AppLovin (APP 0.86%)
Q3 2023 Earnings Call
Nov 08, 2023, 5:00 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
David Hsiao
Welcome, everyone, to the AppLovin earnings call for the third quarter ended September 30, 2023. I'm David Hsiao, head of investor relations. Joining me today to discuss our results are Adam Foroughi, our co-founder, CEO and chairperson; and Herald Chen, our president and CFO. Please note, our SEC filings to date, as well as our shareholder letter and press release discussing our third quarter performance are available at investors.applovin.com.
During today's call, we will be making forward-looking statements regarding our products and services, market expectations, our CFO transition, the future financial performance of the company and other future events. These statements are based on our current assumptions and beliefs, and we assume no obligation to update them except as required by law. Our actual results may differ materially from the results predicted. We encourage you to review the risk factors in our most recently filed Form 10-Q for the fiscal quarter ended June 30, 2023, and our Form 10-Q for the third quarter, which we expect to file later today.
We will also be discussing non-GAAP financial measures. These non-GAAP measures are not intended to be a substitute for or superior to our GAAP results. Please be sure to review the reconciliations of our GAAP and non-GAAP financial measures in our shareholder letter available on our investor relations site. This conference call is being recorded, and a replay will be available on our IR website.
Now, I'll turn it over to Adam and Herald for some opening remarks, then we'll have the moderator take us through Q&A.
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
Good afternoon. Thank you for joining us today. Our team has executed exceptionally well. This quarter's record-breaking performance is a testament to the success of our new AI-based advertising technology, AXON 2, which has once again driven revenue and adjusted EBITDA above our expectations.
I would like to take a moment to commend our outstanding team for their dedication and hard work. A year ago, we faced significant challenges, yet our teams resolve and enthusiasm never faltered. Our efforts this year have not only solidified our short-term growth trajectory but have also set the stage for sustained long-term expansion. The journey with AXON 2 is just beginning with numerous enhancements on the horizon.
This quarter, we made strides by integrating AXON 2 into our CTV initiative during its testing phase, and we are planning to scale up these efforts in the subsequent quarters. We are excited about introducing our leading performance marketing technologies to television, where we see a substantial opportunity to fill a gap with the superior performance solution. Additionally, this quarter, we'll be extending AXON 2 to Array and expect it will materially accelerate the potential to scale that business. Considering the magnitude of our software platform business, we're investing in our CTV and Array businesses because we believe they have the potential to become meaningful contributors to our annual revenue.
Our dedication to creating long-term value for our shareholders is steadfast. We are confident in the capabilities of our team, the potential for the innovation of our technology, the quality of our products and the strength of our financial position. We are grateful for your trust and support as we embark on the next chapter of our journey, which promises growth and relentless innovation. Before concluding, I would like to express my gratitude to Herald for his many contributions during his tenure as CFO over the past four years.
Herald's ambition to build a strong foundation in our support and operational functions has been realized, setting us on a course for operational excellence. As we transition to provide more opportunities for his team, Herald will continue to offer invaluable strategic guidance in his new advisory role to me. I will now turn it to Herald who will share the financial highlights of the quarter. Thank you again for your continued support.
Herald Chen -- President and Chief Financial Officer
Thanks, Adam, and thanks for the kind words. As Adam discussed, strong execution across the board led to fantastic financial performance this past quarter. In Q3, we achieved incredible year-over-year and quarter-over-quarter revenue growth, with software platform up 65% year over year reaching a $2 billion run rate. Apps posted the first quarter of quarter-over-quarter revenue growth since we started our portfolio optimization program.
In total, generated revenue of $864 million, up 21% year over year with adjusted EBITDA of $490 million, up 63% year over year, both exceeding the high end of our guidance. Given higher margins and higher contribution from our software platform business, total adjusted EBITDA reached the highest EBITDA margin in five years at 48.5% margin, an improvement quarter over quarter of over 400 basis points on top of a 600 basis points improvement from Q2 over Q1 2023. Of note, this past quarter did benefit from approximately 100 basis points of improvement coming from onetime nonrecurring cost benefits. Turning to our segment reporting.
