What happened 

Shares of video game giant Activision Blizzard, Inc. (NASDAQ:ATVI) soared as much as 19.9% higher on Friday after reporting another outstanding quarter. At 12:25 p.m. EST, the stock had settled down a little bit, but was still up 16.9% on the day. 

So what

Fourth-quarter revenue jumped 49% to $2.01 billion and net income jumped 60% to $254 million, or $0.34 per share. On a non-GAAP basis, which is a better indicator of cash flow in the quarter, revenue was still $2.01 billion, but operating income more than doubled to $681 million, and earnings per share of $0.65 crushed Activision Blizzard's own guidance of $0.40. 

Activision Blizzard's operations and financial results are firing on all cylinders, with great content driving engagement, which drives cash flow and is then funneled back into creating great content. The company has also made a swift transition to modern monetization strategies of in-game purchases and even advertising on mobile platforms. 

Teens playing video games

Image source: Getty Images.

Now what

Management can't increase its own guidance fast enough to keep up with results, so even guidance of $6 billion in revenue and $1.70 in non-GAAP EPS for 2017 should be seen as a low estimate given current results. I think Activision Blizzard is being cautious because a single flop on the game side can lead to a bad year financially. 

What should please investors is that Activision Blizzard's business model has evolved to more recurring revenue from subscriptions or regular game updates than the make-or-break game release model of the past. This gives faster feedback into product development, which allows the company to adapt quickly to market demands. And given how well the strategy is going, the sky seems to be the limit for the stock.