marketing tests, and we believe, we're more sophisticated in our CRM and digital marketing efforts than ever before. Our participation in vision insurance programs continues to be a positive revenue driver. We remain underdeveloped relative to the category and continue to see an ongoing opportunity here as managed care dollars and co-pays tend to go further in our stores than elsewhere.

Lastly, as it pertains to the current supply chain environment, our efforts to mitigate supply chain disruption continue to be effective to date. We've extended our order lead times and are benefiting from our strong long-term vendor relationships, market clout, and financial strength. Our merchandise inventories are currently in a solid position as our merchandising and supply chain teams continue to effectively navigate the ongoing challenge. At this point, let me turn the call over to Patrick for a more detailed discussion of our financial results.

Patrick Moore -- Chief Financial Officer

Thanks, Reade, and good morning, everyone. We're pleased with our fourth quarter results as the business performed ahead of our expectations. Our performance was driven by continued positive traffic trends and excellent store-level execution. In addition, we continue to reinvest in the business to maximize our opportunity to grow share while reducing our debt further and returning capital to shareholders.

As a reminder, the comparability of our reported results were affected by the impact of temporary store closures in 2020. Thus consistent with our second and third quarter earnings releases, we have sharing results versus both 2020 and 2019. As Reade noted, our comments today are being primarily made to 2019, which we believe is a more helpful comparison. Now let's turn to Slide 10.

Net revenue increased nearly 19% over 2019. The timing of unearned revenue versus 2019 benefited revenue growth by 1.1%, which was better than expected due to the Omicron impact on sales during the final week of 2021. During the quarter, we opened 14 new America's Best stores and two Eyeglass World stores for a 6.1% increase in store count. For our America's Best and Eyeglasses World growth brands combined unit growth increased 8.2% over the last year.

Adjusted comparable store sales growth was up 11.5% over 2019 and up 1.2% over 2020, compared to a 10.6% increase in the fourth quarter of 2020. Q4 same-store sales growth over 2019 was driven by growth in both average ticket and customer transactions compared to 2020 comps were also driven by an increase in customer transactions, as well as a slight increase in average tickets. Turning to Slide 11. As a percentage of net revenue cost applicable to revenue decreased 110 basis points versus 2019, or about 240 basis points ahead of our expectations.

This decrease was driven by increased eyeglass mix and higher eyeglass margin. The outperformance versus our expectations was driven by higher sales and a higher average ticket than expected. Adjusted SG&A expense percent of net revenue increased 290 basis points compared to 2019. The key factors behind this increase were higher advertising investment and higher corporate overhead in payroll, partially offset by the leverage of occupancy expense, as well as lower incentive compensation.

The higher advertising spending reflected investments to drive the business, media inflation, and timing differences this year, compared to advertising spending in 2019. We expect advertising in 2022 to be maintained at a similar percentage of revenue as 2021 with the potential to be leveraged for the year, especially beyond Q1. Adjusted operating income increased 2% to $16.8 million and adjusted diluted EPS increased 35% to $0.13 versus 2019. Overall, we were delighted to deliver another quarter of consistent growth.

Turning to full year 2021 results on Slide 12. Net revenue increased approximately 21% versus 2019 to approach $2.1 with a record adjusted operating income of nearly $205 million. Adjusted diluted EPS nearly doubled to a record $1.48. Now turning to Slide 13.

Our balance sheet and liquidity remain strong. At the end of the fourth quarter, our cash balance was $306 million and total liquidity was nearly $600 million when including available capacity from our revolver. We ended the quarter with total debt of $579 million, net debt to adjusted EBITDA was 0.9 times compared to 1.3 times at the end of 2020. For the year, we generated a record operating cash flow of $259 million.

We funded $96 million in capital expenditures that were primarily focused on the new store and customer-facing technology investments and ended slightly below our expectations due to supply chain-related delays. We are planning 2022 capex in the range of $110 to $115 million to reflect the higher store opening cadence, as well as an acceleration in technology investments such as remote medicine and electronic health records. With our free cash flows and considerable cash position, we were pleased to further reduce our debt position as well as initiate a share repurchase program. During the quarter, we voluntarily prepaid $50 million of term loan borrowings to bring the term loan balance down to $150 million.

