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Yum! Brands (YUM -0.88%)
Q1 2023 Earnings Call
May 03, 2023, 8:15 a.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Hello, everyone, and welcome to the first-quarter 2023 Yum! Brands earnings conference call. My name is Bruno, and I'll be the operator of today. [Operator instructions] I would now like to hand over to your host, Jodi Dyer, vice president of investor relations. Please go ahead. 

Jodi Dyer -- Vice President, Investor Relations

Thanks, operator. Good morning, everyone, and thank you for joining us. On our call today are David Gibbs, our CEO; Chris Turner, our CFO; and Dave Russell, our senior vice president and corporate controller. Following remarks from David and Chris, we'll open the call to questions.

Before we get started, please note that this call includes forward-looking statements that are subject to future events and uncertainties that could cause our actual results to differ materially from these statements. All forward-looking statements are made only as of the date of this call and should be considered in conjunction with the cautionary statements in our earnings release and the risk factors included in our filings with the SEC. In addition, please refer to our earnings release and relevant sections of our filings with the SEC to find disclosures, definitions, and reconciliations of non-GAAP financial measures and other metrics used on today's call. Please note that during today's call, all system sales growth and operating profit growth results exclude the impact of foreign currency.

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Please also note the following financial reporting treatment related to our exit from Russia. As a reminder, as of the beginning of the second quarter of 2022, we elected to remove the Russia business from key performance metrics. For the purpose of this call, all references to system sales growth and unit growth results for the quarter are adjusted to remove our Russia business from the prior year base. This negatively impacted both our worldwide unit growth and worldwide system sales growth by two percentage points.

These units were removed from our same-store sales calculations and, thus, do not impact same-store sales results for the first quarter. All GAAP figures reported continue to include the impacts of Russia operations for KFC for the full quarter. These GAAP figures primarily include royalty revenues from continued franchise operations and G&A to support our Russia business. Additionally, our GAAP G&A includes expenses incurred relating to the transfer of ownership of the business.

As a result of our decision to exit our Russia business, we have reclassed net operating profits from the operating segments in which they are earned, subsequent to the start of the conflict to corporate and unallocated and reflected those net operating profits as a special item within the other income and expense line. As a reminder, in April, we completed the exit of the Russia market by selling the KFC business in Russia to Smart Service Ltd., including all Russian KFC restaurants, operating systems, master franchise rights, and the trademark for the Rostik's brand. Beginning in the second quarter, the Russia business will no longer be reported in our GAAP results, including franchise revenue and G&A. For more information on our reporting calendar for each market, please visit the Financial Reports section of our website.

We are broadcasting this conference call via our website. This call is also being recorded and will be available for playback. Looking ahead, our second-quarter earnings will be released on August 2, 2023, with the conference call on the same day. Now I'd like to turn the call over to David Gibbs. 

David Gibbs -- Chief Executive Officer

Thank you, Jodi. And good morning, everyone. Our first quarter results provide further proof of the power of our portfolio of iconic brands, both the diverse nature of our global footprint and the advantages of our business model enable us to thrive in any environment. Our incredible teams and franchise partners delivered another strong quarter with 13% system sales growth, driven by 8% same-store sales growth and 5% unit growth.

A strong set of commercial strategies that balance compelling value and crave-able distinctive products fueled our first-quarter sales momentum. We continue to execute on our digital strategy to create more seamless, personalized experiences to drive greater customer engagement and easier access to our brands. These efforts resulted in broad-based acceleration in digital sales growth, leading to a record quarter for both digital system sales of nearly $7 billion and a digital sales mix that exceeded 45%. Importantly, our core operating profit grew 11% in the first quarter, including a one-point headwind from the removal of Russia profits, giving us great confidence in delivering on our long-term growth algorithm this year.

Before I discuss our first-quarter results, I wanted to provide an update on Russia. In April, we announced the completion of our sale of the KFC Russia business to Smart Service Ltd., a local operator, including all Russian KFC restaurants' operating systems, master franchise rights, and the trademark for the Rostik's brand. As part of the sale and purchase agreement, Smart Service has agreed to retain our company employees in Russia. With the completion of this transaction, we have ceased our corporate presence in Russia.

Now I'll discuss our first quarter results through the lens of our Recipe For Good Growth framework. I'll begin by talking about our relevant, easy, and distinctive brands, or RED for short, and our unrivaled culture and talent. Chris will then share the details of our first-quarter financial results before discussing our bold restaurant development and unmatched operating capabilities. First, let's discuss our iconic RED brands, beginning with the KFC division, which represents 50% of our divisional operating profit.

