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Olo (OLO -1.22%)
Q1 2024 Earnings Call
May 07, 2024, 5:00 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Greetings, and welcome to Olo Inc.'s first quarter 2024 earnings conference call. At this time, all participants are in listen-only mode. A question-and-answer session will follow the formal presentation. [Operator instructions] As a reminder, this conference is being recorded.
I would now like to turn the conference over to your host, Gary Fuges, senior vice president of investor relations. Please go ahead, sir.
Gary Fuges -- Senior Vice President, Investor Relations
Thank you. Good afternoon, and welcome to Olo's first quarter 2024 financial results conference call. Joining me today are Noah Glass, Olo's founder and CEO; and Peter Benevides, Olo's CFO. During this call, we will make forward-looking statements, including, but not limited to, statements regarding our expectations of our business, our industry, and future financial results.
These statements reflect our beliefs and assumptions only as of today and are subject to a variety of risks and uncertainties that could cause actual results to differ materially. For a discussion of these material risks and uncertainties, please refer to our Form 10-Q, which was filed today, and our other SEC filings. Also, during this call, we'll present both GAAP and non-GAAP financial measures. Reconciliations to the most directly comparable GAAP financial measures are available in our earnings release, which is available on our Investor Relations page of our website.
Finally, in terms of our prepared remarks or in response to your questions, we may offer incremental metrics. Please be advised that this additional detail may be one-time in nature, and we may or may not provide an update in the future on these metrics. With that, I'll turn the call over to Noah.
Noah Glass -- Founder and Chief Executive Officer
Thank you, Gary. Hi, everyone. Thank you for spending time with us today. Olo got off to a great start in Q1.
We increased revenue 27% year over year and expanded non-GAAP operating margin to 8% and we're raising our 2024 revenue and profitability guidance. We announced new integrations with NCR Voyix and Qu that move us closer to launching full-stack pay functionality later this year and will provide access to ingredient-level and guest-linked data from non-digital transactions, where more than 80% of restaurant business is conducted today. With omnichannel guest data at scale and the AI and machine learning solutions to leverage it, we believe Olo is uniquely positioned to help brands deliver more personalized guest experiences that increase sales and grow guest lifetime value. I'll review our customer and innovation highlights and share more about our new POS integrations, and then Peter will discuss our Q1 performance and updated guidance.
We ended the quarter with approximately 81,000 active locations, adding approximately 1,000 net new locations sequentially. First-quarter ARPU of $816 increased 29% year over year, and net revenue retention was in excess of 120%. We continue to land and expand with enterprise and emerging enterprise brands, and we further strengthened our open platform through new features and ecosystem partners. In enterprise, Quiznos deployed Ordering, Rails, Dispatch, Pay, and Engage sentiment and synched a three-suite implementation, and we're super-excited to announce today that Dutch Bros will deploy our Ordering and Pay modules to enable guests to order ahead through their app.
It's a great example of digital moving into the drive-thru channel. And we're thrilled to help this fast-growing brand deliver on their core values of speed, quality, and service. Dutch Bros has completed a successful pilot, and we expect them to deploy Olo across their 850-plus locations across 17 states throughout 2024. In emerging enterprise, we continue to land and expand.
More than a dozen brands like moonbowls and RAKKAN Ramen had multi-module implementations. While brands like Bluestone Lane and Mendocino Farms expanded into Pay and Panini Kabob Grill and Uncle Julio's expanded into Engage, we spent time with more than 100 of our brands in March at our Beyond4 customer conference. This was a fantastic event with record attendance overall and among senior-level decision-makers. Customers love our road map presentation, the hands-on demos of our three suites, and our announcement to integrate OLO Pay and Engage's guest data platform with Qu.
It was great validation that our products and strategy are resonating with brands. In Q1, we announced 13 major product enhancements. I'll share a few highlights. Catering is an increasingly important channel for brands.
It's rebounded significantly post COVID, and it generates high average order values, and it's a large TAM. Third-party research estimates that U.S. workplace and event catering is a $60 billion market. However, managing catering orders can be inefficient, often requiring manual order entry and customer cross-referencing with POS data.
To address this opportunity, Olo launched its Catering+ module in the fall. And this spring, we released a new production sheet feature that streamlines the prep for large-volume orders, improving staff efficiency and enabling brands to capture more high-value catering sales. We are very excited about our early success here with brands expanding into Catering+ in Q1. Since implementing Catering+, Salsarita's Fresh Mexican Grill has increased catering same-store sales by 22% and has improved order accuracy and staff efficiency.