Altogether in 2021, we paid down $167 million in the term loan and are very comfortable with our current level of leverage and the term loan balance. During the quarter, we return capital to shareholders with the repurchase of 1.4 million shares for nearly $70 million under the $100 million authorization approved by our board of directors. As noted in our earnings release today, our board recently expanded our share repurchase program by another $100 million, and we now have 130 million remaining under the authorization. Our share repurchases to date and the increased authorization reflect the confidence of management and the board in our business model and our ability to continue to generate strong cash flows and deliver sustainable growth.

Regarding our inventory position, we're comfortable with the current level and its ability to support our 2022 growth plan. At the end of the year, inventories were approximately $124 million and inventory per store grew about 5% on a year over year basis. Our merchandising and distribution teams continue to execute well, to help us manage the current challenging supply chain environment. Overall, we believe that our financial strength and our commitment to investing in our business remains a competitive advantage.

Turning now to our outlook on Slides 14 and 15, I'll conclude with some commentary regarding our 2022 outlook, which we included in today's earnings release. While the operating and macro environments remain uncertain, our consistent performance over time gives us sustained confidence in our business, and we are continuing our practice of providing a selected full year outlook for fiscal 2022. Our outlook reflects the currently expected impacts related to COVID. Outside of the Q1 impacts as a result of Omicron, the outlook currently assumes no material deterioration in the company's current business operations, as a result of geopolitical instability, as well as COVID and its variants, government actions, and regulations.

Against the backdrop of what we know today, our 2022 outlook projects net revenue between $2.12 billion to $2.17 billion, flattish adjusted comparable store sales growth compared to last year in the range of negative 1% to positive 1.5%. Adjusted operating income between $140 and $150 million. And adjusted diluted EPS between $1.03 to $1.10, assuming 95.3 million weighted average diluted shares. Compared to 2019, the midpoint of our outlook represents a solid three-year CAGR for net revenue of 7.5% and for adjusted diluted EPS of 12.5% respectively.

As we've done at times in the past, I'd like to provide some additional color given the unique comparisons to 2021 in each half. Our record results and government stimulus last year present a grow-over challenge in the first half. Also, we estimate a Q1 revenue headwind approaching $50 million given the short-term macro impacts that Reade noted earlier. As a result, we expect negative mid-single-digit comps and a decline in our profitability metrics for the first half of the year.

In the second half, we expect comps to be solidly positive in the mid to high single digits due to easier comparisons, moderating average ticket pressure, and increased eye exam capacity with profitability more in line with last year. For the year, we are planning for positive customer transaction growth with a slight decline in average tickets. Store openings this year will continue to be predominantly America's Best locations, coupled with the doubling of Eyeglass World opening. Store openings are expected to be evenly spread over the year and we project a few closings, as is typical each year.

Let me share a couple of other factors assumed in our outlook for 2022. We anticipate the planned expansion of our key remote medicine and EHR initiative to result in incremental dilution in the range of $6 million. As Reade noted, we are very excited about the role that these digital initiatives will play in driving future growth. We also expect the timing of unearned revenue will have a negative impact in 2022.

We currently estimate the 2022 impact to adjusted operating income to be about $9 million. As a reminder, unearned revenue recognition is a 7 to 10-day timing impact that can affect our quarter to quarter and annual comparisons. For the full year 2022 as a percentage of net revenue, we expect cost applicable to revenue to increase 220 to 240 basis points versus last year as we lapped last year's record performance that benefited from product mix shifts and an elevated ticket. Notably, our outlook projects our cost applicable to revenue to be 100 basis points below the 2019 level as a percentage of revenue.

As Reed noted, we are seeing our average ticket stabilize at a higher level as compared to 2019, partially due to pricing actions late in Q4. For Q1, the cost applicable to revenue is also expected to increase about 220 to 240 basis points versus last year. In terms of expenses, we would expect 2022 adjusted SG&A to increase between 60 and 80 basis points as a percentage of net revenue year over year. The SG&A increase primarily reflects sales deleveraging in Q1 and higher levels of wage investments.

As a result, as we lap the exceptional margin expansion in 2020 and 2021, we estimate an adjusted operating margin of nearly 7% at the midpoint of our guidance range, which is approximately 20 basis points above the 2019 level, despite these significant short-term headwinds. To assist with modeling, we've also provided additional assumptions on depreciation and amortization interest and tax rates. As a reminder, the timing and magnitude of tax refunds are important variables that can affect our performance in the first and second quarters which might be further affected by COVID conditions. To summarize, our fourth quarter performance further highlights the consistency and underlying strength of our business model, in this evolving operating environment, we are focused on what we can control.

