What happened

Supermarket giant Kroger (NYSE:KR) outpaced the market last month by gaining 17% compared to a less-than-1% increase in the S&P 500, according to data provided by S&P Global Market Intelligence.

^SPX Chart

^SPX data by YCharts.

The rally pushed shareholders back into positive territory for the year, although the stock is still far below the all-time highs it reached in the opening days of 2016.

So what

Investors were pleased with the retailer's fiscal first-quarter report that paired modest growth at its physical stores with a sharp jump in the digital sales channel. Kroger's overall expansion rate remained far below the 5% mark it had enjoyed until late 2015, but executives said they saw evidence that their rebound plan was gaining steam.

A shopper buys groceries.

Image source: Getty Images.

Now what

Like rivals including Wal-Mart and Target, Kroger has warned its shareholders to expect reduced profitability as its sales shift toward the lower-margin online channel. The impact on earnings should fall over time, though, as the company gets its e-commerce infrastructure up and running.

These latest results demonstrate that Kroger can still produce healthy growth in a multichannel sales environment. Yet it's unclear exactly when the company might return to its prior pace of low double-digit annual earnings gains, so it could be while before the stock returns to all-time highs of around $40 per share.

Demitrios Kalogeropoulos has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.