Image source: Sally Beauty. 

What happened

Shares of Sally Beauty Holdings (NYSE:SBH) were selling off Tuesday after the beauty-supply retailer posted a disappointing fourth-quarter earnings report. As of 10:47 a.m. EST, the stock was down 16.9%.

So what

Sally Beauty said revenue increased 1.3% to $976.4 million, short of estimates at $991 million. Same-store sales were up a modest 1.2%, which also missed the Wall Street consensus at 2.3%.

Bottom-line performance was better as adjusted earnings per share improved from $0.38 to $0.41, matching estimates.

CEO Chris Brickman said results were solid for the year, and "we are excited about our sales driving initiatives in both businesses," citing in-store investments and a focus on customer conversion and engagement.

Separately, the company named Donald Grimes as its new COO and CFO. Grimes had previously served in the same capacity at Neiman Marcus.

Now what

Looking ahead to 2017, the company's guidance was solid as it's targeting same-store sales of about 3% and new store openings of 2%-3%, totaling revenue growth of 5%-6%. Analysts, by comparison, are expecting 3.6% revenue growth.

Further down the income statement, management said that operating income would grow in the mid-single digits as it expects a gross margin expansion of 30 to 40 basis points to counteract higher SG&A expenses. That compares to analyst expectations of 8% growth in earnings per share.

Considering the solid expectations for the coming year, Tuesday's sell-off could present a buying opportunity.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.