First quarter system sales grew 15%, driven by 9% same-store sales growth and 7% unit growth, reflecting broad-based strength. Globally, KFC is consistently executing its winning recipe of core menu innovation, disruptive value, expanding category use occasions, and doubling down on digital initiatives. We were pleased to see strong year-over-year growth in our KFC China business. As usual, Joey Wat and her team did a great job navigating the complex operating environment as consumers became more mobile in the quarter, and KFC was there to meet their needs.

Additionally, our international ex-China same-store sales grew 11%, fueled by strong transaction and check growth. We attribute this exceptional performance to strong value offerings, the continued return of dine-in traffic, digital initiatives, and strategic third-party partnerships. We've seen sustained momentum across many of our emerging markets, including Latin America and the Middle East. Additionally, we've seen renewed strength in many European markets, where the team is promoting value at several price points to appeal to a broader customer base while innovating around our core menu offerings.

The focus at KFC U.S. is targeting new audiences and category use occasions by using relevant value and product innovation as demonstrated with the introduction of boneless offerings, including the return of the Double Down sandwich, and launch of two for $5 wraps in the first quarter, and the national launch of the much-anticipated chicken nuggets early in the second quarter. Moving on to the Taco Bell division, which represents 34% of our divisional operating profit. Before I get to results for the quarter, I wanna highlight that Mark King was recently named the 2023 Restaurant Business Leader of the Year the incredible progress Taco Bell has made, growing the brand while expanding unit economics and strengthening relationships with franchisees under his leadership.

Seeing our world-class talent recognized more broadly across our industry gives all of us at Yum! great pride. Taco Bell first-quarter system sales grew 12%, led by 8% same-store sales growth and 6% unit growth. These incredible results build on years of sustained top-line strength as the team executes on its consistent growth formula, which leverages the combination of brand buzz with unparalleled value offerings, mass occasions, and digital initiatives. This quarter, Taco Bell created customer buzz around crave-able product offerings that included the Crispy Melt Taco and the Grilled Cheese Burrito while still providing everyday value through $2 burritos on the Cravings Value Menu.

Strong demand for the Grille Cheese Burrito is a fantastic example that proves Taco Bell can win in the big burrito category and participate in higher price points while maintaining value leadership. Taco Bell U.S. is leaning into its digital initiatives to drive customer engagement with year-over-year digital sales up approximately 60%, leading to an eight-point improvement in its digital mix. Taco Bell recently launched delivery as a service through its mobile app to create easier access for our customers to get our crave-able products.

Additionally, the team also continues to make progress against our Recipe for Good Growth strategy with the ongoing transition of their packaging suite to more recycle-ready options. Taco Bell International grew system sales 25% in the quarter, driven by continued development momentum and strong value propositions through core menu innovation offerings. Next, I'll discuss the Pizza Hut division, which accounts for 17% of our divisional operating profit. System sales grew 10% for the quarter, driven by 7% same-store sales growth and 3% unit growth.

Same-store sales growth accelerated sequentially from the fourth quarter, driven by China and continued strength in the U.S. Pizza Hut International, which accounts for 9% of our divisional operating profit, grew system sales 10%, led by 5% same-store sales growth and 5% unit growth. Following the successful launch of Melt in the U.S., the team launched this breakthrough product in 10 additional markets, including the U.K., Canada, and several markets in Latin America. I'd like to recognize our global Pizza Hut team for their collaborative efforts to scale this winning innovation quickly.

Our markets not only shared consumer insights and product innovation at unprecedented speed, but the operations team also used augmented reality to expedite training of our international team members through our intelligent coaching app. Pizza Hut U.S., which represents 8% of our divisional operating profit, achieved 10% system sales growth with 8% same-store sales growth and flat unit growth. Melts, in combination with the big New Yorker in the quarter, helped to drive positive transaction growth by attracting new and repeat customers. The team continues to expand strategic partnerships and is now integrated with the three major food aggregators in the U.S.

We view aggregator marketplaces as an additional channel to provide customers greater access to our brand while also attracting an incremental customer. The Habit Burger Grill division grew system sales 8% with 8% unit growth and flat same-store sales growth. The Habit team continues to focus on expanding its digital capabilities through growing its mobile app user base and partnering with third-party aggregators. Before moving on to our unrivaled culture and talent, I wanna take a moment to thank Russ Bendel and celebrate his accomplished career in the restaurant industry as he plans to retire next month.

