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Netflix, Inc. Breaks 100 Million Global Subscribers (With a Little Help From DVD Mailers)

By Anders Bylund - Updated Apr 18, 2017 at 1:25PM

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Earnings increased more than sixfold on 35% year-over-year sales growth.

Netflix (NFLX 4.15%) reported quarterly results after the closing bell on Monday, April 17. This report covered the first quarter of fiscal year 2017.

The digital-video expert fell just short of management's guidance for subscriber additions but delivered revenue right in line with projections alongside stronger bottom-line earnings. Netflix shares took a small dip right after the release but reversed course to 1.5% gains and fresh all-time highs later in the after-hours trading session.

Red Netflix logo on wall outside company HQ.

Image source: Netflix.

Netflix's first quarter, by the numbers


Q1 2017

Q1 2016

Guidance Target

Year-Over-Year Change

Streaming subscriber additions (U.S.)

1.42 million

2.23 million

1.5 million


Streaming subscriber additions (International)

3.53 million

4.51 million

3.7 million



$2.64 billion

$1.96 billion



Operating margin





Net income

$178 million

$28 million

$165 million


GAAP earnings per share (diluted)





Free cash flow

($423 million)

($261 million)



Data source: Netflix.

What's happening behind the scenes?

Netflix saw 98.8 million total members in the first quarter, a 21% increase over the year-ago period. Annualized domestic customer growth stopped at 8.2%, while international accounts increased by 39%.

You could argue that Netflix broke through the 100 million global benchmark this quarter, but only if you also include 3.9 million subscribers to the red-envelope DVD service. Netflix scored 102.7 million total subscribers on that basis, or a 19% year-over-year increase.

Subscriber additions came in just below guidance. Considering that the final tally of streaming subscribers fell within 0.3% of the official forecast, that miss looked more like a rounding error. This view gains support when you consider that Netflix met its revenue targets and exceeded the given profit goals, also by small margins.

The reporting structure was tweaked to include guidance figures for total revenue. On that note, CFO David Wells encouraged investors to focus more on top-line revenue and companywide operating margin. Subscriber numbers will still be provided, but Netflix is growing into a more traditional reporting mold here.

Free cash flow came in negative again, and the company plans to go back to the bond market in the second quarter. Last time we saw an announcement like that, Netflix raised $1 billion the following week.

Looking ahead

For the second quarter, Netflix set its targets at roughly 600,000 domestic subscriber additions and 2.6 million new international customers. This time, the company should jump over that 100 million subscriber level without any help from the DVD segment.

Top-line sales should increase by 31%, landing near $2.76 billion. Operating margin should dial back to approximately 4.4% because of a heavier production schedule; the full-year margin target remains at 7%. Accordingly, earnings should slide back to $0.15 per share. That's still nearly double the $0.09 per share Netflix reported in the second quarter of 2016. 

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