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A Foolish Take: Which Company Is Winning the Video Game Console Wars?

By Leo Sun - Apr 24, 2017 at 12:00PM

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What’s next for Sony, Microsoft, and Nintendo.

The modern video game console market is dominated by three companies: Sony (SONY 1.39%), Microsoft (MSFT -0.23%), and Nintendo (NTDOY 0.05%). Sony's current-generation consoles include the handheld PS Vita and the PlayStation 4. Microsoft's home console is the Xbox One, and Nintendo sells the handheld 3DS, the Wii U home console, and a new hybrid handheld and home console called the Switch.

As we can see in the following graph (which doesn't include Switch figures yet), Nintendo's 3DS is currently the most popular console in the world, followed by Sony's PlayStation 4 (figures are units shipped since each console's launch).

A chart showing total unit shipments of leading video game consoles -- 64 million 3DS, 55.9 million PS4s, 28.7 million Xbox Ones, 15.4 million PS Vitas, and 13.9 million Wii Us.

Data source: VGChartz. Chart created by the author.

The longevity of Nintendo's 6-year-old 3DS is impressive, since smartphone games were expected to render handheld consoles obsolete. Its popularity was mainly fueled by compact versions of Nintendo's hit first-party franchises like Pokemon, Mario Kart, and Super Mario 3D Land.

The PS4 and Xbox One offer many similar high-end games, but Sony is differentiating its console with the new PlayStation VR headset. The Xbox One doesn't offer a comparable virtual reality (VR) product yet, but it lets Windows 10 users stream their console games to PCs. Both companies are upgrading their consoles for 4K gaming. Sony launched the PS4 Pro last autumn, and Microsoft plans to launch a more powerful Xbox One, codenamed Project Scorpio, later this year.

The video gaming market will likely be fragmented this year, with casual gamers favoring the Switch and hardcore gamers focusing on 4K and VR gaming with Sony's and Microsoft's updated consoles. Investors will be watching carefully to see if Nintendo's attempt to merge the handheld and home console markets helps it reinvent the market it revolutionized three decades ago. If so, Sony and Microsoft might need to respond with similar hybrid plays.

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Stocks Mentioned

Microsoft Corporation Stock Quote
Microsoft Corporation
$252.56 (-0.23%) $0.58
Sony Corporation Stock Quote
Sony Corporation
$89.94 (1.39%) $1.23
Nintendo Co., Ltd. Stock Quote
Nintendo Co., Ltd.
$57.63 (0.05%) $0.03

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