In this segment of the Motley Fool Money podcast, host Chris Hill is joined by senior Fool analysts Jason Moser, David Kretzmann, and Jeff Fischer to talk about's (NASDAQ:AMZN) first-quarter report, which was impressive, and its outlook, which is even more so.

The company's profit more than doubled in Q1, and it feels secure enough about the enduring appeal of Amazon Prime to raise its prices for the service by $20 a year. And below the headline results, there's only more good news. The Fools consider where the e-commerce leader is headed from here.

A full transcript follows the video.

This video was recorded on April 27, 2018.

Chris Hill: Last week, we started the show with Amazon's CEO Jeff Bezos revealing the company has 100 million members in Amazon's Prime service. This week, we begin with Amazon's first quarter report. Profits more than doubled and the company announced it is raising the annual fee for Prime membership from $99 to $119. Jason, it is the first time in four years Amazon has raised membership fee, and I don't think anyone is going to bat an eye.

Jason Moser: [laughs] I agree with you. It's a much better service today than it was just a couple of years ago. In regard to the quarter, what's to say? It seems like this was really just more of the same, and for a company of this size to be growing its top line at those rates, it's really nothing short of phenomenal. And there's really no reason to think it shouldn't continue. They've guided for this current quarter for just under 40% top-line growth at the midpoint there. Operating margins for the quarter were up across the board. Amazon Web Services is operating on a $22 billion run rate at this point. Under the radar, there, they have a multi-billion-dollar ad business to boot. So, I think there are just a lot of different ways for this business to win.

A lot of headlines out there recently in regard to President Trump and the Post Office and whatnot. If you think that's going to have some sort of an impact on this business, I just advise you to lay off the hash pipe and think about this for a second. If the Post Office loses Amazon's business, their business goes from bad to worse. There's no reason to think that that's going to happen. If anything, the Post Office needs more Amazon, just like we need more cowbell, Chris.

Jeff Fischer: Yeah. The market sees a lot of opportunity ahead, too, Jason. They just priced Amazon at above $730 billion, the company as a whole, making it just a bit larger than Microsoft and Alphabet, and with good reason. All the revenue streams that Jason just touched on are all growing strongly. Some of them are very high-margin, including the advertising business. Incidentally, I saw a Prime Air jet at the Baltimore Washington Airport the other day, and it's a slick-looking airplane. [laughs]

Moser: A lot of Prime 18-wheeled trucks on the road these days, too, it seems.

Fischer: Yeah, they're building that out.

David Kretzmann: And it's crazy, with about 100 million Prime members, which Jeff Bezos unveiled in the shareholder letter a few weeks ago, and raising the Prime membership by $20, that means about pretty much $2 billion of pure profit added to the bottom line. Not too shabby when you have a subscription business with high retention rates.

I think it's also important to remember that we still haven't lapped the Whole Foods acquisition. The revenue growth that we're seeing is kind of artificially boosted by that Whole Foods acquisition, but I think we're still obviously in the very early stages of rolling out that online grocery delivery. Right now, in the U.S., online grocery sales still make up just about 3% of the total grocery market. And I think Whole Foods and Amazon combined are in a great position to bump that percentage up.

Hill: You know, there was this story over a year ago about the grocery store that Amazon was developing in Seattle, where basically, you wouldn't have to go through the checkout, it would all be linked to your Prime account, they'd use near-field technology. Where is that? Is that coming? Should we expect that to be rolled out into Whole Foods? Or was that just an interesting test that needs a lot more work?

Moser: I think it's an interesting test. It's probably technology that needs to be perfected. I'm a little bit more enthralled with the personal robot efforts. I don't know if you saw anything about this, but it sounds like, in about a year, they may be taking us one step closer to the rise of the machines, Chris, so be afraid. Be very afraid!

Hill: I'm already afraid.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.