And despite the short-term macro headwinds, we are excited about the strategies and initiatives that we've shared today, and that gives us confidence that we are well-positioned to deliver improving performance as we move through 2022. At this point, I'll turn the call back to Reade.

Reade Fahs -- Chief Executive Officer

Thank you, Patrick. Turning to Slide 16 and our moment of a mission being responsible individuals and corporate citizens has been a core part of the National Vision ethos for decades. Over the past year, we've made several leaps forward in our ESG journey. Including several firsts, such as completing our first greenhouse gas emissions inventory and publishing our first corporate responsibility report.

These efforts to improve our transparency and disclosure and lower our perceived governance risk are reflected by recent improvements in National Vision's ESG scores, and ratings, thus reinforcing that our ESG journey is aligning with the needs of our stakeholders. Our ESG framework is also helping us maximize the impact of our philanthropic activities. Last year, National Vision made philanthropic commitments that we expect will help a million people around the world to see better and consequently live better. This includes collaborative partnerships with such groups as Americares in restoring vision, as well as our own programs like NVI cares and Eyeglass World made locally given globally program.

More information about our philanthropic and corporate responsibility efforts is available in the corporate responsibility section of the National Vision website. In summary, the key takeaway from today's call is this, as we enter the third year of the pandemic, we've grown our business and market share advanced key initiatives, and further strengthened our foundation for sustainable growth. We feel good about what we can control and the smart investments we're making to drive our business. The Eyeglass World is at an inflection point of growth.

We're excited about our optometrist recruitment, retention, and remote medicine initiative. Our average ticket has stabilized and we've taken some pricing actions. And our financial position and cash flows are strong and remain a competitive advantage. For these reasons, we're confident about our prospects for this year and beyond.

With that, I'd like to turn the call back to the operator to start the question-and-answer portion of the call.

Questions & Answers:

Operator

Thank you. [Operator instructions] Our first question comes from the line of Paul Lejuez with Citi. Your line is open.

Paul Lejuez -- Citi -- Analyst

Hey, thanks, guys. A couple of questions. Can you maybe talk about the impact that you saw in December last week? Not sure if you quantified how much that impacted your fourth quarter results due to Omicron? And then also on the pricing actions, when exactly did those kick in, in the fourth quarter? How broad were they?  And are you planning any other actions -- pricing actions beyond that this year? And then higher level, Patrick, can you maybe talk about accelerated store openings, so, I'm curious if you could give us an updated view on what the new store model might look like in a post-pandemic world in terms of payback, ROI, any change in the cost side in terms of the initial investment, if you could just give us an update there? Thanks.

Patrick Moore -- Chief Financial Officer

Sure, Paul. Good morning. I'll take the first in the third and Reade will come in on pricing. In terms of the last week of the year, we were really seeing the beginning of what we ended up feeling in significant ways in January and through the bulk of February with Omicron.

And Omicron both started affecting our store staffing for associates doctors, started affecting customers coming for their appointment. And so we did see some sales impacts out of that, that weakened in the last week or two. I wouldn't call it severe, but we did see some weakening, did a little less than we expected to. But the big impact was kind of the impact on unearned revenue where we have guided for that to be fairly negative and it was like $4 million to $5 million better.

So that also kind of offset some of the sales miss that we would have felt in December. Now that $4 million to $5 million of less negative unearned in 2021 found its way into 2022, which is part of our guide as well.

Reade Fahs -- Chief Executive Officer

I think your second question was about the pricing action.

Paul Lejuez -- Citi -- Analyst

Yup.

Reade Fahs -- Chief Executive Officer

That was late October, early November is what you should assume that.

Paul Lejuez -- Citi -- Analyst

And then anything in the future Reade, coming up this year? [Inaudible] above and beyond that?

Reade Fahs -- Chief Executive Officer

Any other pricing action is that what you're saying?

Paul Lejuez -- Citi -- Analyst

Yes, sir.

Reade Fahs -- Chief Executive Officer

Yeah, we don't rule that out. It's always a lever we have. If we choose to, we're not -- I don't think anything. And frankly, we generally won't be announcing -- sharing any of that to sort of a little while afterward as we're doing now just for competitive reasons, we don't need to broadcast that.