Russ' passion for restaurants has always shined through, and anyone who knows Russ knows that what he really values above all else is people. Everyone is a friend to Russ, and he is loved by all who have had the privilege to work beside him, whether in a kitchen or an office. We recently announced that Russ' successor is former KFC Global division CFO, Shannon Hennessy. Shannon is an exceptional leader, and we're excited to have her drive the next chapter of growth for Habit and continue Russ' focus on people.

More broadly on our unrivaled culture and talent growth driver, we've held powerful forums this year that galvanized our franchisees and top talent around our Recipe for Good Growth. In February, we hosted our eleventh international franchise convention in Singapore, bringing together our global brand leadership teams and many of our 1,500 franchisees from around the world. Having attended this convention for many years, I've never seen this level of unity and enthusiasm for growth, particularly as it relates to development and broad strategic alignment with our franchise community. Our franchisees are some of the most growth-minded entrepreneurs in the world, and the international franchise convention was an opportunity to learn from, recognize, and celebrate each other's achievements.

Our partnership with our franchise is long as it's ever been. We are strategically aligned to keep our iconic brands RED and our global growth momentum strong by leveraging the investments we've made in consumer insights, our digital ecosystem, innovative technologies, and data analytics. Additionally, we are focused on unlocking opportunities for our people and communities while promoting equity, inclusion, and belonging across all aspects of our business. We were proud that many of our leaders, including myself, participated in the women's foodservice forum as we focus on elevating all voices and achieving parity globally by 2030.

We also announced the launch of Franchise Fast Start, a program funded by Lafayette Square to provide lending support to expand Yum! franchise ownership in underserved communities in the U.S. As a result of our efforts, we've recently been named to Newsweek's America's Greatest Workplaces for Women and Forbes America's Best Employers for Diversity List. To wrap up, I'm always thrilled to start the year with fantastic momentum, especially when the strength is broad-based across our global portfolio. I remain confident in our any to navigate any economic environment as our brands stand for unmatched value and convenience, providing a range of products and price points to meet all customers' needs.

We are poised to maintain our robust sales momentum given our pipeline of RED product innovation, accelerating digital sales, strengthening operational execution, and compelling value across our global portfolio of iconic brands. With that, Chris, over to you. 

Chris Turner -- Chief Financial Officer

Thank you, David. And good morning, everyone. Today, I'll discuss our financial results, our bold restaurant development, and unmatched operating capability growth drivers, followed by our capital strategy. I'll begin with our first-quarter results, which reflect strong fundamental performance across all of our core financial metrics.

We delivered 13% system sales growth, driven by 8% same-store sales growth and 5% unit growth. Core operating profit growth for the quarter came in at 11%, which includes a one-point headwind from the removal of Russia profits. Reported operating profit includes a $27 million negative impact from foreign currency translation. We expect foreign currency translation to be a $10 million to $20 million headwind to second-quarter operating profit.

Our digital sales accelerated across our three global brands, leading to a record quarter with nearly $7 billion in digital sales. We are confident our digital strategies are working, considering we reached a new high in our digital sales, exceeding 45% this quarter. Taco Bell store-level margins were 22%, flat year over year. Ex-special general and administrative expenses were $278 million, in line with our expectations.

As we previously mentioned, we expect our year-over-year G&A growth will be higher in the first half of the year. The ex-special tax rate for the quarter was 19%. Our first-quarter EPS, excluding special items, was $1.06, roughly flat over the prior year. First-quarter EPS was negatively impacted by unrealized investment losses of $0.07 relating to our investment in Devyani and foreign currency translation impact of $0.08.

As David mentioned, we completed the sale of our Russia business last month. Beginning in the second quarter, the Russia business will no longer be reported in our GAAP results, including franchise revenue and G&A. For modeling purposes, KFC Russia's quarterly franchisee fee revenue and G&A have averaged approximately $20 million and $5 million, respectively, over the last few quarters. We are pleased to see inflationary pressures, staff challenges, and supply chain disruptions abate in the U.S.

as we return to a more normalized operating environment. While we've seen similar trends in some international markets, there are others where our franchisees continue to face outsized inflationary pressures. We continue to partner with our franchisees to protect restaurant-level profitability while ensuring we maintain strong relative value for our customers. We're encouraged by trends in commodity inflation and labor availability as both bode well for the health of our franchise system, which is the foundation of our industry-leading development engine.

