Yesterday, Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) subsidiary Google announced that it will acquire Xively from LogMeIn (NASDAQ:LOGM). Xively is an Internet of Things (IoT) platform that is currently a part of LogMeIn, helping companies create IoT devices that can connect to the internet. Xively also has a handful of hardware partners that offer pre-certified integrations, accelerating the development cycle.

On LogMeIn's earnings call Thursday, the company confirmed that the price tag for the sale was $50 million.

A smartphone connecting to the Internet of Things

Image source: Getty Images.

Expanding IoT offerings

Google's growing cloud platform already includes several IoT offerings and services that help enterprise customers connect devices while managing and processing all of the IoT data collected from those gadgets. The company had also announced Google Cloud IoT Core last year at its I/O developer conference, which opened up as a public beta in September. It includes features like allowing customers to bring their own security certificates and use HTTP to connect existing IoT devices, among others.

The search giant says that the deal will complement its existing services by providing a fully managed IoT service. "Through this acquisition, Cloud IoT Core will gain deep IoT technology and engineering expertise, including Xively's advanced device management, messaging, and dashboard capabilities," Google Cloud product manager Antony Passemard wrote in a blog post.

LogMeIn also noted that Xively generated $3 million in revenue last quarter, and 45 Xively employees will be joining Google as part of the transaction. In selling Xively, LogMeIn will be able to better focus and prioritize its investments around its core markets, CEO Bill Wagner said in a blog post.

Competition in the cloud

Google's cloud infrastructure rivals (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) continue to invest heavily in IoT offerings. The e-commerce giant's highly profitable Amazon Web Services (AWS) business announced a plethora of new IoT services in November at its AWS re:Invent conference. Microsoft's Azure Event Grid, which provides event services for IoT devices and was first introduced in August, became generally available just last month.

AWS brought in $5.1 billion in revenue and $3.7 billion in operating income during the fourth quarter, making it the company's most profitable business by far. Azure revenue soared 98% last quarter, although Microsoft does not disclose Azure revenue in absolute dollars. Google said earlier this month it generated $1 billion in cloud revenue last quarter, and its cloud infrastructure business is part of its fast-growing "Google other revenues" segment.

The broader market for cloud infrastructure continues to boom, growing 45% in 2017 to $16 billion, according to market researcher Canalys. AWS still leads the pack with 32% market share, followed by Microsoft at 14% and Google with 8%. IoT is only going to become increasingly important to the cloud, making the Xively deal a no-brainer.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Teresa Kersten is an employee of LinkedIn and is a member of The Motley Fool's board of directors. LinkedIn is owned by Microsoft. Evan Niu, CFA has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Amazon. The Motley Fool has a disclosure policy.