Airbnb (ABNB) Q2 2023 Earnings Call Transcript

Airbnb (ABNB 0.75%)
Q2 2023 Earnings Call
Aug 03, 2023, 4:30 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good afternoon, and thank you for joining Airbnb's earnings conference call for the second quarter of 2023. As a reminder, this conference call is being recorded and will be available for replay from the investor relations section of Airbnb's website following this call. I will now hand the call over to Ellie Mertz, VP of Finance. Please go ahead.

Ellie Mertz -- Vice President of Finance

Good afternoon, and welcome to Airbnb's second quarter of 2023 earnings call. Thank you for joining us today. On the call today, we have Airbnb's co-founder and CEO, Brian Chesky; and our chief financial officer, Dave Stephenson. Earlier today, we issued a Shareholder Letter with our financial results and commentary for our second quarter of 2023.

These items were also posted on the investor relations section of Airbnb's website. During the call, we'll make brief opening remarks, and then spend the remainder of time on Q&A. Before I turn it over to Brian, I would like to remind everyone that we'll be making forward-looking statements on this call that involve a number of risks and uncertainties. Actual results may differ materially from those expressed or implied in the forward-looking statements due to a variety of factors.

These factors are described under forward-looking statements in our shareholder letter and in our most recent filings with the Securities and Exchange Commission. We urge you to consider these factors and remind you that we undertake no obligation to update the information contained on this call to reflect subsequent events or circumstances. You should be aware that these statements should be considered estimates only and are not a guarantee of future performance. Also, during this call, we will discuss some non-GAAP financial measures.

We provided reconciliations to the most directly comparable GAAP financial measures in the shareholder letter posted to our IR website. These non-GAAP measures are not intended to be a substitute for our GAAP results. With that, I will pass the call to Brian.

Brian Chesky -- Co-Founder and Chief Executive Officer

All right. Thank you, Ellie. And Good afternoon, everyone. Thanks for joining today.

I'm excited to share our results with you. Q2 was another strong quarter for Airbnb. We had over 115 million nights and experiences booked. Revenue of $2.5 billion grew 18% year over year.

And when you exclude foreign exchange, our revenue increased 19% year over year. Net income was $650 million, representing a net income margin of 26%, our highest second quarter ever. And free cash flow for the quarter was $900 million, up 13% year over year. In fact, on a trailing 12-month basis, our free cash flow was $3.9 billion.

And this represented a trailing 12-month free cash flow margin of 43%. And because of our strong cash flow and balance sheet, we were able to repurchase $2.5 billion of our stock in the last 12 months, which is more than offset the impact of share dilution. Now, during the quarter, we saw a number of positive business trends. First, guest demand in Airbnb remained strong.

Nights and experiences booked increased 11% in Q2 compared to a year ago. Active bookers grew in every region, and we had more first-time bookers compared to a year ago. In fact, we've now had more than 1.5 billion guest arrivals since starting Airbnb. Second, guests are traveling farther.

Cross-border nights booked increased 16% in Q2 compared to a year ago. And we are especially encouraged by the continued recovery of Asia Pacific, where inbound international travel increased 80% compared to this time last year. And we also saw cross-border nights booked to North America increase 20% year over year. And finally, the third trend we're seeing is that guests are staying longer on Airbnb.

Millions of people remain flexible about where they live and work, and we see this reflected in our bookings. In Q2, long-term stays remain 18% of total nights booked. And throughout the quarter, we saw an acceleration in year-over-year growth in bookings for monthly stays. Now, while the ability to travel and work remotely has been an important part of long-term stay growth, people are also extending their typical weekend stays by an extra night or two.

In fact, in the past six quarters, long stays, long weekend stays have been the fastest growing trip type on Airbnb. I think this is just evidence of the incremental flexibility people have post-pandemic. Now, given that we're halfway through 2023, I just want to provide a very quick update on the progress we made across our three strategic priorities. First, we are focused on making hosting mainstream.

With supply growth stagnated at the beginning of COVID, we developed a new strategy to recruit more hosts. Since then, we've been focused on raising awareness around hosting, making it easier to get started, and improving our tools for hosts, and our strategy is working. In Q2, supply grew 19% year over year, and this is actually up from 18% in Q1. In fact, in every quarter since we've gone public, we've seen an acceleration in total active listings growth.

And we're continuing to see strong supply growth across all regions, all market types, and all price points. In fact, we added a record number of new listings in Q2, and we ended the quarter with more than 7 million total active listings. Second, we're perfecting our core service. We want people to love our service, and that means obsessing over every detail.

Millions of people have given us feedback on how to improve Airbnb. We've listened. On May 3rd, we introduced over 50 new features and upgrades as part of our 2023 summer release. Now many of these new features and upgrades were aimed at addressing affordability, starting with new pricing tools for hosts.

Hosts told us that our pricing tools are difficult to use. So, we redesigned our tools, and we made it easier for hosts to add discounts and promotions. They also told us that they had trouble setting competitive prices. So, we added a new feature called Similar Listings to help them see listings in their area, so they know what the charge.

Now, we received very positive feedback from our hosts, and the changes are already having an impact. Hosts have started lowering their prices, and with more of them are offering weekly and monthly discounts. And as more hosts adopt these tools, we believe we'll be able to drive greater affordability and value for guests. We also rolled out more affordable monthly stays.