Now moving on to bold restaurant development. We opened 746 gross new units during the quarter. Full-year 2023 is shaping up to be another incredible year of development, similar to 2021 and 2022, but it's important to note the quarterly cadence of development will be weighted more heavily toward the second half of the year. As we've said before, we have great line of sight into our development pipeline with over 80% of 2023 planned units at KFC and Pizza Hut outside of China, committed with well-capitalized, growth-ready franchise partners.

Let me share a few highlights of our diverse development drivers, beginning with the KFC division, which opened 385 gross units this quarter. China, India, and our Latin America markets led the charge this quarter with each opening more than 20 units. I'd like to recognize our KFC team in the Philippines for their efforts to drive our Good growth agenda by using solar panels to build more sustainable restaurants. As for the Pizza Hut division, the team opened 271 gross units this quarter, including the China, India, and Turkey markets, each opening more than 20 units.

As we anticipated, we exited our Pakistan Pizza Hut franchise partner and closed all 77 stores in the market. We are committed to partnering with capable, committed, and well-capitalized franchisees. In some instances, the best thing for our brands and business in the long term is to exit a market and reopen with the right 3C franchise partner, which is exactly what we plan to do in this situation. Turning to Taco Bell.

The team opened 79 gross units in Q1. The Taco Bell team continues to leverage unique store designs to enhance both the digital and drive-thru experience for our customers. Taco Bell International is off to a record-breaking start with 46 units opened this quarter and Taco Bell China becoming our fourth international market to cross the 100-unit threshold along with Spain, the U.K., and India. These top four markets accounted for 60% of new builds this quarter, illustrating the power and scale to drive accelerated growth.

In summary, we remain confident in our ability to maintain our industry-leading development momentum. Next, I'll discuss our unmatched operating capabilities and the three pillars of our digital strategy: easy experiences, easy operations, and easy insights. First, our commitment as a franchise-first organization and unmatched operating capabilities are contributing to our position as the global franchisor of choice. We mentioned on our fourth-quarter earnings call that Taco Bell was ranked No.

1 in Entrepreneur Magazine's Franchise 500 ranking in North America. Building on that recognition, just last week, Entrepreneur Magazine announced its 2023 top global franchise rankings, and our three largest brands made the Top 5, led by KFC in the No. 1 spot. Moving on to the pillars of our digital strategy.

Beginning with the easy experiences pillar, we continue to enhance our digital ordering capabilities and launched new ordering channels. In fact, TikTok completed its single largest market deployment for chat ordering to date this quarter. Customers are now able to order KFC across 1,000 stores in South Africa using WhatsApp. Early results in the market show this new ordering channel is sticky with more than 40% of users placing multiple orders in the first 90 days after launch.

Within the easy operations pillar, Dragontail launched in over 1,000 stores across KFC and Pizza Hut this quarter led by the Pizza Hut U.S. system, which doubled its store count to reach approximately 1,000 restaurants in total. Additionally, KFC Canada launched nearly 400 restaurants on the platform. Restaurants that implement Dragontail consistently see improvements in product quality and customer satisfaction scores as the order sequencing algorithm and driver dispatch capabilities ensure customers' favorite Yum! products arrive hot and fresh.

Additionally, the first quarter marked an exciting collaboration milestone for our restaurant technology teams. The core platform that powers Hut Bot, Pizza Hut's coach-in-your-pocket application that supports over 20,000 Pizza Hut managers in 85 countries, will now be managed centrally by Yum! digital and technology. This shift allows us to scale mobile-first technology for our restaurant managers more quickly across our brands and ensures continued product enhancement and future AI-based innovation under the Yum! Super App banner. Finally, for our easy insights pillar, we rolled out recommended ordering to nearly 600 additional stores and are live in over 3,600 stores in KFC and Taco Bell U.S.

Recommended ordering is an AI module that recommends the quantity of product a restaurant manager should order each week. It reduces the time restaurant managers spend ordering product, improves forecast accuracy, and reduces waste and time-consuming off-cycle orders and cross-store transfers. At Taco Bell, we have seen a 70% reduction in off-cycle orders and store transfers, which frees up our managers to focus on delivering great guest experiences. Lastly, I'll provide an update on our balance sheet and liquidity position.

Our capital priorities remain unchanged: invest in the business, maintain a resilient balance sheet, offer a competitive dividend, and continuously evaluate the optimal use of our excess cash. We constantly revisit the allocation of our capital to optimize shareholder returns. Our net leverage ratio ended the quarter at 4.9x. As a reminder, we expect our leverage ratio to drift modestly lower this year.