With Catering+, we believe we can do for catering what we've done for mealtime ordering and delivery: Integrate the channel into the brand's operations and drive sales and efficiencies. Like Rails and Dispatch, Catering+ is a stand-alone module and is generating interest from large brands not currently working with Olo as well as restaurants within our base. We look forward to sharing more this year as we focus on making Catering+ a larger part of our business. We also announced Smart Cross-Sells, an AI-powered feature that surfaces personalized dynamic item suggestions during the ordering and checkout process.
By recommending items based on contextual data, such as order history, location menu, and card content, this new feature is improving guest engagement and average order value. In a recent OLO test, Smart Cross-Sells accounted for 10% more basket value on average than static cross-sells. Smart Cross-Sells is live today, and we see an opportunity to combine it with Borderless, which has doubled since year-end and now exceeds 4 million guests to flex the Olo network effect and power cross-sells across the Olo network to drive even more guest engagement and sales lift. In Pay, we announced the general availability of card-present functionality in self-service kiosks, which is another step toward bringing card-present to market this year.
honeygrow, a high-growth stir-fry and salad concept, is a digital-first brand that runs nearly all of its orders through Olo's platform. They're also the first to adopt Olo Pay for both on- and off-premise transactions, which reduced chargeback costs by 83% and increased authorization rates for card-not-present transactions by over 7%. By running all their payments through Olo Pay, we enabled honeygrow to improve their financial performance and their guest experience. And they are generating significantly higher ARPU than our platform average.
ARPU expansion is a key growth lever, and we believe we can replicate our success with honeygrow throughout our base. And in Engage, we released new features to help brands assess ROI, manage contact lists, and analyze campaign effectiveness. We also enhanced the guest data platform's user interface to make it easier for brands to develop a comprehensive view of their guests across all channels and platforms in real time. These Engage enhancements give brands more power to convert their data into the insights and actions that increase sales and guest lifetime value.
In our ecosystem, which now exceeds 400 partners, we announced a number of new integrations, including Curbit for kitchen capacity, order and delivery management; Kia for voice ordering; and Sparkfly for guest engagement. We remain committed to providing an open platform that helps restaurants benefit from innovation provided by Olo and other best-of-breed technologies. Before I turn the call over to Peter, I want to discuss our new POS integration announcements with NCR Voyix and Qu and why we believe these are so important to our strategy. By integrating Olo Pay into POS providers like NCR Voyix and Qu, we will expand our payment processing and data footprint into non-digital transactions, where 84% of U.S.
restaurant business occurs. Coupled with Engage integration capabilities, Olo will be positioned to touch 100% of restaurant transactions and offer brands a differentiated omnichannel guest data platform at scale. We believe that's an unlock for scaling Pay and Engage revenue and a game-changer for Olo's ability to help brands drive sales, grow guest lifetime value, and make every guest feel like a regular. Today, our open platform enables brands to aggregate guest data from Olo Solutions and our ecosystem partners to better understand their guest lifetime value, personalize the guest experience, and drive sales and operating efficiencies.
For example, Sonny's BBQ ingests data from multiple sources across its tech stack, including Ordering, Rails, and Dispatch into the Engage GDP to better understand guest lifetime value, order frequency, and average spend. Sonny's leveraged this data to drive 50% growth in marketing subscribers and learned that the top 15% of their guests account for half of their sales. First Watch uses Olo to unify their data and increase frequency with repeat customers. Engage enabled First Watch to deliver personalized, automated email campaigns that resulted in a 20% lift in spend by recipients over 30 days and $2.7 million in total spend in the campaign's first 90 days.
And as brands face the challenges of continued food cost inflation, minimum wage legislation, and a tight labor market, the benefits of data-driven personalization are becoming increasingly important to a brand's success. With greater data breadth, depth, and scale, and alternatives, Olo will be in an even stronger position to help brands win. Our network of 700 brands, 85 million guests, and 400 ecosystem partners drives data breadth. Our APIs pulled deeper levels of transaction data than alternative providers, and our expanding POS integrations will provide a meaningful increase in data scale.
This is why we believe, although it has a durable competitive advantage versus the traditional walled garden approach of POS providers, data-driven personalization yields success for restaurants. And we believe Olo is set to become the clear leader in restaurant data, and therefore, best positioned to leverage AI and machine learning to drive insights and action that result in greater sales, guest lifetime value, and hospitality. I'll now turn the call over to Peter to review our Q1 results and guidance. Peter?