We are excited to see our software platform and AI-driven technologies to help our advertising partners expand the reach, achieve better returns on their investments and increase their spending with us. The software platform reached record revenue of $504 million, a 65% increase over the prior year and a 24% increase quarter over quarter, which is the third consecutive quarter with double-digit quarter-over-quarter revenue growth. Software Platform adjusted EBITDA grew 91% year over year and 33% quarter over quarter to $364 million, with a record 72% adjusted EBITDA margin. Our software platform continues to demonstrate high flow-through from revenue to adjusted EBITDA as we scale.
Given its extraordinary growth in cash flow generation, software platform adjusted EBITDA now represents nearly 90% of our company's total adjusted EBITDA. As Adam mentioned, we're very proud of our software platform team's hard work and accomplishments to date but we're even more excited about where this business can go in the future, both within our core markets and within the new initiatives we have been pursuing with Wurl and Array. Moving on to the App segment, apps revenue grew 5% sequentially to $360 million, the first quarter of growth since we started our portfolio optimization project. Apps adjusted EBITDA was $55 million, a margin of 15%.
With the major parts of our portfolio review complete, we are continuing to focus on balancing growth and cash flow to optimize the financial performance and enterprise value of our apps portfolio. With regard to free cash flow, we generated $194 million in Q3. The flow-through from adjusted EBITDA to free cash flow in Q3 is slightly lower than normal, primarily due to a temporary delay in certain cash collections which we expect will reverse itself in Q4. As previously mentioned in our calls, adjusted EBITDA to free cash flow flow-through is typically 50% to 60% on a normalized run rate basis, noting that we typically have some deviations in any particular quarter driven by the timing of tax payments and working capital movements.
This flow-through percentage should increase over time as our high cash flow converting software platform business continues to grow faster than the apps. With regard to guidance for Q4 2023, we are targeting another quarter of growth with revenue between $910 million and $930 million, adjusted EBITDA between $420 million and $440 million and margin between 46% and 47%. Margin outlook is slightly down from Q3's 48.5% given an approximately 100 basis point benefit from onetime items in Q3 and the potential for further investments in the business in Q4. From a cash perspective, we ended Q3 with $332 million of cash in the balance sheet.
In the quarter, we used $582 million of cash to buy back stock and $249 million to pay down our term loan. This was offset by $185 million drawn on the revolver. Regarding stock buybacks. Year-to-date, through the end of the third quarter, we have repurchased $1.2 billion of our Class A common stock at a weighted average price of under $25 per share.
This is consistent with our asset allocation plan and focus on driving long-term shareholder value. On the debt side, in Q3, we amended a portion of our term loans, extending the maturity to 2030, reducing principal amount by $250 million -- $249 million and improving our credit spread. With regard to our board, we're pleased to add Todd Morgenfeld in the quarter, a seasoned executive who most recently was a CFO at Pinterest and prior to that, was VP finance at Twitter. Concurrently, Asha Sharma, COO of Instacart, stepped down from the board.
Overall, our strong Q3 performance showcases the strength and powerful business model underlying our software platform business. Lastly, on a personal note, as Adam mentioned earlier, I've decided to transition from a full-time role to an advisory one at the end of this year so I can take some time off and investigate new opportunities. In my new role as advisor to the CEO, I very much look forward to working with Adam and the team on key strategic and financial matters. Further, I will be continuing my service on the AppLovin board.
It has been my privilege to serve as AppLovin president and CFO for the past four years, in particular, getting to help build and work with this truly extraordinary management team. Come January, I'm excited to have Matt and Dimitri step into their new and well-deserved leadership roles. Based on their track record and past contributions, I am confident in their success. Since joining the board in 2018, under Adam's leadership, the company has achieved tremendous growth, increasing revenues by over 6x and adjusted EBITDA as multiplied from a couple of hundred million dollars of run rate to over $1.6 billion run rate today.