Our net capital expenditures for the quarter were $57 million, reflecting $5 million in refranchising proceeds and $62 million in gross capex. As it relates to our share buyback program, during the quarter, we repurchased approximately 400,000 shares at an average share price of $129 per share, totaling approximately $50 million. To close, we're incredibly pleased with our results for the quarter. With a great start to the year, we're confident in delivering on our long-term growth algorithm in 2023.

Our relevant and iconic brands consistently demonstrate that they are uniquely positioned to thrive in any macro environment and create lasting shareholder value. With that, operator, we are ready to take any questions. 

Questions & Answers:


Operator instructions] Our first question comes from Gregory Francfort from Guggenheim Securities. Gregory, your line is now open. Please go ahead. 

Gregory Francfort -- Guggenheim Partners -- Analyst

Hey, thanks for the question. First one I had, on your comments on staffing environment and the labor environment getting better, it sounds like globally, but also definitely the U.S. Are you seeing changes in wage inflation in your core markets and in the U.S. market? Or is it mostly staffing? I'm just curious, any more details you can provide there would be helpful.


Chris Turner -- Chief Financial Officer

Yes, good question around the labor environment. If you step back at a macro level, we think about this in developed versus emerging markets. And in our developed markets, we have had some labor challenges that have been well-publicized not only in the restaurant sector, but in all sectors over the last couple of years. Those labor challenges are abating.

We're seeing application rates increase, retention rates continue to increase, and our staffing levels are back to -- at or near 2019 levels. And we've seen labor inflation abate in those markets, which is helping our franchisees from a margin standpoint. If we go globally, because of the position of our brands and the employment markets in those emerging markets, we really haven't had big labor challenges there. And we've seen less labor inflation throughout the last three to four years, and that trend continues.

I'm sure there's some pockets for franchisees who are dealing with that. But in general, the Yum!'s culture and focus on talent, plus the way that our franchisees have led their teams during the last couple of years, plus our digital innovations in our easy operations area, which make running the restaurants easier, are all contributing to an improving labor environment. 


Our next question comes from Brian Bittner from Oppenheimer. Brian, your line is now open. Please go ahead.

Brian Bittner -- Oppenheimer and Company -- Analyst

Thank you. Good morning. As it relates to your core operating profit in the first quarter, it was very strong, 11%, very strong start to the year. And interestingly, it actually doesn't really incorporate yet a strong recovery from China.

So as it relates to your guidance, core operating profit of at least 8% for the year, kind of in line with your long-term algorithm, I'm wondering if you can unpack whether this is possibly tilting a bit conservatively after your strong results in the first quarter, or maybe you can guide us through the puts and takes as the year unfolds with your core operating profit. Thank you.

David Gibbs -- Chief Executive Officer

Yeah. Thanks, Brian. Obviously, it was a strong quarter from a core operating profit standpoint. And as you say, we have further upside as we step through the year if China results continue.

As you know, our long-term algorithm is just that. It's a long-term algorithm over many years, and we don't revise it every quarter. But clearly, we've gotten off to a strong start to the year, and we feel good about how the year is shaping up. Importantly, we just raised that algorithm in last year at our investor conference, and I love the fact that we've started off the year beating all the components of the algorithm. 


Our next question comes from Jon Tower from Citi. Jon, your line is now open. Please go ahead.

Jon Tower -- Citi -- Analyst

Great. Thanks for taking the question. I was hoping you could offer some insights from your end on what's going on in the franchisee environment, specifically in the U.S. I think there's a growing concern, particularly with what's happening with regional banks that franchisees might have difficulty accessing capital and, therefore, perhaps having challenges growing in the U.S.

I think your brands are positioned differently, and you guys are in a different spot than smaller competitors, but I was hoping you could kind of dive into that a little bit please. 

Chris Turner -- Chief Financial Officer

Yeah. Thanks, Jon. Good question. I'm gonna step back and start at a global level.

And if you think about our development, keep in mind, more than 90% of our development is outside of the U.S. And when you think about where that development is driven, we shared at the Investor Day that 60% of our global development is driven by 15 publicly traded franchisees. If you go look at the financial factors on those franchisees, you see that they've got, on average, less than one turn of leverage. The two largest have significant cash on hand with no debt.

So the financial health in general of our 3C franchisee base around the globe is very strong and, we think, gives us a competitive advantage in this sort of environment to continue to strengthen development, whereas competitors whose franchise systems aren't as strong, we think, will be a disadvantage. If I drill into the U.S., keep in mind that Taco Bell is the vast majority of our development in the U.S. Our margins at Taco Bell U.S. have continued to be strong.