Peter Benevides -- Chief Financial Officer
Thanks, Noah. Today, I'll review our first quarter results as well as provide guidance for the second quarter and the full year 2024. In the first quarter, total revenue was $66.5 million, an increase of 27% year over year. Platform revenue in the first quarter was $65.8 million, an increase of 28% year over year.
Revenue from all three suites, Order, Pay, and Engage, outperformed our expectations. Active locations were 81,000, up approximately 1,000 sequentially. Note that the vast majority of Dutch Bros locations are yet to be deployed, so they are not included in the Q1 active location count. We expect location count to ramp throughout the year, and we continue to expect to add approximately 5,000 net new locations this year.
ARPU for the first quarter was approximately $816, up 29% year over year and 4% sequentially. Year-over-year increases in ARPU were driven by increased order volumes and modules per location, in particular, Olo Pay. And net revenue retention was above 120%, the second consecutive quarter where NRR was at or above 120%. For the remainder of the Q1 financial metrics disclosed, unless otherwise noted, I will be referencing non-GAAP financial measures.
Gross profit for the first quarter was $41.5 million. This compares to $37.2 million a year ago. The year-over-year growth in gross profit was driven by continued revenue growth, partially offset by the increasing revenue mix of Olo Pay. Sales and marketing expense for the first quarter was $12.7 million, or 19% of total revenue.
This compares to $9.9 million and 19% a year ago. Research and development expense for the first quarter was $13.9 million, or 21% of total revenue. This compares to $15.7 million, or 30% of total revenue a year ago. General and administrative expense for the first quarter was $9.3 million, or 14% of total revenue.
This compares to $10.4 million and 20% a year ago. Operating income for the first quarter was $5.6 million. This compares to $1.2 million a year ago. Operating margin was approximately 8% in Q1, and the year-over-year improvement reflects the combination of our focus on managing costs as well as growth in revenue.
Sequentially, the decline in profitability from Q4 2023 reflects seasonality around factors such as tax resets and benefit expense increases associated with the new calendar year as well as costs associated with hosting our annual customer conference Beyond4 in March. Net income in the first quarter was $7.8 million, or $0.05 per share based on approximately $172.7 million fully diluted weighted-average shares outstanding. Turning our attention to the balance sheet and cash flow statement. Our cash, cash equivalents, and short- and long-term investments totaled approximately $377 million as of March 31, 2024.
Pursuant to our current share repurchase program, in the first quarter, we repurchased 2.8 million shares for a total of approximately $15 million. Since the introduction of our share repurchase program, we have repurchased 14.3 million shares for approximately $93.1 million. We had approximately $6.9 million remaining on the authorization as of the end of the quarter and have since completed the program. And today, we announced that our board has authorized a new $100 million share repurchase program.
Net cash provided by operating activities was $6 million in the quarter compared to $7.2 million in the quarter a year ago. Free cash flow was $2.8 million compared to $3.9 million a year ago. I'll wrap up by providing our guidance for the second quarter and full year 2024. For the second quarter of 2024, we expect revenue in the range of $67.5 million and $68 million and non-GAAP operating income in the range of $5.5 million and $5.9 million.
For the fiscal year 2024, we are raising revenue and non-GAAP operating income guidance. We now expect revenue in the range of $274.5 million and $276.5 million and non-GAAP operating income in the range of $23 million and $24.5 million. A few things to keep in mind as you consider our outlook for the year. We got off to a solid start to the year as reflected in our raised full-year guidance.
That said, we continue to take a prudent approach to our full-year outlook. We expect trends in the restaurant industry will remain similar to what we saw in 2023. Consistent growth in digital ordering, a continued need to improve efficiency to offset rising costs, and macro uncertainty. Revenue guidance continues to assume a two-thirds, one-third split between incremental revenue from existing projects currently in deployment and new projects signed and deployed in year, which will be driven primarily by ARPU expansion as Olo Pay scales, and we have further success in selling multiple modules in our Order and Engage suites.
In terms of gross margin, we now expect the sequential decline will be less pronounced. Specifically, we expect Q2 gross margin to decrease approximately 100 basis points to 150 basis points from Q1's gross margin, and for this range of decline to occur from Q2 to Q3 and from Q3 to Q4. The change from our initial expectation of 150 basis points to 200 basis points is due to a shift of certain costs from cost of revenue to operating expenses as well as from better cost optimization within the platform. In terms of non-GAAP operating income, we expect to generate operating leverage in the second half of the year compared to the first half, directionally consistent with prior-year trends.