Guests are staying longer in Airbnb. So, we took steps to make longer stays more affordable. We significantly reduced fees for stays longer than three months. We started offering U.S.

guests the option to save money by paying with their bank account, and we made it easier for hosts to offer monthly discounts. And as a result, the percentage of our new active listings to offer monthly discount jumped from 22% to 50%. Now, we took another step to address affordability with the launch of Airbnb rooms. Airbnb rooms takes us back to our founding ethos is sharing, and it's one of the most affordable ways to travel.

Airbnb rooms have an average price of only $67 per night, significantly lower than the average hotel room. Given the increased price sensitivity for many guests, especially the next generation of travelers, this is going to remain an important category for Airbnb. And finally, our third strategic priority is to expand beyond the core. We spent the past few years perfecting our core service.

We've rolled out hundreds of new features and upgrades. And today, our core is stronger and more profitable than ever, but we're not stopping there because we have some big ideas for where to take Airbnb next. And we're building the foundational capability for these new products and services that we plan to launch in the years to come. Now, before I turn to Q&A, I want to tell you about a recent campaign, The Highlights What Makes Airbnb Unique.

Airbnb is known for one-of-a-kind listings. As I'm sure you know, the "Barbie" movie just came out in theaters. And in celebration of the premiere, we partnered with Warner Bros. and Mattel to transform a home into the Barbie Malibu Dreamhouse.

And we launched it as part of our Only on Airbnb campaign. Only on Airbnb taps in the global pop culture moments, inspiring guests with some of the most iconic homes in the world. The Barbie Malibu Dreamhouse has been a sensation, and it is now Airbnb's most popular listing ever. We saw 13,000 press hits and more than 250 million social media impressions since it was announced.

And to give you a sense of how much that is, that is twice -- more than twice as many presses were generated from our IPO. Only on Airbnb campaigns are an effective way to introduce Airbnb and our unique inventory to new guests, and they'll be an important part of our playbook going forward. So, those are the results that we have to share for Q2. And with that, Dave and I look forward to answering your question.

Questions & Answers:

Operator

Thank you. [Operator instructions] We ask that you please limit yourselves to one question and one follow-up to allow everyone an opportunity to ask a question. [Operator instructions] We'll go to our first question from Mario Lu at Barclays.

Mario Lu -- Barclays -- Analyst

Great. Thanks for taking question. So, the first one is on the third quarter ADR guide. You said it's upward pressure in the quarter.

Can you help explain what you mean by the listing type mix shift that's kind of listing up ADRs?

Brian Chesky -- Co-Founder and Chief Executive Officer

Yes, the listing type mix shift is just simply the mix of types of listings, either geographic type of size of home location, that's right in the mix. And so, ADRs coming up due to that. And it's also being coming up in the third quarter driven by foreign exchange.

Mario Lu -- Barclays -- Analyst

OK, got it. And then in terms of your section on the operational take rate, you guys mentioned that you're offering a lower take rate, especially for stays after the third month. Does that mean, over time, should we expect this number to come down? Or are there kind of offsets that you're going to provide to keep the operational take rate flat? Thanks.

Brian Chesky -- Co-Founder and Chief Executive Officer

Yeah, that's -- Mario, I can answer that. We always want to make sure that we're providing the very best value for our guests. We identified this is a huge opportunity where we could drive incremental conversion by taking take rates down after the third month. And we saw some really great results.

That being said, I do not expect our take rates to change materially. There may be some segments or trip types or geographies where we would want to take it down, but that could be offset by other areas that could come up. And so, generally, I would expect it to be pretty stable. And the way that we're going to see margin expansion is by launching incremental services for guests and hosts over the coming years.

Mario Lu -- Barclays -- Analyst

Great. Thank you.

Operator

We'll move next to Jed Kelly at Oppenheimer.

Jed Kelly -- Oppenheimer and Company -- Analyst

Hey, great, great. Thanks for taking my question. Just following up on the listing pipe, are you still adding more of that like vacation rental single unit inventory versus some of, like, call it the smaller units in urban vacation and urban areas? And then can you just give us an update on how we should think about your marketing into the back half? Thank you.

Brian Chesky -- Co-Founder and Chief Executive Officer

Yeah. Hey, Jed, I can start and I'll hand over to Dave. So, our supply, I mean, let me just back up, our supply has actually been really, really strong. You might remember the beginning of COVID, we flagged this as something we need to work on.

That's why we created an initiative called mainstreaming hosting. And the results have been very successful. In fact, supply growth is growing 19% year over year. And in fact, urban is actually growing faster in vacation.

Urban is growing 20% whereas vacation is growing 19%. So, that is pretty stable. And as far as the number of individual hosts versus what we describe as professional hosts, around 90% of our hosts remain individuals. I'll hand over to Dave.

Dave Stephenson -- Chief Financial Officer

Yeah, on the marketing back half, I mean, our marketing expenses as a percentage of revenue we expect to remain relatively flat year over year on a total year basis from 2023 over 2022. We did pull forward more marketing to the first half of the year relative to the second half this year. We've been really pleased with the results. So, I mean, remember that 90% of our traffic remains direct or unpaid.

I think that's an important differentiator versus others. And then when we do things like the Barbie Dreamhouse and other big, events like that, we're able to kind of drive more awareness about Airbnb about the uniqueness of our offerings. And it's just a powerful strategy for our marketing.

