What happened

Shares of Liberty Interactive (NASDAQ:QVCA) rose in Tuesday's trading, having gained 10.9% as of 3:10 p.m. EDT.

So what

The owner of media and e-commerce assets such as QVC and zulily reported first-quarter results in the early morning. Total group revenues fell 2% year over year to $2.37 billion, and adjusted operating income before depreciation and amortization (OIBDA) rose from $0.90 to $0.99 per diluted share.

QVC logo as a sign at the company's Orlando headquarters.

Image source: Liberty Interactive.

Now what

"We are proud the US team delivered significant improvement in our sales trend," said Mike George, CEO of Liberty Interactive's QVC division. "While we recognize further gains are needed, our first quarter results show tremendous progress from the second half of 2016."

Last year was indeed a difficult one for Liberty Interactive's revenue trends, but the company is coming back strong in 2017. Looking ahead, the company recently announced a merger with Alaska-based cable company General Communication (NASDAQ:GNCMA) that will result in a completely new corporate structure. That deal is now expected to close in the first quarter of 2018.

Until then, I find it hard to get excited about Liberty Interactive in its current form. The stock is trading at just 2.2 times book value and 8.5 times trailing free cash flows, making it a deep-discount value play. And for good reason, since top-line sales growth is stalling and the company is looking for growth by acquisition instead. Despite today's big jump, share prices are still down 11% over the last 52 weeks.

I'm perfectly happy waiting here on Liberty Interactive's sidelines.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.