Finally, as a reminder, the quarterly pacing of operating expenses will be slightly different in the first half of 2024 versus prior years. As we stated on our last call, this year's annual compensation increases begin hitting in Q2. Historically, annual comp increases began in Q1. To wrap up, we got off to a strong start this year.
We are making good progress across our key strategic priorities and believe we are well-positioned to deliver on our updated financial targets for the year. We remain at the early stages of the digitization of the restaurant industry and believe Olo's portfolio of solutions helps brands solve many of their most pressing operational challenges. Further, our open platform approach is allowing us to significantly increase the scale of our data asset and do more to help brands increase their sales and improve their operations. With that, I'd now like to turn it over to the operator to begin the Q&A session.
Operator?
Questions & Answers:
Operator
Thank you. So, ladies and gentlemen, at this time, we will be conducting a question-and-answer session. [Operator instructions] The first question we have comes from Terry Tillman of Truist Securities. Please go ahead.
Terry Tillman -- Truist Securities -- Analyst
Yeah. Hey, good afternoon, gentlemen. Can you hear me OK?
Noah Glass -- Founder and Chief Executive Officer
Loud and clear, Terry. Thanks.
Terry Tillman -- Truist Securities -- Analyst
Wonderful. So, congrats on some of these wins like Dutch Bros and some of the other transactions first of all. I've got two questions. The first one is a multi-parter.
The second one, it might also be a multi-parter. So, bear with me. But in terms of you've got a couple of POS relationships now integrating into Olo Pay. I would love just some qualitative perspective on what are you hearing from your large customer base as now that's starting to unlock.
And then secondly, I think, Peter, you had talked about, if I'm not mistaken, about a doubling of Olo Pay for the year to $60 million. Does that still hold true, or does that change? And then I had a follow-up.
Noah Glass -- Founder and Chief Executive Officer
Terry, I'll get started on the qualitative part. This is Noah. So, it's been fun to work on these POS partnerships that go beyond the traditional way that we integrate to the three dozen point-of-sale providers that we integrate to with just order injection, but to now include both Olo Pay and also Olo Engage. So, we're able to process those on-premise transactions happening inside of the restaurants or through the drive-thru and have all of the data from those transactions, the 84% of transactions that take place in non-digital channels, but in on-premise channels flowing into the guest data platform.
It's been even more fun to see the reaction from customers who -- many of whom described this kind of capability of being able to see 100% of transactions and tie every transaction back to a guest as something of a Holy Grail that they've been waiting for this industry to get to. So, being able to unlock that Holy Grail because it tries really think about marketing and guest engagement differently and enables them to really understand guest lifetime value, not just for the 16% of digital transactions, but for all 100% has been really, really encouraging. So, we've seen that reaction as you posted about these relationships with Qu initially, which we announced at our Beyond4 customer conference about six weeks back and then more recently with NCR Voyix, we've seen these reactions in social media. And then we've also had direct conversations with the executives at the restaurant brands that are today common customers of Olo and these point-of-sale platforms.
They are really excited about the future for both Pay and for Engage and the unlock that this represents. And beyond that, it's been really fun to see what prospects are saying and thinking about these capabilities as they're evaluating POS partners and seeing this as a real competitive advantage for the POS partners that are working with Olo beyond just order injection, but across all three of our product suites. So, we have these two announced, and we obviously are seeking to do this across our point-of-sale partner relationships. [Technical difficulty]
Gary Fuges -- Senior Vice President, Investor Relations
Apologies. Gary here. I think we may have lost Noah. Just give us a second.
Peter Benevides -- Chief Financial Officer
Yeah. While Noah connects, I can jump in there, Terry, on your question around the estimates for Pay this year. So, you're right, we are still estimating a doubling of the business to over $60 million of revenue for the year. And again, that will just include the card-not-present portion of the business with card-present being a revenue contributor in 2025.
Terry Tillman -- Truist Securities -- Analyst
That's great. Thanks for that. And Noah, Gary, I don't know if we've had -- thank you for that, Peter. Gary, did Noah rejoin?
Gary Fuges -- Senior Vice President, Investor Relations
I believe, Terry, he's dialing back in. So, apologies for that.
Terry Tillman -- Truist Securities -- Analyst
OK. Well, maybe what I'll do is just for -- in the spirit of letting other folks get in here, maybe I could just ask you, Peter, and then I'll just jump back in the queue. As it relates to free cash flow for the year, just any updated thoughts there, how you're thinking about free cash flow for the year? Thank you.