Brian Chesky -- Co-Founder and Chief Executive Officer

Yeah, maybe I'll just add one thing about marketing is just, it's a full funnel approach. And last year we got 600,000 articles written about us. So, people talk a lot about Airbnb. And now I think what you're also seeing is social media, whether it's the only on program Barbie or just generally Airbnb social media, it's just a topic of conversation.

I think that is just a testament to when you invest in a brand, when your brand's a noun and a verb, and you have something unique, you get a lot of those benefits. And I think it's going to be consistent and we'll have pretty consistent marketing spend as a percent of a revenue over time because of the strength of the brand.

Jed Kelly -- Oppenheimer and Company -- Analyst

Thank you.

Operator

We'll go next to Doug Anmuth at J.P. Morgan.

Unknown speaker

Hey, this Dae on for Doug. Thanks for taking the question, but I have two. So, first one is related to affordability. Are you actually saying that consumers are coming to your platform seeing that the prices are high and walking away? And do you feel like that's an opportunity that you guys aren't capturing? Or is it just the case that people are OK with higher prices on the platform right now? Secondly, on your adjusted EBITDA for the full year, where does it see the upside to raise your point?

Brian Chesky -- Co-Founder and Chief Executive Officer

We're not able to hear the second question. I don't think -- can you say one more time?

Unknown speaker

Yeah, sorry, on your full year guidance for adjusted EBITDA, where did you see upside that gives you the confidence to raise it?

Brian Chesky -- Co-Founder and Chief Executive Officer

Yeah, so I'll take the first question and I'll hand over to Dave. On affordability, our prices have, have obviously risen since pre-pandemic and the growth has been incredible in the business is nearly about twice the size that was pre-pandemic. That being said, in the long run, Airbnb started as an affordable alternative to hotels. And I think that we always have to remember that for every dollar people spend on Airbnb, they spend as much as many as $10 in the world on hotels.

So, we're still a very small player in a very large market. And I think that one of our big opportunities is to make sure we continue to be affordable. Last year, we got a lot of feedback from the community that Airbnb wasn't as affordable as it used to be. So, we made a bunch of changes.

We highlighted some of these in my opening remarks. What we've seen though, since then, I'll answer your question. The booked prices on Airbnb, on average, are lower than the listed prices. So, we do see people gravitating toward more affordable stays listed on Airbnb.

It's partly why we launched a feature called Similar Listings, which help hosts see the listings that we're getting booked. And what hosts, I think, discovered was the most popular listings that made the most money offered and many times the very best value. And so, this was, in a sense, a win-win for guests in the house by really trying to build better tools. I also just want to point out one thing, which is our prices are essentially flat year over year.

I think they're about 1% up year over year, but in North America, our prices are now down 1%. Now, when you take out mix shifts, because people are booking larger homes, our prices in North America are actually down 4%. And if you compare it to hotels, depending upon which data you take, hotels are up somewhere between 4% or as much as 10%. And it seems like hotels are suggesting, based on some of the public remarks, that they aren't going to come down.

In fact, those prices might come up. So, to answer your question, I think people come to Airbnb for one-of-the-kind spaces at great value. And if we can keep prices very affordable, and then also focus on reliability, I think there's going to be a lot of demand to come.

Dave Stephenson -- Chief Financial Officer

And then in terms of profitability, I'm just really proud of our continued progress of increasing our overall margins over time. We made some hard choices in the midst of COVID to reduce our fixed costs, get back to the core, and focus on our overall profitability. The major shifts of things like our marketing expenses that we just talked about, where 90% of our traffic remains direct or unpaid, it gives us a lot of leverage for improving our overall profitability. And we're going to continue to do that this year.

We continue to make great improvements in our overall variable costs, things like operations and support costs, or community support, infrastructure costs, etc. And then we've just been doing an excellent job of being very judicious with our fixed-cost growth. So, we've moderated our headcount growth overall. We're growing modestly, and we're investing behind the things that matter most for our guest center hosts.

And I think that focus is actually enabling us to deliver even more innovations, as Brian talked about on the call, like, and we've had over 500 improvements to Airbnb in the last several years. And so, we're going to continue to manage our fixed costs closely, focusing on the things that matter. So, for the back half of the year, we feel confident we're going to be able to exceed our EBITDA margins over the prior year.

Brian Chesky -- Co-Founder and Chief Executive Officer

And I think I'll just add that, I think that we found that as we get more efficient, we actually grow faster. So, I think being incredibly disciplined, incredibly focused, incredibly lean has actually been great for growth.

Unknown speaker

OK, thank you.

Operator

And our next question comes from Stephen Ju at Credit Suisse.

Stephen Ju -- Credit Suisse -- Analyst

OK, thank you. So, Brian, the shareholder letter is teasing us a little bit with the commentary about Expand Beyond the Core, but there really isn't much there beyond the statement itself. So, in addition to experiences, and please share any updates in terms of what you may be doing there, but what could be some of these new directions you might be thinking about that might be products and services for either the host or the consumer. Thanks.

Brian Chesky -- Co-Founder and Chief Executive Officer

Yeah. Hey, Stephen, thanks for the question. It's one of my favorite questions. What are we going to do next? Let me just start and back up.

