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Why Mindbody Inc. Stock Dropped Today

By Bradley Seth McNew – Updated May 5, 2017 at 5:54PM

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The growing fitness class booking app hit a speed bump -- reason to worry?

What happened

Mindbody Inc. (MB), the company behind the online platform and mobile app by the same name that allows users to book fitness classes across various studios, saw its stock drop about 10% Friday after the market balked at the company's Q1 earnings.

So what

For the first quarter, Mindbody reported sales of $42 million, up 32% year over year. That sales growth came from a rise in subscribers, which now totals just under 60,000, as well as higher average monthly revenue per subscriber. The company still reported a loss of $0.10 per share, though that was expected due to its aggressive investment and growth strategy. As for the stock's drop on Friday, it seems that the market is just giving back some of the company's high valuation that has grown extensively in recent quarters.

A picture of a tablet and smart phone booking fitness classes on the MindBody app.

Image source: Mindbody, Inc.

Now what

Mindbody has certainly been growing impressively in the last year, including new partnerships that have expanded its reach such as the deal announced in October that linked the Mindbody service into Under Armour's MyFitnessPal app, the more recent integration with Alphabet's Google that allows users to book easily after searching nearby studios, and the acquisition of the mobile technologies company Lymber. Mindbody co-founder and CEO Rick Stollmeyer said in the earnings release:

We had a strong start to the year, with positive early returns from our high value subscriber growth strategy, the nationwide rollout of our Google integration, and the timely acquisition of Lymber. These developments reflect our focus on accelerating business and consumer engagement across our platform, fueling the growth of wellness businesses worldwide and helping millions more people live healthier, happier lives.

Even after Friday's drop, shares are up around 78% over the last year. The company is still reporting net losses while it invests in continued growth, but it seems to be firing on all cylinders as it anticipates revenue growth of around 30% for full year 2017 year over year -- meaning that Friday's drop could be just a small speed bump in an otherwise impressive growth story.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Seth McNew owns shares of Under Armour (A Shares) and Under Armour (C Shares). The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Under Armour (A Shares), and Under Armour (C Shares). The Motley Fool recommends Mindbody. The Motley Fool has a disclosure policy.

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