What happened

Shares of apparel retailer Genesco (NYSE:GCO) fell as much as 18% on Thursday, following the company's second-quarter earnings release for fiscal 2018. The stock closed the trading day down about 17%.

Investor pessimism toward the stock on Thursday is likely due to the company's worse-than-expected revenue and wider-than-anticipated adjusted loss per share. Genesco reported revenue and an adjusted loss per share of $616.5 million and $0.10, respectively. On average, analysts surveyed by Thomson Reuters expected revenue and an adjusted loss per share of $626.9 million and $0.08, respectively. Earnings were also slightly below management's own forecasts for the quarter.

A chalkboard sketch of a chart showing a stock price falling

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Both revenue and earnings per share were worse than in the year-ago quarter, when Genesco reported revenue and adjusted EPS of $625.6 million and $0.34.

So what

Genesco CEO Robert Dennis said the quarter was "a bit more challenging than we expected," citing increasing headwinds at Lids, its sports retail group.

Comparable-store sales at Lids were down 2%. Notably, however, overall comparable sales for all of Genesco's brands were flat, when including both same-store sales and comparable e-commerce and catalog sales.

Overall same-store sales were down 2% year over year while overall e-commerce sales were up 30% year over year.

Now what

Going forward, Dennis expects tough year-over-year comparisons, thanks to underperformance at Lids and the broader industry trend of anemic traffic at malls as consumers shift spending "away from stores to online."

Considering current headwinds, management opted to reduce its full-year guidance for adjusted EPS from a previous range of $3.90 to $4.05 to a new range of $3.35 to $3.65.

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