But it's -- there are options, and we're always looking at that and looking at the difference between us and competitors. We like our customers to know they're saving money by coming with us, but it's certainly a lever we have pulled several times over the past several years.

Patrick Moore -- Chief Financial Officer

And in terms of new store models and paybacks, we really not a lot has changed there. We are -- we still see target year five revenues in the 1.4 to 1.6 range, cost of opening the $400,000 to $500,000 range. And so kind of the same breakeven timeframe between the same payback. I will say, Paul, we are -- we continue to test some slightly different concepts where we will maybe shrink the store a bit or we're putting in different configurations for our Americas Best brand and our EGW brand.

But all in all, for the foreseeable future, until we were to say something different there, you should expect a pretty similar store opening cadence and economics, which is a big part of the consistency of the business.

Reade Fahs -- Chief Executive Officer

Just going to chime in and add-in. As you've been hearing us say, we're very excited about Eyeglass World. We think the last few years have been a real inflection point for it. And we have opened a sort of two new configuration models that we're, these are in pleased with.

So that's they're out there also, and we've done that pretty recently.

Paul Lejuez -- Citi -- Analyst

Thanks, guys. Good luck.

Patrick Moore -- Chief Financial Officer

Thanks, Paul.

Reade Fahs -- Chief Executive Officer

Thank you, Paul.

Operator

Our next question comes from the line of Zack Fadem with Wells Fargo. Your line is open.

Zack Fadem -- Well Fargo Securities -- Analyst

Hey, good morning. So you've been talking about the elevated average ticket in your business for several quarters now and in the past two quarters, you've been guiding for some form of normalization that thus far has been a little bit better than anticipated. So first of all, can you talk a bit about the makeup here between price and mix? What do you think has driven the average ticket, and then what of that is expected to moderate? And then for 2022, how much of the 220 basis points of gross margin pressure would you specifically attribute to the ticket reduction?

Reade Fahs -- Chief Executive Officer

Let me start, and Patrick, you can chime in on that, that second point. Actually, we were pretty pleased. What we've been saying is that we've been having an elevated average ticket for quite some time since the reopening of our stores and that we expected it to moderate probably above 2019 levels. But we expected it to moderate and we think it's now stabilized.

And we think it's now stabilized at a level above our previous expectations and certainly above the pre-pandemic levels. It's a combination of three things, there is a mixed shift, our customers are buying more features, blue lights, doing quite well, that sort of thing, and the peripheral pricing action. And we're pleased to have seen this despite the fact that, there's less stimulus out there than there was before. So this was an unexpected plus for us to year stabilizing in the way it has.

Patrick Moore -- Chief Financial Officer

Hey, hey, it's Patrick. The bulk of that 220 to 240 basis point reduction is ticket-related when there's a small amount, call it 30 bps for the remote rollout dilution. But I mean, for all practical purposes, all of that ticket stabilization is the gross margin change. And I'll just say we -- it hurts financially for that ticket to stabilize, but it's really important for our business model, really important to our customers, is a part of the growth model going forward.

So part of this, we just have to work through.

Reade Fahs -- Chief Executive Officer

But it's stabilized, so.

Zack Fadem -- Well Fargo Securities -- Analyst

And then for Reade, how do you expect the category to perform as a whole in 2022? And considering the lower-income headwinds from inflation and lapping stimulus, etc? Do you expect the value tier to still outperform this year?

Reade Fahs -- Chief Executive Officer

Oh, yeah. Like, what we are seeing is a long-term trend in the category where a shift to value and that's -- it's certainly been going on for a decade and especially so the past seven years. And so the category, there's a definite shift to values going on and we've been the beneficiary of that for quite some time. I do think that the category is off to a slow start for the reasons we talked about Omicron and weather.

And the weather -- I think it was like five or six storms, and they all hit on the worst possible days of the week to the highest days of the week, so that was -- and so the whole -- that anyone who's sort of, out there with broad geography affected by weather will have that. So I think the category is off to a slow start than any of us expected due to those factors. We don't think, from a competitive environment, it's generally unchanged, but it's generally unchanged in the shift from independents to change, the shift from malls to non-mall businesses. It's sort of several pieces like that.

There have been 2% or 3% of stores have shut since COVID started, that's 2% or 3% of independent stores are shut. A lot of doctors just threw in the towel and said, I'm going to retire. This is too much for us. And they've been sort of challenged hosts that have been not great places to be in optics.