While the path has not always been linear, nor easy, the team has remained steadfast and executed with expertise to drive this outstanding performance. Thank you to all the AppLovin stakeholders, including our team, customers, partners, shareholders, lenders and board who have supported us along our journey thus far. I do say thus far because the opportunity ahead of AppLovin is awesome and I very much look forward to being a part of it in my new role. Now, the moderator will take us through Q&A.
Questions & Answers:
Operator
[Operator instructions] And our first question is going to come from Ralph Schackart with William Blair. Ralph, please go ahead.
Ralph Schackart -- William Blair -- Analyst
Great. Thanks, Adam and Herald, for taking the question. First question, just on the overperformance in the quarter. Maybe you could kind of speak to maybe what's going better with the sort of ramp of EXON 2 than you originally anticipated.
And perhaps maybe you could kind of touch on, I think, historically, you talked about it extended beyond gaming, maybe some perspective on how it's doing in some of the other verticals? And then, I have a follow-up, please.
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
So we talked about last quarter, AXON 2 was rolled out partial way in the prior quarter. This is a brand-new technology, and it's a self-learning type of technology. These AI models as they get scaled, continuously improve themselves. And then, our team also is able to continuously improve them.
So we're talking about a new technology that we've seen is one, been game changing for our business and is too in the first inning. And that's what gets us really excited. The output of the technology delivers better results for advertisers. And we've seen it to your question on gaming or non-gaming, we've seen it agnostic of the category.
Advertisers on our platform are spending more dollars in a material way at better returns. And that is a model that just compounds on itself. And so, that's what led to the vast majority of the over performance this past quarter. It works much better for both non-gaming and gaming.
Ralph Schackart -- William Blair -- Analyst
And then, during the prepared remarks, Adam, you talked about extending EXON 2 to the Connected-TV business and Array and then, will at some point, contribute to results. Just kind of carry some perspective in your opinion, when it can start adding to the overall, sort of, enterprise results?
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
Yes. I mean, we did the World deal, I think it was last April, right? So it's been about a year and a half. World teams integrated, they've built out really good product offerings on Connected-TV, part of that is an SSP. So there's a lot of inventory available on World's platform now for us to step into it and buy it with our performance marketing model.
And in the last earnings call, we talked about we're just going to start migrating AXON 2 over to the Connected-TV offering. We've gotten the testing phase on that. As we start scaling that, we're very excited about the potential of that platform. Obviously, it's television, and we all also know that performance marketing on TV hasn't really been thing anywhere near as much as it has been on desktop or on mobile devices.
And so, our technology is truly cutting-edge and being able to extend into that platform presents a very big opportunity. And then, Array is the same deal, Array, gets us on Android devices today in a much more intimate way. It presents multiple new ad offerings to the consumer and being able to use the AXON 2 solution there. We think is also going to be game changing for that business and the prospects of both.
Ralph Schackart -- William Blair -- Analyst
Great. Thanks, Adam, and best of luck in the transition Herald.
Herald Chen -- President and Chief Financial Officer
Thanks.
Operator
Our next question will come from Clark Lampen with BTIG.
Clark Lampen -- BTIG -- Analyst
Thanks for taking the question. Adam, I was hoping maybe we could unpack a little bit of the sort of sequential uplift that we saw in software revenue. You talked about it being a testament to AXON 2 at the top of your prepared remarks. Was that the key driver in the sort of lift we saw up to $500 million? Or were there other businesses like World or maybe MAX also contributing?
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
Yes, that's vast majority of AXON 2. That powers the App Discovery platform or advertising business, and that's already the vast majority of the software platform, but AXON 2 is the key catalyst.