I just want to recap today how I think about this whole space. Before we talk about Expand Beyond the Core, I just want to say one thing about the Core, which is that the hotel industry is more than about 10 times the size of Airbnb. And I think that almost anyone that stays in a hotel could consider staying in an Airbnb. I mean, the spaces are one of a kind.

They're often better value, but we need to make sure that we continue to drive value. And I think the next big focus for Airbnb is reliability. If we can make Airbnb even nearly as reliable in many markets as hotels, I think you're going to open up a whole new generation of travelers to Airbnb. So, I think there's a lot more runway just in the core business.

I think we're only scratching the surface, and that's partly why we are so focused on perfecting our core. Now, beyond that, let's talk about what's next. Starting from the most nearest adjacencies out, international. One of the things we've seen is that Airbnb has a lot of, we've got a lot of scale in the United States, and we've got a lot of scale in top markets in Europe.

But actually, Airbnb is underpenetrated in most countries around the world. Just to give you an example, a couple of years ago, a few years ago, we were concerned about the lack of penetration we had in Germany. We were also pretty nascent in Brazil. Since the beginning of the pandemic, Brazil is more than double the size, and Germany is more than 60% larger.

And Germany is on track now to be one of the largest countries in the world on Airbnb. So, we're going to take that playbook, and we're going to bring it to Asia, and we're starting with Japan and Korea. But Asia Pacific is a frontier. It's a huge opportunity for growth.

I think that is just one of many markets, including Latin America. And the other thing I should point out within Europe is, beyond UK, beyond France, beyond some of the really top markets, there's a lot of countries in Europe where we're not actually that penetrated. So, there's a lot of international expansion. Next would be longer stays.

Before the pandemic, only 13% of our business was for monthly stays. Now, it's 18%, and it's stable, and we don't think it's going down. In fact, I think this is a huge opportunity. I think all you have to believe is Zoom is here to stay to believe flexibility is here to stay.

If you believe that, you're going to see a lot more people either living nominally or some people traveling for the summer, going away for the winter, or extend to weekends, which is a whole new category between travel and housing. So I think that is probably one of the most underrated markets in Airbnb. You have experiences. I thought experiences were going to have a breakout before the pandemic, and instead we had to put them on hold.

But the thing we've learned is that people love experiences. 95% of reviews that are left for experiences end in a five-star review. And for our core business, homes is 84%. So that means that people on a statistical basis like experience even more than homes.

And so, we think that product is being -- is ready to scale. And so, I've been spending a lot of time. I think you're going to see some growth in the years to come. And I'll just add a couple more things.

And let me preface this by saying I don't usually like to foreshadow new things before we launch them. I got to get you to tune into our releases, which we do every May and November. But there's a lot of service opportunities on guests and hosts. I think that, whether it's Eats, Amazon, or Etsy, or Alibaba, they've shown there's an entire suite of services that you can offer for hosts.

I know I get a lot of questions about paid placement, which is absolutely on the table. But there's many other services as well for hosts. And then in guest services, think about all the services you could get in a hotel or at a resort. And then think of all the services that a hotel couldn't maybe afford to offer because they're at sub-scale.

But Airbnb, in many markets, we've got a lot of critical scale. So, these are just some of the -- I would just even call it near-term opportunities. But we do have some pretty big ideas. I think AI is basically like a once-in-a-generation platform shift, probably bigger than the shift to mobile, probably more akin to something like the Internet as far as what it can do for new businesses and new business opportunities.

And I think that it is a huge opportunity for us to really be in the leading edge of innovation. So, that's what we're doing. I'm very, very excited about it. And I will just say that we made a lot of progress the last three years, building a strong business, being profitable.

But my strength as CEO is really about expanding beyond the core. So, this is where I think we're going to be entering our sweet spot in the coming years to come.

Stephen Ju -- Credit Suisse -- Analyst

Thank you.

Operator

We'll move next to Bernie McTernan at Needham and Company.

Bernie McTernan -- Needham and Company -- Analyst

Great. Thank you for taking questions. Maybe to start, if you could just discuss the booking trends throughout the quarter where April is up 10%, going to June plus 15%, anything that you saw that was driving that better performance throughout the quarter. And then on pricing, you mentioned the new pricing tools focused on affordability.

Are we seeing the full impact of that in 3Q, or how should we expect that to trend throughout the coming quarters?

Dave Stephenson -- Chief Financial Officer

Well, let me start with the booking trends. What we saw was -- what was shared in the letter, which is that the global booking trends increased from 10% growth year over year in April to 15% in June. And if you remember what we saw on Q2 was a hard comparison year over year, specifically driven by Europe, where there were delayed bookings in 2022 that compressed more bookings into Q2. That pressure moderated through the quarter, which is the primary reason why we're seeing that acceleration.

And interestingly, we actually saw acceleration in total growth on nights booked from Q1 to Q2 in North America. And so, I think that was telling about just the strength and resiliency of the North American consumer. And we're continuing to see that strength lead into Q3, which is why we're forecasting further acceleration of Knight's growth from Q2 into Q3. We're seeing great growth in Asia Pacific, as we called out in the letter, over 80% growth in APAC.

And I'm really pleased with our growth in Latin America. It's twice the size that it was pre-COVID, and it's growing really nicely. And then in terms of the pricing tools, I think that we have seen a number of positive impacts from our pricing tools as we talked about earlier. In North America, ADR actually being down 1% year over year when excluding the impact of mixed, it's actually down 4%.

