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A Foolish Take: Which Companies Dominate the Wearables Market?

By Leo Sun – May 8, 2017 at 12:00PM

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These five companies control about 60% of the worldwide wearables market.

When Apple (AAPL -3.00%) launched Apple Watch in April 2015, many analysts believed that it would turn the niche market of smartwatches into a mainstream one. Yet initial shipments missed expectations, and the wearables market remained a specialty one, splintered between low-end fitness trackers, midrange sports performance devices, and pricier smartwatches.

But according to research firm IDC, that market is still growing. IDC recently reported that shipments of all wearable devices worldwide rose 16.9% year over year to 33.9 million during the fourth quarter of 2016, with Fitbit (FIT), Xiaomi, Apple, Garmin (GRMN -1.78%) and Samsung leading the market.

Chart with global market shares of wearables makers during the fourth quarter of 2016: Fitbit at 19.2%, Xiaomi at 15.2%, Apple at 13.6%, Garmin at 6.2%, Samsung at 5.6%, and Others at 40.1%.

Data source: IDC. Chart by author.

IDC reports that only Fitbit and Garmin posted declines during the quarter. Xiaomi's market share grew more than 6 percentage points on sales of its cheap Mi Band devices in China. Meanwhile, Apple benefited from the launch of its Watch Series 2 last September, and Samsung gained ground with its Gear S3 Classic and Frontier devices.

However, the rest of the market remains fragmented, with smaller players all vying for a piece of the pie. But there's still room for these companies to grow -- IDC estimates that worldwide wearables shipments will rise from 102.4 million in 2016 to 213.6 million in 2020.

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Leo Sun has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Apple and Fitbit. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
$138.20 (-3.00%) $-4.28
Garmin Ltd. Stock Quote
Garmin Ltd.
$80.31 (-1.78%) $-1.46
Fitbit, Inc. Stock Quote
Fitbit, Inc.

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