You saw our restaurant margins this year were a slight improvement versus last year. So we continue to drive strong growth at Taco Bell with strong margins. Those are strong returns on those new units. So we feel like we're in a very competitively advantaged position relative to that issue. 

David Gibbs -- Chief Executive Officer

Yeah. We really haven't heard anecdotes and stories of franchisees getting concerned about accessing capital. 


Our next question comes from John Ivankoe from J.P. Morgan. John, your line is now open. Please go ahead. 

John Ivankoe -- JPMorgan Chase and Company -- Analyst

Hi. Thank you. I think a pretty consistent theme that's emerging for 2023 or some of the bigger, well-capitalized, more desirable brands that are really coming back and focusing and enforcing on operational standards that maybe we're back to '19 levels or even maybe even better than '19 levels as our systems are so desirable and so many people wanna be a part of them. So it's always hard to talk about multiple brands across the global business.

But can you kind of grade, if you can, your operational execution across the brands? Do you see any big pockets of opportunity? Not really problems of any big pockets of opportunity that you see out there of just saying, hey, execution is obviously a very important part of the Yum! business, and you have some significant pockets of opportunity that could really move the needle from this point going forward as we're now post-crisis. Thank you.

Chris Turner -- Chief Financial Officer

Yeah, John, I'd say in general, we all know that providing a great customer experience at the restaurant is critical to our business. And if you look at our sales growth results, double-digit growth in -- from a system sales standpoint for all three of our big global brands. We feel like, in general, we're doing a very good job of that. Are we always looking to improve? Of course.

I go to our digital capabilities as one example of how we're elevating operations. Go to that easy operations pillar, one of three areas of our digital strategy, and we talked about we continue to implement tools that make the restaurants easier to operate and then improve the customer experience. Dragontail being a great example. David and I were in the U.K.

just a couple of weeks back, and we got to see in Pizza Hut how Dragontail times the pizzas coming out of the oven with the delivery drivers getting to the restaurant. That's translating to better customer experience. They're getting hotter, fresher pizzas faster. So that's just one example of how we elevate on that front.

Where we do have small pockets of significant improvement opportunity, we manage those situations, and we referenced that on the call. We talked about the Pakistan situation, where we felt it was the right move to make a move in our franchise base. The strength of our overall global development gave us the room to do that, but that's just one example of where we made a targeted change to improve our operations. 

David Gibbs -- Chief Executive Officer

The only thing I would add is the last few years have obviously been a challenging operating environment. I think at the end of the day, though, it has made us stronger as an operator, and I feel better about the quality of our ops around the world today than I have at any point in my long career. We're clearly headed in the right direction. We have leaders at the brands such as Sabir Sami at KFC, who was the chief operating officer of KFC.

So we're putting a very strong emphasis on operations we know that that can pay off. The other component of this is, as Chris mentioned, getting the right franchisees in. In the U.S., as you know, we had a big change in terms of the ownership of our largest Pizza Hut franchisee. That's having a very positive payoff for us at Pizza Hut because they're running the stores better and a great reminder of how important it is to have the right franchise partners. 


Our next question comes from Dennis Geiger from UBS. Dennis, your line is now open. Please go ahead.

Dennis Geiger -- UBS -- Analyst

Great. Thank you. Given the momentum that you've got in the business and across the brands, even in a tough environment, I'm just wondering if you could talk a little bit more about the momentum that you expect to continue going through the rest of the year, particularly in the U.S. And within that, just wondering if you could touch high level at least on pricing, presumably rolling off some in the U.S., and sort of how you think about the traffic outlook and therefore the overall outlook for sales momentum to continue, if you could touch on that.

Thank you.

David Gibbs -- Chief Executive Officer

Yeah. Thanks, Dennis. Obviously, we had a strong start to the year with Q1, and we don't normally comment on trends intra-quarter, but what I will say is we're off to another strong start in Q2. No significant change in momentum from Q1.

Of course, the puts and takes will look different. Some businesses are doing a little bit better than in Q1. Some have tougher laps. But it gives us a lot of confidence that our teams are doing all the right things to connect with consumers.

And this environment is a healthy environment for us, particularly with our brands when you talk about the U.S. consumer, Taco Bell is just so well positioned to weather any kind of -- there was some kind of pullback as you saw from the strength they had in Q1, their ability to offer value menu offerings under $2 cravings value menu, but also offer innovation like the Grilled Cheese Burrito for people that might be trading into the category if the economy started to soften. So from where we sit, we feel really good about the momentum in the business. And the pricing actions that you referenced where -- will probably start to roll off a little bit.