Peter Benevides -- Chief Financial Officer
Yeah. So, I'm sure you noticed this quarter, we generated free cash flow, which is about half of what we brought in from an operating income perspective with the difference there being really cap software driven. I would expect holding aside any one-time items that we're not foreseeing currently for that dynamic to continue through the balance of the year and being free cash flow-positive for the year.
Terry Tillman -- Truist Securities -- Analyst
All right. Thank you all.
Gary Fuges -- Senior Vice President, Investor Relations
Operator, next question, please. Apologies. We seem to be having continued difficulties here. Just hang us here one second.
All right, folks, we're working through this here. We're still here, and we're working on getting the folks in the Q&A, and we're working on getting you through. So, please be patient. Thank you.
Max at Lake Street, can you hear me?
Max Michaelis -- Lake Street Capital Markets -- Analyst
Yeah, I can. Sorry, it just said you were not talking. I wasn't sure if they were talking to me.
Gary Fuges -- Senior Vice President, Investor Relations
Yeah, that's right. I'm taking over here, Max. I'd try to do this remotely. So, we've got your line live.
So, we've got Peter and Noah here so far away.
Max Michaelis -- Lake Street Capital Markets -- Analyst
OK. All right. Sounds good. So, if we just go to the Qu and NCR Voyix partnership, I guess what I'm wondering here, is this arrangement dependent on the launch of card-present, or are we seeing card-not-present revenue from them today?
Noah Glass -- Founder and Chief Executive Officer
Well, so we currently have the integrations of -- Max, this is Noah, for order injection. And Olo can be the digital ordering provider with card-not-present processing. The idea of this relationship is really tied to the launch of card-present processing, where the transaction is happening, the orders being taken on the POS, the payment is being done, POS adjacent protected to the point of sale, and then we're receiving the data from that order, not just the transaction data of the total amount that you typically get from a payment transaction, but we're actually getting ticket data. So, we're able to see item-level data, ingredient-level data, what was modified, adjusted, substituted, added to an item.
And that's getting pulled back into the Olo Engage guest data platform. And all of that is tied back to a guest profile. So, that's what I mean when I say being able to see 100% of transactions for 100% of guests. And we're really seeing a level of depth of those transactions, a granularity that is typically associated with digital transactions, we were able to see all of that customization detail down to the ingredient level.
But we're not able to do that -- we're now able to do that, rather, for on-premise transactions through these two different point-of-sale platforms, Qu and NCR Voyix. And our ambition is to replicate that kind of arrangement across all of the point-of-sale partners that we work with in serving enterprise restaurant brand guest data needs.
Max Michaelis -- Lake Street Capital Markets -- Analyst
Yeah. All right. And then I guess on top of that, I mean, is there a possibility for a similar arrangement with Migros?
Noah Glass -- Founder and Chief Executive Officer
Yeah. We don't take any of the POS partners that we currently work with today off the table. We're sequencing this based on a variety of factors and we're excited to work with Qu as a challenger point of sale that is kind of relatively new on the scene and gaining share, and with NCR as our longest-term POS partner and the largest POS partner that we have the most number of restaurant brands and locations with today and everything in between.
Max Michaelis -- Lake Street Capital Markets -- Analyst
All right. Hey, great quarter, guys. Thanks for taking my questions.
Noah Glass -- Founder and Chief Executive Officer
Thank you.
Operator
Our next question is from Stephen Sheldon with William Blair.
Matt Filek -- William Blair -- Analyst
Hey, Noah and Peter. You have Matt Filek on for Stephen. I wanted to start with a macro-level question. Just curious on what trends you are seeing in consumer spending and engagement and how you feel about the overall health of the consumer heading into the second half of the year.
Noah Glass -- Founder and Chief Executive Officer
Well, great question and certainly one that's been in focus as we listened to restaurants reporting earnings. I would say there is certainly the same sort of sentiment with consumers of a trade-down into lower expensive restaurant offerings. You've heard restaurant brands talk about losing some of the lower-income consumers. What we really see at this moment in the industry is that restaurants are dealing with two different forces.
One is labor pressure, the higher cost of labor, some of that is based on regulations as in California, the difficulty of getting enough labor inside the restaurants and traffic declining. And part of traffic declining is some of that price sensitivity. I think also some of it is driven by food costs and the inflation in food costs leading to restaurants taking price. And that's always a trade-off when restaurants take price and charge higher prices for traffic.