I don't think we've seen the full impact of all of those. I think we're going to continue to improve and make the pricing tools better for our hosts. And then to make it more transparent for what the prices are that they should charge so that they know what a competitive rate is. And I think we'll continue to make sure that we're providing great value, because while our prices are either moderating or even coming down, that's in the face of other competing platforms actually increasing rates.

And so, I think the value gap continues to grow, which just shows the benefit of booking on Airbnb expanding.

Bernie McTernan -- Needham and Company -- Analyst

Great. Thanks, Dave.

Operator

We'll go next to Jacob Seed at TD Cowen.

Jacob Seed -- TD Cowen -- Analyst

Hi, this is Jacob in for Kevin. Thanks for taking my question. We've been getting a lot of questions from investors on potential initiatives that Airbnb could do moving forward to increase take rate, which could maybe include letting advertisers bid on a platform. I was wondering if you could provide any details there.

Also, you discussed a bit in this call that you had already rolled out expansion tools in Germany and Brazil. I'm wondering if you could comment on any of the results that you're seeing so far. Thanks.

Brian Chesky -- Co-Founder and Chief Executive Officer

Yeah, I'll start. So, with regards to increasing take rate, one of the things I've learned -- actually Dave was somebody who told me this, it's something from Jeff Bezos at Amazon. He said that one of the things you have to do as a business leader is you have to be focused, and you have to focus on the most perishable opportunities first. And so, I think that the most perishable initial opportunity Airbnb was to get focused and disciplined and really rationalize our cost base.

And then when we saw a travel recovery, it was about gaining market share. And I think that's still where we're focused on. So, advertising on the platform is a common request. Certainly, it's a common thing I get asked on earnings calls.

It is absolutely on the table. I think we could do a very good job at it. It is not one of the most perishable opportunities. It's just why we haven't prioritized it.

We're really prioritizing getting Airbnb to as much scale as possible and continue to grow. So, but it is absolutely on the table. And just to dive in this a little bit deeper, there is such an opportunity for us to build differentiated tools, services, and offerings for hosts. You think about it, over the last few years, we made, as Dave referenced, almost over 500 upgrades and innovations.

Probably around half of those happened for hosts, literally hundreds of improvements. And most of these we don't charge for. They have nothing to do with our take rate. Our take rate was what it was even before all these, like air cover, which is top to bottom protection with $3 million of damage protection.

That is free to our hosts and our competitors don't offer it. I do think though, while we always want to make sure we're providing more value for hosts for whatever we're charging, there's a lot of opportunities. Obviously, an advertising platform is one, matching people with homes that need, that don't have time to host with hosts who can host but don't have a home, really matching that marketplace that, I think, unlock a lot more business that we call co-hosts, so creating a co-host marketplace is really interesting. And there's a plethora of other services on the host side.

And again, there's also a plethora of services on the guest side as well. So, those, for things that make the experience better, I would say would be more perishable. With regards to Germany and Brazil, I can have Dave just talk about it in a second. But before I do, I'll just say that we are, I think the most international travel company in the world, we are not concentrating Europe.

We're not concentrated in North America. We're truly everywhere. We're in almost every country and region in the world. It's truly a global travel network.

And I think we have a really good playbook for how to expand into these markets. And I think Germany and Brazil was a really interesting playbook where we didn't just focus on brand, but we also focus on PR, social media. We leverage like local celebrities that often will do promotions with Airbnb. And so, there's a, and this is, in addition to localizing our product and really making sure we have a key product and we have good supply in the corridors that these people will travel to.

I think Germany and Brazil are good stories. Germany is more than 60% larger than it was before the pandemic and I believe Brazil is like 110% larger. I don't know if Dave, you want to go into anything else.

Dave Stephenson -- Chief Financial Officer

I think you hit it. Well, I'll just reinforce a couple of things. I mean, step one in 80 markets is make sure that we've well localized the product. Usually, the product can be very consistent globally, but often payment methods are areas where we need to make sure that we're being very localized.

And then this full funnel approach is key. Making sure that we have all of the elements, social and celebrity and brand and search engine marketing. We often start in some of these markets with just the search engine marketing, but that's too narrow and we need the full funnel to see the effect. And I think when we have that full funnel approach, you get the results that we're seeing in Brazil and Germany.

That's why we're expanding that onto Asia for both like Japan and South Korea. And then I'll even go back to the potential initiatives for a moment because I think it's important to double click on the fact that you have to remember that the majority of our hosts are individual hosts and the things that we need to build are for those individuals. So for example, adding advertising, we have to be mindful that we don't just add something like that, that can disproportionately benefit professional hosts over individuals and take the balance of the marketplace out of balance. And I think it's really important to do that because that's what's unique and different about Airbnb.

We're not built on the backs of professional hosts. We're glad they're there. We're glad they're part of the ecosystem, but it's even more important that we support our individual host community.

Jacob Seed -- TD Cowen -- Analyst

Great, thank you.

Operator

We'll go next to Brian Nowak at Morgan Stanley.