Clark Lampen -- BTIG -- Analyst
Got it. And as we look at, I guess, sort of the forward guidance, if you were to assume I guess just for discussions sake that the apps business is running flat. We're sort of seeing like a 9% to 13% uptick in software revenue into the fourth quarter. Is that still expected to be mostly driven by app discovery, AXON, sort of the compounding effect of the improvements that you've talked about historically?
Herald Chen -- President and Chief Financial Officer
Yes, we see both sides of the business growing. As we mentioned, we've had the first quarter of growth, quarter-over-quarter growth in the app since we started our portfolio optimization program. But clearly, the vast majority of growth will remain in the software side, as well as translation if we were able to grow that business translation to EBITDA. EBITDA as we mentioned, there's some onetime items in the third quarter that will come out in the fourth quarter.
And then, the fourth quarter, we are considering some additional investments on the growth side, both on the software and app side.
Clark Lampen -- BTIG -- Analyst
And I'll step away really quick in just a second, but any uplift that you guys were seeing from sort of non-gaming customers this quarter also? Or was this mostly your sort of core game developers base that was driving most of the improvement we're seeing?
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
No, what we're seeing success at cost, both gaming and non-gaming. Obviously, gaming is a much bigger part of our business. Non-gaming is growing faster because the number that is starting out is materially smaller. It will take a sales effort to substantially grow non-gaming so that it can become a much more material part of the business, but the technology works very effectively regardless of the type of app on dealers side.
Clark Lampen -- BTIG -- Analyst
Thanks very much.
Operator
Arsenije Matovic with Wolfe has the next question.
Arsenije Matovic -- Wolfe Research -- Analyst
Hi. How are you? Congrats on the results. Just very briefly a high-level question. How far ahead is AXON 2's advantage versus competitors? How long does this persist before competitors maybe catch up? And following up on that, how should we think about the pace of new releases? What that kind of becomes for you guys? And when should we expect like an AXON 3? How much the new requirements and changes in privacy in the ad market drive that new release desire versus, say, competitors improving their competitive positioning against you?
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
So there's a bunch of questions in there. Look, these technologies are super complicated. We think ours is cutting edge and one of the leading AI solutions in the market across any of the AI implementations we've seen. We have very large deployment of software and hardware to power it, and we've got a material amount of data.
These systems themselves, they said, are self-learning. And we're continuing to evolve what we have on an ongoing basis on a regular basis. So this isn't something where we look at competition catching up. We look at -- we've set a new standard, and we're going to go build on that and that hopefully will lead to many quarters of growth coming up.
the privacy question that leading to AXON three year changes in the platform. Look, we've dealt with privacy changes probably since 2014. Every time there's a change on platform or with regulators, you've changed something in your stock, but we're a nimble company, we've rewritten our core technology multiple times over the years, and we are always able to adapt and perform in the face of any of those kinds of changes. And as far as AXON 3 goes, we signaled AXON 2 to you all a year ago.
We've obviously executed really well on putting it together. We're not talking about AXON 3. We're talking about a lot of excitement about multiple quarters of growth coming up from what we put together here.
Operator
And we will now hear from Franco Granda with D.A. Davidson.
Franco Granda -- D.A. Davidson -- Analyst
Hi. Good afternoon, and thanks for taking our questions here. We wish you luck Herald on your next move. And obviously it's good to know that you'll be in the picture still moving forward.
I had a question around the investments on CTV and OEM. Obviously, last year, you put those investments in cost then on Essentials and these were some areas that suffered. But now that you're planning on implementing AXON into those categories, can you comment on perhaps the magnitude of this investment and how we should think about those moving forward?
Herald Chen -- President and Chief Financial Officer
Yes. I mean, I don't think we've ever put them on pause. We've been talking about CTV since we acquired World and Array. We launched, I think, a couple of years ago, and we've signaled to you all that these are a couple of the growth vectors that we're really excited about.