So, a big thing that we're focused on in Olo is addressing those two challenges that restaurants are facing. The first around labor, helping them to do more with less, and that is something that Olo has always been all about in every solution that we brought to market, helping the restaurant be more efficient in their use of labor, putting more of the ordering and payment in the hands of the guests so that the restaurant can focus on really delivering on high hospitality interactions with the guest and be more efficient from a labor standpoint. And on the other front, really helping restaurants know their guests better, understanding all of the different touch points with the guest, and being able to personalize their marketing to the guests, increase conversion and have guests increasing their guest lifetime value without necessarily requiring restaurants to resort to things like discounting or offers to drive guests back in. So, these two value propositions of both helping you do more with less and better know your guests to drive traffic are really resonant with restaurants, given those challenges that they're experiencing with consumers at this moment.
Matt Filek -- William Blair -- Analyst
Got it. That's helpful, Noah. Thank you for that. And then can you just talk some more about the recently announced Smart Cross-Sells product, particularly what early customer feedback has been like? And do you think that's something that could be a driver to ARPU growth over the longer term?
Noah Glass -- Founder and Chief Executive Officer
Yeah. Smart Cross-Sells is one that we are really proud of. I mentioned there were 13 different capabilities that we announced in our spring release. Smart Cross-Sells is one that is really, really fun because it is using that ordering and checkout experience and all of the data that we're able to see to utilize the context of what is in the cart and what we've seen in terms of product affinity from one product to other products that go nicely with that product in a really data-driven way to make a, as the name suggests, smart cross-sell rather than just saying, do you want fries with that or do you want a drink with that as we're all used to hearing.
And the results really speak for themselves. We've seen a 10% lift in basket size when using Smart Cross-Sells versus using the sort of traditional upsell. And all of this is automated. This does not require that somebody is manually doing upkeep to do that affinity mapping of one product to another product.
It's very similar to the way that services like Netflix or Spotify use collaborative filtering to use AI, to use machine learning, to use the data that we see to have the best offering put in front of the customer at the right moment. I'm very proud to announce, this was not in the prepared remarks, but we now have over 10,000 locations already adopting Smart Cross-Sells. And we're very excited that it also means no manual upkeep. This will continue to get smarter and smarter.
And we hinted a little bit at how this can get smarter from here. So, understanding who that guest is, what they've ordered in their order history is one way that we're focused on making Smart Cross-Sells even smarter. And then also pulling in the data that we can see about the guests from across the Olo platform, really flexing the Olo network through our borderless identity to understand who that guest is and what they've done in other ordering scenarios at other brands to make the Smart Cross-Sells even smarter for that specific guest with a network in borderless already $4 million strong. So, we're excited about continuing on that personalization journey using data, using AI, using machine learning.
And certainly, we believe that there is a revenue opportunity there, and therefore, an ARPU opportunity there over time.
Matt Filek -- William Blair -- Analyst
Got it. Thanks for that added color. That's helpful. Appreciate the time.
Nice quarter, guys.
Gary Fuges -- Senior Vice President, Investor Relations
Thank you.
Operator
[Operator instructions] Our next question is from Clarke Jeffries with Piper Sandler.
Clarke Jeffries -- Piper Sandler -- Analyst
Hello. Thank you for taking the question. Noah, Peter, good to be speaking with you. Noah, I wanted to ask coming away from Beyond 2024, I think it was very interesting to see the progress one year in the sort of lion's share of the marketing products and the sort of the help on the marketing side that you've built with the Engage suite.
I was just curious about your takeaways on the appetite balance between Engage and Pay as you look at this year. Does Engage seem like a product that might bump up in the priority list or the demand list looking at 2024? And when you think about Smart Cross-Sells as an accelerant to that, could that be a factor? And the final part of that question is just, could you remind us how many customer profiles you have powered by the borderless data today? And then one follow-up.
Noah Glass -- Founder and Chief Executive Officer
Sure thing, Clarke. Well, first, thank you for attending, and thank you to all of you in the analyst community who joined us at Beyond4. I think it was hard to come away from that event not feeling like although customers are really leaning into the relationship with Olo looking for new capabilities from Olo and really viewing Olo as their digital consigliere that's going to help them on their digital journey as they become more and more digitally mature. And certainly, one of the things that we really wanted to focus on was the way in which the solution suites play off of one another.
We think about this data flywheel that Order and Pay together drive a ton of data, and that data enriches our ability to know the guests and our ability to help the brand know the guest and then to engage, they speak with them and how they personalize the experience. And Smart Cross-Sells is just a great example of that. In terms of what brands are focused on, I think that what we see is we talk about Olo Pay, Engage in that sequence. And that's very intentional.
