Facebook (FB 0.23%) reported fantastic earnings last week. The company beat analyst expectations in revenue, earnings, and more.
In this clip from the Industry Focus: Tech podcast, The Motley Fool's Dylan Lewis and Daniel Sparks go over some of the most important numbers from the report and what they mean for the company, as well as a few signs that show how Facebook isn't going away anytime soon.
A full transcript follows the video.
This podcast was recorded on July 29, 2016.
Dylan Lewis: Why don't we pivot over to what happened with Facebook earlier this week? Some of the big-time numbers from them: Revenue hit $6.4 billion, which is up 59% year over year, well ahead of estimates of $6 billion. Earnings came in at $0.97 per share, which beat estimates of $0.82 per share handily. Just to give you a little idea of that revenue breakdown, 97% coming from advertising, 84% of that 97% coming from mobile. They have clearly pivoted extremely well to mobile. I know there were a lot of concerns about that a couple years ago, but everything they're doing as a business seems to be absolutely humming along.
Looking at some of the leading indicators for the business: MAUs are now up to 1.7 billion, which is 14% year-over-year growth; daily active users are also trending nicely, now at 1.1 billion. It's incredible to see them continue to grow their user base, even with the denominator the size that it is for them.
Daniel Sparks: Right. Users is always really interesting to watch with Facebook. They've done so well here. Like you said, daily active users is trending nicely, too. It actually grew on a year-over-year basis faster than monthly active users, which is helping the company to maintain a high engagement rate. Engagement rate is basically daily active users as a percentage of monthly active users. Right now, we're at 66%, which is an all-time high. It's the same as it was in the prior quarter, 66%. Still, it's been trending upward, generally. This is really impressive, to think, of those 1.7 billion monthly active users that 66% of them log in on a daily basis. There's just no way to overstate the importance of this to Facebook's business, and really illustrating the sustainability of Facebook's social network.
Lewis: I know I'm guilty of that. I get a notification every day of "It's Frank's birthday, wish him well!" And I always wind up logging in and seeing what's going on. Facebook, if nothing else, is a great way to remember when it's your friend's birthdays.
A couple other business metrics I think highlight the strength of the platform, and I think they really aren't fading any time soon -- average price per ad was up 9%, and total ad impressions were up 49%. You obviously see those two numbers factoring into that great top and bottom line success they posted this quarter. A lot of that was driven by mobile. Another great stat -- time spent per person was up double-digit percentages year over year across not only Facebook but Instagram and Messenger as well. So, it's not just their namesake platform that is really running with it right now. They're seeing a lot of success with pretty much all their properties.