Our software business, obviously, is really big. We're in a $2 billion a year run rate. So to have the type of numbers and scale from a new initiative, to put a real big debt on those numbers, it takes a while. But we're very excited about CTV and Array.
The foundation is there on both those businesses. And by taking this market-leading technology, applying it to it, we think we're going to be able to really accelerate the path of both.
Franco Granda -- D.A. Davidson -- Analyst
And then, just very quickly here on the apps business growth based on the quarter, how much of that growth came from perhaps your integration with Axon and leveraging that technology for the UA capabilities there?
Herald Chen -- President and Chief Financial Officer
Yes. We're obviously a big customer of our own systems. And we -- when we saw AXON 2 in it's performance, like a lot of our customers we invested more in UA, and we expect to continue to do that rolling into the fourth quarter. So that was a big driver of growth.
Franco Granda -- D.A. Davidson -- Analyst
All right. Thanks.
Operator
And moving on to Martin Yang with OpCo.
Martin Yang -- Oppenheimer and Company -- Analyst
Hi. Thank you for taking my question. A question on the share between non-gaming and gaming for software platform. Can you first talk about the general trend on the revenue contribution from non-gaming apps? And then, did AXON 2 help either direction of the non-gaming share of revenues to software platforms?
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
Yes. We don't break down the percentages, but we've talked about a majority of our business is gaming. And then, I referenced that this technology is working really well for advertisers of any kind, across every category of mobile application. So we're seeing quite a bit of growth across all, but non-gaming starts from a smaller place.
So we're actually seeing accelerated growth on non-gaming advertisers.
Martin Yang -- Oppenheimer and Company -- Analyst
Thank you.
Operator
And moving on to Ross Compton with Macquarie.
Ross Compton -- Macquarie Group -- Analyst
Hi, guys. Thanks for taking the question. Looking at the gross margin last year, and then 4Q '22, this was 47%. And most recently in 3Q, you guys approached at 69%.
I was wondering if you could expand on the processes that have kind of led us here and how we should think about this into 4Q and beyond? Is there a ceiling? Scale, of course, helps longly improve billing technology with AXON, but any kind of understanding on the operating leverage in the model would be great.
Herald Chen -- President and Chief Financial Officer
Yes, some of the question was breaking up. But I think you're asking about the gross margin on software and just the improvement year over year. Is that correct?
Ross Compton -- Macquarie Group -- Analyst
Yes.
Herald Chen -- President and Chief Financial Officer
Our business model on the software side, first of all, as you know, we report on a net revenue basis, so we start at that level in the P&L. And then, in terms of the cost structure itself, that's directly related to software. A lot of it is the data center infrastructure that we talked about almost a year ago that we had a big new contract that we needed to get to initial amount of initial scale. And so, we had to grow into that.
I'd say now we're very much on pace if not growing through some of that contract and so fully utilizing the capacity that we've had on board. And that's why we've been able to really expand gross margin all the way through to EBITDA given a relatively fixed cost structure on the R&D front.
Ross Compton -- Macquarie Group -- Analyst
Great. Thank you.
Operator
Morgan Stanley's Matt Cost has the next question. Matt, if you're able to start your video, please go right ahead. Otherwise, ask your question, please.
Matt Cost -- Morgan Stanley -- Analyst
Great everyone. Thanks for taking the questions. I guess the first one would just be, there were some media reports in September and October of some advertisers boycotting one of your largest competitors are pulling back spend. Did you see any material impact on your business in the third quarter? Or do you expect any business -- any impact along the lines in the fourth quarter?
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
It was a little overblown in the media, pretty negligible impact. It was late September to maybe a week or two of noise in the market but negligible to ours.
Matt Cost -- Morgan Stanley -- Analyst
Great. And then, just on the software platform margins, 72%, a very, very strong result. I guess can you give us your latest thoughts on what the flow-through at scale potential is for that business because we're higher than we've been certainly in a while.