That's how we think brands are sequencing their efforts, that Order and Pay are the great feeders of data, and then there's all this data to use for engagement. Certainly, a lot of restaurant customers who were there at Beyond4 were really eager to hear about what we're doing with Engage. And I think borderless was almost a cherry on top. On borderless, what was it 180 days ago, we announced that we had reached 1 million guests on borderless.
Then 90 days ago in our last call, we were up to 2 million guest accounts on borderless. And then today, we've announced we're at 4 million guest accounts on borderless. So, you can really see that exponential growth of restaurant -- of guests who have Olo-level profiles that they can then use across multiple brands. And that's what we mean when we talk about this network effect, Olo sitting in between restaurant brands and restaurant guests and being able to leverage the data that we can see about the guest across multiple brands for an even more personalized experience that leads to higher conversion, higher frequency, and greater guest lifetime value.
So, I think all of these things are really a direct hit for restaurant brands and what they're thinking about given the environment that they're operating in and also given kind of what they're able to do now with digital ordering and payments throwing off so much data and giving the digitization of their business to really offer hospitality in a new way, in a digital realm and make every guest feel like a regular.
Clarke Jeffries -- Piper Sandler -- Analyst
Great. Perfect. And then I had one follow-up just in relation to the point-of-sale partnerships. Very encouraging to hear those vendors be brought up proactively before the announcement was even said about a flagship point-of-sale partner.
I just wanted to be clear about when you think about go-to-market with these partnerships, where would you rank order the partnerships where they could be an additional distribution channel? Will you be proactively pulled into a new customer relationship and situations where they'll be a preferred partner, and this is about technical integration and compatibility within the ecosystem? Just kind of clarity around where you're thinking about point-of-sale partners in that regard would be helpful. Thank you.
Noah Glass -- Founder and Chief Executive Officer
Yeah. I think it's a great question. We like to be an open platform, as you've heard us talk about from the very beginning, and that has really been our ethos. So, we don't want to prioritize one partner over another.
It has been great to be able to walk into our customers and say, here are all the partners that we work with, and you can look them up in our great Olo Connect partner directory on our website, and you can see exactly what we're doing with each, how many other brands and how many other locations are working with them, what they have to say about it, and how long that relationship has been in place. Obviously, we're walking into a restaurant brand, and we have a capability like what we now have with Qu and NCR Voyix, we think that puts them as POS providers at a competitive advantage to be able to say, we could be a POS partner who works with Olo for Order, for Pay, for Engage, and really helps you to have this Holy Grail kind of capability where you can get every transaction tied back to a guest, whether it's off-premise or on-premise, digital or non-digital. Our hope is that we can do that with every point-of-sale provider that we work with over time. And I think it's incumbent upon the POS providers to embrace that open philosophy as Qu and NCR Voyix have done and do that for, really, innovation to flourish for our common customers and for the industry as a whole.
Clarke Jeffries -- Piper Sandler -- Analyst
Really appreciate it.
Noah Glass -- Founder and Chief Executive Officer
Thank you.
Operator
Our next question is from Gabriela Borges with Goldman Sachs.
Kevin Kumar -- Goldman Sachs -- Analyst
Hi. This is Kevin Kumar on for Gabriela. Noah, can you give an update on the ramp of the professional services team? How is that coming along? Anything you can say, I guess, on the impact it's having on customers from a time-to-value perspective?
Noah Glass -- Founder and Chief Executive Officer
Sure thing. Well, it's something that was another really hot topic at Beyond4. We talked about it a little bit on our last call about professional services and how we saw a need for Olo to do more. And I would put it under that same heading of helping restaurant brands to do more with less.
A lot of restaurant brands don't have somebody necessarily in-house who is a digital marketing guru and knows how to use all the data that they now have access to or use all the tools that they now have access to through the Olo Engage platform. So, we see a great opportunity, and I mentioned this with announcing California Pizza Kitchen and 5 Guys last quarter coming on to Olo Engage, that they can leverage Olo professional services to operationalize and optimize the program. And they can also use us on an ongoing basis to kind of be that digital consigliere, almost like a fractional chief digital officer for the brand, and really help to optimize the programs over time. And that's true, and I mentioned it for Olo Engage.
