Investors with a bullish thesis on major automakers General Motors (NYSE:GM) and Ford Motor Company have been proven correct as record profits have flowed in over the past couple of years.

Investors have also become disgruntled as their bullish thesis has fallen on deaf ears, since Wall Street refuses to value these automakers with even a halfway respectable price-to-earnings multiple. One major investor has had enough and has spoken out about a possible solution for General Motors. Let's take a look at the proposal and what it could mean for GM investors.

What's the problem?

The problem with General Motors' stock isn't the company's underlying business or performance, but the lack of respect for its dividend, profits, and stock price. According to David Einhorn's Greenlight Capital "Unlocking Value at GM" presentation, GM trades at a paltry 5.6 times earnings, calculated using the midpoint of 2017 consensus estimates -- the cheapest in the S&P 500, and far below the average multiple of 21.8. Ford, by the same measure, sports a price-to-earnings ratio of 7.2.

Skyline of Detroit, Michigan, with General Motors' headquarters in the foreground.

Image source: General Motors.

Another issue Einhorn raised is the market's lack of respect for GM's healthy dividend. It pays an enticing 4.4%, more than double the average 2% yield of the S&P 500. That puts GM's payout ratio, again using the midpoint of 2017 consensus estimates, at roughly 24% -- far below the S&P 500 average of 43% and Ford's 40%. One thing Einhorn didn't even touch on was the benefit of GM's recently increased share-buyback program, which was increased by $2 billion thanks to its cash-saving exit from Europe.

What's the proposed solution?

Here are the specific details of Greenlight Capital's proposal, taken directly from its presentation:

  • GM should distribute, on a tax-free basis, a second class of common stock that we call the "Dividend Shares"
    • The Dividend Shares would be entitled to today's dividend ($1.52 per year)
    • The Dividend Shares would trade separately from the existing common stock
  • The existing common stock (the "Capital Appreciation Shares") would be entitled to the earnings in excess of dividends declared on the Dividend Shares, including all future growth

In essence, Einhorn and his team believe that creating two classes of common GM stock would force the market to appropriately value the dividend and GM's earnings per share separately. The proposal has merit because income investors looking solely at high-yield stocks could get their hands on GM's dividend shares without worrying about the automaker's potentially slowing growth story as U.S. sales plateau. Greenlight Capital's presentation suggests it could send GM's dividend shares to a yield of 7% to 9%. On the flip side, value investors who aren't interested in dividends could get their hands on GM's earnings in excess of dividends on the dividend class of stock. Put simply, having two distinct classes of shares would enable investors to optimize their exposure as either income or value/growth.

General Motors' response

To summarize General Motors' response:

  • The proposal doesn't address the fundamental factors driving GM's valuation lower -- such as plateauing U.S. sales, as well as capital required to develop electrified vehicles, smart mobility strategies, and driverless vehicle technology in a changing industry.
  • The proposal could hinder GM's investment-grade credit rating, and the demand for a second class of shares is unknown, uncertain, and highly speculative.

Said GM chair and CEO Mary Barra, in a press release:

Our Board and management remain laser focused on advancing our progress and creating value for our owners by enhancing our portfolio and our operations, leading the future of personal mobility and driving strong performance. In contrast, the proposed structure creates an unacceptable level of risk for our company and its shareholders.

So which entity is correct? The answer is up in the air, and depends on whether you're a dividend, value, or long-term investor, or some combination of the three. General Motors is probably taking the right approach, as the proposal won't positively impact the company's core business. But that doesn't mean Greenlight Capital hasn't done something positive for investors.

Consider that GM has had 15 direct interactions with Greenlight over a seven-month period, with participants including GM's CEO, CFO, board of directors, and three leading investment-banking firms. While Greenlight Capital's proposal for two classes of common stock likely won't be implemented, the pressure is mounting for General Motors to think outside the box and find a way to push its stock price higher -- and that's a good thing for investors.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.