And that's -- again, that all favors us. I can't predict the future of the consumer. But I do think that when inflation is out there and the like, people seek value, and that's what we're known for. So in general, I feel that's a continuation of what we've been talking about for -- since we went public in 2017.

Operator

Thank you. Our next question comes from the line of Michael Lasser with UBS. Your line is open.

Michael Lasser -- UBS -- Analyst

Good morning. Thanks a lot for taking my question. How much of the lost sales or disrupted sales that National Vision has experienced year-to-date, have you assumed that you will get back over the course of the coming months? Your first half comp guidance is for a negative mid-single-digit number, and then you're expecting a mid-to-high single-digit expectation in the back half of the year, which would be higher than the long-term average of around 5%.

Reade Fahs -- Chief Executive Officer

OK. Michael, I'll start, and Patrick, you can chime in if you want. Because this is this thing about sort of the vagaries of our category. You've got to remember sort of Q1 is optical Christmas and January and February are the warm-up, and then March is really the high seasonality period.

And we've not really had this sort of dynamic before in the category. We were talking earlier today about a few years back, there were a lot of storms in March. Pent-up demand came back in April. April with a lower seasonality time, so there was plenty of capacity there.

But in March, sort of, we have the least excess exam capacity to take up pent-up demand. So sort of the whole mess of Omicron and weather couldn't have happened at a tougher time given the category's seasonality overall. But -- so sort of -- we're assuming a more modest recovery than we would if the seasonality was different.

Michael Lasser -- UBS -- Analyst

Thank you very much for them. My follow-up question is your gross margin guidance implies that in 2022, it'll still be above where it was in 2019. So can you frame the puts and takes of how your gross margin is going to compare this year versus prior to the pandemic because National Vision has experienced a tremendous amount of gross margin expansion over the last couple of years. Can you be specific about how much of the price increase will go to cover some of the incremental optometrist wages that you'll be paying this year? And to what extent will that be a drag on your gross margin this year versus where it was prior to the pandemic? Thank you.

Patrick Moore -- Chief Financial Officer

Sure. If we look at gross margin, we are modeling it ahead of 2019. Certainly, the ticket stabilizing at a higher level than frankly, we predict is a factor. And that's part of that is an attachment to new products.

We've also taken pricing actions. So I think those things, Michael, we're obviously helping with -- we still expect to see some low degree of optometrist wage inflation also. So expect to see our productivity advance every year. So we're fairly confident that we can maintain the gross margin gains that we've experienced.

We have long-term contracts with our partners and vendors, in terms of most of the things that come through our cost of sales. We're not immune to it, but a lot of the cost of sales is -- on our long-term contract. So that gives us a little bit more confidence there. Coming back to the first question, you asked Reade, I would really just add there, too, gosh, it's still a different -- difficult time to plan and provide guidance.

And as we think about how much of that revenue will get back, we have taken somewhat of a conservative posture, which is probably is no shocker to anyone listening, but there's an element of conservatism in the revenues that we'll pick back up.

Michael Lasser -- UBS -- Analyst

Thank you.

Operator

Thank you. Our next question comes from the line of Adrienne Yih with Barclays. Your line is open.

Adrienne Yih -- Barclays -- Analyst

Yes, good morning. Very well done in an incredibly difficult environment. Reade, I really want to focus on this remote exam. The 100 locations in 2021 and I guess 200 by the end of this year.

Are they -- are these locations outside of -- like what type of sort of MSAs are they outside of? Are they for both AB as well as Eyeglass World? And how much more optometrists capacity utilization are you seeing in this initial phase of -- any data and you can give us and share with us on this initial reason what's giving you that confidence? Thank you.

Reade Fahs -- Chief Executive Officer

Yeah, that's great. I could I appreciate that question in particular. And just to level set, make sure everyone's got the common vision as to what we're talking about here. We're talking about patients in our store, in the exam room, sitting amid all the expensive exam equipment that is in all of our stores.

Doctor, not in the store doctor, let's call it, practicing from their den. It's an asynchronous exam. So the doctor is on a video screen, talking to the customer as if they were there and the doctor due to the electronic health records, has all the data that they would have otherwise. So the only difference in the experience is the doctor is on a screen versus actually in the room with the person.