Brian Nowak -- Morgan Stanley -- Analyst

Thanks for taking my question. Dave, just to go back to your earlier question on ADRs being up in 3Q, I get geographic size, location, etc., but could you just give us a little more detail about that so we can understand sort of is that geographic comp structure? What are the sizes you're talking about? Just trying to understand how to think about the drivers of the ADR growth in the third quarter and the durability of that growth into next year.

Dave Stephenson -- Chief Financial Officer

Yeah, I think what we're seeing in the near term for Q3 is what we've included here. We're anticipating it to be up year over year driven by foreign exchange and the mix shift of larger homes and geographic mix. I think over time, because we're seeing things like Latin America growing nicely, Asia growing nicely and more of cross-border travel. You could see some moderation of our ADRs over time, but again, we're talking moderation.

We're talking a percentage point in our here or there. We have better visibility into Q3 right now, which I think is going to be up year over year. Longer term, it could be flat-ish to maybe moderately down over time. But at the same time, we keep predicting that ADRs are going to decrease and each quarter, it's been amazingly resilient throughout the last few quarters.

So, I don't have much more to say beyond that.

Operator

We'll go to our next question from James Lee at Mizuho.

James Lee -- Mizuho Securities -- Analyst

Great, thanks for taking my questions. Two here. One on ADR, you guys talked about, obviously, North America decreased by 1%. Was wondering if you can maybe unpack between like-for-like and maybe mix shift, so we can better understand the dynamic.

And also secondly, maybe can you talk about the price elasticity as you're allowing hosts to use the tools to adjust pricing. What do you see from consumer out there, travelers out there in terms of reacting to those price changes? Thanks.

Brian Chesky -- Co-Founder and Chief Executive Officer

Sure. We obviously measure the price elasticity of our pricing, and we see a good benefit from lower pricing driving increased nights overall. Obviously, affordability is super important in people's minds all around the world. We definitely see it specifically in North America, where while calendar prices have increased, that is the average price available on Airbnb have gone up, the booking price isn't what people are actually booking are declining.

So that just shows you the desire for people that have great value. In North America specifically, what we saw was it was down 1% year over year. But like-for-like, so that means the same property on average, excluding mix of size, location and type, it was actually down 4%. So, on a like-for-like basis, our ADRs in North America was actually down 4%.

And that's very different than what we're seeing in the hotel industry kind of touting increases of 6% to 10% or more. So that's where the gap in value continues to widen.

James Lee -- Mizuho Securities -- Analyst

OK. And one more question here, Dave. A lot of investors are asking about maybe student loan forgiveness exploration. I was wondering how you think about this issue.

Anything that's contemplating into your guidance for FY '23? Thanks.

Dave Stephenson -- Chief Financial Officer

Yeah. I don't have a specific point of view on the student loan forgiveness and impact on guidance. I think what we're seeing is that in the face of -- people keep waiting for the economic shoe to drop and get concerned about whether or not people are willing to travel and whether the economy is going to have a drag on our overall results. And it's just not what we're seeing.

We're seeing a strong resilience in travel that people are prioritizing travel over other things. And all the work that we're doing to make sure that we're providing great value and even either moderating or having prices come down just gives us greater value relative to alternatives, which I think is the tailwind on why we're continuing to buy all of our estimates, gain share of total accommodation nights, both quarter over quarter and year over year.James LeeOK, great, thank you.

Operator

We'll go next to Ken Gawrelski at Wells Fargo Securities.

Ken Gawrelski -- Wells Fargo Securities -- Analyst

Hi, thank you. I want to come back to the ADR issue. And Brian, if you could talk about -- it was very helpful detail on the 4% kind of like-for-like in North America. But how do I square Dave's comments that you see overall ADRs kind of flattish over the medium term with your comments that you want to continue to drive affordability? I know you introduced some tools and you're seeing some impact there.

And then maybe the follow-up to that is, how will you know when the marketplace is in balance and -- where you've kind of reached equilibrium and the ADR is in the right place? Thank you.

Brian Chesky -- Co-Founder and Chief Executive Officer

Yeah, I'll start. So, I think affordability and our prices have to be taken into account relative to the rest of the market. Obviously, inflation is up. Almost everything in the world is more expensive today than it was a year ago.

And I presume that will be the case next year this time. We know, for example, that while our price in North America like-for-like are down 4%, hotels are at least 4% higher and some estimates are they might even be approaching double digits higher. And based on recent comments I've been hearing, I think they expect for prices to continue to go up. So, if we live in a world where Airbnb prices do not go up and they even remain flat or stable and hotels continue to rise, then Airbnb continues to become more affordable relative to hotels, which are still much larger audience than Airbnb.

But that brings up a different question, which is how do you balance the right prices for guests and hosts because of the marketplace. And so, we have hosts. These aren't just like suppliers we have no relationship with. So, our goal is not to drive down prices as low as possible.

The prices have to find the balance between the very best affordability for guests while still making sure a host can make any meaningful income and it's still really valuable income for them to earn. Now one of the things we've seen is there's a lot of sensitivities to look at that we can show hosts that when you lower your prices to a point, you actually will get more business because most hosts have very low occupancy. They're not like hotels. A hotel is usually booked like 25 nights a month.

Maybe some hotels are booked 30 days a month. Most hosts are not booked most nights. And so, the big deal is that they lower the price just a little bit, they will add more bookings, more nights and they'll end up making more money. There's a point where they lower it so much, though, that it's no longer worth their while.

