Machines that print products that can be customized

Cimpress' mass customization platform. Image source: Cimpress.

What happened

Shares of Cimpress NV (NASDAQ:CMPR) were down 12.2% as of 11:30 a.m. EST on Thursday after the Vistaprint parent released weaker-than-expected fiscal second-quarter 2017 results.

So what

Quarterly revenue climbed 16.2% year over year (8% excluding currency exchange and contributions from acquisitions), to $576.9 million, while net income declined 41%, to $35 million, or $1.07 per share. By contrast, analysts' consensus estimates predicted Cimpress would report higher earnings of $1.17 per share on revenue of $579.5 million.

As I pointed out in my full earnings take earlier today, we should note Cimpress stopped providing specific quarterly financial guidance in mid-2015 -- that's when the company outlined its new, long-term-oriented approach of maximizing intrinsic per-share value. Since then, Cimpress regularly reminds investors that it is "not targeting any specific revenue growth rates for any particular quarter or year."

Even so, according to CFO Sean Quinn, revenue was in line with expectations, even as growth has been stemmed in the near term by an expected loss of certain partner revenue. And on the bottom line, its profitability is being affected by continued investments both in its mass customization platform, and aimed at improving Vistaprint's value proposition, including expanded product and service offerings and reduced shipping prices.

In addition, Cimpress announced an ambitious restructuring effort aimed at decentralizing its business, improving accountability, and simplifying decision-making. As part of that restructuring, the portion of Cimpress employees in business units rather than centralized groups will increase to 97% by the end of March 2017 (up from 66% at the end of 2016). Cimpress will also eliminate 160 positions, or 1.6% of its workforce, including four executive officers, and reduce previously planned hiring in specific areas.

Now what

That restructuring means Cimpress will incur aggregate pre-tax charges of $28 million to $31 million in the current quarter. But over the longer term, it should also result in annualized pre-tax operating expense savings of $55 million to $60 million, and pre-tax cash flow savings of $45 million to $50 million. 

But our fickle market isn't a fan of being effectively told to hurry up and wait to see the fruits of Cimpress' long-term plans. And combined with its underperformance this quarter -- at least relative to Wall Street's expectations -- it's no surprise to see Cimpress shares trading lower today.

Steve Symington has no position in any stocks mentioned. The Motley Fool recommends Cimpress. The Motley Fool has a disclosure policy.