When you talked about sort of MSAs, the key thing is the doctor has to have a license for that particular state. And so they don't have to be sitting in that state, but they do have to have a license for that state. And so we're looking at this as more of a state-by-state rollout so that we sort of recruit in and have the doctors -- all the doctors that we'll need for that particular state. So it will be a state-by-state rollout.

Again, in the past, we've been talking about the -- that we've been into the pilot phase. And now we're sort of moving into a broader expansion phase. It is all in America's Best at the moment. And in short, the benefit is a patient is more likely to be able to get an exam when they want to have it.

So it's customer convenience there. And the patients enjoy the exam. They -- it all works. I think we're all just getting a lot more used to doing things virtually than we ever thought about in the past.

So we're excited by that, and it expands exam capacity and allows us to serve more patients.

Patrick Moore -- Chief Financial Officer

Hey, I would also add.

Adrienne Yih -- Barclays -- Analyst

Yeah.

Patrick Moore -- Chief Financial Officer

We're really -- we're excited about the ROIC elements of this. This would be probably a multi-year project in the same vicinity of the scale of our retinal camera project that we did over a few years. And the return economics are great. If you think about a store where you can add a second line doctor to handle customer traffic or even a store that's dark for a day for some reason, having a doctor in that day and having that second line when you need it is really big.

It doesn't take many of those as to begin to kind of payback that investment. So we think this will be very ROIC accretive, early on.

Reade Fahs -- Chief Executive Officer

And who knows down the road or right now we're putting it in in current stores and having at the current stores. But if you're down the road, we may have an opportunity to start building stores in places we wouldn't have contemplated before because we didn't think it'd be very easy to get a doctor to move there. And if this allows us to be agnostic about whether a doctor will eventually live in that area so there may be more remote or rural stores set in the future, I'm not announcing anything yet, but that's a possibility that this unlocks.

Adrienne Yih -- Barclays -- Analyst

No, this is very interesting because -- I guess my follow-up question to that is the rollout time for it does not seem to be, I mean they're with the equipment, right, the patients with the equipment, and this is sort of just filling up the appointment book and utilizing kind of the appointment slots much better. So seems like it has pretty significant long-term positive ramifications if it starts to accelerate. So that --

Patrick Moore -- Chief Financial Officer

I would just add the way I think about it is it takes the most -- one of the most critical resources in our entire business model, and it makes that resource more fungible across geography and time. Just you no longer have to use that set of skills in that one location, and you can flex it.

Adrienne Yih -- Barclays -- Analyst

Yeah. And then really quickly, my follow-up question. I guess, Patrick, or maybe Reade, can you remind us what is the percentage of customers that do not have insurance? And the great resignation is largely coming from average hourly rate workers. And I know it's very early, very difficult to tell.

But this is kind of a semi-permanent change in the workforce that should be benefiting National Vision. How do you think about that? And how do you tap into those customers? Thank you.

Reade Fahs -- Chief Executive Officer

Good. So we have historically and always been underdeveloped in the area of vision insurance. For much of the category, it is the majority of the business that they get it is through vision insurance, and for us, it's always been a minority, and we say what we last announced that it's roughly in the --

Patrick Moore -- Chief Financial Officer

30s.

Reade Fahs -- Chief Executive Officer

Yeah, in the 30s. So think of it about one-third of our patients and customers have that, this is for two reasons. When we bought America's Best, they didn't even take insurance. So that was -- we were starting from zero when we bought them.

But more importantly, we think we'll probably always be or at least for the foreseeable future, majority of noninsured patients because when it's your money that is not masked by networks and things like that when it's your money, you tend to seek out real value, and that's how people find us. When it's their money, it's like, oh, I'm going to save money by going to [Inaudible] or Walmart stores. So -- and to the extent of the great resignation, to the extent that people aren't going to be in jobs where they're offered vision insurance, yes, it should help us in that way. We think that consumers when they're spending their money, find us.

Adrienne Yih -- Barclays -- Analyst

Fantastic. Best of luck. And well done.

Reade Fahs -- Chief Executive Officer

Thank you. Thanks so much.

Operator

Thank you. Our next question comes from the line of Kate McShane with Goldman Sachs. Your line is open.