But at the same time, we've seen inflation abate. I'll give you another good fun stat. In Q1, KFC, as you know, rolled out those $5 wraps. The strongest sales that they saw in a customer segment in Q1 were with their lowest-income consumers.

So the strong -- the part of the business -- the part of the consumer base lifting sales was from low-income consumers because they did a great job connecting with them through that offering. Same thing could be said with Pizza Hut on their $6.99 Melts. So we know we have all the tools in our arsenal to win in these competitive environments. 


Our next question comes from David Palmer from Evercore. David, your line is now open. Please go ahead. 

David Palmer -- Evercore ISI -- Analyst

Thanks. Good morning. Wondering if you could provide any details on the ongoing sales recovery versus pre-COVID levels for key KFC international markets. We don't often get to see some of the country-level statistics, and I'm wondering how you're thinking about that multiyear recovery.

Where is it still accelerating? And perhaps if it's slowing in certain places, why would that be? Maybe shifting patterns between delivering at home or other consumer weakness perhaps cropping up here or there.  Thanks so much.

David Gibbs -- Chief Executive Officer

Yeah. Just talking in terms of trends, David. You saw from the sales breakouts in our release that we've got widespread system sales growth at the numbers that we report. In fact, the vast majority of the businesses that we track are up double digits.

I think we identified early on in the pandemic that developed markets were doing a little bit better than emerging markets, and then that has sort of flipped more recently as emerging markets have recovered. They've been the one sort of leading the charge. And we're now entering a phase in which I think we're sort of more back to the normal cadence of developed markets and emerging markets contributing to our growth. So we can -- obviously, we have 300-brand country combinations.

We could talk about a lot of different ones, but I think that gives you a pretty good sense of what the landscape is like. And that's why we've talked a number of times today already about returning more to a normal cadence in the business, which is good for us. 


Our next question comes from Andrew Charles from TD Cowen. Andrew, your line is now open. Please go ahead.

Andrew Charles -- Cowen and Company -- Analyst

Great. Thank you. I recognize that 1Q is a seasonal light development quarter. But can you speak to the sequential cadence of growing 5.9% net restaurant growth, and that fell a bit to 5.3% in 1Q when you exclude Russia? 1Q certainly exceeded the 5% ongoing guidance, but it was perhaps a bigger step-down than we were expecting.

And so you guys spoke about the robust development commitments. And so I'm just curious, I mean do you expect that the percentage of year-over-year growth is gonna pick up perhaps as 2023 progresses? 

Chris Turner -- Chief Financial Officer

Yeah. Thanks a bunch. Good question. If we talk about Q1 specifically, I think all the factors that David mentioned around our confidence in long-term development trajectory still hold.

We've got strong unit economics. We've got tremendous franchise partners. We've got lots of white space out there, and we've got the best development teams in the business. If I go into Q1, keep in mind, don't read too much, we said that this year would be more weighted toward later parts of the year.

But in Q1, we put up 746 gross new units. That's our second-highest total ever. That reflects that our franchisees are investing to build restaurants. And that was despite what you heard on the Yum! China call yesterday, which is they were dealing with delays related to the Chinese New Year, delays in contract signing, and building permitting that were tied to COVID.

And they talked about their view on the strength of their pipeline going forward. If I go to the net new unit side, one of the things that we're doing is we're using our strength and growth development to advance our assets to strengthen our global asset base. I talked about how we, in certain cases, strengthen the franchisee base with the Pakistan situation. Another thing we're doing is continuing the Pizza Hut asset transformation, where when we close a unit, we're opening another one in the same trade area that is a stronger, higher-performing unit.

And the third thing we're doing is when we have a few low-volume units that need to be cleaned up, we'll take advantage of opportunities to do that. But in general, we remain really confident about the long-term trajectory. And as I said, we expect this year to look similar to 2021 and 2022. 

David Gibbs -- Chief Executive Officer

Yeah. I mean the only thing I'll add is we know how important development is to our growth algorithm. Obviously, this is a big focus of ours. We think we have upside, any numbers that we set out, throw out there.

And that's our focus, is how do we keep on trying to beat these numbers. And obviously, we've been pretty clear that don't draw too many conclusions from one data point at the beginning of the year. Historically, it's not correlated. And it was a strong quarter.

It was a really strong quarter, so we're proud of what happened in Q1 and feel good about 2023 looking just like '21 and '22. 


Our next question comes from Jeffrey Bernstein from Barclays. Jeffrey, your line is now open. Please go ahead.