It's also true of Olo Ordering. It's also true of Pay and how we sort of set up the program and get brands up and running beyond just implementation, but make sure that we're fine-tuning the program as it goes. I would say this is a bit anecdotal, not as quantified as you may wish, but from the Beyond4 conference, we had stickers that were out at check-in when people were registering. And I remember well that the yellow stickers were the ones that indicated that it was an Olo restaurant customer who wanted to hear about the professional services offering.
We had other stickers for the different product suites, we had stickers for Catering+, etc. The yellow stickers ran out very quickly. A lot of restaurant brands want Olo to play this role of professional services. And we're excited about building that muscle.
As we look today, it's a very small portion of our overall revenue mix. But again, we think that professional services is an important part of our revenue story going forward and a huge unlock for software revenue in addition to just being another revenue stream that will help our customers get to value faster and use more of Olo's capabilities as they get more digitally mature faster.
Kevin Kumar -- Goldman Sachs -- Analyst
Thank you, and congrats on the quarter.
Noah Glass -- Founder and Chief Executive Officer
Thank you.
Gary Fuges -- Senior Vice President, Investor Relations
Operator, we'll take one more question, please.
Operator
Our next question is a follow-up from Terry Tillman with Truist.
Terry Tillman -- Truist Securities -- Analyst
Thanks. I hope I didn't cause you to hang up there earlier. I know I'm glad you're back. Just a follow-up is I think you -- it was a good question from somebody else earlier asking about the other products and including Engage.
But I think you talked about the sequential order the way it really -- the cadence could work as Olo Pay and then Olo Engage. What I'm curious about is because now you have these POS relationships with Olo Pay, I just want to know about the go-to-market. Are you set up to go sell Engage more aggressively? Like is it a dedicated sales force, or is your whole sales team trained? It's more kind of in the -- how the sausage gets made in terms of how you're going to monetize this to go to market. Thank you.
Noah Glass -- Founder and Chief Executive Officer
Yeah. Terry, it's a great question. Sorry about the difficulties earlier with the call. So, the way that go-to-market -- I've had an awesome time over the past couple of weeks really witnessing this firsthand being out with our team, talking to customers, talking to prospects, and seeing the magic of the way that go-to-market works today with a more nuanced structure really working.
And I would describe it as we have, in many cases, a long-standing, trusted relationship with a restaurant brand at the C-suite level, and they know us typically from being their ordering platform over several years. And when we have these new capabilities, whether it's a new solution suite like Pay, like Engage, whether it's something like catering, which is a module Catering+ within the order suite, we have the ability to have that relationship, hear about what they're looking to do, and then bring in our great sales engineering team to do a demo in real time, show case studies of other brands and what they're doing, using some new module that the brand has expressed interest in. And that one-two punch of a long-standing relationship that's kind of broad in nature and that deep and specific knowledge of that sales engineer was really an awesome model. And credit to Diego Panama, our chief revenue officer, who came in and reshaped our team in that way.
But that model is really working. It's helping us to educate our restaurant customers and prospects about the new capabilities that we offer. It's helping our salespeople understand broadly all the things that Olo can do, but also know that in their back pocket, they have a team of experts who can go deep on those things, do those live demos, answer any questions that brands have. And I think that's really showing up in success for our go-to-market team in these new product modules and in these new solution suites.
Terry Tillman -- Truist Securities -- Analyst
Thanks, Noah. That's helpful.
Noah Glass -- Founder and Chief Executive Officer
Thank you.
Operator
Ladies and gentlemen, we have reached the end of the question-and-answer session. I would like to turn the floor back to Noah Glass for closing remarks.
Noah Glass -- Founder and Chief Executive Officer
OK. Well, thank you for joining us today and bearing with us through some of the technical difficulties. We started off 2024 with strong Q1 financial results, raised full-year guidance, and expanded partnerships to help brands leverage 100% of their transactions, and drive guest lifetime value. Through our open platform, we believe we are uniquely positioned to capitalize on the increasing demand for guest personalization.
Olo is accelerating the future of hospitality. And we're laser-focused on executing on the opportunity in front of us. Have a great evening.
Operator
[Operator signoff]
Duration: 0 minutes
Call participants:
Gary Fuges -- Senior Vice President, Investor Relations
Noah Glass -- Founder and Chief Executive Officer
Peter Benevides -- Chief Financial Officer
Terry Tillman -- Truist Securities -- Analyst
Max Michaelis -- Lake Street Capital Markets -- Analyst
Matt Filek -- William Blair -- Analyst
Clarke Jeffries -- Piper Sandler -- Analyst
Kevin Kumar -- Goldman Sachs -- Analyst