Kate McShane -- Goldman Sachs -- Analyst

Hi, good morning. Thank you for taking our question. We just had a couple of questions about SG&A or the drivers within SG&A. I wondered if you could help us understand how we should think about advertising costs throughout 2022, given some of the investments you made there during 2021? And is there a way to discuss your retention rates for your employees over the last few months versus historically, given the wage investments that you've made and will continue to make this year?

Patrick Moore -- Chief Financial Officer

Hey, Kate, it's Patrick, I'll give you a little color on advertising, as I step back and think about the last few years, we had the oddity of 2020 where we reopened our stores and frankly found, that we didn't have to advertise that much to draw customers in because they were lined up. In 2021, we took some of the peace dividends that we were enjoying from high gross margins and we invested in various forms of advertising testing. I feel like we walked away with that with a much better sense of advertising effectiveness where the line was our CRM. And so I feel like we ended the year very optimized.

Now, obviously, we're going to be leveraged -- we're going to have some deleverage as a result of the Omicron and weather impacts that we've disclosed today. But when we get to the second half of the year, I expect that we're going to see some leverage. For the full year, our guide assumes just a little slight leverage, and that includes the negative impact from Q1. So as I look out into the second half in general for advertising and really move broadly margins, I think we're going to see better numbers and better comparisons.

Reade Fahs -- Chief Executive Officer

And in case your question about retention rates, we don't share the specific numbers on that. I will tell you our stores are well-staffed now that we're in good shape on that. And vagaries of this category that's different from others that you might look at is a lot of our associates regard themselves as an optical professional and that their career optician or their career optical person. There are very nice aspects to working in this field.

You're in healthcare. There's a fashion component. There's a nice sense of fulfillment that you're helping people. There are some beautiful moments when a child sees for the first time.

So there's a lot of fulfillment in that, and so there's not a, oh, should I go work at the restaurant down the street. They're competitive. Their labor frame is other optical firms. And we've had such nice success for so long that there's a feeling like they are with a winning team, which is always good.

Also, one of the things that we're really pleased about is sort of our career tracking. And I'll just give you a rough sense of around 40% of our store managers started in an entry-level role with us without optical experience and grew from within and those people are really dedicated to National Vision and that we've given them great, great career growth. And they're well aware that a company that's opening formerly 75, now 80 stores -- at least 80 stores a year is a great place to grow a career because a growing company has lots of opportunities. And if you feel like you're learning, and growing, and respected, and getting promotions and you like optical, you tend to stick around.

So I think relative to a lot of companies you might follow, it's a little better situation than you might expect if you didn't understand optics as deeply.

Operator

Thank you. Our next question comes from the line of Steph Wissink with Jefferies. Your line is open.

Steph Wissink -- Jefferies -- Analyst

Thank you. Good morning, everyone. Most of our questions have been asked, but I wanted to go back to just unpack the operating margin guidance. Maybe, Patrick, this is best for you.

But looking at it relative to 2019, it looks like your margins are kind of going back to the '19 level. I understand the gross margins are a bit better. It sounds like advertising leverage. Maybe tell us a little bit about what's happening in the selling expense line and the G&A line.

Are you seeing wage inflation that you don't think you can lever? What's happening with respect to the operating margins because of the sequence with respect to the overall growth in the business? Thank you.

Patrick Moore -- Chief Financial Officer

Sure, Steph. Good morning. And if I'm if I missed some of that, just we'll come back and make sure we get everything done. I think in general, as you think about operating margins again, we've been through some choppy chapters of COVID where we had high stimulus, high ticket, high pent up demand, ticket mix advantages, low advertising, extreme leveraging of all fixed costs across the P&L.

And we're headed to more of a stable place now where we're guiding this year, I think of margins to be maybe up just 20 or 30 basis points off 2019. But, Steph, that's with the -- that's what the huge Q1 impact taken off the top right here at the beginning of the year. So if you would -- if you kind of think about where we would have been without that, it'll give you a little more insight into we're really not headed all the way back there. I still see that there are margin opportunities over time.

I think as I look at the second half, I'm feeling pretty good about the second half. The comps are going to be good. We're going to lap those wage investments. We will have remote ramping.

I said earlier, I expect to see advertising leverage. So, all of those things come together for me to -- I think that when we get into the second half and we clear the, effectively the comp grows over us growing over 53% comps from the first half of last year and then Omicron and weather impact, I think this is going to look better. Certainly, our internal plans indicate that. So that's kind of how I think about margins.