And that is the secret sauce: for us to be able to perfectly balance supply and demand to make sure that both sides is working for them. And I think that equilibrium, that balance between guests and hosts, that kind of is our -- one of our secret sauces.

Ken Gawrelski -- Wells Fargo Securities -- Analyst

Thank you.

Operator

And next, we'll move to Tom Champion at Piper Sandler.

Tom Champion -- Piper Sandler -- Analyst

Hi, good afternoon. Looks like you've built some tools to stimulate or offer long-term stays. And I'm just curious what you think that will ultimately do to the rate, which is kind of hovered around the 18% rate for room nights for the last couple of quarters now. Where do you see that going over time? And then Dave, I guess a question for you.

Another very strong quarter for EBITDA margins. What do you see the long-term margin potential of the business over time? Just curious if you've updated that. Thank you.

Brian Chesky -- Co-Founder and Chief Executive Officer

Hey Tom, I'll take the first one. So, long-term stays are 18% of our nights book. Long-term stays obviously defined by a month or longer. And as I mentioned before, they were around 13% before the pandemic.

Now, it's very hard to predict exactly how it will change in the next one, two, three, four quarters from now. So, I'm not going to make a prediction about where 18% might be in Q4 or next Q1. But what I can say with a fair amount of confidence is I think in the next decade, it's going to be a lot higher than 18%. I think the overall wins are toward longer and longer stays.

And the reason why is because more than ever in any time in human history, you've got hundreds of millions of people and one day, perhaps more than 1 billion people that have a job via laptop that has some incremental flexibility that did not exist 10 or 20 years ago. Think about the number of people that are young that don't have a family and can actually work from a laptop and move around. Then you have people of families that have kids in school, they can't do that, but their kids aren't in school in the summer. So, you're going to see more and more people still go away for the summer.

Many people are thinking about going away for the winter. People are moving away from headquarters, but they might come back, give a work for extended period. So, I think this basic thing we think is going to happen is there's going to be a lot more flexibility in the future. And I think there's going to be a category that is not travel and it's not classic housing, housing as in one-year leases or real estate.

There's going to be a category in between. And it doesn't even really have a name, but our stays of 30 days or longer. I mean, that is around 100 million nights booked a year. So, that is actually a major new category of business that didn't really exist in a meaningful way when we started Airbnb.

And if anyone in the world want to book a stay of a month or longer and they have a book sight on scene, so they're going to book a place they can't visit and do a tour ahead of time, I think Airbnb is going to be the leading place to do. And there really isn't another global player that you can do with this. So ultimately, I can't predict the short term, but the long term, we're very bullish. And we actually have a lot more features and upgrades in this area of monthly stays that I think will increase adoption.

And also, to be able to get people that only want to host on a monthly basis to come on Airbnb, that would actually unlock lots of new listings. Dave, I'll hand over to you.

Dave Stephenson -- Chief Financial Officer

Yeah. Thanks for the question on EBITDA margins. I am really proud of our progress toward it. We've made some substantial progress based on things like the change in our marketing approach, improvements of variable costs, our fixed cost leverage.

Also remember that the higher average daily rates have helped our overall margins and kind of accelerated overall profitability. That said, we are in growth mode and really not focused on optimizing margins. I'm proud of the fact that we can grow well and drive great profitable growth, but we are focused on growth. I think to the extent that we'll expand our margins over time, I think the biggest opportunity will be with some of the services that Brian mentioned earlier in the call.

As we add guests or hosts services, I think that will increase the levers of revenue that we can gain, and much of that revenue will flow through to kind of higher overall profitability. But all that said, I don't have a new long-term target. I'm just proud of the fact that we've been able to deliver the profitability we have as quickly as we have.

Tom Champion -- Piper Sandler -- Analyst

Thank you both.

Brian Chesky -- Co-Founder and Chief Executive Officer

Thank you.

Operator

Next, we'll move to Mark Mahaney at Evercore ISI.

Mark Mahaney -- Evercore ISI -- Analyst

OK. I wanted to ask -- Dave, I want to ask a financial question on the impact of AI and gen AI. And I want to ask it this way, which is if you think about the P&L impact of these investments over time and applications, do you think it's more likely to lead to improved monetization or improved cost efficiencies? And I'm sure you're going to answer it's both, but if you were to lean more on one way or the other, which one would it be? Thanks a lot.

Dave Stephenson -- Chief Financial Officer

Thanks, Mark. Yes, absolutely, it is both. I think it's timing. I think in the near term -- I mean, remember that we actually use a fair amount of AI right now on the product, like we do it for our party prevention technology, a lot of our matching technologies.

A lot of the underlying technologies we have is actually AI-driven. It's not so much gen AI, which is such a huge kind of future opportunity. I think we'll see more leverage in our fixed cost base, so needing fewer people to do more work overall. And so, I think that that's going to help both on our fixed costs and some our variable costs.

So, you'll see us being able to automate more customer service contacts, et cetera, over time. So, in the near term, I think you'll see this is one of the things that we're going to be able to benefit from on our fixed and variable cost leverage. And then over more time, and I think Brian -- it would be great to have Brian chime in on our future approach with gen AI would be how do we even make the service better for our guests and our hosts. I think there's a huge unlock there, but it may take a little more time.

