Please ensure Javascript is enabled for purposes of website accessibility

Why Etsy Inc. Shares Soared 34% Last Month

By Jeremy Bowman – Sep 8, 2016 at 11:12AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The crafty online marketplace jumped on a strong earnings report and a bullish analyst recommendation.

Image source: Etsy. 

What happened

Shares of Etsy Inc. (ETSY -0.69%) were marching higher in August, following a bullish recommendation and a strong earnings report. The stock gained 34%, according to S&P Global Market Intelligence, as the good news came at the beginning of the month.

ETSY Chart

ETSY data by YCharts.

So what

The online artisan marketplace first popped on Aug. 1 when it got a bullish note from Citigroup's Mark Kelley who called it a buy and put a $14 price target on it. Kelley said the company had carved out a niche in the larger e-commerce space, creating a brand name for itself, making it the first place to go for crafty, artisan products. He also credited the stickiness of its seller base.

The stock surged 18% that day and continued to move higher over that week following a strong earnings report, which seemed to confirm Kelley's recommendation. 

In its second-quarter report, Etsy's revenue jumped 39% to $85 million, fueled by 58% growth in seller services revenue, which is now the company's biggest top-line contributor and includes features like promoted listings and direct payment. Etsy's community also expanded briskly in the quarter with buyers increasing 20% and sellers growing 11%, indicating that the fundamentals of the business remain strong. 

Now what

Perhaps more importantly, management was confident enough to raise its guidance for the full year as it now sees revenue growth of 25%-28%, up from 23%-25%, and adjusted EBITDA margin of 13%-14%, up from 10%-11%.

E-commerce is a competitive business. But Etsy has made a name for itself in the craft marketplace, and its business model should eventually deliver profits if it grows large enough, although it's still operating at a loss. Considering that revenue has jumped 39% through the first half of the year, I'd expect management to raise its guidance again when it next reports earnings in November.

Jeremy Bowman has no position in any stocks mentioned. The Motley Fool owns shares of Etsy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Etsy Stock Quote
$119.48 (-0.69%) $0.83

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/29/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.