And then longer term, yeah, the sales impact in Q1 is a significant hiccup and we've got to get beyond that. We're assuming a modest recovery. But beyond that, I still think that we've got industry trends in our favor. It's great to be the low-cost provider of a medical necessity, especially in a world where that consumer may be weaker or may get weaker.

We'll get lab productivity gains. I think we're going to see better leveraging of advertising. You have to kind of watch out for some of the wage investments and track those. But I still feel good about margin expansion.

We ran it all the way up to nearly 10% at one fine point and we're not there today, but I won't communicate a specific goal, but we sure like being closer to that.

Steph Wissink -- Jefferies -- Analyst

Great answer. Thank you very much.

Operator

Thank you. Our next question comes from the line of Dylan Carden with William Blair. Your line is open.

Dylan Carden -- William Blair -- Analyst

Yeah, thanks a lot. Just some follow-up here and a couple of items. Patrick, you had mentioned, that sort of impact of tele-remote can kind of show through the margins pretty quickly. In there on those comments, it sounded like maybe you're kind of expecting some benefit in the back half of this year.

I just wanted to clarify that. And then sort of where we are on optometrist wage -- the wage cycle? Is there some catch-up this year having not seen too much inflation in the last couple of years? And then on the new store targets, is 80 plus now that Eyeglass World is kind of ramping a better target to use going forward? Thanks.

Patrick Moore -- Chief Financial Officer

Yeah. So thank you on the remote. Yes, I think about that. I don't know that that's going to -- we're going to have the dilution evenly spread across the year will certainly as we lap it next year.

If this indeed is a multi-year effort, we'll stop feeling at the end. But I don't expect it to get a lot better in the second half because we're going to do a lot of stores. If you were just going to do like 50 and stop, yes, it would get better. But this is probably the beginning of a couple of few-year efforts.

So that's my perspective on remote for the second half. In wages were modeling continued levels of kind of wage inflation based on supply and demand in a given specific market. I do like what we're doing in terms of enhancing our recruiting and retention efforts, trying to find even more ways to give our doctors flexibility. And as I said earlier, remote medicine will allow us to make that resource a little more fungible across geography and time.

So hopefully, over time, that will help abate some of the inflation levels. 80 plus is our number for this year, I'm not going to commit that we'll do that every year. We might do more than that 1 year. But I would say right now, we've moved kind of beyond the 75 and we're going to try this on and see how it goes, and then we'll go from there.

Dylan Carden -- William Blair -- Analyst

Excellent. Thank you.

Operator

Thank you. Ladies and gentlemen, we have time for one more question. Our final question comes from the line of Anthony Chukumba with Loop Capital Markets. Your line is open.

Anthony Chukumba -- Loop Capital Markets -- Analyst

Good morning. Thanks for filling -- fitting me in. A lot of good information. So I just have one question.

I guess it's just more on the competitive environment. I mean, what are you seeing from a competitive perspective, particularly in terms of, are your competitors also taking price? And how do you sort of price differentials, compare to, I guess let's say like 12 months ago? Thank you.

Reade Fahs -- Chief Executive Officer

We think our price differentials are holding up well, and we think that consumer gets that. And yeah, so we're encouraged on that front and again that the competitive situation is generally unchanged. But yeah, other groups are taking price as well. Even in the value space.

Anthony Chukumba -- Loop Capital Markets -- Analyst

That's very helpful. Thank you.

Operator

Thank you. At this time, I'd like to turn the call back over to Reade for closing remarks.

Reade Fahs -- Chief Executive Officer

Thank you to Wanda, and we'd like to thank all of you for joining us here today. And thank all of our stakeholders for your continued support. I will look forward to speaking with you again when we report our first quarter results. Thank you all very much for your time.

Operator

[Operator signoff]

Duration: 60 minutes

Call participants:

David Mann -- Vice President, Investor Relations

Reade Fahs -- Chief Executive Officer

Patrick Moore -- Chief Financial Officer

Paul Lejuez -- Citi -- Analyst

Zack Fadem -- Well Fargo Securities -- Analyst

Michael Lasser -- UBS -- Analyst

Adrienne Yih -- Barclays -- Analyst

Kate McShane -- Goldman Sachs -- Analyst

Steph Wissink -- Jefferies -- Analyst

Dylan Carden -- William Blair -- Analyst

Anthony Chukumba -- Loop Capital Markets -- Analyst

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