Brian Chesky -- Co-Founder and Chief Executive Officer

Yeah, I'll just share a few things. I mean, I think, obviously, as Dave said, probably efficiency in the short term, growth in the long term. Before I talk about the long term, let me just double-click on one part of the near term that Dave referred to, which is customer service. So, customer -- the strength of Airbnb is that we're one-of-a-kind.

We have 7 million active listings, more than 7 million listings, and everyone is unique and that is really special. But the problem with Airbnb is it's one-of-a-kind, and sometimes you don't know what you're going to get. And so, I think that if we can continue to increase reliability and then if there's something that goes unexpected, if customer serves can quickly fix, remediate the issue, then I think there will be a tipping point where many people that don't consider Airbnb and they only stay in hotels would consider Airbnb. And to give you a little more color about this customer service before I go to the future, there are so many more types of issues that could arise staying in Airbnb than a hotel.

First of all, when you call a hotel, they're usually one property and they're aware of every room. We're in nearly every country in the world. Often a guest or host will call us, and they will even potentially speak a different language than the person on the other side, the guest and host. There are nearly 70 different policies that you could be adjudicating.

Many of these are 100 pages long. So, imagine a customer service agent trying to quickly deal with an issue with somebody from two people from two different countries in a neighborhood that the agent may never even heard of. What AI can do, and we're using a pilot to GPT-4, is AI can read all of our policies. No human can ever quickly read all those policies.

It can read the case history of both guests and hosts. It could summarize the case issue, and it could even recommend what the ruling should be based on our policies. And that can then write a macro that the customer search agent can basically adopt and amend. If we get all this right, it's going to two things.

In the near term, it's going to actually make customer service a lot more effective because agents will actually be able to handle a lot more tickets. And may the ticket, you'll never even have to talk to an agent, but also the service to be more reliable, which will unlock more growth. Now this, of course, leads to the bigger question: what can we do with AI? And I just wanted to offer a minute or two of thoughts, and I've shared this last earnings, but it's worth repeating. If you were to go to ChatGPT right now and you ask it a question and I were to go to ChatGPT and ask it a question, we're going to get mostly the same answer.

And the reason why is it doesn't know who you are and it doesn't know who I am. So, it does really good with like immutable truths, like how far is the earth the moon or something like that. There's no conditional answers to that. But it turns out in life, there's a whole bunch of questions, and travel is one of these areas where the answer isn't right for everyone.

Where should I travel? Where should I stay? Who should I go with? What should I bring? Every one of these questions depends on who you are. And so, we're not going to be building like large research labs to develop these large language models. Those are like infrastructure projects, building bridges. But we're going to build the applications on top of the bridges, like the car.

And I think Airbnb is best in class at designing interfaces. I think you've seen that over the last few years. And we can design, I think, a breakthrough interface for AI. I do not think that the AI interface is chat.

Chat I do not think is the right interface because we want to interface that's multimodal. It's text, it's image and it's video and you can -- it's much faster than typing to be able to see what you want. So, we think there's a whole new interface. And also, I think it's really important that we provide a lot of personalization, that we learn more about you, that you're not just a unanimous customer.

And that's partly why we're investing more and more in account profiles, personalization, really understanding the guests. We want to know more about every guest in Airbnb. Any travel company knows about their customer in the world. And if we do that, we can provide much more personalized service, and that our app can almost be like an AI concierge that can match to the local experiences, local homes, local places all over the world.

And I think the last thing I'll just say about AI is I think the companies that will best succeed in AI, well, think of it this way, which company's best adopted in mobile? What companies back adopted the Internet? It was the companies that were most innovative, the most product-led. And I think we are very much a product-led, design-led, technology-led company, and we always want to be on the frontier of new tech. So, we're working on that, and I think you'll see some exciting things in the years to come.

Mark Mahaney -- Evercore ISI -- Analyst

Thank you, Brian. Thank you, David.

Operator

And that does conclude the question-and-answer session. At this time, I would like to turn the call back over to Brian Chesky for closing remarks.

Brian Chesky -- Co-Founder and Chief Executive Officer

All right, everyone. Well, thank you for joining us today. I just want to recap. Revenue was $2.5 billion.

That's 18% higher than a year ago. Net income and adjusted EBITDA were both Q2 records. And our trailing 12-month free cash flow was $3.9 billion. Now this represents a free cash flow margin of 43%.

We've made a tremendous amount of progress in the first half of the year, but in many ways, we're just getting started. In November, we will share a new set of features and upgrades as part of our 2023 Winter Release. I'm proud of what we accomplished in Q2, and I look forward to sharing more with you next quarter.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Ellie Mertz -- Vice President of Finance

Brian Chesky -- Co-Founder and Chief Executive Officer

Mario Lu -- Barclays -- Analyst

Jed Kelly -- Oppenheimer and Company -- Analyst

Dave Stephenson -- Chief Financial Officer

Unknown speaker

Stephen Ju -- Credit Suisse -- Analyst

Bernie McTernan -- Needham and Company -- Analyst

Jacob Seed -- TD Cowen -- Analyst

Brian Nowak -- Morgan Stanley -- Analyst

James Lee -- Mizuho Securities -- Analyst

Ken Gawrelski -- Wells Fargo Securities -- Analyst

Tom Champion -- Piper Sandler -- Analyst

Mark Mahaney -- Evercore ISI -- Analyst

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