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
Yes. Good question, Matt. And again, there's -- every quarter, there's going to be some bigger reason as to if there's some fixed cost, incremental cost, step function costs, in particular, on the data center side. But we expect, as I said, R&D to be relatively stable and that software margin can grow and expand as we continue to grow app discovery in particular because that is a net revenue business.
Over time, looking at more of the longer run as we scale Worlds, we scale CTV -- sorry, is rescaled the OEM side on Array, we'll likely need to make some fixed investments in those businesses and hire some teams, but those are also strong margin businesses as they scale up as well, but unlikely to start as high as the contribution that we do get from app discovery.
Matt Cost -- Morgan Stanley -- Analyst
Great. Thank you.
Operator
Thank you so much. And our final question will come from Omar Dessouky with BofA. Please go ahead and unmute.
Omar Dessouky -- Bank of America Merrill Lynch -- Analyst
Hi. Can you guys hear me?
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
Yeah.
Herald Chen -- President and Chief Financial Officer
Yeah.
Omar Dessouky -- Bank of America Merrill Lynch -- Analyst
All right. OK. So you guys talked about header bidding and how Google is going to shift to header bidding demand. Shift demand 100% to header bidding.
They put out a notice on their website recently that they won't be shifting entirely after October 31, but we'll do so partially and expect that transition to happen into the first quarter of next year. So I think you mentioned that your mediation platform can tax the Google demand. And what I was wondering was actually, given that Google has been waterfall bidder for so long and app discovery has been a real-time bidder for so long. Does Google shift to real-time bidding actually post competition to your core business because we tended to focus on the idea that you could tax demand from Google doing real-time bidding, but what about the competitive sector of Google?
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
Yes. So you're talking about cannibalization effect of a mediation network, one as big as Google, in particular, going to bidding. We've taken most of the market to bidding at this point, and we're already above, I think, 60% once Google goes to bidding is going to be very close to the full market tipping that way. On every network that's mediated going to bidding, share moves around only slightly and possibly the bidder gets more efficient, so it can gain share, but the overall pie grows.
And so, that's the whole point of the MAX platform is our objective with that platform was building an efficient marketplace where you bring these networks and put them into the most efficient way possible to serve price and serve an ad a header bidding state, and then the publisher yields more. The publisher yields more so they can spend more on user acquisition. We're obviously one of their main user acquisition channels, dollars go back into the ecosystem, the pie grows. And usually, all parties end up benefiting and that's the trend we've seen now for five to six years since we launched the MAX platform.
Omar Dessouky -- Bank of America Merrill Lynch -- Analyst
OK. So if I understood correctly, then, it sounds like you're saying the benefit of Google moving to real-time bidding is to make the entire industry bigger, and that will outweigh any potential competition because you have a new technology in the market from someone other than yourself, which could potentially experience increases in ad spend.
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
Yes. Look, we never look at share. It's not a zero-sum game. You need all the marketing companies to do well.
That helps the ecosystem grow, user acquisition, dollars come into the space more, eyeballs swell, consumption goes up. That's always been our formula to growth. So we look at dollars and the dollars become bigger, it benefits all parties. And that's what we see every time a network goes to bidding.
Omar Dessouky -- Bank of America Merrill Lynch -- Analyst
Thank you very much.
Operator
[Operator signoff]
Duration: 0 minutes
Call participants:
David Hsiao
Adam Foroughi -- Co-Founder, Chairman, and Chief Executive Officer
Herald Chen -- President and Chief Financial Officer
Ralph Schackart -- William Blair -- Analyst
Clark Lampen -- BTIG -- Analyst
Arsenije Matovic -- Wolfe Research -- Analyst
Franco Granda -- D.A. Davidson -- Analyst
Martin Yang -- Oppenheimer and Company -- Analyst
Ross Compton -- Macquarie Group -- Analyst
Matt Cost -- Morgan Stanley -- Analyst
Omar Dessouky -- Bank of America Merrill Lynch -- Analyst