Jeffrey Bernstein -- Barclays -- Analyst

Great. Thank you very much. Noticing, as I think about your brands, the single customer serve opportunity. It feels like Taco Bell has always been about serving individuals rather than big portions of big families, but it does seem like there's been a major change in menu strategy elsewhere.

KFC and just recently between the sandwiches, the nuggets, and the wraps all for individuals. Pizza Hut seemingly doing well with the melts. I'm just wondering if you can maybe just talk about the mix of business for each of your brands for family versus single-serve and maybe whether these new products change your mix of sales by daypart. I would think that would help build the lunch business, especially at Pizza Hut.

But presuming this is a conscious decision at all brands. Just wondering if you can give some high-level thoughts on the mix of business or family versus singles and daypart opportunity. Thank you.

David Gibbs -- Chief Executive Officer

Yeah. Good question. And you're spot on, obviously. Our goal obviously is to be there for our customers for every occasion, not just for family meals or just for individual meals.

Pizza Hut has a very conscious strategy through Melts in the U.S., which has gotten a lot of the headlines, but also an offering that they have called My Box, which is an individual meal offered around the world to go after more individual occasions. Pizza Hut is obviously traditionally a family sharing occasion. So Pizza Hut and KFC with buckets tend to skew more toward family sharing, and Taco Bell with their multiple individual items that you can piece together for your own meal skew more toward individual meals. And that's why at the beginning of the pandemic, you saw Taco Bell rolling out family meal options because that became the preferred way that people were accessing our brands early in the pandemic during lockdown.

So they're continuing to lean in on ways that they can capture more of the family sharing occasion. And then Taco Bell -- and then Pizza Hut and KFC are leaning more on individual meals. Obviously, nuggets, the $5 wrap deal, and other offerings we have around the world, the launch of sandwiches more recently are all designed for individual meals. 

Jodi Dyer -- Vice President, Investor Relations

Operator, we have time for one more question please.


OK. Our last question comes from David Tarantino from Baird. David, your line is now open. Please go ahead.

David Tarantino -- Robert W. Baird and Company -- Analyst

Hi. Good morning. Just a couple of clarifications, Chris, on the outlook. First, on the unit growth commentary, you said you expect this year to look a lot like the last 2 years.

Are you talking about net unit growth or growth opening? So I guess your net unit growth has been close to 6% ex Russia in the past few years. So I just wanted to clarify that. And then secondly, I was wondering if you have an update on your G&A guidance for the year. Thanks.

Chris Turner -- Chief Financial Officer

Yeah. Thanks, David. First, on development. Of course, our long-term growth algorithm specifies 5% net new unit growth.

We've been a little ahead of that, and we're working hard to continue our development momentum. And as we've said multiple times on the call, we continue to have real confidence in our ability to deliver that type of net new unit growth into the future. On G&A, just a couple of things. First, note that about $4 million of our reported G&A in Q1 was classified as special.

So then when you look at the ex special year-over-year increase, we had said on the last call that this year, our year-over-year increases would be weighted a little more to the beginning of the year. There are really two factors that drove that. So coming into the year, we had obviously planned to make some targeted investments in G&A in specific parts of the business to support our long-term growth strategies. The second part, we did encounter some expenses that we were not anticipating prior to the year, primarily related to the cyber event that we had in January.

But still, when we step back and we look at the plan for the full year, we still expect full-year G&A to land at approximately $1.15 billion, and we'll provide further updates on the Q2 call as needed. 

David Gibbs -- Chief Executive Officer

Well, thanks, everybody. I appreciate all the good questions. And obviously, we're excited about the strong start to the year, the momentum that we have continuing into Q2, and the fact that we've raised our algorithm and are beating it on all measures today. Look forward to updating you on our progress on our Q2 call. 


[Operator signoff]

Duration: 0 minutes

Call participants:

Jodi Dyer -- Vice President, Investor Relations

David Gibbs -- Chief Executive Officer

Chris Turner -- Chief Financial Officer

Gregory Francfort -- Guggenheim Partners -- Analyst

Brian Bittner -- Oppenheimer and Company -- Analyst

Jon Tower -- Citi -- Analyst

John Ivankoe -- JPMorgan Chase and Company -- Analyst

Dennis Geiger -- UBS -- Analyst

David Palmer -- Evercore ISI -- Analyst

Andrew Charles -- Cowen and Company -- Analyst

Jeffrey Bernstein -- Barclays -- Analyst

David Tarantino -- Robert W. Baird and Company -- Analyst

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